Driven by Deep R&D Investment and User-Centric Engineering, the Company Reinforces Its Global Leadership in Micromobility with A New Milestone Achieved
BEIJING, April 22, 2026 /PRNewswire/ -- Segway, a global leader in personal mobility and service robotics, today announced that cumulative global sales of its Ninebot E2 series electric kickscooters have surpassed one million units [1], solidifying its position in the entry-level electric kick scooter segment.
This achievement reflects a broader shift in urban mobility patterns. Electric scooters are increasingly becoming a preferred solution to short-distance commuting for an expanding audience. For three consecutive years (2023-2025), Segway has ranked as the Global No. 1 brand in electric kickscooter sales [2]. With over 15 million units shipped worldwide, the Company has cemented its leadership in the expanding micromobility market [3].
Designed for First-Time Riders, Built for Everyday Mobility
The Segway Ninebot E2 series was developed based on extensive user insights, with a particular focus on the needs of new riders entering the micromobility ecosystem. The product prioritizes accessibility and rider confidence, featuring a compact, portable design, a lightweight yet durable frame, and stable handling for improved control.
Building on these insights, Segway has introduced the next-generation Ninebot E3 Series, engineered to address a broader range of urban commuting scenarios. Key upgrades include a more powerful powertrain for improved hill-climbing performance and extended range; a lightweight aluminum-magnesium frame with a quick-folding mechanism for enhanced portability; and a self-developed dual-elastomer suspension designed to reduce road vibrations—effectively delivering a more comfortable, stable, and intuitive riding experience.
Integrated Innovation System Driving Continuous Product Evolution
Segway's product development is powered by an Integrated Product Development (IPD) framework that integrates research and development, design, manufacturing, and dynamic user feedback. The Company employs over 2,000 engineers and continues to invest heavily in product and technology innovation, with R&D funding reaching USD 174 million in 2025—a significant 51% year-on-year increase [4].
These proprietary technology platforms encompass the SegRide™ Riding Safety and Smart Assist Technologies, SegRange™ High-Efficiency Long-Range Technologies, and SegSmart™ Smart Interaction Technologies, which form the core of its electric scooter portfolio's technology. Further innovations, such as TurboTuned™ for e-bike battery efficiency and motor performance optimization and Self-Balancing Technology 2.0 for e-mopeds balance assistance, also reinforce the Company's multi-category technology leadership.
In 2025, Segway also obtained witness laboratory accreditation from TÜV Rheinland and Bureau Veritas, enabling selected certification tests to be completed in Segway's internal laboratory.
Strong Financial Performance Reflects Market Validation
Segway's user-focused strategy has yielded significant commercial returns, reporting revenue of USD 2.98 billion in 2025—a 49.9% year-over-year increase [5]. This growth underscores robust market demand and the success of its business strategy. In the same year, Segway sold more than 5.55 million vehicles globally across multiple product categories, including e-scooters, e-bikes and e-mopeds [6].
Expanding Global Presence and Long-Term Vision
Today, Segway's products empower riders across over 160 countries and regions. As the micromobility market continues to evolve, the Company's sustained leadership hinges on its dedication to user value and its vision of green, and smart mobility for all.
Guided by this vision, Segway aims to bring innovative personal transportation to one billion people worldwide, solidifying its long-term commitment to sustainable mobility.
About Segway
Segway transformed micromobility in 1999 with the revolutionary Personal Transporter, igniting global curiosity about the future of personal transportation. With a mission of "Simply Moving," Segway is dedicated to simplifying how people and goods move, improving efficiency, and enhancing the overall experience of everyday life.
For decades, Segway has continuously set new benchmarks in short-distance transportation and consumer robotics, constantly pushing the boundaries of innovation. Today, as the global leader in micromobility solutions, Segway's offering have evolved far beyond its origins. From e-scooters and GoKarts to e-bikes, powersports vehicles, and personal robots, Segway is pioneering the future of mobility with breakthrough technology, delivering innovative products that redefine the way we move. Discover more at www.segway.com.
| [1] 1 million units represent cumulative global shipments, including Ninebot E2, E2 II, E2 Plus, E2 Plus II, and E2 Pro. [2] Data source: Euromonitor International (Shanghai) Limited; measured in terms of the global sales value of electric kickscooter brands in 2023-2025 respectively. Electric kickscooter refers to a means of light transport, which consists of handlebar, wheels, footboard and is equipped with additional components including motor, controller, battery and throttle compared with a conventional non-motorized scooter; research completed in Feb 2026. [3] Data source: The 15 million sales volume mentioned in the release is based on the internal database of Segway-Ninebot, which refers to Segway, Ninebot and their global affiliates. [4][5][6] Data source: Segway-Ninebot's 2025 Financial Report. USD conversion based on the full-year average CNY/USD rate of 7.1429. |
[1] 1 million units represent cumulative global shipments, including Ninebot E2, E2 II, E2 Plus, E2 Plus II, and E2 Pro.
[2] Data source: Euromonitor International (Shanghai) Limited; measured in terms of the global sales value of electric kickscooter brands in 2023-2025 respectively. Electric kickscooter refers to a means of light transport, which consists of handlebar, wheels, footboard and is equipped with additional components including motor, controller, battery and throttle compared with a conventional non-motorized scooter; research completed in Feb 2026.
[3] Data source: The 15 million sales volume mentioned in the release is based on the internal database of Segway-Ninebot, which refers to Segway, Ninebot and their global affiliates.
