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S.Pellegrino puts meaningful connection at the heart of its new global activation by transforming its iconic bottle into a series of thought-provoking questions, brought to life through Lewis Hamilton's unscripted conversation with lifelong friends
MILAN, April 30, 2026 /PRNewswire/ -- S.Pellegrino®, the iconic premium Italian sparkling water, today announced the launch of its new global brand activation, 'Dinner Dialogues,' featuring legendary driver Lewis Hamilton. S.Pellegrino has long been associated with table – and all the life affirming and memorable experiences that happen around it. For this new activation, S.Pellegrino has transformed its iconic bottle label into a series of thought provoking questions that spark conversation, connection and shared experiences—encouraging everyone to bring their best selves to the table.
To view the Multimedia News Release, please click:
https://www.multivu.com/s_pellegrino/9395751-en-dinner-dialogues-lewis-hamilton-and-friends-bring-to-the-table
At the heart of the Dinner Dialogues activation is a memorable dinner that reunites Lewis Hamilton and 3 of his lifelong friends. Full of shared stories and moments of connection, inspired by the questions posed by the brand.
"I've always loved spending time around the table with my friends and family, but with my schedule, it's not easy to find the time as often as I'd like. Time passes so quickly, so to sit down with S.Pellegrino and some of my oldest friends and just let the conversation flow was really special," said Hamilton. "We reconnected over shared memories and even discovered a few new things about each other along the way. It's a reminder of how great it can be to get together, to chat openly and honestly, and that finding connections is something we should all prioritise."
"There is no place more genuine than the table – taking a seat alongside people you love, settling into an amazing meal, and sharing your most authentic selves. That's S.Pellegrino's truest brand belief, and I'm thrilled to see it come to life with Lewis Hamilton and his three lifelong friends in 'Dinner Dialogues'," said Elisa Gregori, Global Chief Growth Officer, Nestlé Waters and Premium Beverages. "Creating this experience with Lewis is an incredible opportunity to extend our passion for bringing people together, to connect more meaningfully with consumers around the world, and to show how S.Pellegrino elevates and transforms the experience at the table."
'Dinner Dialogues' is a captivating short documentary film of Lewis Hamilton engaging in an unscripted conversation with his closest childhood friends. Prompted by the very questions found on S.Pellegrino's new special edition bottles—like "what dream have you quietly kept alive"—their spontaneous exchanges, personal revelations, and never-before-heard stories show the power of S.Pellegrino to bring out the best in us and our connections, and inspire global audiences to engage in deeper, more meaningful experiences at the table.
The campaign film was directed by award-winning filmmaker Lana Wilson (produced by Capisco & Washington Square films) and developed by global creative agency Ogilvy. Lana Wilson: "For me, a great question cuts through the noise. It can move us past small talk and into something real - stories, memories, conversations that will stay with you forever. That's where connection really starts. That's what I want people to experience from the film."
Watch the full 'Dinner Dialogues' film here: https://www.youtube.com/watch?v=XoyvKfzfIak
S.Pellegrino will also host a series of real life, immersive 'Dinner Dialogue' experiences during the Miami Grand Prix weekend. The intimate dining experiences designed to bring people together around the table will take place in a specially crafted beachfront setting before moving on to Silverstone in July. S.Pellegrino will continue bringing its best to the table across major cultural events and branded experiences throughout the year, including at the Cannes Film Festival and S.Pellegrino's Young Chef Academy Competition events.
Consumers across global markets will also be able to participate in their own authentic 'Dinner Dialogues' experience by purchasing the limited edition S.Pellegrino bottles around the world across the rest of 2026.
About S.Pellegrino and Acqua Panna
S.Pellegrino, Acqua Panna and Sanpellegrino Italian Sparkling Drinks are international trademarks of Sanpellegrino S.p.A., which is based in Milan, Italy. Distributed in over 150 countries through branches and distributors on all five continents, these products represent quality, excellence by virtue of their origins and perfectly interpret Italian style worldwide as a synthesis of pleasure, health and well-being. Sanpellegrino, with its iconic products and a history of over 120 years is the leading company in Italy in the non-alcoholic beverage sector, offering a wide range of mineral waters, aperitifs, and soft drinks.
