LEHI, Utah--(BUSINESS WIRE)--Apr 22, 2026--
Pattern Group Inc. (Nasdaq: PTRN) ("Pattern"), a leader in accelerating brands on global ecommerce marketplaces, today announced it has been named TikTok Shop's 2025 Strategic Partner of the Year. The award was presented at the TikTok Shop Summit in Los Angeles, recognizing Pattern's contribution to helping brands launch, scale, and win on one of the world's fastest-growing ecommerce channels.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260422728196/en/
Together, Pattern and TikTok Shop are committed to bringing hundreds of brands onto the platform by the end of 2026, uniting Pattern's technology and global infrastructure with TikTok's social commerce reach to accelerate brand growth at scale.
"Our partnership with TikTok Shop has unlocked something special for brands, and this recognition is a reflection of what we've built together. We are thrilled to be awarded TikTok Shop’s 2025 Strategic Partner of the Year," said Trygve Jensen of Pattern. "TikTok Shop represents a fundamental shift in how consumers discover and buy products, and we've built the capabilities to help brands capitalize on that shift — profitably and at scale. We're excited to deepen our partnership and bring even more brands into the TikTok Shop ecosystem."
Pattern supports brands across every stage of their TikTok Shop journey, from storefront setup and content creation to affiliate management, advertising, and fulfillment, removing the complexity of managing multiple vendors and enabling brands to scale on a single, integrated platform.
"As TikTok Shop becomes one of the fastest-growing commerce channels in the world, we're helping brands meet consumers where they are and translate that into new customers and new sales," said Grace Yang of Pattern. "Combining NextWave's creator expertise with Pattern's technology and global reach puts us in a unique position to help brands win here — and we're just getting started."
In the past year, Pattern has launched more than 80 brands on TikTok Shop and grown a creator network of over 365,000 affiliates generating billions of shoppable video views. By combining Pattern's AI-powered tools and global fulfillment network with TikTok Shop's audience reach, brands can grow with enterprise-level precision and profitability.
About Pattern
Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 66 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across 70+ global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre.
Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include all statements other than statements of historical fact, including but not limited to expectations regarding brands on TikTok, acceleration, profitability, performance, growth and timing of any of the foregoing. Additional information regarding factors that could materially affect results and the accuracy of the forward-looking statements contained herein may be found in our Form 10-K filed with the Securities and Exchange Commission (“SEC”) on March 6, 2026, and in our subsequent filings with the SEC.
For more information, please visit www.pattern.com
Pattern Named TikTok Shop's 2025 Strategic Partner of the Year
U.S. President Donald Trump said the United States was indefinitely extending its ceasefire with Iran as a new round of peace talks was on hold.
Pakistan had planned to host a second round of talks, but the White House suspended Vice President JD Vance’s planned trip to Islamabad as Iran rebuffed efforts to restart negotiations. Iran acknowledged the ceasefire extension but didn't say Tehran was ready to attend a new round of talks to end the war, state television reported Wednesday.
Meanwhile, Iran’s semiofficial news agencies are reporting that the paramilitary Revolutionary Guard has attacked a third ship Wednesday in the Strait of Hormuz, throwing into question efforts to end the war. Nour News, Fars and Mehr all reported the attack by the Guard on a vessel called the Euphoria. They said the vessel had become “stranded” on the Iranian coast, without elaborating. The Guard has seized the other two ships that were attacked, Iranian state television separately reported.
Here is the latest:
Talking about the repercussions of the Iran war, the head of the International Energy Agency said Wednesday that “we are facing the biggest energy crisis in the history.”
IEA Executive Director Fatih Birol said at the Petersberg Climate Dialogue in Berlin that what ”we lost in the this war is much bigger than all the crises put together in terms of oil and gas. Plus, plus, there are vital commodities that we are losing — petrochemicals, fertilizers, helium, sulfur.”
However, Birol also pointed out that “there will be a major response to this crisis as well” and that “it is now the job of the governments to design their energy policies in terms of industrial sector, while keeping the competitiveness of the existing industries, preparing the next steps for the tomorrow’s industries.”
He said he also expects that “there will be a similar response in all parts of the economy, car manufacturing industry, electric industry and in the industry sector.”
“And this is a wonderful opportunity,” he added.
The Israeli military said it intercepted around 40 Israeli civilians that attempted to enter Syria on Wednesday afternoon. The military said the civilians gathered at the border and then were able to infiltrate several hundred meters into the Israeli-military controlled buffer zone in Syria before being returned to Israel and taken into police custody.
The Israeli media identified the infiltrators as part of the right-wing group “Pioneers of Bashan,” which calls for establishing Jewish settlements in Lebanon and Syria.
