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PARIS, April 24, 2026 /PRNewswire/ -- Vichy Laboratoires a leader in dermocosmetics recommended by more than 80,000 dermatologists worldwide, announces Portuguese international and Paris Saint-Germain midfielder Vítor Machado Ferreira, known as Vitinha, as its new Global Brand Ambassador.
Vitinha will headline upcoming campaigns for Vichy Dercos Anti-Dandruff, Dercos Anti-Hair Loss, and a new line of Vichy Deodorants, reflecting the brand's commitment to high-performance dermatological solutions.
This partnership marks a strategic step for Vichy as it strengthens its presence in the integrated health space, highlighting the connection between physical performance, recovery, and dermatological care. By partnering with an athlete like Vitinha, who is at the top of his game and renowned for his resilience and tactical intelligence, Vichy reinforces its belief that long-term health and performance is best approached holistically.
Vitinha was selected both for his authentic connection to Vichy and his relevance both on and off the pitch. As a professional athlete exposed to intense training, sweat, and environmental and mental stressors, he has experienced his fair share of scalp concerns and turned to Vichy Laboratoires for help. His personal experience makes him a compelling advocate for the science-led efficacy Vichy is renowned for.
Commenting on the partnership, Vitinha said: "I am incredibly proud to join Vichy Laboratoires. As a professional footballer, performance and attention to detail are a part of my daily life. Finding a solution that works under the pressures of my career, was a game changer, and I am excited to work with a brand that combines science and performance."
Jamel Boutiba, Global Brand President of Vichy Laboratoires, added: "Vitinha embodies a generation focused on health, performance, and longevity. He is both highly talented and authentically relatable, making him a strong partner to highlight the importance of scalp, skin, and hair health."
Vitinha has built a reputation as one of football's most exciting talents, rising through FC Porto before becoming a key player for PSG and the Portuguese national team. And with a growing global following of more than 4.5 million, Vitinha will help Vichy engage a new generation of male consumers interested in effective, expert-led self-care.
About Vichy Laboratoires
Founded in 1931 by Dr. Haller at the Vichy Thermal Center in France, Vichy Laboratoires pioneered the dermocosmetics field by bridging the gap between health and beauty. This foundational heritage resonates in our enduring signature: "Health is vital. Start with your skin", a statement that perfectly encapsulates our belief that beauty begins with the health of your skin. Backed by advanced science, dermatological expertise, and clinical studies, Vichy develops skin, scalp, and hair solutions rooted in the principles of integrative health. This scientific approach translates into a comprehensive ecosystem of dermatological care: from topical and oral beauty to health tech and expert adjunctive solutions to aesthetic procedures. More than ever, we seek to preserve and boost beauty capital at every life stage. Recommended by 80,000 dermatologists globally, Vichy Laboratoires is the second most-recommended brand by dermatologists worldwide and the #1 dermatologist-recommended anti-dandruff brand.
PARIS, April 24, 2026 /PRNewswire/ -- Vichy Laboratoires a leader in dermocosmetics recommended by more than 80,000 dermatologists worldwide, announces Portuguese international and Paris Saint-Germain midfielder Vítor Machado Ferreira, known as Vitinha, as its new Global Brand Ambassador.
Vitinha will headline upcoming campaigns for Vichy Dercos Anti-Dandruff, Dercos Anti-Hair Loss, and a new line of Vichy Deodorants, reflecting the brand's commitment to high-performance dermatological solutions.
This partnership marks a strategic step for Vichy as it strengthens its presence in the integrated health space, highlighting the connection between physical performance, recovery, and dermatological care. By partnering with an athlete like Vitinha, who is at the top of his game and renowned for his resilience and tactical intelligence, Vichy reinforces its belief that long-term health and performance is best approached holistically.
Vitinha was selected both for his authentic connection to Vichy and his relevance both on and off the pitch. As a professional athlete exposed to intense training, sweat, and environmental and mental stressors, he has experienced his fair share of scalp concerns and turned to Vichy Laboratoires for help. His personal experience makes him a compelling advocate for the science-led efficacy Vichy is renowned for.
