TAT Inspires Travel across Thailand with LISA through "Feel All the Feelings, Seeking Thailand’s Wonders", Inviting Travellers to Discover Thailand and Win Five Styles of Exclusive Items

BANGKOK, THAILAND - Media OutReach Newswire - 28 April 2026 - The Tourism Authority of Thailand (TAT) is encouraging travel across the country with Amazing Thailand Ambassador LISA through the "Feel All the Feelings, Seeking Thailand's Wonders". The initiative invites travellers to discover the diversity of Thai destinations and turn their trips into rejuvenating experiences. Running from 1 May to 31 July 2026, the initiative offers two ways to participate: collecting points via Buddy Rewards, and submitting receipts from certified establishments under programmes such as Trusted Thailand, STAR (Sustainable Tourism Acceleration Rating), and Thailand Tourism Awards — for the chance to win 500 exclusive prizes.

TAT Inspires Travel across Thailand with LISA through "Feel All the Feelings, Seeking Thailand’s Wonders", Inviting Travellers to Discover Thailand and Win Five Styles of Exclusive Items

Ms. Thapanee Kiatphaibool, Governor of the TAT, said: "The 'Feel All the Feelings, Seeking Thailand's Wonders' initiative builds on our approach of showcasing Thailand's appeal through the many emotions that travel evokes, encouraging visitors to experience each region more deeply — particularly during the green season when Thailand's natural landscapes are at their most distinctive."

"We expect this initiative to stimulate travel across Thailand and help distribute income to destinations and local communities throughout the country, while elevating Thailand's tourism standards in collaboration with certified establishments under programmes such as Trusted Thailand, STAR, and the Thailand Tourism Awards — or Kinnaree Awards. These recognitions reflect service quality, safety, and sustainability. Promoting Thailand's destinations with high-quality operators will strengthen traveller confidence, inspire meaningful journeys, and support balanced, long-term growth for Thai tourism."

Participants also stand a chance to receive one of 500 exclusive items celebrating Thailand's distinctive character:

Photobox and Photocard — Travel stories in print
Inspired by Thailand's scenic landscapes, a specially designed Photobox holds Photocards of LISA as Amazing Thailand Ambassador, featuring eight carefully captured vistas that highlight the country's scenery through light, colour, and atmosphere. The set includes water-resistant hologram stickers with contemporary Thai motifs — a collectible keepsake that brings travel memories back to life.

Black "55 Must-Visit Cities" T-shirt — Tapestry of landmarks, represented by the village of Ban Rak Thai
A black T-shirt featuring LISA at Ban Rak Thai, Mok Cham Pae Sub-district, Mueang District, Mae Hong Son — a highland village in Thailand's far north, embraced by quiet nature and morning mist. The back carries the names of 55 must-visit destinations as an inspiring "map" for future trips. Minimal, balanced, and comfortable with a clear character, it makes a travel statement for those looking to discover new perspectives across Thailand.

White "55 Must-Visit Cities" T-shirt — Khao Sok inspiration for fresh travel experiences
A white T-shirt featuring LISA amid the limestone mountains and emerald waters of Khao Sok National Park, Surat Thani. Clean yet layered in depth, with 55 must-visit destinations on the back as waypoints to explore. A contemporary, minimalist design for travellers who love to discover new places and create new memories.

Silver metal keychain — Bangkok landmark in a refined design
A polished silver keychain featuring LISA set against Wat Arun Ratchawararam, capturing the temple's ornate silhouette in crisp openwork lines. The piece is resin-coated for depth and framed in a design inspired by the traditional Thai decorative pattern called Pra Jam Yam, complemented by a small a small Pra Jam Yam charm, a mini black disc-shaped NFC element linking to the TVC, and an Amazing Thailand x LISA laser-etched logo. The back bears the campaign name "feel all the feelings." Both collectible and stylish, the keychain adds a touch of character to everyday life.

Multipurpose scarf — Colour, breeze, and tea-scented hills
A silk satin scarf featuring LISA at a tea plantation in Chiang Rai, translating undulating green hills and soft morning light into a vivid, dimensional print. Light and versatile — wear as a neck scarf, shawl, or headscarf — this piece turns a travel mood into a stylish, everyday accessory.

Travellers can take part in the activity from 1 May to 31 July 2026 through two options:

1) Win exclusive items by collecting Buddy Rewards points
This activity aims to stimulate the domestic tourism. Prizes include the Photobox containing Photocards featuring key visuals of the Amazing Thailand Ambassador and destination images, plus a hologram sticker set.

How to participate:
1. Participants must have a mobile phone number registered in Thailand to verify their identity during registration (OTP Verification Code).
2. Register via LINE OA @buddyrewardsby1672.
3. Check in at designated Buddy Rewards locations nationwide to earn 50 points per location, or check in the Amazing Thailand Ambassador Locations to earn 100 bonus points per location.
Collect 2,000 Buddy Rewards points — including at least two check-ins on the Ambassador Locations — to redeem one Photobox (100 prizes; awarded on a first-come, first-served basis to those who reach the threshold earliest).

