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FHA - Asia's Premier F&B Trade Show Unites over 2,750 Exhibitors to Shape the Future of Food & Hospitality

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FHA - Asia's Premier F&B Trade Show Unites over 2,750 Exhibitors to Shape the Future of Food & Hospitality
Business

Business

FHA - Asia's Premier F&B Trade Show Unites over 2,750 Exhibitors to Shape the Future of Food & Hospitality

2026-04-22 14:14 Last Updated At:14:35

  • Global showcase spanning across 10 Halls with 76 Group Pavilions to showcase 800,000+ F&B innovations, co-locating with ProWine Singapore and IndusFood Asia
  • Diverse Lineup with more than 2750 exhibitors, with 80% international counterparts and 37% new additions
  • European Union Takes Centre Stage as Region of Honour, bringing together the best Premium Products from the Region
  • FutureFWD unveiled latest food technology solutions, expanded Coffee, Bar & Tea as well as strong presence in Fresh Produce and Dairy segments
  • Culinary Excellence Spotlight on debut of the Young Chefs Grand Prix alongside Asian Pastry Cup and FHA Bakery & Dessert Challenges
  • SINGAPORE, April 22, 2026 /PRNewswire/ -- Food & Hospitality Asia (FHA), Asia's premier international food and hospitality trade event, officially opened its doors this 21 April at the Singapore EXPO, with Ms Low Yen Ling, Senior Minister of State for the Ministry of Trade and Industry, as the Guest of Honour.  

    Taking place from 21 April to 24 April 2026, FHA 2026 brings together the best of Food & Beverage and HoReCa (Hotel, Restaurant, Cafe), as well as co-locating with ProWine Singapore and IndusFood Asia in a single edition, the unified event cements itself as the ultimate one-stop platform for Asia's F&B professionals and industry leaders to source efficiently from global suppliers, establish valuable connections, and gain fresh insights on the latest market trends. Among the 80% international exhibitors, the European Union takes centre stage as the Region of Honour, highlighting its exceptional offerings.

    Four Days of Innovation

    The four-day event features 18 segments across the full spectrum of the food, beverage, and hospitality industries. The biggest FHA event in a decade, this year's key segments for food and beverage include spotlights on Fresh Produce, Convenience Food, Fine Food, Halal, Wine & Spirits. For HoReCa, an expanded Coffee, Tea, and Bar segment joins the lineup alongside Bakery, Pastry & Gelato, Foodservice Technology, and more.

    Ten halls showcased 2,750 exhibitors, including 78 group pavilions from over 63 countries and regions, are set to participate, alongside 80,000 attendees from more than 115 countries. Notably, 80% of exhibitors are international names and 38% are first-time participants, showcasing more than 800,000 products, brands, and innovations, adding unprecedented diversity and innovation to the event.

    Coffee, Tea, and Bar Keeps Pouring

    The newly expanded Coffee, Tea and Bar segment now includes bar equipment and solutions, reflecting the growing trend of cafés and restaurants across ASEAN integrating bar-style beverage offerings like craft cocktails, cold brew taps, and mixology-inspired presentations. Featured manufacturers include Cimbali, Bravilor Bonamat, Melitta, Bunn-O-Matic, Mazzer, Nuova Ricambi, Fiamma, Barsetto, Moseener, and Joper, showcasing premium coffee machines, grinders, and roasting equipment. Complementing this lineup are leading syrup and beverage brands such as DaVinci Gourmet, Monin, Shott Beverages, 1883 Maison Routin, and Australian Fruit Juice, offering innovative solutions to elevate drink creation and beverage service in the hospitality sector.

    Future-Proofing with FutureFWD

    Debuting at FHA 2026, FutureFWD (Future Forward) is a brand-new segment focusing on innovative technology across foodservice, hospitality, and retail, featuring a dedicated seminar stage and exhibitors spotlighting next-generation solutions. The FutureFWD Seminar highlights digital innovation, sustainability and shifting consumer expectations, headlined by expert keynotes, panels and networking to deliver actionable insights and connections for business success.

    Industry leaders that are revolutionising food service and hospitality include RestoSuite that drives operational excellence, Singtel Stack-EZ, Seito, and Xilnex Holdings that streamline efficiency with digital integration, and Rolo Robotics and Koomi that boost productivity through automation and advanced point-of-sale technologies. Others include Lunchbox Asia and OpenTable that redefine customer engagement, Zennio that enhances personalised guest experiences, and Razer Fintech/Fiuu that transforms secure payment solutions. Together, these innovators are shaping the future of hospitality.

    Seminars Driving Innovation

    Seminars at FHA 2026 spark bold conversations that drive change in food and hospitality. The FHA Mainstage unites leaders to explore trends shaping Asia's future, tackling consumer shifts, investment opportunities, and innovations in food safety and health.