The group added in a statement that its attack on the post in the southern village of Bayada on Wednesday came in retaliation for Israeli violations of the 10-day ceasefire that went into effect Friday.
The Israeli military said Hezbollah is violating the ceasefire adding that the Iran-backed group launched “a hostile aircraft” toward Israeli soldiers operating in the area of southern Lebanon.
The military said the aircraft was intercepted by Israel’s air force and did not cross into Israel.
It might be hard to imagine the Iran war weighing on stuffed toys with names like Snuggle Glove, Bizzikins and Wobblies, but even plush playthings aren’t immune when oil shipments from the Middle East are constrained.
Like many soft toys, the creatures developed by a manufacturer in Fort Lauderdale, Florida, are made with polyester and acrylic, synthetic fibers derived from petroleum. Three weeks after the war started, suppliers in China notified Aleni Brands that getting the materials already was costing them 10% to 15% more, CEO Ricardo Venegas said.
“I think this situation demonstrates how much oil permeates throughout our system, and we can’t get away from it,” said Venegas, who founded Aleni Brands last year and is in the process of adding product lines. “Who would have thought that the price of a toy would have a direct relationship with oil?”
It’s not just toys. Petrochemicals derived from oil and natural gas go into making more than 6,000 consumer products, according to the U.S. Department of Energy.
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President Joseph Aoun’s comments on Wednesday came a day before a second meeting is scheduled to take place in Washington between the Lebanese and Israeli ambassadors.
Aoun said in comments released by his office that preparations are ongoing for negotiations between Lebanon and Israel.
He said the aim of the future talks is to “fully” stop Israeli attacks, withdrawal of Israeli troops from Lebanon, release of Lebanese prisoners in Israel, deployment of Lebanese troops along the border and beginning the reconstruction process.
Aoun said the support to Lebanon that was promised by U.S. President Donald Trump and other countries “provided us with an opportunity that we must not miss, as it may not come again.”
The latest Israel-Hezbollah war was halted by a 10-day ceasefire that went into effect Friday.
A semiofficial news agency close to Iran’s paramilitary Revolutionary Guard again raised the idea Wednesday that Gulf Arab states remained vulnerable to having their undersea data cables being cut in the Strait of Hormuz.
The report by the Tasnim news agency suggested that “simultaneous damage to several major cables — whether through accidents or deliberate action — could trigger severe outages across the Persian Gulf.”
Multiple cables run through the strait. Already, the region has faced outages after undersea cables were cut multiple times in the Red Sea. Yemen’s Iranian-backed Houthi rebels had threatened cables in the past.
With uncertainty over whether the ceasefire lasts, residents of Tehran say they are anxious about what comes next.
“Last night my family all stayed awake, waiting for the clock to show 3:30 a.m. and see who really has the upper hand,” said Reza Tehrani, a 34-year-old resident of Tehran.
Tehrani said Trump is making a series of false claims, including that Iran will give up its enriched uranium. “It’s obvious that he will eventually take his warships back and nothing will happen. We will win, rest assured,” he said.
One resident voiced frustration with the uncertainty.
“We should know where we stand. Is it going to be a ceasefire, peace or the war is going to continue?” said Tehran resident Mashallah Mohammad Sadegh, 59. “The way things currently are, one doesn’t know what to do.”
The European Union’s top energy official is warning that the massive energy crisis sparked by the U.S.-Israeli war on Iran is set to hit prices for months, even years, to come.
EU Energy Commissioner Dan Jørgensen said Wednesday that “this is not a short-term, small increase in prices. This is a crisis that is probably as serious as the 1973 and the 2022 crises combined.”
Jørgensen says the war is costing Europe around 500 million euros ($600 million) each day and that “we are looking into some very difficult months, or maybe even years” ahead. “Even in a best-case scenario, it’s still bad,” he told reporters.
Iran’s Foreign Ministry spokesperson Esmail Baghaei acknowledged the ceasefire extension in comments reported Wednesday by Iranian state television.
Baghaei did not specifically say Tehran was ready to attend a new round of talks with the United States in Islamabad.
“Diplomacy is a tool for securing national interests and security, and whenever we reach the conclusion that the necessary and reasonable conditions exist to use this tool to achieve national interests and to consolidate the achievements of the Iranian nation in thwarting the enemies’ malicious objectives, we will take action,” he reportedly said.
The Oslo-based Iran Human Rights said an emergency doctor, Golnar Naraqi, and an Iranian citizen of the Bahai faith, Venus Hossein Nejad, have been out on bail since late March.
The two women were arrested separately during the January anti-government protests. The protests across Iran were met with a bloody crackdown that left thousands killed and arrested.
In a social media post Tuesday, U.S. President Donald Trump reposted a photo of six women and two teen girls that a conservative activist said are facing prosecution by the Iranian government.
