Agents Serve as a Capability Layer, with SentiCat Marking an Early Step in SentiPulse's Digital Human Roadmap
JINAN, China, April 29, 2026 /PRNewswire/ -- As artificial intelligence (AI) evolves from conversational models to action-capable agents, a longer-term trajectory is beginning to take shape: AI is moving from on-demand tools toward systems designed for sustained interaction. In response to this shift, SentiPulse has introduced SentiCat, an agent-based system positioned as an early step toward its broader digital human system. When launched on desktop, users encounter more than a chat interface—they are greeted by SUSU, a 3D AI persona with a persistent identity and personality, designed to support ongoing, context-aware interaction over time.
"We do not view agents as the end state—they are a step along the path toward digital humans," said Grant Han, CEO of SentiPulse. "Agents provide the ability to execute tasks and take action, serving as the operational layer that enables digital humans to perform work. At the same time, we are developing capabilities for emotional awareness and expression in digital human systems."
In practical use, users no longer interact with a passive tool that waits for instructions. Instead, they engage with an always-available system designed for ongoing interaction over time. During conversations, the system can invoke underlying agent capabilities to execute multi-step tasks, including retrieving information, processing files, and completing automated workflows within a single interaction.
This design reflects a shift in the user-system relationship from single-session interactions to persistent engagement. According to SentiPulse, this transition affects not only user experience but also system performance. "If users only engage the system when a task arises, it becomes difficult for an agent to build meaningful context," said Grant Han. "The duration of interaction directly shapes execution quality."
From a technical standpoint, SentiPulse positions the AI persona as the interaction and presence layer, responsible for user-facing engagement and continuity, while agents provide the underlying execution and behavioral capabilities. Together, they enable the system to complete tasks while incrementally building a more detailed understanding of the user over time. In SentiPulse's framework, AI personas are early forms of digital humans, unifying personality, memory, and action.
In the agent space, as execution capabilities become more standardized, competition is shifting from "what the system can do" to "whether it is used continuously over time." SentiPulse frames this as a flywheel: longer engagement leads to richer context, improved system understanding, increased efficiency, stronger user reliance, and continued usage.
Grant Han noted that this approach is becoming viable due to the parallel maturation of several technologies, including large-scale models, long-term memory systems, and agent frameworks. SentiPulse has also built a foundation in the 3D digital human domain, with capabilities spanning character design, motion generation frameworks, interaction datasets, and dialogue decision models.
Within this context, the role of agents is also evolving. Rather than functioning as standalone applications, they are increasingly positioned as a foundational capability layer supporting more complex interactive systems. For SentiPulse, however, this layer is not the final destination. The ultimate goal is a digital human system capable of sustained interaction with users in a continuous operating context.
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SentiPulse Launches SentiCat, Positioning Agents as the Foundation for Digital Humans
BANGKOK, June 17, 2026 /PRNewswire/ -- InfoComm Asia, Asia-Pacific's premier professional audiovisual and integrated experience platform, today announced the release of its new Asia-Pacific Pro AV Market Playbook 2026, a comprehensive industry report examining the technological, economic, and market forces transforming the region's professional audiovisual landscape.
Developed by InfoComm Asia with insights from the 2025 Industry Outlook and Trends Analysis (IOTA) produced by AVIXA (Audiovisual and Integrated Experience Association), the whitepaper provides executives, technology decision-makers, system integrators, consultants, manufacturers, and end users with critical insights into the rapid evolution of Asia-Pacific's digital economy and the growing role of Pro AV technologies in driving business transformation.
As organizations across Asia accelerate investments in digital infrastructure, AI-powered solutions, immersive experiences, smart workplaces, and connected environments, the need for strategic guidance on the adoption of Pro AV technologies has never been greater. According to data highlighted, the Asia-Pacific Pro AV market represents a US$123.7 billion opportunity today and is projected to reach US$151.4 billion by 2030.
Key Insights from the Asia-Pacific Pro AV Market Playbook 2026
The Asia-Pacific Pro AV Market Playbook 2026 explores the transformational forces reshaping how organizations across the region communicate, collaborate, engage customers, and deliver digital experiences.