Commenting on the partnership, Vitinha said: "I am incredibly proud to join Vichy Laboratoires. As a professional footballer, performance and attention to detail are a part of my daily life. Finding a solution that works under the pressures of my career, was a game changer, and I am excited to work with a brand that combines science and performance."
Jamel Boutiba, Global Brand President of Vichy Laboratoires, added: "Vitinha embodies a generation focused on health, performance, and longevity. He is both highly talented and authentically relatable, making him a strong partner to highlight the importance of scalp, skin, and hair health."
Vitinha has built a reputation as one of football's most exciting talents, rising through FC Porto before becoming a key player for PSG and the Portuguese national team. And with a growing global following of more than 4.5 million, Vitinha will help Vichy engage a new generation of male consumers interested in effective, expert-led self-care.
About Vichy Laboratoires
Founded in 1931 by Dr. Haller at the Vichy Thermal Center in France, Vichy Laboratoires pioneered the dermocosmetics field by bridging the gap between health and beauty. This foundational heritage resonates in our enduring signature: "Health is vital. Start with your skin", a statement that perfectly encapsulates our belief that beauty begins with the health of your skin. Backed by advanced science, dermatological expertise, and clinical studies, Vichy develops skin, scalp, and hair solutions rooted in the principles of integrative health. This scientific approach translates into a comprehensive ecosystem of dermatological care: from topical and oral beauty to health tech and expert adjunctive solutions to aesthetic procedures. More than ever, we seek to preserve and boost beauty capital at every life stage. Recommended by 80,000 dermatologists globally, Vichy Laboratoires is the second most-recommended brand by dermatologists worldwide and the #1 dermatologist-recommended anti-dandruff brand.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
VICHY LABORATOIRES SIGNS PSG FOOTBALLER VITINHA AS GLOBAL BRAND AMBASSADOR
VICHY LABORATOIRES SIGNS PSG FOOTBALLER VITINHA AS GLOBAL BRAND AMBASSADOR
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NEW YORK, April 24, 2026 /PRNewswire/ -- Still searching for sunscreen recommendations this summer? As Amazon kicks off its fourth annual Summer Beauty Event (April 27–May 10), COSRX highlights a lineup of lightweight, daily SPF essentials designed to support summer skin longevity, protect your glow, and simplify everyday routines.
Amazon-Exclusive: Powerful UV Protect Duo
Available exclusively on Amazon starting April 27, the Powerful UV Protect Duo is a limited-edition K-beauty travel essential designed for convenient, on-the-go sun protection.
This Amazon-only set includes:
- Vitamin E Vitalizing Sunscreen SPF 50+
- Airy-Light Clear Sunscreen Stick SPF 50
- Exclusive sunstick keyring holder for easy portability
A Daily SPF Moisturizer for Effortless Protection
The COSRX Vitamin E Vitalizing Sunscreen SPF 50+ is designed as a daily SPF moisturizer—lightweight enough for everyday wear, yet effective in helping protect against sun exposure year-round.
With broad-spectrum SPF 50, it helps defend against UVA and UVB rays while supporting healthier-looking skin. Its soft, breathable texture leaves no white cast, making it suitable for all skin tones and ideal under makeup. A semi-matte finish with a natural glow helps control excess sebum without leaving skin greasy, making it especially suitable for dcombination skin types.
The Airy-Light Clear Sunscreen Stick delivers broad-spectrum SPF 50 in a compact, mess-free format—ideal for reapplication throughout the day. Its lightweight, matte finish and invisible texture allow for seamless application on both face and body.
Formulated with Vitamins E and C, hyaluronic acid, and panthenol, it combines sun care and skincare benefits in one step—helping to support the skin barrier while hydrating and soothing sun-exposed skin.
