e.l.f. Cosmetics Fuels Katherine Legge's Return to the Indianapolis 500 with eyes.lips.fuel. Takeover

OAKLAND, Calif.--(BUSINESS WIRE)--Apr 27, 2026--

e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), the bold disruptor with a kind heart, is fueling its fourth season with professional race car driver Katherine Legge at the Indianapolis 500 (Indy 500) this May.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260426140110/en/

In a world where women receive just 1% of all sport sponsorships, account for only 4% of drivers on tracks, and are 2x more likely to feel forced out of racing within the first five years,* e.l.f. is committed to the belief that anything is e.l.f.ing possible when you fuel the women who are rewriting the rules. That's why e.l.f. is bringing eyes.lips.fuel. to Indy 500, showing up in a big way both on the track and in the Fan Zone at the largest single-day sporting event in the world.

"Together with Katherine Legge, we’re fueling a movement for the next generation of dreamers," said Patrick O'Keefe, Chief Integrated Marketing Officer, e.l.f. Beauty. "eyes.lips.fuel. is a commitment to every eye, lip and face watching who needs to see that they belong on that track, behind that wheel, and in any arena they choose. We're democratizing access to sports by showing our community exactly what's possible when someone believes in you and fuels your journey."

In 2023, with e.l.f. by her side, Legge became the fastest woman to ever qualify for the Indy 500. This year, she's looking to make her fifth Indy 500 start, after becoming just the ninth woman to qualify for the race in 2012. She remains a trailblazer, the first woman to win a major open-wheel race in North America, the first to lead laps in Champ Car (now INDYCAR), and the first to lead the Rolex 24 at Daytona.

"e.l.f. has been more than a sponsor - they've been my voice, my platform and my fuel," said Katherine Legge. "Four years in, I'm more empowered than ever, and together, we're proving that when you fuel a woman's dream, there's no limit to what she can achieve.”

Legge, the only woman entered in this year's field, will take to the track in her e.l.f. fire suit and e.l.f.-wrapped car, a rolling billboard for what happens when brands show up for women who refuse to be counted out.

The eyes.lips.fuel. activation in the Fan Zone, inspired by e.l.f.'s Glow Reviver Lip Oil Stick, is flipping the script on the garage, a space that has historically belonged to the boys and making it a space for every eye, lip and face. The activation includes:

Katherine Legge was e.l.f.’s first empowered.legendary.female, leading the way for a growing group of women athletes including Billie Jean King, Kendall Coyne Schofield, Ally Sentnor, Jaedyn Shaw, Jess Carter, Lo'eau LaBonta, and Flau'jae Johnson, all united by their shared commitment to positivity, inclusivity and accessibility, and their refusal to let anyone tell them where they don't belong.

The Indy 500 will be held Sunday, May 24, with coverage beginning at 10:00am ET on FOX.

*Sources:BBN,Autoweek,More Than Equal

About e.l.f. Cosmetics

e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty free. We are proud to have products made in Fair Trade Certified facilities. Learn more at www.elfcosmetics.com.

Katherine Legge after qualifying for her fourth Indianapolis 500 (2024), posting a four-lap average of 230.244 mph. Photo credit: Geoff Miller/LAT

Oil prices were up Monday as a standoff between the U.S. and Iran in the Strait of Hormuz remained despite a ceasefire, while Pakistan leaders were seeking to revive stalled talks between the two countries.

Iran’s Foreign Minister Abbas Araghchi was in Russia Monday for a meeting with President Vladimir Putin as part of a trip that included two stops in Pakistan and a visit to Oman, which shares the strait with the Islamic Republic.

Pakistan-led mediators are working to bridge significant gaps between the U.S. and Iran, according to a regional official involved in the mediation efforts who spoke on the condition of anonymity because they were not authorized to discuss the matter.

U.S. President Donald Trump canceled plans for his top envoys to travel to Islamabad this weekend for negotiations after Iran insisted the U.S. should end its blockade of Iranian ports before new talks can take place.

Early Monday, the U.S. military’s Central Command said it has so far turned around 38 ships during the blockade.

Since the war began, at least 3,375 people have been killed in Iran and at least 2,509 people in Lebanon, where the Israel-Hezbollah fighting resumed two days after the Iran war started.

Also, 23 people have been killed in Israel and more than a dozen in Gulf Arab states. Fifteen Israeli soldiers in Lebanon, 13 U.S. service members in the region and six U.N. peacekeepers in southern Lebanon have been killed.

Here is the latest:

Iranian Foreign Minister Abbas Araghchi said Monday that his trip to Russia offered an opportunity to coordinate with Moscow after the war with Israel and the United States.

Araghchi made the comments in a pretaped interview posted by the state-run IRNA news agency.

“It is a good opportunity for us to consult with our Russian friends about the developments that have occurred in relation to the war during this period and what is happening now,” he said.

Araghchi said it was America’s approach that “caused the negotiations to be delayed” that had been planned in Islamabad.

“The previous one, despite the progress that had been made, could not achieve its goals,” he said, blaming what he called Washington’s “excessive demands.”

Trump has questioned who is in charge in Iran at the moment and said confusion within its theocracy made it difficult to reach a deal.

Iran’s top diplomat arrived Monday in Russia ahead of a meeting with Russian President Vladimir Putin.

The state-run IRNA news agency said Abbas Araghchi landed in St. Petersburg for his meeting with Putin.

Araghchi has visited Islamabad twice and Muscat, Oman, on the foreign trip as negotiations with the U.S. appear stalled over the Iran war.

Men ride a scooter while waving a Hezbollah flag during a small gathering in Dahiyeh, Beirut's southern suburbs, Lebanon, Saturday, April 25, 2026. (AP Photo/Hassan Ammar)

A woman walks past an anti-U.S. graffiti painted on the wall of the Tehran University on Enqelab-e-Eslami (Islamic Revolution) street in downtown Tehran, Iran, Saturday, April 25, 2026. (AP Photo/Vahid Salemi)

Iraqis Muslim women hold portraits of Iran's late Supreme Leader Ayatollah Ali Khamenei and his son Ayatollah Mojtaba Khamenei, during a protest against U.S. and Israeli attacks on multiple cities across Iran, in Baghdad, Iraq, Saturday, April 25, 2026. (AP Photo/Hadi Mizban)

In this photo released by the Iranian Foreign Ministry, Iranian Foreign Minister Abbas Araghchi, right, shakes hands with Oman's Sultan Haitham bin Tariq during their meeting, in Muscat, Oman, Sunday, April 26, 2026. (Iranian Foreign Ministry via AP)

Fadi Al Zein, left, who lost both his homes in Israeli strikes in his village of Khiam and in Dahiyeh, searches through the rubble of his heavily damaged home as a child stands nearby, in Beirut's southern suburbs, Lebanon, Saturday, April 25, 2026. (AP Photo/Hassan Ammar)