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TUMI Unveils The "Mediterranean Escape" Celebrating The Allure Of The Coast And The Ease Of Travel

Asia Pacific

TUMI Unveils The "Mediterranean Escape" Celebrating The Allure Of The Coast And The Ease Of Travel
Asia Pacific

Asia Pacific

TUMI Unveils The "Mediterranean Escape" Celebrating The Allure Of The Coast And The Ease Of Travel

2026-04-29 13:00 Last Updated At:13:12

NEW YORK, US - Media OutReach Newswire - 29 April 2026 - Today, international travel, lifestyle, and accessories brand TUMI introduces "Mediterranean Escape," its Spring 2026 seasonal campaign and collection inspired by the warmth, rhythm, and sensorial richness of the Mediterranean coast. Bringing expressive new colors, prints, and textures across TUMI's most iconic silhouettes, the campaign captures a joyful, transportive vision where design meets destination.

Voyageur Just In Case Tote in Thyme and Pink Clay, 19 Degree Lite in Washed Yellow, Thyme and Pink Clay, Voyageur Celina Backpack in Pink Clay, Thyme and Washed Yellow

Voyageur Just In Case Tote in Thyme and Pink Clay, 19 Degree Lite in Washed Yellow, Thyme and Pink Clay, Voyageur Celina Backpack in Pink Clay, Thyme and Washed Yellow

Directed by Piero Bressan and photographed by Dario Catellani, "Mediterranean Escape" transports viewers to Villa Fortaleza and Cala San Vicente in Mallorca, Spain. The campaign reflects a sense of ease — where travel becomes immersive, expressive, and grounded in the spirit of the destination.

At the heart of the collection is a bold new seasonal palette introduced across key TUMI collections, including the iconic 19 Degree Collection. Lush thyme greens, sun-washed terracotta, and radiant sunlit yellow reimagine sculpted silhouettes through destination-inspired hues. The palette also extends into the 19 Degree Aluminum family with the International Carry-On in Horizon Blue, a seasonal tone inspired by where the sky meets the sea that brings depth to the signature metallic silhouette.

Beyond 19 Degree, the seasonal story extends across travel essentials and lifestyle silhouettes, introducing new textures and material expressions designed to evoke Mediterranean ease. A raffia-inspired capsule brings woven warmth to the newly expanded Olas and Harrison Collections, balancing artisanal texture with modern construction. Accessories further bring the sensorial spirit of the Mediterranean to life. Olive, flower and lemon-inspired bag charms nod to open-air markets and the lemon groves and florals of the Amalfi Coast, while the Belden Sunglass Charm equips travelers for long days under the sun.

"The Mediterranean represents a slower, more intentional rhythm of travel," said Victor Sanz, Global Creative Director at TUMI. "For Spring 2026, we embraced that sensibility, the idea of traveling while fully experiencing every moment through the senses. The sounds, smells, tastes, textures, and surroundings come together to create a lasting emotional connection long after the journey ends. We infused that sensorial richness into our most iconic collections, using color to tell a story of movement and discovery. At its core, the collection captures the emotion of escape, balanced by the precision and performance that define every TUMI piece."

The campaign also debuts the new Mediterranean Print across pieces from Voyageur, Tegra-Lite™, Belden, and Nassau collections. Bold yet refined, the print reinforces the collection's energy while maintaining TUMI's focus on precision and performance.

"This campaign represents an evolution in how we tell our story, "said Jill Krizelman, Senior Vice President, Global Marketing & Ecommerce at TUMI. "The Mediterranean provided the perfect backdrop — celebrating rich color, the romance of travel, and cultural depth — while giving us the opportunity to reveal a more relaxed, playful side of TUMI, as if the brand itself were on vacation. From visual storytelling to immersive brand activations around the world, Mediterranean Escape invites our global community into the spirit of the season and celebrates travel as a form of self-expression."

Mediterranean Escape will extend beyond the campaign through a series of immersive global experiences celebrating the spirit of the season.

The Mediterranean Escape collection is available now at TUMI.com and in TUMI stores worldwide. Follow @TUMITravel for exclusive behind-the-scenes content from the campaign.
Hashtag: #TUMI

The issuer is solely responsible for the content of this announcement.