    The FutureFWD Seminar bridges hospitality, foodservice, retail, and technology, focusing on digital innovation, sustainability, and evolving consumer expectations. With expert keynotes, panels, and networking, it delivers insights and connections to help businesses thrive.

    Aligned with the UN Sustainable Development Goals, the Sustainability Summit gathers innovators to turn ideas into action. From alternative proteins to low-carbon hospitality, it's where inspiration meets impact for people, businesses, and the planet.

    Thrilling New Competitions

    New to FHA's lineup, the Young Chefs Grand Prix is a premier competition for culinary talents aged 25 and under, featuring over 300 participants from 10+ countries. This dynamic event tests creativity and adaptability through unique challenges like an ingredient-sourcing relay and live cook-off. A collaboration with the Singapore Chefs Association, Singapore Junior Chefs Club, and endorsed by Worldchefs, it joins existing popular events like the FHA Bakery Challenge, FHA Dessert Challenge, and Asian Pastry Cup, delivering an exciting showcase of culinary excellence.

    "FHA 2026 is not just an event—it is a celebration of the creativity, resilience, and vision that define our industry. Let us make the most of this incredible platform to shape the future of food and hospitality." Said Ian Roberts, Senior Vice President – Asia, Informa Markets.

    Visit the official website at www.foodnhotelasia.com for more information.

    For press kit, kindly refer here: https://bit.ly/FHA2026OC

    For more information, visit www.foodnhotelasia.com

    - END -

    Hospitality, Food & Beverage at Informa Markets 

    Informa Markets' Hospitality, Food & Beverage portfolio includes a series of global in-person trade events and an online content platform Saladplate - aimed at fostering business relationships, enabling learning, and enhancing trade opportunities for the industry.

    With several established events within the portfolio such as Hotelex Shanghai, Food&HotelAsia, HOFEX, Fispal Food Service, and Abastur, the portfolio together offers an unparalleled audience reach across the world. Staging 35 live and digital events in major cities including Shanghai, Hong Kong, Singapore, Ho Chi Minh City, Seoul, Kuala Lumpur, Mumbai, Bangkok, Sao Paulo, and Mexico City.

    Working alongside established industry partners, government bodies, and recognised professionals, the portfolio aims at bringing companies, individuals, and the industry to the forefront of global business innovation by offering solutions and opportunities that meet today's business needs.

    About Informa Markets 

    Food and Hospitality Asia is organised by Informa Markets, a division of Informa plc. Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. We provide marketplace participants around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, targeted digital services, and actionable data solutions. We connect buyers and sellers across more than a dozen global verticals, including Pharmaceuticals, Food, Medical Technology, and Infrastructure. As the world's leading market-making company, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days a year.

    For more information, please visit www.informamarkets.com

SINGAPORE, April 22, 2026 /PRNewswire/ -- Food & Hospitality Asia (FHA), Asia's premier international food and hospitality trade event, officially opened its doors this 21 April at the Singapore EXPO, with Ms Low Yen Ling, Senior Minister of State for the Ministry of Trade and Industry, as the Guest of Honour.  

Taking place from 21 April to 24 April 2026, FHA 2026 brings together the best of Food & Beverage and HoReCa (Hotel, Restaurant, Cafe), as well as co-locating with ProWine Singapore and IndusFood Asia in a single edition, the unified event cements itself as the ultimate one-stop platform for Asia's F&B professionals and industry leaders to source efficiently from global suppliers, establish valuable connections, and gain fresh insights on the latest market trends. Among the 80% international exhibitors, the European Union takes centre stage as the Region of Honour, highlighting its exceptional offerings.

Four Days of Innovation

The four-day event features 18 segments across the full spectrum of the food, beverage, and hospitality industries. The biggest FHA event in a decade, this year's key segments for food and beverage include spotlights on Fresh Produce, Convenience Food, Fine Food, Halal, Wine & Spirits. For HoReCa, an expanded Coffee, Tea, and Bar segment joins the lineup alongside Bakery, Pastry & Gelato, Foodservice Technology, and more.

Ten halls showcased 2,750 exhibitors, including 78 group pavilions from over 63 countries and regions, are set to participate, alongside 80,000 attendees from more than 115 countries. Notably, 80% of exhibitors are international names and 38% are first-time participants, showcasing more than 800,000 products, brands, and innovations, adding unprecedented diversity and innovation to the event.