The report examines emerging opportunities created by the convergence of artificial intelligence, AV-over-IP infrastructures, immersive technologies, smart buildings, and integrated digital ecosystems. It also highlights how government initiatives, digital transformation programs, and infrastructure investments are accelerating technology adoption across key Asia-Pacific markets.
Readers will gain insights into:
- The major technology shifts expected to influence Pro AV investments through 2030
- The sectors and applications driving the region's strongest growth opportunities
- How AI is changing the deployment, management, and value of AV solutions
- The evolving role of immersive experiences in enterprise, education, retail, and public environments
- Emerging business opportunities created by smart cities, intelligent workplaces, and connected infrastructure projects
- Strategic considerations for vendors, integrators, consultants, and technology buyers navigating the next phase of market growth
- A country-by-country analysis of Southeast Asia's key markets—including Singapore, Thailand, Malaysia, Indonesia, Vietnam, the Philippines, and emerging growth economies—highlighting their digital transformation priorities, technology investment trends, and the unique opportunities they present for Pro AV solution providers.
To complement its market analysis, the Asia-Pacific Pro AV Market Playbook 2026 features 18 company case studies and technology profiles from leading industry innovators including Aurabay, AVCiT, CMX Audio, Colorlight, Fabulux, Guojia Optoelectronics, MT-VIKI, NETGEAR AV, Newline Interactive, Q-NEX, Rocware, Suntech, Taylorleds, Tenveo, Uniview (UNV), VITEC, WyreStorm, and Yealink. These featured organizations provide real-world perspectives on how the industry is responding to evolving customer demands through innovations in collaboration technologies, unified communications, networking infrastructure, LED and display solutions, education technology, conferencing systems, content distribution, and integrated AV ecosystems. Together, the 18 case studies offer readers valuable insights into practical deployments, emerging technology trends, and business opportunities shaping the future of the Asia-Pacific Pro AV market, while showcasing how leading solution providers are enabling digital transformation across the region.
InfoComm Asia 2026 offers the opportunity to meet all 18 featured companies highlighted in this Playbook, alongside hundreds of other leading technology innovators from across the Pro AV ecosystem. Beyond the exhibition floor, visitors can participate in the three-day InfoComm Asia Summit, Smart Tech Stage presentations, technology tours, industry meetups, and a wide range of networking events. In partnership with AVIXA, attendees can also take part in AVIXA Xchange LIVE, including AV/IT, CTS, Broadcast, Higher Education, Rising Professionals, and Women's Council meetups, as well as the co-hosted Welcome Networking Event—creating unparalleled opportunities to learn, connect, and explore the technologies and partnerships shaping the future of Asia-Pacific's digital transformation landscape.
Download InfoComm Asia's Complimentary Asia-Pacific Pro AV Market Playbook 2026
Visit to learn more about InfoComm Asia 2026 and to register, visit our website.
About InfoCommAsia
InfoCommAsia Pte Ltd. extends its influence through three marquee shows: InfoComm Asia; InfoComm China, Beijing; and InfoComm India. Each show features an exhibition that showcases the world's most cutting-edge and in-demand professional audiovisual and integrated experience technology solutions and a summit that presents learning opportunities. The shows bring together professional audiovisual industry players and top-level decision-makers from across different markets to tap into the vast potential presented by pro AV solutions.
For more information, visit:
infocomm-asia.com | infocomm-china.com | infocomm-india.com
Global Media Enquiries:
Angie Eng
Director, Marketing, InfoCommAsia Pte Ltd
T: +65 8163 2109
E: media@infocommasia.com; angieeng@infocommasia.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
InfoComm Asia Launches the 2026 Asia-Pacific Pro AV Market Playbook, Revealing the Technologies, Markets and Opportunities Reshaping the Region's Digital Future
InfoComm Asia Launches the 2026 Asia-Pacific Pro AV Market Playbook, Revealing the Technologies, Markets and Opportunities Reshaping the Region's Digital Future
