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Marking 10 Years in Vietnam, MINISO Unveils The Country's First MINISO FRIENDS in Ho Chi Minh City

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Marking 10 Years in Vietnam, MINISO Unveils The Country's First MINISO FRIENDS in Ho Chi Minh City
Business

Business

Marking 10 Years in Vietnam, MINISO Unveils The Country's First MINISO FRIENDS in Ho Chi Minh City

2026-04-28 20:05 Last Updated At:20:25

HO CHI MINH CITY, Vietnam, April 28, 2026 /PRNewswire/ -- On April 25, as it marks its 10th anniversary in the Vietnam market, MINISO opened Vietnam's first MINISO FRIENDS store at Van Hanh Mall in Ho Chi Minh City. The newly renovated store features an immersive, IP‑driven environment, introducing an upgraded retail experience centered on popular IPs. As MINISO's most advanced store format in Vietnam, MINISO FRIENDS reflects the brand's continuous evolution in store concepts and consumer experiences.

Located on the 3rd floor of Van Hanh Mall, the newly renovated MINISO FRIENDS store is designed around strong character visuals and IP‑led merchandising. The space is organized into dedicated IP zones spanning collectibles, blind boxes, and plush toys, as well as beauty products and everyday accessories. Character‑led installations featuring Stitch, Winnie the Pooh, and Gift Bear—alongside dedicated YOYO displays—bring IP storytelling into the physical space, creating a highly photo‑friendly and immersive retail environment that encourages exploration and engagement.

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Marking 10 Years in Vietnam, MINISO Unveils The Country's First MINISO FRIENDS in Ho Chi Minh City

Marking 10 Years in Vietnam, MINISO Unveils The Country's First MINISO FRIENDS in Ho Chi Minh City

Marking 10 Years in Vietnam, MINISO Unveils The Country's First MINISO FRIENDS in Ho Chi Minh City

Marking 10 Years in Vietnam, MINISO Unveils The Country's First MINISO FRIENDS in Ho Chi Minh City

Marking 10 Years in Vietnam, MINISO Unveils The Country's First MINISO FRIENDS in Ho Chi Minh City

Marking 10 Years in Vietnam, MINISO Unveils The Country's First MINISO FRIENDS in Ho Chi Minh City

Marking 10 Years in Vietnam, MINISO Unveils The Country's First MINISO FRIENDS in Ho Chi Minh City

Marking 10 Years in Vietnam, MINISO Unveils The Country's First MINISO FRIENDS in Ho Chi Minh City

Marking 10 Years in Vietnam, MINISO Unveils The Country's First MINISO FRIENDS in Ho Chi Minh City

Marking 10 Years in Vietnam, MINISO Unveils The Country's First MINISO FRIENDS in Ho Chi Minh City

As a newly introduced format, MINISO FRIENDS is built around IP‑led retail experiences, featuring a higher concentration of IP products and immersive in‑store scenarios that encourage offline exploration. At Van Hanh Mall, the store brings together a wide range of globally popular IPs, with IP products accounting for approximately 70% of the overall assortment, while also serving as a key launch destination for new and trending IP toy offerings in Vietnam.

Highlights include fan‑favorite collaborations such as Sanrio, Chiikawa, and the proprietary IP YOYO, with first‑release products including the YOYO Fly with the Wind Series, Sanrio SEA‑exclusive Hello Kitty Leopard collection, and Chiikawa Sakura Season Collection. In addition, globally recognized IPs making their Vietnam debut—such as Star Wars and Luo Xiaohei—further expand the store's diversified IP lineup, bringing both established and newly launched IP experiences together in one space.

A highlight of the store opening was the appearance of influential popular singer Quân A.P, alongside a series of fan‑focused activities. Throughout the day, Gift Bear mascot performances created interactive moments with strong audience participation. Visitors were also invited to take part in the "Exchange YOUR Blind Box" event, centered on the limited Sanrio Forest Animal Series vinyl plush blind boxes. The activity showcased MINISO's diverse IP-driven interactive experiences and sparked strong enthusiasm among hundreds of fans.

As MINISO marks its 10th anniversary in the Vietnam market, the launch of MINISO FRIENDS reflects the brand's continued development and evolution at the local level. Since opening its first store in Vietnam in 2016, MINISO has steadily expanded its presence across the country, with stores located in key commercial districts and landmarks such as the Landmark 81 area, Vincom Times City, Hoan Kiem Lake, and Nha Trang Center, reaching more than 30 major cities including Ho Chi Minh City, Hanoi, Da Nang, Hai Phong, and Nha Trang.

Over the past decade, MINISO has continued to bring globally popular as well as proprietary IP products to consumers through IP‑driven retail scenarios, creating enjoyable and accessible shopping experiences for a broad consumer base. Looking ahead, MINISO will continue developing its IP‑focused retail formats while expanding its capabilities as a leading IP operation  platform, delivering immersive in‑store experiences and making a wider range of IP content accessible to consumers across Southeast Asia and global markets.