Coffee, Tea, and Bar Keeps Pouring

The newly expanded Coffee, Tea and Bar segment now includes bar equipment and solutions, reflecting the growing trend of cafés and restaurants across ASEAN integrating bar-style beverage offerings like craft cocktails, cold brew taps, and mixology-inspired presentations. Featured manufacturers include Cimbali, Bravilor Bonamat, Melitta, Bunn-O-Matic, Mazzer, Nuova Ricambi, Fiamma, Barsetto, Moseener, and Joper, showcasing premium coffee machines, grinders, and roasting equipment. Complementing this lineup are leading syrup and beverage brands such as DaVinci Gourmet, Monin, Shott Beverages, 1883 Maison Routin, and Australian Fruit Juice, offering innovative solutions to elevate drink creation and beverage service in the hospitality sector.

Future-Proofing with FutureFWD

Debuting at FHA 2026, FutureFWD (Future Forward) is a brand-new segment focusing on innovative technology across foodservice, hospitality, and retail, featuring a dedicated seminar stage and exhibitors spotlighting next-generation solutions. The FutureFWD Seminar highlights digital innovation, sustainability and shifting consumer expectations, headlined by expert keynotes, panels and networking to deliver actionable insights and connections for business success.

Industry leaders that are revolutionising food service and hospitality include RestoSuite that drives operational excellence, Singtel Stack-EZ, Seito, and Xilnex Holdings that streamline efficiency with digital integration, and Rolo Robotics and Koomi that boost productivity through automation and advanced point-of-sale technologies. Others include Lunchbox Asia and OpenTable that redefine customer engagement, Zennio that enhances personalised guest experiences, and Razer Fintech/Fiuu that transforms secure payment solutions. Together, these innovators are shaping the future of hospitality.

Seminars Driving Innovation

Seminars at FHA 2026 spark bold conversations that drive change in food and hospitality. The FHA Mainstage unites leaders to explore trends shaping Asia's future, tackling consumer shifts, investment opportunities, and innovations in food safety and health.

The FutureFWD Seminar bridges hospitality, foodservice, retail, and technology, focusing on digital innovation, sustainability, and evolving consumer expectations. With expert keynotes, panels, and networking, it delivers insights and connections to help businesses thrive.

Aligned with the UN Sustainable Development Goals, the Sustainability Summit gathers innovators to turn ideas into action. From alternative proteins to low-carbon hospitality, it's where inspiration meets impact for people, businesses, and the planet.

Thrilling New Competitions

New to FHA's lineup, the Young Chefs Grand Prix is a premier competition for culinary talents aged 25 and under, featuring over 300 participants from 10+ countries. This dynamic event tests creativity and adaptability through unique challenges like an ingredient-sourcing relay and live cook-off. A collaboration with the Singapore Chefs Association, Singapore Junior Chefs Club, and endorsed by Worldchefs, it joins existing popular events like the FHA Bakery Challenge, FHA Dessert Challenge, and Asian Pastry Cup, delivering an exciting showcase of culinary excellence.

"FHA 2026 is not just an event—it is a celebration of the creativity, resilience, and vision that define our industry. Let us make the most of this incredible platform to shape the future of food and hospitality." Said Ian Roberts, Senior Vice President – Asia, Informa Markets.

Visit the official website at www.foodnhotelasia.com for more information.

For press kit, kindly refer here: https://bit.ly/FHA2026OC

For more information, visit www.foodnhotelasia.com

- END -

Hospitality, Food & Beverage at Informa Markets 

Informa Markets' Hospitality, Food & Beverage portfolio includes a series of global in-person trade events and an online content platform Saladplate - aimed at fostering business relationships, enabling learning, and enhancing trade opportunities for the industry.

With several established events within the portfolio such as Hotelex Shanghai, Food&HotelAsia, HOFEX, Fispal Food Service, and Abastur, the portfolio together offers an unparalleled audience reach across the world. Staging 35 live and digital events in major cities including Shanghai, Hong Kong, Singapore, Ho Chi Minh City, Seoul, Kuala Lumpur, Mumbai, Bangkok, Sao Paulo, and Mexico City.

Working alongside established industry partners, government bodies, and recognised professionals, the portfolio aims at bringing companies, individuals, and the industry to the forefront of global business innovation by offering solutions and opportunities that meet today's business needs.

About Informa Markets 

Food and Hospitality Asia is organised by Informa Markets, a division of Informa plc. Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. We provide marketplace participants around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, targeted digital services, and actionable data solutions. We connect buyers and sellers across more than a dozen global verticals, including Pharmaceuticals, Food, Medical Technology, and Infrastructure. As the world's leading market-making company, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days a year.

For more information, please visit www.informamarkets.com

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

FHA - Asia's Premier F&B Trade Show Unites over 2,750 Exhibitors to Shape the Future of Food & Hospitality

FHA - Asia's Premier F&B Trade Show Unites over 2,750 Exhibitors to Shape the Future of Food & Hospitality

 ― Searches for Niigata, host destination of FUJI ROCK FESTIVAL, on the rise for Japanese travelers, highlighting growing interest for "music event travel"  

SINGAPORE, June 25, 2026 /PRNewswire/ -- Agoda Company Pte. Ltd. (Headquarters: Singapore; CEO: Omri Morgenshtern), which operates the digital travel platform Agoda, has revealed a rise in travel interest for Japanese travelers linked to major music festivals taking place across Japan in summer 2026, based on the platform's accommodation search data.

