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In the news release, Public Interest Registry Launches Global Campaign With Mission 44 across Formula 1 Digital Platforms to Spotlight the .ORG Community, issued 28-Apr-2026 by Public Interest Registry over PR Newswire, we are advised by the company that changes have been made. The complete, corrected release follows, with additional details at the end:
Public Interest Registry Launches Global Campaign With Mission 44 across Formula 1 Digital Platforms to Spotlight the .ORG Community
Featuring Lewis Hamilton's foundation Mission 44, 'The First Lap' campaign
highlights the power of giving every dream a starting point
RESTON, Va., April 28, 2026 /PRNewswire/ -- Public Interest Registry (PIR), the nonprofit organization that operates the .ORG domain, launched a global advertising campaign Tuesday in collaboration with Formula 1 supported by charity Mission 44, founded by Sir Lewis Hamilton to uplift the millions of mission-driven organizations and individuals powered by .ORG.
Click here to watch the video
PIR's largest campaign to date, the collaboration marks a historic moment for .ORG, spotlighting the people and organizations driving impact in communities everywhere and bringing the world's largest platform for mission-driven organizations to one of the world's biggest stages.
Titled "The First Lap," the campaign's centerpiece is a new 30-second television advertisement that highlights how every journey starts somewhere. For drivers, there's a first lap: a first introduction, a first lesson, or someone who says yes. For changemakers, there's a .ORG domain ready to serve as a trusted home for their mission-driven work.
"Every changemaker begins with a dream, and dreams grow when someone gives them a start. For millions of missions around the world, .ORG is the place where that start begins and those dreams become a reality," said Jon Nevett, CEO of Public Interest Registry. "Public Interest Registry is proud to support that starting point for millions of .ORGs around the world."
The backdrop for the video centers around a day that brought together Mission 44 and the Association for Black & Minority Ethnic Engineers, which included a team of experts, engineers and coaches to teach a group of children about aerodynamics, how Formula 1 race cars work, and karting techniques through workshops and an on-track experience. The end product shows real footage of the .ORG Community in action.
"It was important to PIR that this campaign featured the real people and stories behind the .ORG domain," said Judy Song-Marshall, Chief Strategy Officer of Public Interest Registry. "It was incredibly meaningful to collaborate with Mission 44 to create a real enrichment experience where young people could explore STEM and motorsport in a hands-on way,"
A member of the .ORG Community, Mission 44 is driving change so that every young person can thrive in school and access a great career in STEM and motorsport.
"Talent is everywhere, but opportunity is not, and that's what drives our work at Mission 44. Every young person deserves the chance to take their first step towards a future in STEM and motorsport, where access has too often been limited. We're proud to work with Formula 1 and Public Interest Registry on 'The First Lap'—a campaign that brings opportunity to life, and inspires young people around the world to imagine themselves in motorsport," said Jason Arthur, Chief Executive Officer of Mission 44.
"The First Lap" campaign is part of PIR's nonprofit mission to support and uplift the .ORG Community. The new partnership builds on PIR's multiyear "Three Letters that Change the World" campaign.
For more than 40 years, the .ORG domain has been and continues to be a signal of trust, credibility, and community for anyone working to make a difference online. "The First Lap" will premiere during the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX 2026 and continue throughout 2026.
About Public Interest Registry
Public Interest Registry (PIR) is a nonprofit that operates the .ORG top-level domain—one of the world's largest generic top-level domains with more than 11.9 million domain names registered worldwide. .ORG is open to everyone, providing a global platform for organizations, associations, clubs, businesses and individuals to bring their ideas to life. PIR has been a champion for a free and open Internet for more than two decades with a clear mission to be an exemplary domain name registry, provide a trusted digital identity and help educate those who dedicate themselves to improving our world. PIR was founded by the Internet Society (internetsociety.org) in 2002 and is based in Reston, Virginia, USA. Visit www.pir.org for more information.
About Mission 44
Founded by seven-time Formula One World Champion Sir Lewis Hamilton, Mission 44 is a global charitable foundation driving change so that every young person can thrive in school and access great careers in STEM. By funding innovative programmes, connecting changemakers, and campaigning to shift policy and attitudes, Mission 44 is breaking down systemic barriers for underrepresented young people around the world.
Correction: The "Click here to watch the video" and "new 30-second television advertisement" have been updated with new links.