Sanpellegrino has always been committed to enhancing this primary good for the planet and works responsibly and passionately to ensure that this resource has a secure future.
S.Pellegrino puts meaningful connection at the heart of its new global activation by transforming its iconic bottle into a series of thought-provoking questions, brought to life through Lewis Hamilton's unscripted conversation with lifelong friends
MILAN, April 30, 2026 /PRNewswire/ -- S.Pellegrino®, the iconic premium Italian sparkling water, today announced the launch of its new global brand activation, 'Dinner Dialogues,' featuring legendary driver Lewis Hamilton. S.Pellegrino has long been associated with table – and all the life affirming and memorable experiences that happen around it. For this new activation, S.Pellegrino has transformed its iconic bottle label into a series of thought provoking questions that spark conversation, connection and shared experiences—encouraging everyone to bring their best selves to the table.
To view the Multimedia News Release, please click:
https://www.multivu.com/s_pellegrino/9395751-en-dinner-dialogues-lewis-hamilton-and-friends-bring-to-the-table
At the heart of the Dinner Dialogues activation is a memorable dinner that reunites Lewis Hamilton and 3 of his lifelong friends. Full of shared stories and moments of connection, inspired by the questions posed by the brand.
"I've always loved spending time around the table with my friends and family, but with my schedule, it's not easy to find the time as often as I'd like. Time passes so quickly, so to sit down with S.Pellegrino and some of my oldest friends and just let the conversation flow was really special," said Hamilton. "We reconnected over shared memories and even discovered a few new things about each other along the way. It's a reminder of how great it can be to get together, to chat openly and honestly, and that finding connections is something we should all prioritise."
"There is no place more genuine than the table – taking a seat alongside people you love, settling into an amazing meal, and sharing your most authentic selves. That's S.Pellegrino's truest brand belief, and I'm thrilled to see it come to life with Lewis Hamilton and his three lifelong friends in 'Dinner Dialogues'," said Elisa Gregori, Global Chief Growth Officer, Nestlé Waters and Premium Beverages. "Creating this experience with Lewis is an incredible opportunity to extend our passion for bringing people together, to connect more meaningfully with consumers around the world, and to show how S.Pellegrino elevates and transforms the experience at the table."
'Dinner Dialogues' is a captivating short documentary film of Lewis Hamilton engaging in an unscripted conversation with his closest childhood friends. Prompted by the very questions found on S.Pellegrino's new special edition bottles—like "what dream have you quietly kept alive"—their spontaneous exchanges, personal revelations, and never-before-heard stories show the power of S.Pellegrino to bring out the best in us and our connections, and inspire global audiences to engage in deeper, more meaningful experiences at the table.
The campaign film was directed by award-winning filmmaker Lana Wilson (produced by Capisco & Washington Square films) and developed by global creative agency Ogilvy. Lana Wilson: "For me, a great question cuts through the noise. It can move us past small talk and into something real - stories, memories, conversations that will stay with you forever. That's where connection really starts. That's what I want people to experience from the film."
Watch the full 'Dinner Dialogues' film here: https://www.youtube.com/watch?v=XoyvKfzfIak
S.Pellegrino will also host a series of real life, immersive 'Dinner Dialogue' experiences during the Miami Grand Prix weekend. The intimate dining experiences designed to bring people together around the table will take place in a specially crafted beachfront setting before moving on to Silverstone in July. S.Pellegrino will continue bringing its best to the table across major cultural events and branded experiences throughout the year, including at the Cannes Film Festival and S.Pellegrino's Young Chef Academy Competition events.
Consumers across global markets will also be able to participate in their own authentic 'Dinner Dialogues' experience by purchasing the limited edition S.Pellegrino bottles around the world across the rest of 2026.
About S.Pellegrino and Acqua Panna
S.Pellegrino, Acqua Panna and Sanpellegrino Italian Sparkling Drinks are international trademarks of Sanpellegrino S.p.A., which is based in Milan, Italy. Distributed in over 150 countries through branches and distributors on all five continents, these products represent quality, excellence by virtue of their origins and perfectly interpret Italian style worldwide as a synthesis of pleasure, health and well-being. Sanpellegrino, with its iconic products and a history of over 120 years is the leading company in Italy in the non-alcoholic beverage sector, offering a wide range of mineral waters, aperitifs, and soft drinks.