If Photobox stocks are exhausted, participants may continue checking in on the Ambassador Locations for bonus points until 31 July 2026 at 23:59 hrs (BKK local time), and use remaining points to redeem other rewards in the programme until 30 September 2026.

Activity period: 1 May – 31 July 2026, or while stocks last

Amazing Thailand Ambassador Locations — 25 check-in places

• Rice Fields of Sapan, Nan
• Thi Lo Su Waterfall, Tak
• Wat Chedi Luang, Chiang Mai
• Ko Thalu, Rayong
• Samet Nangshe, Phang-nga
• Floating Pagodas, Wat Phutthabat Sutthawat, Lampang
• Wat Phumin, Nan
• Wat Phra That Pha Son Kaew, Phetchabun
• Red Lotus Sea, Udon Thani
• Phu Lang Ka, Phayao
• Phu Chi Fa, Chiang Rai
• Wat Arun Ratchawararam Ratchawaramahawihan, Bangkok
• Tea plantations in Chiang Rai (including Boon Rawd Farm, Choui Fong Tea Plantation, 101 Tea Plantation, Wang Put Tan Tea Plantation, Wawee Tea Plantation, Laulee Tea Plantation Resort, Suwirun Teashop, and Sawanbondin Farm) *Participants may earn Ambassador Locations bonus points in the "Tea Plantation" category at one location only; the system will then lock further check-ins in this category.
• Ban Rak Thai, Mae Hong Son
• Huai Maekamin Waterfall, Kanchanaburi
• Laem Had, Ko Yao Yai, Phang-nga
• Sam Phan Bok, Ubon Ratchathani
• Khao Sok National Park, Surat Thani

2) Win exclusive items by submitting tourism receipts
Open to Thais and travellers of all nationalities travelling in Thailand, with four unique prize styles to be won.

How to participate:
1. For Thais, travel to a province other than the domicile shown on the Thai national ID.
2. Use services at any TAT-recognised establishment under one of the following programmes:
- Trusted Thailand
https://trustedthailand.tourismthailand.org/en/establishments/detail
- Thailand Tourism Awards (Kinnaree Awards) 2025 winners
https://tourismawards.tourismthailand.org/awards-winner
- STAR (Sustainable Tourism Acceleration Rating)
https://www.tatstar.org/companies
3. Collect receipts showing the establishment name and taxpayer ID (or hotel-issued documentation). With a minimum spend of THB 2,000, register via https://amzth.org/SeekingThailandWonders to enter the draw for region-specific exclusive items corresponding to your destination.

Key dates:
Travel period: 1 May – 31 July 2026
Registration closes: 3 August 2026 at 10:00 hrs (BKK local time)
Winner announcement: 31 August 2026 (400 prizes in total) via Facebook: Amazing Thailand

Prize allocation by region visited:
- Black "55 Must-Visit Cities" T-shirt — Northeastern region
- White "55 Must-Visit Cities" T-shirt — Northern region
- Multipurpose scarf — Central and Eastern regions
- Silver metal keychain — Southern region

TAT invites travellers to explore Thailand alongside LISA as the Amazing Thailand Ambassador. Every step is more than finding a new place — it is an invitation to open your heart to stories, people, and moments that add meaning to life, while contributing in small but significant ways to a sustainable future for Thai tourism.

Contact Information
International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2250 0246
E-mail: prdiv3@tat.or.th
Website: www.tatnews.org

TAT's News Link: [ https://www.tatnews.org/2026/04/tat-inspires-travel-across-thailand-with-lisa-through-feel-all-the-feelings-seeking-thailands-wonders-inviting-travellers-to-discover-thailand-and-win-five-styles-of-exclu/ ]
Hashtag: #AmazingThailand #AmazingThailandAmbassador #AmazingThailandxLISA #FeelAllTheFeelings

https://www.tatnews.org

The issuer is solely responsible for the content of this announcement.

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MUMBAI, INDIA - Media OutReach Newswire - 9 May 2026 - Vinpearl Joint Stock Company has signed Memoranda of Understanding (MoUs) with Thomas Cook India, SOTC Travel, and MakeMyTrip, three of India's leading travel and tourism companies. The strategic partnerships are aimed at directly and comprehensively reaching all customer segments, helping position Vietnam as a "preferred destination" in the world's most populous country.

The agreements were signed at the Vietnam–India Business Forum, held as part of the State visit of General Secretary and President To Lam to India, in the presence of General Secretary and President To Lam and Maharashtra Chief Minister Shri Devendra Fadnavis.

The partnerships are expected to open direct access channels to all customer segments, stimulate travel demand and experiential tourism, and ultimately position Vietnam as a "preferred destination" for India's 1.47 billion people.