In the news release, Public Interest Registry Launches Global Campaign With Mission 44 across Formula 1 Digital Platforms to Spotlight the .ORG Community, issued 28-Apr-2026 by Public Interest Registry over PR Newswire, we are advised by the company that changes have been made. The complete, corrected release follows, with additional details at the end:
Public Interest Registry Launches Global Campaign With Mission 44 across Formula 1 Digital Platforms to Spotlight the .ORG Community
Featuring Lewis Hamilton's foundation Mission 44, 'The First Lap' campaign
highlights the power of giving every dream a starting point
RESTON, Va., April 28, 2026 /PRNewswire/ -- Public Interest Registry (PIR), the nonprofit organization that operates the .ORG domain, launched a global advertising campaign Tuesday in collaboration with Formula 1 supported by charity Mission 44, founded by Sir Lewis Hamilton to uplift the millions of mission-driven organizations and individuals powered by .ORG.
Click here to watch the video
PIR's largest campaign to date, the collaboration marks a historic moment for .ORG, spotlighting the people and organizations driving impact in communities everywhere and bringing the world's largest platform for mission-driven organizations to one of the world's biggest stages.
Titled "The First Lap," the campaign's centerpiece is a new 30-second television advertisement that highlights how every journey starts somewhere. For drivers, there's a first lap: a first introduction, a first lesson, or someone who says yes. For changemakers, there's a .ORG domain ready to serve as a trusted home for their mission-driven work.
"Every changemaker begins with a dream, and dreams grow when someone gives them a start. For millions of missions around the world, .ORG is the place where that start begins and those dreams become a reality," said Jon Nevett, CEO of Public Interest Registry. "Public Interest Registry is proud to support that starting point for millions of .ORGs around the world."
The backdrop for the video centers around a day that brought together Mission 44 and the Association for Black & Minority Ethnic Engineers, which included a team of experts, engineers and coaches to teach a group of children about aerodynamics, how Formula 1 race cars work, and karting techniques through workshops and an on-track experience. The end product shows real footage of the .ORG Community in action.
"It was important to PIR that this campaign featured the real people and stories behind the .ORG domain," said Judy Song-Marshall, Chief Strategy Officer of Public Interest Registry. "It was incredibly meaningful to collaborate with Mission 44 to create a real enrichment experience where young people could explore STEM and motorsport in a hands-on way,"
A member of the .ORG Community, Mission 44 is driving change so that every young person can thrive in school and access a great career in STEM and motorsport.
"Talent is everywhere, but opportunity is not, and that's what drives our work at Mission 44. Every young person deserves the chance to take their first step towards a future in STEM and motorsport, where access has too often been limited. We're proud to work with Formula 1 and Public Interest Registry on 'The First Lap'—a campaign that brings opportunity to life, and inspires young people around the world to imagine themselves in motorsport," said Jason Arthur, Chief Executive Officer of Mission 44.
"The First Lap" campaign is part of PIR's nonprofit mission to support and uplift the .ORG Community. The new partnership builds on PIR's multiyear "Three Letters that Change the World" campaign.
For more than 40 years, the .ORG domain has been and continues to be a signal of trust, credibility, and community for anyone working to make a difference online. "The First Lap" will premiere during the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX 2026 and continue throughout 2026.
About Public Interest Registry
Public Interest Registry (PIR) is a nonprofit that operates the .ORG top-level domain—one of the world's largest generic top-level domains with more than 11.9 million domain names registered worldwide. .ORG is open to everyone, providing a global platform for organizations, associations, clubs, businesses and individuals to bring their ideas to life. PIR has been a champion for a free and open Internet for more than two decades with a clear mission to be an exemplary domain name registry, provide a trusted digital identity and help educate those who dedicate themselves to improving our world. PIR was founded by the Internet Society (internetsociety.org) in 2002 and is based in Reston, Virginia, USA. Visit www.pir.org for more information.
About Mission 44
Founded by seven-time Formula One World Champion Sir Lewis Hamilton, Mission 44 is a global charitable foundation driving change so that every young person can thrive in school and access great careers in STEM. By funding innovative programmes, connecting changemakers, and campaigning to shift policy and attitudes, Mission 44 is breaking down systemic barriers for underrepresented young people around the world.