Sanpellegrino has always been committed to enhancing this primary good for the planet and works responsibly and passionately to ensure that this resource has a secure future.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
No Script, Just Stories: S.Pellegrino's 'Dinner Dialogues' Captures the Real, Genuine Bonds that Lewis Hamilton and His Friends Bring to the Table
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The New Generic Top-Level Domains (gTLD) Program: 2026 Round offers organizations the opportunity to fortify security, enhance brand identity, build community, and gain a competitive edge in an evolving digital landscape.
News Summary:
- ICANN is now accepting applications for its New gTLD Program: 2026 Round through 12 August, providing businesses, communities, governments, and other organizations the opportunity to operate their own global presence online as part of their digital strategy.
- Operating a gTLD creates an opportunity to have control and flexibility over your own digital presence, increased security against cyber threats, and a competitive edge. In a recent study, 92 percent of marketers recognized the opportunities for differentiation, enhanced trust, and improved search engine optimization.
- The 2026 Round creates an opportunity to expand the number of languages available for Internationalized Domain Names (IDNs) by accepting top-level domain (TLD) applications in 27 different scripts, representing hundreds of languages such as Arabic, Chinese, Devanagari, and Thai.
LOS ANGELES, April 30, 2026 /PRNewswire/ -- The Internet Corporation for Assigned Names and Numbers (ICANN), the nonprofit organization that coordinates the Internet's Domain Name System (DNS), today announced that its New gTLD Program: 2026 Round application window is now open. Generic top-level domains, or gTLDs, are the part of a web address after the last dot. For the first time in over a decade businesses, communities, governments, and other organizations have the opportunity to operate unique digital assets, such as .brand, .city, or .industry, for the use of their business, customers, or constituents.
A Strategic Tool for the Digital Era
A gTLD is a global digital identifier that can anchor businesses in the digital arena, providing control over the left and right of the dot. The previous application round in 2012 resulted in the introduction of more than 1,200 new gTLDs, including those for brands like .microsoft and .sky, geographic locations such as .africa and .berlin, and general terms like .bank and .eco. New gTLDs have demonstrated their benefits in building brand trust, creating vibrant local digital ecosystems, and providing more intuitive navigation for users.
Key Benefits of Operating a gTLD
A gTLD is a unique digital home that provides:
- Control and Flexibility: Define your own digital ecosystem by determining who can register under your domain name.
- Security: Strengthen online transactions and build robust defenses against cyber threats, protecting both your brand and your customers.
- Competitive Edge: Marketers overwhelmingly agree, with 92 percent recognizing gTLD benefits like differentiation, enhanced trust, and improved SEO.
"gTLDs are unique digital tools that can be used in meaningful and innovative ways to help achieve long-term goals," said Kurtis Lindqvist, President and CEO, ICANN. "Whether building a brand for a company, spotlighting a geographic region or city, strengthening a community, or launching a business to offer domain names under a new registry, a new gTLD can be an innovative tool for commerce, security, and communication."
The 2026 Round will expand the number of languages available for Internationalized Domain Names (IDNs) by accepting gTLD applications in 27 different scripts, representing hundreds of languages such as Arabic, Chinese, Devanagari, and Thai. This expansion will make the Internet more accessible and user-friendly for billions of people who use non-Latin-based scripts.
How To Apply
The application submission window will close on 12 August 2026. Applicants must submit their applications through the online TLD Application Management System (TAMS) here.
Applicant Resources
The Applicant Guidebook is the authoritative roadmap for any entity interested in applying for a gTLD. It includes the application questions, requirements, and processes to lead applicants through the submission and evaluation processes.
Applicants are strongly advised to carefully review the TAMS resources prior to submitting an application. These resources include a system User Guide, demonstration videos, and other helpful tools, all available here. Additional resources, including Frequently Asked Questions, topic overviews, webinar recordings, and more are available on the 2026 Round Resources webpage.