[4][5][6] Data source: Segway-Ninebot's 2025 Financial Report. USD conversion based on the full-year average CNY/USD rate of 7.1429.
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Segway Announces 1 Million Units Sold of its Ninebot E2 Series Electric Kick-Scooters Worldwide
HONG KONG, April 22, 2026 /PRNewswire/ -- Newborn Town, a leading global social entertainment company, released its unaudited operating data for the first quarter of 2026.
For the three months ended 31 March 2026, the company's total revenue is estimated to reach RMB 2,030 million to RMB 2,130 million, reflecting a year-on-year increase of approximately 33.0% to 39.6%. Revenue from social networking business amounted to approximately RMB 1,785 million to RMB 1,865 million, representing a year-on-year increase of approximately 31.3% to 37.2%.
Revenue from innovative business recorded approximately RMB 245 million to RMB 265 million, representing a year-on-year growth of approximately 46.7% to 58.7%, maintaining strong growth momentum.
Social Networking Business Deepened Its Competitive Moat as Flagship Products Continue to Strengthen Market Leadership
According to the announcement, the steady growth of social networking business revenue was driven by the company's continued global expansion and the deep integration of AI across the entire business chain, supporting the sustained growth of its flagship products.
In the first quarter of 2026, the company continued to advance its successful strategy of replicating its product operations and market expansion experiences, further strengthening its leadership in core markets such as the MENA region and Southeast Asia, while using flagship products as strategic pioneers to accelerate expansion into high-growth and high-value markets including Latin America, Europe, Japan, and South Korea, further enhancing its global social entertainment footprint.
In 2026, the Company's flagship products continued to deliver strong performance. The game-oriented social platform TopTop further improved its market position across GCC countries. According to data from Sensor Tower, in Q1, TopTop ranked 6th in the social apps category on the App Store's revenue rankings for the Middle East.
In new markets, TopTop continued to expand its footprint. TopTop made solid progress in high-value markets such as Japan and Europe, ranking among the Top 10 free casual games on the Japanese App Store multiple times during the first quarter.
Meanwhile, TopTop continues to leverage its UGC-driven ecosystem to expand into developed markets. It has grown into a widely adopted app in GCC markets such as Saudi Arabia and ranks among the leading products in its category globally.
The company's diverse-audience social networking business also maintained steady growth. HeeSay, the company's global community platform for diverse audiences, further strengthened its presence in Southeast Asia, consistently ranking among the Top 10 grossing social apps on the App Store in countries such as Vietnam and the Philippines.
A research report by Huaxi Securities noted that social networking and gaming apps continue to outperform across downloads, user engagement, and monetization. With its expanding global footprint, Newborn Town is well positioned to continue benefiting from these long-term industry trends, further reinforcing the certainty of its long-term growth trajectory.
Innovative Business Gained Strong Momentum, with AI Driving Rapid Revenue Growth
The company's innovative business also demonstrated strong growth momentum in the first quarter of 2026. According to the announcement, the growth in revenue from the innovative business segment was driven by the rapid expansion of the short drama business, supported by AI-powered content production and operations.
During the period, the company's short drama business progressed steadily across multiple overseas markets including Europe and North America, validating its full-chain capabilities in content creation and blockbuster content incubation.
Building on this foundation, Newborn Town is actively expanding into AI short dramas, leveraging AI technology to amplify content production, diversify genres, and optimize production costs, positioning short drama as a new growth engine for the innovative business.
Recently, the Company's short-form drama business was officially integrated with Seedance 2.0, becoming one of its first partner platforms. At the same time, through joint operations with platforms such as TikTok, the global reach of its short-form content has continued to expand. According to TikTok's first-quarter revenue-sharing report for short dramas, one of the Company's hit titles ranked No. 2 on the platform by first-month revenue.
In recent years, the company has continued to deepen the application of AI technologies across core business scenarios, comprehensively empowering R&D, operations, and commercialization efficiency. Its self-developed multimodal algorithm model, Boomiix, continues to upgrade, improving the accuracy of social matching and the intelligence of operations.
The company's Siyu AI, an internal data intelligence platform, significantly shortened turnaround times for data queries, anomaly analysis, and report generation. Its proprietary AI-powered design platform KIVI has also greatly enhanced both the efficiency and diversity of content production, including virtual gifts and marketing creatives.
In addition, the company continued to expand into consumer-facing AI applications by launching Aippy, exploring new ways to create emotional value through AI. To date, Aippy has surpassed 2 million cumulative downloads. Beyond this, the Company has launched NUSD Pay, an AI agent-based payment solution, which has completed core system development and entered the commercialization stage.
The company announced to allocate approximately HK$ 300 million over the next two years for share repurchases, which may be used for the company's employee equity incentive plans or cancellation in accordance with applicable laws, regulations, and listing rules. The Board believes that implementing share repurchases under the current circumstances reflects confidence in the company's long-term business outlook and will ultimately benefit the company while creating value for shareholders.
On 6 March, Newborn Town was officially included in the list of eligible securities under the Stock Connect, broadening access for mainland investors. Since its inclusion, the company has seen significantly stronger market attention and trading activity. As of April 21, its average daily trading value exceeded HKD 180 million, approximately doubling compared to the three months prior to inclusion.
Following its inclusion in Stock Connect, the Company's shareholder base has continued to diversify, while its market presence has further strengthened, providing solid support for its long-term growth.
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Newborn Town Releases First Operating Update Since Stock Connect Inclusion, Reporting 33.0%-39.6% YoY Revenue Growth