Iran’s judiciary swiftly responded, saying some of the women have already been released without naming them. It said none of them face the death sentence. Internet restrictions have limited the flow of information out of Iran.
Rights groups say at least two of the other women still in detention are facing charges that carry the death sentence. There have been multiple executions during the war against alleged spies and protesters, mostly accused of links to Israel.
Iran’s paramilitary Revolutionary Guard has attacked a third ship Wednesday in the Strait of Hormuz, semiofficial Iranian news agencies reported.
Nour News, Fars and Mehr all reported the attack by the Guard on a vessel called the Euphoria. They said the vessel had become “stranded” on the Iranian coast, without elaborating.
The Guard has seized the other two ships that were attacked, Iranian state television separately reported.
Two ships earlier attacked Wednesday by Iran’s paramilitary Revolutionary Guard now are in the force’s custody and are being taken to Iran, Iranian state television reported.
It identified the vessels as the MSC Francesca and the Epaminondas. The ship’s owners could not be immediately reached for comment.
The seizures represent an Iranian escalation after the U.S. earlier seized two Iranian vessels as ceasefire talks were due to take place in Islamabad.
The Guard said in a statement the ships “allegedly operated without authorization, repeatedly violated regulations, manipulated navigational aid systems and sought to covertly exit the Strait of Hormuz, endangering maritime security.”
The strait had been considered an international waterway open to all before the war, even though it sits in Iranian and Omani territorial waters.
Israeli Foreign Minister Gideon Saar called on Lebanon to work with Israel to disarm the Iranian-backed militant group Hezbollah ahead of negotiations in Washington on Thursday.
The meeting follows a similar gathering last week in Washington, and is the first time in decades the two countries are speaking directly.
“We don’t have any serious disagreements with Lebanon. There are a few minor border disputes that can be solved,” Saar said during Independence Day remarks to Israel’s diplomatic corps.
“The obstacle to peace and normalization between the countries is one: Hezbollah,” he said, adding that Lebanon could have “a future of sovereignty, independence and freedom from the Iranian occupation.”
Israel’s military has currently established a buffer zone stretching around 10 kilometers (6 miles) into southern Lebanon to remove the threat of short-range rockets and anti-tank missiles toward northern Israel.
An independent Islamabad-based analyst, Syed Mohammad Ali, says U.S. President Donald Trump has apparently concluded that a blockade of Iranian ports is a more effective way to pressure Iran’s already fragile economy than the continued use of force.
“As far as Trump’s war strategy is concerned, this blockade appears to be less expensive and more effective,” he said Wednesday.
Ali said prospects for a second round of talks between the United States and Iran have not faded, as Pakistan, with support from regional countries, continues efforts to prevent the collapse of negotiations.
He said securing an extension of the ceasefire for an indefinite period from Trump is an achievement for Pakistan.
China said after the announcement of an extension of the ceasefire that it is “imperative” to keep the conflict from reigniting.
Chinese Foreign Ministry spokesperson Guo Jiakun said Wednesday that the current situation in the Middle East is at “a critical stage.” He said China “is ready” to work with the international community to maintain peace, following four principles President Xi Jinping proposed a few days earlier, including peaceful coexistence and adherence to international law.
“It’s imperative to prevent the recurrence of the conflict with utmost efforts,” he said.
The United States must end its blockade on Iran as a prerequisite for any further ceasefire talks in Islamabad, an Iranian diplomat said Wednesday.
Mojtaba Ferdousi Pour, the head of the Iranian mission in Egypt, told The Associated Press that communications with Pakistani mediators are underway “to implement Iran’s conditions.”
“We won’t negotiate under threat,” he said. “We won’t go to Islamabad before the lifting of the blockade.”
He accused the U.S. of using the ceasefire to build up more forces for a possible resumption of military action against the Islamic Republic.
“Behind the scenes, they say something, but in public, they say and do something else,” he said.
Pakistan’s top political and military leadership has worked to prevent talks from collapsing and to persuade the U.S. to extend the ceasefire over the past 24 hours, officials said Wednesday.
Two Pakistani officials told The Associated Press that authorities will keep security arrangements in place in Islamabad in case U.S. and Iranian delegations ultimately arrive.
Pakistan is also still waiting to hear from Tehran on when it will send a delegation for a second round, the officials said, speaking on condition of anonymity because they were not authorized to talk to the media.
In Islamabad, police and troops remained on alert along key roads, manning checkpoints.
Residents were forced to take longer routes as authorities restricted access to parts of the city.
“We have not received any instructions to remove these barricades,” said police officer Mohammad Aslam as he directed commuters to turn back and use alternative routes.
