HONG KONG, April 23, 2026 /PRNewswire/ -- This Earth Day, PITAKA moves sustainability beyond messaging and into measurable environmental action.
Through a partnership with Tree-Nation, every purchase of PITAKA's new "Breath of Veins" phone case funds the planting of one mangrove tree on Kenya's Swahili Coast—turning a consumer product into a traceable act of reforestation.
Instead of symbolic sustainability claims, each phone case now carries a verifiable environmental impact that connects everyday use with real-world ecological restoration.
From Purchase to Verified Impact
Each "Breath of Veins" phone case is directly linked to one newly planted mangrove tree in Kenya, a region critical for coastal protection and carbon capture.
Inside every product package, users will find a planting card with a QR code. By scanning it, customers can register their tree digitally and receive a personalized planting certificate
The initiative reframes ownership of a product into active participation in global reforestation efforts—where every purchase contributes to a measurable ecological outcome.
As PITAKA founder James puts it:
"Sustainability should not remain an abstract idea. It should become something people can directly take part in, and that is where real impact begins."
Beyond Earth Day
The campaign launches on April 22 and will run through October 21, 2026. For PITAKA, however, this is not a standalone activation but a continuation of its long-standing commitment to sustainability.
From durable everyday essentials to more responsible production and packaging, sustainability has always been embedded in how the brand creates and thinks about products.
"Breath of Veins" reflects this ongoing approach—linking product ownership with a more conscious and long-term relationship with the environment.
One Product, One Tree, One Measurable Impact
In a category defined by everyday accessories, PITAKA is redefining what product value means.
Not only what a product is made of—but what it makes possible.
With "Breath of Veins", each phone case becomes more than protection for a device. It becomes a verified contribution to global reforestation, where every purchase leaves a measurable trace in the real world.
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Not Just Eco-Friendly: PITAKA Makes Sustainability Measurable, One Tree at a Time
Not Just Eco-Friendly: PITAKA Makes Sustainability Measurable, One Tree at a Time
Backed by Alibaba, ByteDance, Xiaomi and Meituan, X Square Robot unveiled a next-generation embodied AI foundation model for home robots and said its first deployments in everyday households will begin within 35 days.
BEIJING, April 23, 2026 /PRNewswire/ -- X Square Robot on Tuesday unveiled Wall-B, a new embodied AI foundation model designed for deployment in real-world homes, marking what the company described as a major step toward bringing general-purpose robots into daily family life.
At a launch event themed "Born to Bot, Bot to Family," the company also introduced its World Unified Model (WUM) architecture, a training framework that combines vision, language, action and physical prediction within a single system from the outset. X Square said the model is intended to help robots operate in the far more unpredictable setting of a home, where tasks, layouts and interactions vary from moment to moment.
"Robots in factories and robots in homes are fundamentally different," said Qian Wang, founder and CEO of X Square Robot. "In factories, they repeat the same action 10,000 times. In a home, they may need to perform 10,000 different actions, each in a different context. The real challenge is not repetition, but whether a robot can execute new, untrained actions in an unstructured environment."
Wall-B is the company's first full implementation of its World Unified Model architecture. Unlike modular systems that train perception, language and control separately, X Square Robot said World Unified Model optimizes those capabilities jointly from the very beginning. The company said that allows physical prediction — including force, friction and collision dynamics — to emerge as part of the model itself, rather than being layered on afterward.
"We train vision, language, action and prediction in the same network from day one," said Wang Hao, chief technology officer of X Square. "Human infants do not learn to see, move and communicate in isolated stages. They learn by integrating perception and action at the same time, with constant feedback from the physical world. That is the principle behind our architecture."
X Square Robot said the model was built on two core foundations. The first is a data strategy centered on real, non-staged home environments, aimed at exposing the system to the long tail of household scenarios — misplaced objects, temporary occlusion, unexpected obstacles and spontaneous human activity. The second is a physics-aware predictive mechanism that enables the robot to anticipate physical outcomes before taking action, rather than merely reacting after contact occurs.
Together, those elements are meant to narrow one of robotics' hardest gaps: moving from controlled demos to reliable performance in live environments. The company said its work on physical robotic platforms has helped it accumulate practical experience in bridging simulation and reality across diverse operating conditions.
At the event, X Square demonstrated a series of live tasks. In one experience zone, a robot arranged flowers while adjusting its grip and motion in real time as stems shifted position under visual occlusion. The task was completed without pre-set trajectories, according to the company, and drew attention from both domestic and international media attending the event.
Even so, X Square acknowledged that the technology remains early. Wang said current systems can make mistakes that require remote intervention — such as placing slippers in the kitchen or pausing mid-task to process the next action. But he said the robots' ability to operate continuously and generate new real-world data around the clock gives the system a path to rapid improvement.
That learning loop is central to the company's next milestone: within 35 days, X Square plans to place its robots into everyday homes, underscoring the company's long-term commitment to the home robotics sector.
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X Square Robot Unveils New Embodied AI Model, Says Robots Will Arrive in Homes in 35 Days