Representing India are three of the country's most influential and trusted travel distribution channels: Thomas Cook India, SOTC Travel, and MakeMyTrip. Thomas Cook India has strong expertise in group travel, corporate travel, and large-scale MICE tourism. SOTC Travel is well known for family vacations, group tours, and mid- to high-end leisure travel. Meanwhile, MakeMyTrip, India's leading online travel platform, has a strong advantage in reaching younger travelers, independent tourists, and digitally-driven booking behaviors.

Representing Vietnam is Vinpearl, the country's leading hospitality, tourism, and entertainment brand, operating nearly 60 properties nationwide. Its diverse five-star "all-in-one" ecosystem offers accommodation, shopping, dining, entertainment, golf, and MICE services, making it particularly well-suited to the travel preferences of Indian visitors, including large group travel, multi-generational family vacations, and experience-rich holidays.

Through these partnerships, the parties aim to maximize each other's strengths, enhance tourism development capabilities, and shape tailored travel products, gradually positioning Vietnam as a "preferred destination" for Indian travelers in the near future.

Speaking at the event, Ms. Ngo Thi Huong, CEO of Vinpearl, said: "India is one of the key markets in Vinpearl's international expansion strategy. Through partnerships with leading industry players, we are not only broadening our market reach but also proactively developing products tailored to each customer segment. Vinpearl aims to strengthen its presence in the Indian market while contributing to positioning Vietnam as an attractive and distinctive destination on the global tourism map."

Mr. Anubhav Bansal, Vice President of MakeMyTrip and representative of the three Indian partners, added: "Vinpearl operates one of the region's leading integrated tourism and hospitality ecosystems, with a scale, product diversity, and destination experience portfolio that increasingly align with the preferences of Indian travelers. We believe Vinpearl is playing an important role in positioning Vietnam as an attractive destination for this market. Combined with the extensive distribution strengths of both sides, this partnership is expected to significantly boost Indian tourist arrivals to Vietnam in the coming years."

India is currently the world's most populous country, with 1.47 billion people. The country's rapidly expanding middle class is driving a strong surge in demand for international travel.

Recognizing the strategic importance of the Indian market, Vinpearl has not only leveraged its scale and integrated "all-in-one" ecosystem but has also continuously developed specialized offerings for Indian travelers, including luxury wedding tourism, MICE travel, multi-generational family holidays, group trips, and couple getaways. In 2025, the number of Indian guests staying within the Vinpearl system surged by a record 402% year-on-year, followed by a further 335% increase during the first four months of this year compared to the same period last year.

The signing of MoUs with these three major market access partners marks the next step in Vinpearl's strategy to sustainably grow its visitor base from the 1.47 billion-population Indian market, while also helping position Vietnam as a "preferred destination" for Indian travelers.

Hashtag: #Vinpearl

https://vinpearl.com/en

The issuer is solely responsible for the content of this announcement.

About Vinpearl

Vinpearl is Vietnam's leading hospitality, tourism, and entertainment brand, currently operating 60 properties across 20 provinces and cities nationwide. Its ecosystem includes a network of five-star hotels and resorts in 35 provinces and cities with more than 17,300 rooms; 15 VinWonders theme parks offering attractions for all age groups; six world-class golf courses; and three international-standard convention centers and theaters under the VinPalace brand. The ecosystem also features two semi-wildlife conservation and care parks, an equestrian academy, and spectacular multi-million-dollar live performance shows in destinations such as Nha Trang and Phu Quoc, attracting millions of visitors each year.

About Thomas Cook India

Founded in 1881, Thomas Cook (India) Limited (TCIL) is one of India's leading omnichannel travel and tourism groups, operating across foreign exchange, corporate travel, MICE, leisure travel, and value-added services.

TCIL owns and operates several major B2C and B2B brands, including Thomas Cook, SOTC, TCI, SITA, Sterling Holiday Resorts, Asian Trails, and Desert Adventures. The group has a presence in 28 countries across five continents and is one of the largest travel service networks headquartered in the Asia-Pacific region.

About SOTC Travel

Established in 1949, SOTC Travel is one of India's oldest and most reputable travel and tourism brands. The company is part of Fairfax Financial Holdings through Thomas Cook (India) Limited (TCIL).

Operating through an omnichannel model, SOTC offers a wide range of services across leisure travel, incentive travel, and corporate travel. With more than 75 years of experience, SOTC has served millions of travelers across destinations worldwide and is recognized for its deep understanding of Indian travelers' preferences and behaviors.

About MakeMyTrip

MakeMyTrip is India's leading online travel booking platform, holding a dominant position in flight bookings, hotel reservations, and travel packages. With tens of millions of users and a strong digital ecosystem, MakeMyTrip covers the entire customer journey while maintaining a strong advantage in reaching younger travelers and independent tourists.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

Vinpearl Partners With Three Leading Indian Travel Companies, Unlocking Access To A 1.47 Billion-Person Market