— By Munir Ahmed
Pakistan’s Foreign Minister Ishaq Dar met British High Commissioner Jane Marriott on Wednesday in the capital, Islamabad, to discuss the evolving regional situation.
According to the Foreign Ministry, Dar underscored Pakistan’s ongoing efforts to facilitate diplomatic engagement and stressed the importance of dialogue and diplomacy in the peaceful resolution of disputes.
Marriott appreciated Pakistan’s facilitative role in bringing the United States and Iran to the negotiating table, the ministry said.
A second ship came under attack Wednesday in the Strait of Hormuz, the British military said, just a short time after Iran’s paramilitary Revolutionary Guard opened fire on a container ship.
The British military’s United Kingdom Maritime Trade Operations center did not immediately identify who shot at the second ship.
However, suspicion immediately fell on Iran, whose paramilitary Revolutionary Guard earlier opened fire on the container ship.
In the second attack, the cargo ship said it had been fired upon and was stopped in the water.
It said there was no reported damage to the vessel.
The attacks come days after the U.S. seized an Iranian container ship after shooting it this past weekend, and boarded an oil tanker associated with Iran’s oil trade Tuesday in the Indian Ocean.
Hard-line supporters of Iran’s government held rallies across the country late Tuesday that included the paramilitary Revolutionary Guard bringing missiles and their launchers into public places for the first time since the ceasefire in the war with Israel and the United States.
The scale of the demonstrations served as a sign of defiance to Israel and the U.S., which devoted a lot of their airstrike campaign to decimating Iran’s ballistic missile arsenal.
Iranian state media showed pictures, videos and wrote about missile demonstrations in Ahvaz, Arak, Bandar Abbas, Bushehr, Kerman, Tabriz, Tehran, Qom and Zanjan.
The missiles included the Faheh, the Kheibar Shekan, the Khorramshahr-4 and the Qadr.
Some of those include the cluster munitions used repeatedly against Israel during the war as a means to get around the country’s air defenses.
Lebanon’s state-run National News Agency said the drone strike on the village of Jabbour early Wednesday also wounded two people.
The Israeli military denied that it had struck in that area.
Since a 10-day ceasefire went into effect Friday, there have been several Israeli strikes while Hezbollah claimed its first attack Tuesday.
Britain and France are gathering military planners from about 30 countries to flesh out details of a mission to provide security in the Strait of Hormuz — if and when the key shipping route reopens.
Britain’s Defense Ministry said the two-day meeting at a U.K. command-and-control center in London aims to “turn diplomatic consensus into a detailed military plan.”
The plan is for an international mission to protect merchant vessels, clear mines and provide reassurance, and is dependent on a “sustainable” ceasefire being reached in the U.S.-Israeli war with Iran.
Countries, including France and the U.K., have pledged to send ships and mine-clearing drones.
Despite skepticism that the plan will ever be put into action, British Defense Secretary John Healey said Wednesday he is “confident that, over the next two days, real progress can be made.”
Iran hanged another man Wednesday over alleged ties to Israel’s Mossad intelligence agency as Tehran continues a series of executions during the war, and after nationwide protests in January.
The Mizan news agency of Iran’s judiciary announced the execution of Mehdi Farid.
It described Farid as working for a “sensitive state organization” and passing information to the Israeli spy agency.
It said Farid was convicted in Iran’s Qom province.
Human rights activists have long said Iran convicts people in closed-door trials without allowing defendants to properly defend themselves.
There have been multiple executions of alleged spies recently, as well as protesters and those affiliated with an Iranian exiled opposition group.
A woman mourns as other hold portraits of Hezbollah fighters, who were killed before the ceasefire in the war between Hezbollah and Israel, during a mass funeral procession in the southern village of Kfar Sir, Lebanon, Tuesday, April 21, 2026. (AP Photo/Hassan Ammar)
Coffins of Hezbollah fighters killed before the ceasefire in the war between Hezbollah and Israel are carried on a truck past mourners during a mass funeral procession in the southern village of Kfar Sir, Lebanon, Tuesday, April 21, 2026. (AP Photo/Hassan Ammar)
President Donald Trump departs after speaking at an event for NCAA national champions in the State Dining Room of the White House, Tuesday, April 21, 2026, in Washington. (AP Photo/Alex Brandon)
A banner shows a graphic depicting Iranian-built drones with a sign in Farsi that reads: "Arash drone is the nightmare for Iran's enemies," as an Iranian flag waves at left, in Tehran, Iran, Tuesday, April 21, 2026. (AP Photo/Vahid Salemi)
A man rides his motorbike that is adorned with an Iranian national flag, in southern Tehran, Iran, Tuesday, April 21, 2026. (AP Photo/Vahid Salemi)