About ICANN
ICANN's mission is to help ensure a stable, secure, and unified global Internet. To reach another person on the Internet, you need to type an address – a name or a number – into your computer or other device. That address must be unique so computers know where to find each other. ICANN helps coordinate and support these unique identifiers across the world. ICANN was formed in 1998 as a nonprofit public benefit corporation with a community of participants from all over the world.
The New Generic Top-Level Domains (gTLD) Program: 2026 Round offers organizations the opportunity to fortify security, enhance brand identity, build community, and gain a competitive edge in an evolving digital landscape.
News Summary:
- ICANN is now accepting applications for its New gTLD Program: 2026 Round through 12 August, providing businesses, communities, governments, and other organizations the opportunity to operate their own global presence online as part of their digital strategy.
- Operating a gTLD creates an opportunity to have control and flexibility over your own digital presence, increased security against cyber threats, and a competitive edge. In a recent study, 92 percent of marketers recognized the opportunities for differentiation, enhanced trust, and improved search engine optimization.
- The 2026 Round creates an opportunity to expand the number of languages available for Internationalized Domain Names (IDNs) by accepting top-level domain (TLD) applications in 27 different scripts, representing hundreds of languages such as Arabic, Chinese, Devanagari, and Thai.
LOS ANGELES, April 30, 2026 /PRNewswire/ -- The Internet Corporation for Assigned Names and Numbers (ICANN), the nonprofit organization that coordinates the Internet's Domain Name System (DNS), today announced that its New gTLD Program: 2026 Round application window is now open. Generic top-level domains, or gTLDs, are the part of a web address after the last dot. For the first time in over a decade businesses, communities, governments, and other organizations have the opportunity to operate unique digital assets, such as .brand, .city, or .industry, for the use of their business, customers, or constituents.
A Strategic Tool for the Digital Era
A gTLD is a global digital identifier that can anchor businesses in the digital arena, providing control over the left and right of the dot. The previous application round in 2012 resulted in the introduction of more than 1,200 new gTLDs, including those for brands like .microsoft and .sky, geographic locations such as .africa and .berlin, and general terms like .bank and .eco. New gTLDs have demonstrated their benefits in building brand trust, creating vibrant local digital ecosystems, and providing more intuitive navigation for users.
Key Benefits of Operating a gTLD
A gTLD is a unique digital home that provides:
- Control and Flexibility: Define your own digital ecosystem by determining who can register under your domain name.
- Security: Strengthen online transactions and build robust defenses against cyber threats, protecting both your brand and your customers.
- Competitive Edge: Marketers overwhelmingly agree, with 92 percent recognizing gTLD benefits like differentiation, enhanced trust, and improved SEO.
"gTLDs are unique digital tools that can be used in meaningful and innovative ways to help achieve long-term goals," said Kurtis Lindqvist, President and CEO, ICANN. "Whether building a brand for a company, spotlighting a geographic region or city, strengthening a community, or launching a business to offer domain names under a new registry, a new gTLD can be an innovative tool for commerce, security, and communication."
The 2026 Round will expand the number of languages available for Internationalized Domain Names (IDNs) by accepting gTLD applications in 27 different scripts, representing hundreds of languages such as Arabic, Chinese, Devanagari, and Thai. This expansion will make the Internet more accessible and user-friendly for billions of people who use non-Latin-based scripts.
How To Apply
The application submission window will close on 12 August 2026. Applicants must submit their applications through the online TLD Application Management System (TAMS) here.
Applicant Resources
The Applicant Guidebook is the authoritative roadmap for any entity interested in applying for a gTLD. It includes the application questions, requirements, and processes to lead applicants through the submission and evaluation processes.
Applicants are strongly advised to carefully review the TAMS resources prior to submitting an application. These resources include a system User Guide, demonstration videos, and other helpful tools, all available here. Additional resources, including Frequently Asked Questions, topic overviews, webinar recordings, and more are available on the 2026 Round Resources webpage.
About ICANN
ICANN's mission is to help ensure a stable, secure, and unified global Internet. To reach another person on the Internet, you need to type an address – a name or a number – into your computer or other device. That address must be unique so computers know where to find each other. ICANN helps coordinate and support these unique identifiers across the world. ICANN was formed in 1998 as a nonprofit public benefit corporation with a community of participants from all over the world.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
ICANN Opens Application Window for New Generic Top-Level Domains