About TUMI

Since 1975, TUMI has been creating world-class business, travel, and performance luxury essentials, designed to upgrade, uncomplicate and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we're committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. For more about TUMI, visit TUMI.com and follow on Instagram, TikTok, Facebook, and YouTube.

TUMI and TUMI logo are registered trademarks of Tumi, Inc. © 2026 Tumi, Inc.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

STUTTGART, GERMANY / BANGKOK, THAILAND - Media OutReach Newswire – 29 April 2026 -Porsche Design Tower Bangkok and Christie's co-hosted The Collector's Evening, an exclusive invitation-only event held at The Peak, Gaysorn Tower, Bangkok. The private gathering brought together rare highlights from Christie's forthcoming Hong Kong and Geneva auctions before a distinguished audience of collectors, investors, and wealth intermediaries, marking one of the most distinguished gatherings of collectors Bangkok has seen this year.

Melissa Chollasap (4th from left), Managing Director of Porsche Design Tower Bangkok, and Prapavadee Sophonpanich (5th from left), Senior Vice President, Managing Director of Christie's Thailand, Cambodia, Laos, Myanmar and Vietnam, co-hosted The Collector's Evening, a private preview of rare highlights from Christie's forthcoming Hong Kong and Geneva auctions, in Bangkok.

Melissa Chollasap (4th from left), Managing Director of Porsche Design Tower Bangkok, and Prapavadee Sophonpanich (5th from left), Senior Vice President, Managing Director of Christie's Thailand, Cambodia, Laos, Myanmar and Vietnam, co-hosted The Collector's Evening, a private preview of rare highlights from Christie's forthcoming Hong Kong and Geneva auctions, in Bangkok.

The auction preview brought together a rare timepiece, a significant work of jewelry art, and a highly limited collectible — each with a provenance and a place in the collector market that extends well beyond its auction estimate. The evening was led by Vickie Sek, Deputy Chairman and Asia Pacific Chairman of Christie's, and Alexandre Bigler, Senior Vice President and Head of Watches for Asia Pacific, whose attendance of the event in Bangkok reflects the growing weight of the city's collector community on the regional stage. This year marks Christie's 40th year of presence in Asia.

Porsche Design Tower Bangkok served as co-host — an adequate setting that reflects the exclusivity of the objects on display. Born from the collaboration between Porsche Design and Ananda Development PCL, the tower is guided by Professor F. A. Porsche's founding principle of optimising function while uncompromisingly reducing form to the essentials. The result is 'Sky Villa' residences — distinguished by design, exclusive in the truest sense, and coveted by those who understand the true meaning and value of architectural excellence. With just 22 residences, Porsche Design Tower Bangkok underscores its profound exclusivity but unequivocally establishes it as an unparalleled, coveted address. Beyond the preview, the evening served as an intimate occasion for Porsche Design Tower Bangkok to host its clients and prospective owners within a setting that reflected the project's own collector values.

Central to that distinction is the 'Passion Space' — a private collector's garage directly connected to each residence by private lift. Whatever its owner chooses to place within it, the 'Passion Space' was designed with the same conviction that defined the evening: that what individuals surround themselves with is never incidental.

Porsche Design Tower Bangkok emerges as one of merely two Porsche Design residential towers globally, drawing a parallel only with its prestigious Miami counterpart.

For those who value the extraordinary, Porsche Design Tower Bangkok welcomes private viewings by appointment at pdtowerbangkok.com.

Hashtag: #PorscheDesign

The issuer is solely responsible for the content of this announcement.

About Porsche Design:

In 1963, Professor Ferdinand Alexander Porsche created one of the most iconic design objects in contemporary history: the Porsche 911. Following his vision to take the principles and myth of Porsche beyond the automotive world, he created the exclusive lifestyle brand Porsche Design in 1972. His philosophy and design language can still be seen in all Porsche Design products today. Every Porsche Design product stands for extraordinary precision and perfection, boasts a high level of technological innovation and seamlessly combines intelligent functionality and puristic design. Created by Studio F. A. Porsche in Austria, our products are sold worldwide in Porsche Design stores, high-end department stores, exclusive specialist retailers and the official online store ().

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

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