Designed with travel, reapplication, and daily convenience in mind, the duo set is a practical addition to any summer bag.
Limited-Time Summer Beauty Event Offers
During the Amazon Summer Beauty Event, COSRX sun care essentials are available for a limited time with exclusive promotions:
Whether you're looking to upgrade your daily SPF routine, discover a new Korean sunscreen, or shop for Mother's Day gifts and summer essentials, COSRX's sun care lineup offers versatile solutions that fit effortlessly into low-maintenance routines - helping support healthy, radiant-looking skin over time.
About COSRX
Rooted in science and driven by results, COSRX is a global skincare brand known for its high-performance yet affordable formulations that target real skin concerns with minimal ingredients and maximum efficacy. Trusted by skincare lovers worldwide, COSRX delivers visible results through carefully selected actives in concentrated doses. Discover its award-winning lineup at retailers including COSRX.com, Amazon, ULTA, Revolve, Dermstore, Nordstrom and Target. Follow @cosrx on Instagram and TikTok for the latest product drops, tips, and trends.
NEW YORK, April 24, 2026 /PRNewswire/ -- Still searching for sunscreen recommendations this summer? As Amazon kicks off its fourth annual Summer Beauty Event (April 27–May 10), COSRX highlights a lineup of lightweight, daily SPF essentials designed to support summer skin longevity, protect your glow, and simplify everyday routines.
Amazon-Exclusive: Powerful UV Protect Duo
Available exclusively on Amazon starting April 27, the Powerful UV Protect Duo is a limited-edition K-beauty travel essential designed for convenient, on-the-go sun protection.
This Amazon-only set includes:
- Vitamin E Vitalizing Sunscreen SPF 50+
- Airy-Light Clear Sunscreen Stick SPF 50
- Exclusive sunstick keyring holder for easy portability
A Daily SPF Moisturizer for Effortless Protection
The COSRX Vitamin E Vitalizing Sunscreen SPF 50+ is designed as a daily SPF moisturizer—lightweight enough for everyday wear, yet effective in helping protect against sun exposure year-round.
With broad-spectrum SPF 50, it helps defend against UVA and UVB rays while supporting healthier-looking skin. Its soft, breathable texture leaves no white cast, making it suitable for all skin tones and ideal under makeup. A semi-matte finish with a natural glow helps control excess sebum without leaving skin greasy, making it especially suitable for dcombination skin types.
The Airy-Light Clear Sunscreen Stick delivers broad-spectrum SPF 50 in a compact, mess-free format—ideal for reapplication throughout the day. Its lightweight, matte finish and invisible texture allow for seamless application on both face and body.
Formulated with Vitamins E and C, hyaluronic acid, and panthenol, it combines sun care and skincare benefits in one step—helping to support the skin barrier while hydrating and soothing sun-exposed skin.
Designed with travel, reapplication, and daily convenience in mind, the duo set is a practical addition to any summer bag.
Limited-Time Summer Beauty Event Offers
During the Amazon Summer Beauty Event, COSRX sun care essentials are available for a limited time with exclusive promotions:
Whether you're looking to upgrade your daily SPF routine, discover a new Korean sunscreen, or shop for Mother's Day gifts and summer essentials, COSRX's sun care lineup offers versatile solutions that fit effortlessly into low-maintenance routines - helping support healthy, radiant-looking skin over time.
About COSRX
Rooted in science and driven by results, COSRX is a global skincare brand known for its high-performance yet affordable formulations that target real skin concerns with minimal ingredients and maximum efficacy. Trusted by skincare lovers worldwide, COSRX delivers visible results through carefully selected actives in concentrated doses. Discover its award-winning lineup at retailers including COSRX.com, Amazon, ULTA, Revolve, Dermstore, Nordstrom and Target. Follow @cosrx on Instagram and TikTok for the latest product drops, tips, and trends.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
COSRX Offers Amazon-Exclusive Sun Care Bundle for Annual Amazon U.S. Summer Beauty Event