About MINISO

MINISO Group is a global lifestyle brand offering a variety of design-led lifestyle products. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO's wide product portfolio, and the Company continually and frequently rolls out products with these qualities. Since the opening of its first store in China in 2013, the Company has built its flagship brand "MINISO" as a globally recognized retail brand and established a massive store network worldwide.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Marking 10 Years in Vietnam, MINISO Unveils The Country's First MINISO FRIENDS in Ho Chi Minh City

Marking 10 Years in Vietnam, MINISO Unveils The Country's First MINISO FRIENDS in Ho Chi Minh City

Marking 10 Years in Vietnam, MINISO Unveils The Country's First MINISO FRIENDS in Ho Chi Minh City

Marking 10 Years in Vietnam, MINISO Unveils The Country's First MINISO FRIENDS in Ho Chi Minh City

Marking 10 Years in Vietnam, MINISO Unveils The Country's First MINISO FRIENDS in Ho Chi Minh City

Marking 10 Years in Vietnam, MINISO Unveils The Country's First MINISO FRIENDS in Ho Chi Minh City

Marking 10 Years in Vietnam, MINISO Unveils The Country's First MINISO FRIENDS in Ho Chi Minh City

Marking 10 Years in Vietnam, MINISO Unveils The Country's First MINISO FRIENDS in Ho Chi Minh City

Marking 10 Years in Vietnam, MINISO Unveils The Country's First MINISO FRIENDS in Ho Chi Minh City

Marking 10 Years in Vietnam, MINISO Unveils The Country's First MINISO FRIENDS in Ho Chi Minh City

SAN DIEGO and NEWARK, Del., April 28, 2026 /PRNewswire/ -- Recently, ACROBiosystems was honored as a "Protein Supplier to Watch in Cancer Research in 2026" at the CiteAb Awards.

CiteAb accelerates scientific research by providing a search engine and data services, and its awards leverage high-quality citation data from publications to impartially recognize excellence in the reagent industry.

The award is based on analysis of the CiteAb protein database, which tracks over 300 suppliers. ACROBiosystems was recognized for achieving the second-highest year-over-year growth in protein citations from cancer-related publications, meeting the required citation threshold.

"We are pleased to recognise ACROBiosystems as Highly Commended in the Protein Supplier to Watch in Cancer Research Award." — Official citation from CiteAb Awards.

At the American Association for Cancer Research (AACR) event, ACROBiosystems' Dr. Yu Sun, VP of Product Development received the award and stated, "I am truly delighted that our proteins have earned top citations from scientists - this represents recognition and trust from the industry."

"ACROBiosystems' portfolio extends beyond proteins to include antibodies, kits, and services. These are applied not only to oncology but also to autoimmune diseases, cardiovascular diseases, infectious diseases, neurology, and other therapeutic areas. They support R&D and production processes including drug screening/optimization, preclinical research, clinical trials, CMC development, and diagnostic reagent development."

"ACROBiosystems upholds the core brand value of 'Reliable Quality, Integrated Innovation, Considerate Service', and is committed to providing innovative products and solutions to overcome challenges throughout the entire biopharmaceutical process, from R&D and production to clinical application."

ACROBiosystems Group's strategic commitment to quality is upheld through a stringent quality management system. The Group obtained ISO 9001 certification in 2016, established a GMP system in 2021, and achieved dual ISO 9001 and GMP certification at its Suzhou production site in 2024. Its specialized quality team monitors global regulations and industry trends, enabling agile adaptation of management systems to diverse product profiles, customer applications, and evolving compliance requirements—ensuring development and production align with both client specifications and regulatory standards.

The company's "Considerate Service" is reflected in several key dimensions: expedited logistics that ensure industry-leading delivery; 24-hour technical support for immediate issue resolution; a comprehensive resource repository providing insights and protocols; and personalized client attention through dedicated service teams.

Similarly, "Integrated Innovation" is demonstrated through multiple facets: alignment with emerging therapeutic modalities, focus on pivotal disease areas, advancement of technology platforms enhanced by AI, and active collaboration within global innovation ecosystems.

About ACROBiosystems Group

ACROBiosystems Group, founded in 2010 and listed in 2021, is a biotechnology company aimed at being a cornerstone of the global biopharmaceutical and healthcare industries by providing innovative products and business models. The company spans across the globe and maintains offices, R&D centers, and production bases in more than 15 different cities within the United States, Switzerland, the United Kingdom and Germany. ACROBiosystems Group has established numerous long-term and stable partnerships with the world's top pharmaceutical enterprises, including Pfizer, Novartis, and Johnson & Johnson, and numerous well-known academic institutes. The company comprises several subsidiaries such as ACROBiosystems, bioSeedin, Condense Capital, and ACRODiagnostics.

Through the continuous development of new technologies and products, ACROBiosystems Group creates value for the global pharmaceutical industry and actively empowers our partners. The company is dedicated to accelerating the drug development process, including targeted therapies, immunotherapeutic drugs, and their clinical applications, and contributes to global health.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

ACROBiosystems Wins CiteAb Award, Gaining Worldwide Recognition

ACROBiosystems Wins CiteAb Award, Gaining Worldwide Recognition

ACROBiosystems Wins CiteAb Award, Gaining Worldwide Recognition

ACROBiosystems Wins CiteAb Award, Gaining Worldwide Recognition

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