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Dairy Queen Serves Up Sweet Dreams with Launch of Breakfast Collection Pajamas

Business

Dairy Queen Serves Up Sweet Dreams with Launch of Breakfast Collection Pajamas
Business

Business

Dairy Queen Serves Up Sweet Dreams with Launch of Breakfast Collection Pajamas

2026-04-28 22:02 Last Updated At:22:10

MINNEAPOLIS--(BUSINESS WIRE)--Apr 28, 2026--

American Dairy Queen Corporation (ADQ) is making its latest lineup of morning flavor-inspired treats even sweeter with the launch of The Breakfast Collection Pajamas, dropping April 29 at 9am CST. Following the debut of nostalgic breakfast favorites reimagined as DQ ® treats, The Breakfast Collection expands beyond the menu with a cozy pajama line – because DQ knows breakfast is the most important part of the day!

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260428418427/en/

The soft sleepwear, designed for relaxed mornings and everyday comfort, features colorful prints inspired by the new crave-worthy treats, including the Choco Frosted Donut Blizzard ® Treat, Fruity Pebbles™ Shake, and Cinnamon Toast Crunch™ Dipped Cone. Fans can purchase the limited-edition styles at DQ Red Ribbon Online Store, while supplies last.

“The Breakfast Collection is all about capturing the magic of simple, sweet mornings,” said Maria Hokanson, Executive Vice President of Marketing at ADQ. “Bringing that to life through pajama sets lets us connect with fans in a new, playful way to complement the delicious new treats.”

From May 4 to May 31, DQ Rewards members can participate in The DQ Breakfast Break*, an interactive digital experience available exclusively in the DQ App. Inspired by a digital cereal box, the program features a mini-game, instant‑win prizes, exclusive offers, and a sweepstakes for a chance to win a $1,000 DQ gift card. Members are encouraged to return each day to play and unlock rewards.

The Breakfast Collection is available to fans for a limited time only, featuring:

Fans can order the treats by visiting DairyQueen.com or the DQ ® App. To participate in The DQ Breakfast Break promotion or access more sweet deals, fans must become a DQ Rewards member on the DQ App.

*NO PURCHASE NECESSARY. Legal residents of the 50 U.S. (D.C.) & Canada (excluding Quebec), 18 years or older and who are/become DQ Rewards members. Ends 5/31/26. Beginning May 4, please see Official Rules for how to enter, odds, prizes and all details. For Canadian residents, mathematical skill-testing questions will need to be correctly answered in order to enter and win. 2 grand prizes (1 for Canada and 1 for the U.S.) (valued at $1,000 USD) and 92,950 Instant Win Reveal prizes (valued at $0 - $20 USD) available to be won. Void in Quebec & where prohibited.

Post is a trademark of Post Foods, LLC. THE FLINTSTONES and all related characters and elements © & ™ Hanna-Barbera. Cinnamon Toast Crunch ® and associated words and designs are trademarks of General Mills, used under license. ©General Mills.

About International Dairy Queen, Inc.

International Dairy Queen, Inc. (IDQ), based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation and Dairy Queen Canada, Inc. Through its subsidiaries, IDQ develops, licenses, and services a system of more than 7,800 DQ restaurants in more than 20 countries. IDQ is a subsidiary of Berkshire Hathaway, Inc. For more information, visit DairyQueen.com.

IDQUS for Food, Treats & Beverages – US

DQ announces launch of The Breakfast Collection Pajamas on April 29 and new in-app digital game and sweepstakes for fans starting May 4.

DQ announces launch of The Breakfast Collection Pajamas on April 29 and new in-app digital game and sweepstakes for fans starting May 4.

SEOUL, South Korea (AP) — An appeals court has increased to four years the sentence for the wife of South Korea’s ousted President Yoon Suk Yeol for corruption, weeks after her husband was sentenced to life in prison for rebellion.

In January, ex-first lady Kim Keon Hee was sentenced to 20 months in prison in a district court for receiving gifts including a Graff diamond necklace and a Chanel bag from the Unification Church, which sought political favors from the government. However, she was acquitted of involvement in a stock price manipulation scheme before she became first lady.

Both parties appealed. On Tuesday, the Seoul High Court convicted her of receiving another Chanel bag from the church and on the price manipulation charge.

The couple suffered a fall from grace after Yoon’s martial law imposition in December 2024 led to his impeachment and eventual removal from office. Yoon faces a slew of criminal trials related to his martial law debacle and other scandals. Investigators say Kim was not involved in Yoon’s martial law enforcement.

The Seoul High Court said a first lady, being closest to a president, represents the country together with her husband and has a big influence on him. It said Kim failed to meet public expectations for her integrity and exploited her high-profile status to get the gifts from the Unification Church.

Kim’s lawyers said they’ll appeal the ruling to the Supreme Court. Independent counsel Min Joong-ki’s team earlier requested a 15-year term. Kim’s defense team has argued Min’s investigation was politically driven.

Kim has been in jail since August, when the Seoul Central District Court approved a warrant to arrest her, citing the chance she might destroy evidence. When Yoon was in office, Kim was embroiled in scandals that hurt her husband’s approval rating and provided political ammunition to his rivals.

On Dec. 3, 2024, Yoon, a conservative, abruptly imposed martial law and sent troops and police officers to the National Assembly, saying he aimed to eliminate “anti-state forces” and “shameless North Korea sympathizers.” The martial law lasted six hours as he was forced to lift it after the assembly unanimously voted it down.

He has defended his action, calling it a desperate attempt to draw public support for his fight against the liberal opposition Democratic Party that obstructed his agenda.

In February, the Seoul district court found Yoon guilty of rebellion for mobilizing military and police forces in an illegal attempt to seize the assembly, arrest political opponents and establish unchecked power for an indefinite period.

Supporters of former South Korean President Yoon Suk Yeol watch a live TV broadcast that shows his wife Kim Keon Hee attending a hearing during a rally outside of the Seoul High Court in Seoul, South Korea, Tuesday, April 28, 2026. AP Photo/Ahn Young-joon)

Supporters of former South Korean President Yoon Suk Yeol watch a live TV broadcast that shows his wife Kim Keon Hee attending a hearing during a rally outside of the Seoul High Court in Seoul, South Korea, Tuesday, April 28, 2026. AP Photo/Ahn Young-joon)

A supporter of former South Korean President Yoon Suk Yeol holds up a banner showing an image of his wife Kim Keon Hee during a rally outside of the Seoul High Court in Seoul, South Korea, Tuesday, April 28, 2026. The letters read "Stay strong, Madam! and We love you" (AP Photo/Ahn Young-joon)

A supporter of former South Korean President Yoon Suk Yeol holds up a banner showing an image of his wife Kim Keon Hee during a rally outside of the Seoul High Court in Seoul, South Korea, Tuesday, April 28, 2026. The letters read "Stay strong, Madam! and We love you" (AP Photo/Ahn Young-joon)

An image of former South Korean President Yoon Suk Yeol and his wife Kim Keon Hee is seen during a rally by supporters outside of the Seoul High Court in Seoul, South Korea, Tuesday, April 28, 2026. The letters read "Not Guilty." (AP Photo/Ahn Young-joon)

An image of former South Korean President Yoon Suk Yeol and his wife Kim Keon Hee is seen during a rally by supporters outside of the Seoul High Court in Seoul, South Korea, Tuesday, April 28, 2026. The letters read "Not Guilty." (AP Photo/Ahn Young-joon)

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