DeepSights Personas' new Persona Builder and Synthetic Panel capabilities transform how quickly insights, innovation, and marketing teams can deepen audience understanding with the latest data to make faster, evidence-based decisions
BERLIN, April 28, 2026 /PRNewswire/ -- Market Logic Software, a leader in AI-powered market intelligence and insights, today launched major new capabilities in DeepSights Personas, enabling enterprises to run rapid, forward-looking audience intelligence at scale without sacrificing research rigor. The new Persona Builder and Synthetic Panel features empower business teams to create highly specific, data-backed synthetic personas on the fly and run quantitative validation at scale.
Enterprise insights, product, and marketing teams face an ongoing challenge with the slow and costly process of running audience research that is static and soon outdated. By connecting the generation of virtual personas directly to a company's proprietary knowledge base, the DeepSights Persona Builder makes it simple to refresh personas with the most relevant and current data it has. This ensures consistently high-quality synthetic feedback that is completely grounded in trusted data and adapts in real time to new information.
The introduction of an AI interviewer agent allows time-pressed teams to run in-depth research with chosen personas and uncover new insights across audience segments.
With the DeepSights Synthetic Panel, companies can run quantitative research on new concepts in hours rather than days then refine further before committing resources to real-world customer validation. AI agents create an on-demand panel based on defined audience attributes, run surveys across specified questions, capture both scores and underlying reasoning, apply research-grade statistical analysis, and deliver a clear summary of implications.
"To be a market leader today means moving faster than your competitors to anticipate consumers. Act too slowly and you miss the market opportunity. Act in haste on guesswork and you risk wasting millions in budget. Today's DeepSights Personas announcement helps enterprises overcome this dilemma. It empowers them with special-purpose AI, to make robust, evidence-backed decisions on launching campaigns and products that will resonate with their consumers," said Olaf Lenzmann, Chief Product and Innovation Officer, at Market Logic Software.
A new model for audience intelligence
DeepSights Personas address a wide spectrum of high-impact use cases, including:
- Rapidly screening product concepts and claims across regions
- Exploring hard-to-reach or emerging audience segments
- Stress-testing campaign messaging early in development
- Inspiring innovation through deep persona-led exploration
DeepSights Personas can be deployed as a standalone solution or fully integrated into a comprehensive active intelligence system powered by Market Logic's unique AI intelligence engine, DeepSights. Unlike passive knowledge repositories, DeepSights continuously uncovers findings from across data sources, detects market signals, and triggers alerts to connect intelligence to business workflows proactively.
About Market Logic
Market Logic is the leading provider of market intelligence and insights solutions. By using DeepSights, our special purpose AI for insights technology, expert teams equip business decisions makers across their enterprise with trusted insights at scale and speed. For more than 15 years, we've helped hundreds of consumer-focused brands across the globe transform into insights-driven businesses. Market leaders such as Unilever, Vodafone, Bayer, and Philips are driving innovation and making smarter market moves with the support of Market Logic. Find out more at https://marketlogicsoftware.com/
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Market Logic extends DeepSights Personas with synthetic panels and flexible persona generation to redefine audience research at scale
Market Logic extends DeepSights Personas with synthetic panels and flexible persona generation to redefine audience research at scale
JINAN, China, April 28, 2026 /PRNewswire/ -- The 2026 IFAT Munich International Environmental Technology Fair will take place in Germany from May 4 to 7. As a key global benchmark for waste management, resource recovery and environmental technology, IFAT serves not only as a showcase for cutting-edge international technologies, but also as a window into global circular economy trends and industrial upgrading pathways. This year, Niutech will present its integrated pyrolysis solutions for more than 30 waste types — including waste tires, waste plastics, oily sludge, tar residue, medical waste and biomass — at Booth B4.505 in Hall B4 of the Messe München exhibition center. The exhibition will fully demonstrate the company's technological innovation, project implementation and international service capabilities in circular economy applications. Niutech's technical experts, project managers and international business team will be on site, presenting the company's latest technological achievements and practical project experience in high-end pyrolysis technology to project investors, technology partners and industry organizations from around the world through technical demonstrations and case studies.
At this year's exhibition, Niutech will focus on showcasing its new-generation high-capacity industrial continuous intelligent pyrolysis plant. With an annual single-unit processing capacity of 10,000 to 50,000 tons per year (tpy), the system delivers leapfrog improvements in unit processing capacity, operational efficiency, overall cost control and product quality, delivering strong profitability and a shortened investment payback period for customers.
As the global circular economy continues to advance, high-value waste utilization is becoming a key industry focus. Pyrolysis technology, with its broad feedstock applicability, high resource recovery efficiency and strong industrialization potential, is accelerating into a new phase of larger-scale and higher-standard application. As a globally recognized provider of integrated pyrolysis solutions with fully independent intellectual property rights, Niutech's new-generation production line presented at this exhibition reflects the company's continuous breakthroughs in high processing capacity, continuous operation, intelligence and stable performance. Meanwhile, addressing the differentiated needs of different countries and regions in terms of waste types, environmental standards, investment models and end-use applications, Niutech continues to improve its integrated service system covering R&D, solution design, equipment manufacturing, project implementation and operational support, delivering more targeted solutions to global customers. To date, the company's technology and equipment have obtained EU CE certification, German TÜV certification and EU ATEX explosion-proof certification, while its projects have achieved ISCC International Sustainability and Carbon Certification. Niutech's high-end continuous pyrolysis production lines have been successfully delivered to dozens of countries and regions including Germany, the United Kingdom, Denmark, Hungary and Estonia, and have become the technology equipment supplier for multiple Fortune Global 500 companies' circular economy projects. Niutech is a trusted partner in the global high-end continuous pyrolysis equipment market.
IFAT Munich brings together the global environmental industry's in-depth thinking on future pathways. Niutech's participation in this exhibition is not only a concentrated showcase of its latest technologies and solutions, but also another demonstration of the company's comprehensive strength in the international market. Through more efficient, intelligent and industry-value-creating high-end continuous pyrolysis technology, Niutech is opening up more pathways from waste to recycled resources for global customers, while outlining a clearer future for global green and low-carbon transformation.
Website: www.niutechpyrolysis.com
Email: contact@niutech.com
Youtube: @niutechpyrolysis
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Niutech to Present Intelligent Continuous Pyrolysis Technology for European Circular Economy Closed-Loop at IFAT Munich 2026