Correction: The "Click here to watch the video" and "new 30-second television advertisement" have been updated with new links.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Public Interest Registry Launches Global Campaign With Mission 44 across Formula 1 Digital Platforms to Spotlight the .ORG Community
She supports everyone—but what supports her when no one's around?
This Mother's Day, give her support that's always where it's needed.
LOS ANGELES, April 29, 2026 /PRNewswire/ -- This Mother's Day, ergonomic innovator LiberNovo is celebrating everyday heroes with a more meaningful way to show you care. Through its "Reward Your Hard Work" campaign, the brand is promoting active recovery as a new standard for modern wellness in the workspace, alongside a limited-time offer on its flagship LiberNovo Omni from April 28 to May 12 (PDT).
Built on the philosophy of dynamic support, LiberNovo Omni is recognized as the world's first ergonomic chair designed to be responsive to natural movement while sitting—offering consistent support to anyone who must sit for long hours to work, innovate, and inspire others.
The LiberNovo Omni has been recognized with the Red Dot Design Award for its innovation in movement-based ergonomic design and has been certified GREENGUARD Gold for meeting one of the strictest standards for low chemical emissions and indoor air quality.
Mother's Day = Real Care, Real Support
Today's mothers are often required to step outside of any single role. They lead teams, build careers, raise families, and create space for themselves—often all within the same twenty-four hours. From remote professionals and artists to entrepreneurs or full-time caregivers, a mother's life is in constant motion.
Behind all that momentum, there is often physical strain and accumulated fatigue that doesn't simply disappear when the day is over. The meaning of gifting is evolving, and families are moving beyond symbolic gestures toward something more practical and lasting—support that improves everyday life. It's this sentiment that lies at the heart of LiberNovo's message this Mother's Day:
She doesn't need more flowers. She needs support that helps her recover during hours of sitting, whether it's working or taking a break.
Dynamic Ergonomics & Active Recovery
LiberNovo's approach to ergonomics challenges a long-standing assumption: that sitting is a static physical state.
Instead, dynamic ergonomics introduces a system that continuously adapts to the user's movement—whether leaning forward into focus, reclining to think, or shifting during long work sessions. This allows the spine to remain naturally supported as the body moves naturally throughout the day, without the need for constant manual adjustments.
By supporting the body's natural movement and providing support that follows through on every upright task or reclined break, recovery doesn't need to be delayed until the end of the day; it can happen continuously, with every moment of sitting.
The LiberNovo Omni achieves this through its integrated design:
- Dynamic Support System — Automatically adjusts support across the head, back, arms, and seat, following posture changes as you move in your seat
- Bionic FlexFit Backrest — Sixteen ball joints and eight adaptive panels create a responsive S-curve that mirrors the spine and relieves pressure
- Multi-Stage Recline (105°–160°) — A different recline angle for every part of your day. Meetings, entertainment, or full recovery.
- Full Adjustability — 4D armrests, adjustable neck support, seat height control, and optional footrest for personalized comfort
Together, these elements transform the chair from a passive object into an active support system—one that moves with the body and supports it continuously throughout the day.
Mother's Day Offer: Reward Your Hard Work
From April 28 to May 12 (PDT), LiberNovo is offering a limited-time promotion across North America to make Dynamic Recovery more accessible:
- Free Cooling Seat Mat with every LiberNovo Omni Pro Bundle
- Price Match Guarantee for confident purchasing
- 0% APR, Pay in 4 for flexible payment
- Double Credits earned on all eligible purchases from LiberNovos website, redeemable instantly at checkout
The campaign is built around two core ideas: #RewardYourSpine and #GiftMomComfort — reinforcing a shift toward meaningful, everyday support.
About LiberNovo
LiberNovo is redefining the modern work environment through motion-responsive ergonomics. Guided by a health-first design philosophy, the company develops solutions that adapt to motion and change how modern creatives interact with their workspace.
Designed for remote professionals, gamers, and anyone who spends long hours at a desk, the flagship LiberNovo Omni represents a new category of ergonomic seating—one where movement is not restricted, but supported.
By transforming sitting into a dynamic experience, LiberNovo's mission is simple: to make every hour at the desk more comfortable and more sustainable.
For more information, visit libernovo.com
#RewardYourSpine #GiftMomComfort #DynamicErgonomics #HealthFirstDesign #SmartWorkspace
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
This Mother's Day, Give Her Support That Stays--with LiberNovo Omni