According to Agoda's data, accommodation searches from Japanese travelers have increased for popular summer music festival host destinations. Niigata, the host destination of FUJI ROCK FESTIVAL '26, recorded the highest growth in travel interest with domestic searches up 114% year-on-year. The increase indicates growing interest for "music festival travel," where Japanese travelers choose destinations and plan out itineraries motivated by upcoming music events.

The data is based on accommodation searches made by Japanese travelers 90 days before the event date for check-ins starting one day before the event, compared to 2 weeks prior to the event date.

  • Niigata, Host Destination of FUJI ROCK FESTIVAL '26, Sees Growing Domestic Travel Interest

Niigata, where FUJI ROCK FESTIVAL '26 will be held, recorded the highest growth in domestic travel interest among summer festival destinations. This increase reflects FUJI ROCK's enduring appeal as one of Japan's most iconic outdoor summer music festivals, as well as the distinctive appeal of Niigata as a travel destination. Held in the Naeba area of Yuzawa, FUJI ROCK is closely associated with its open-air setting, mountain scenery, and immersive atmosphere surrounded by nature. This unique environment allows festivalgoers to enjoy music in a setting that feels different from everyday urban life.

Beyond the festival itself, the surrounding Naeba and Yuzawa areas also offer a wide range of travel experiences, including hot springs, local food culture, scenic landscapes, and resort-style stays. For travelers looking to make the most of their summer trip, Niigata offers a natural extension of the festival experience, where live music, nature, relaxation, and local culture can be enjoyed together. This combination may be encouraging more domestic travelers to consider FUJI ROCK not only as a music event, but also as a reason to plan an overnight getaway in the region.

  • Experience-Led "Music Festival Travel" Interest Expands Across Japan 

The growth in domestic travel interset seen in Niigata also points to a shift in how travelers are engaging with music events. Rather than viewing festivals and concerts as standalone activities, more travelers appear to be using them as anchors for broader travel plans, combining event attendance with overnight stays, dining, sightseeing, and local experiences in the host destination.

This trend is not limited to regional festival destinations. In large cities such as Tokyo and Osaka, travelers can combine summer music festivals with urban attractions, shopping, dining, and cultural experiences. In leisure-oriented destinations such as Okinawa, music events can also serve as a trigger for travelers to plan longer, more experience-led stays. Reflecting this growing interest in music-driven travel, Agoda reports that accommodation searches increased across other major music festival host destinations in Japan this summer:

  • SUMMER SONIC 2026 TOKYO — Tokyo: Domestic searches +29% year-on-year
  • MasterPeace 2026 — Okinawa Main Island: Domestic searches +25% year-on-year
  • NUMBER SHOT 2026 — Fukuoka: Domestic searches +15% year-on-year
  • SUMMER SONIC 2026 OSAKA — Osaka: Domestic searches +11% year-on-year

These results suggest that "music festival travel" is continuing to gain momentum across Japan. From nature-led festival destinations such as Niigata and Okinawa, to major cities and travel hubs such as Tokyo and Osaka, music festivals are increasingly becoming a catalyst for travelers to rediscover destinations through local culture, dining, sightseeing, and stay experiences.

Tadashi Ikai, Senior Country Director, Agoda International Japan, shared, "Music festivals are increasingly becoming a travel purpose in their own right, extending beyond simple event attendance. In recent years, we have seen the rise of "festival travel," where travelers incorporate accommodation, sightseeing, local dining and other destination experiences into their festival trips. Agoda's latest search data shows growth in travel interest across both regional destinations such as Niigata and Okinawa, as well as major host cities including Tokyo, Osaka and Fukuoka. This suggests that music events are increasingly inspiring travelers to explore destinations across Japan, whether through regional getaways or city-based festival trips. At Agoda, we remain committed to offering a wide range of accommodation options and travel products, helping travelers enjoy not only the event itself, but also the unique stay experiences each destination has to offer."

Through Agoda's platform, travelers can seamlessly search and book more than 6 million holiday properties, over 130,000 flight routes, and more than 300,000 activities. Travelers can also easily discover great-value accommodation deals through the Agoda mobile app and official website, Agoda.com.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Agoda Reveals Rising Travel Interest Ahead of Japan's 2026 Summer Music Festival Season

Agoda Reveals Rising Travel Interest Ahead of Japan's 2026 Summer Music Festival Season

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