HONG KONG, May 4, 2026 /PRNewswire/ -- BeGiftHK, a leading professional corporate gift company in Hong Kong, today officially released the "2026 Corporate Gift Purchasing Trends Report." The report highlights that following profound changes in corporate culture in the post-pandemic era, the Hong Kong B2B gift market has officially moved away from the "low-price, high-volume" model. It has been replaced by a new purchasing logic centered on "Employee Wellness" and "Brand Specialization."
Pickleball Customization: The New Corporate Sports Social Favorite of 2026
The most prominent trend highlighted in the report is the strong rise of "sports social gifts." Data shows that in the first quarter of 2026, inquiries for Pickleball customization equipment surged by 210% compared to the same period last year.
A spokesperson for BeGiftHK analyzed: "In 2026, a corporate gift is no longer just an object; it is a brand touchpoint. Due to its low entry barrier and high participation across all age groups, Pickleball has become the top choice for large enterprises for hosting Team Building and ESG promotion activities. The professional-grade T700 carbon fiber paddles we provide, combined with high-quality customized designs, successfully transform the act of gifting into a highly social brand experience."
Technology Defines Authority: Full-Color UV Digital Printing Enhances Corporate Image
Regarding the craftsmanship requirements for gift customization, purchasers in 2026 have demonstrated unprecedented attention to detail. The report indicates that over 85% of multinational organizations and financial enterprises prioritize the precision of printing technology when selecting a Hong Kong corporate gift company.
BeGiftHK has addressed the limitations of traditional screen printing, such as the inability to render gradients and high-precision logos, by introducing cutting-edge "Full-Color UV Digital Printing" technology. This commitment to professionalism has led BeGiftHK to frequently receive high praise as a "Souvenir Recommendation of the Year" in various commercial evaluations.
ESG Transformation: From "Green Products" to "Social Responsibility"
The report concludes by emphasizing that ESG factors have permeated every stage of the purchasing decision. In 2026, the demand for "Recycled PET (RPET)" materials and "Sustainable Sports Solutions" among Hong Kong enterprises consistently accounted for over 40% of the market share. Through its robust supply chain accumulated over years of deep cultivation in the Hong Kong market, BeGiftHK not only provides eco-friendly materials but also assists organizations in planning gift solutions with social impact, integrating "ESG narratives" into every exquisite gift box.
Rooted in Hong Kong, Defining the Future
As an established authoritative brand in the market, BeGiftHK, with its keen market insights and excellent execution, has successfully provided one-stop corporate gift customization services for numerous NGOs, educational institutions, and Fortune 500 companies. Looking ahead, the company will continue to drive industry innovation, creating the most valuable brand souvenirs for Hong Kong organizations with a more professional and forward-looking vision.
About BeGiftHK
BeGiftHK is a professional gift solution provider headquartered in Hong Kong. The company is committed to providing customers with closed-loop gift customization services, including design, production, quality inspection, and logistics, through innovative technology and a unique industry perspective. With the core concepts of "Professionalism, Design, and Value," BeGiftHK is a designated gift partner for many large-scale events and corporate anniversary celebrations in Hong Kong.
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2026 Hong Kong Corporate Gift Purchasing Trends Report: BeGiftHK Reveals "Specialization and Wellness" as the New Standard for Corporate Gifting
SINGAPORE, Nov. 5, 2026 /PRNewswire/ -- The Marketing + Media Alliance (MMA) today announced the inaugural launch of Think Marketing Intelligence (TMI) 2026, a flagship AI marketing event designed to become APAC's definitive platform for looking at the real-world AI adoption across the marketing value chain.
Taking place on 24–25 November 2026 at Gardens by the Bay, Singapore, Think Marketing Intelligence (TMI) moves the industry conversation beyond theory and experimentation, to focus on immediate, measurable business impact driven by effective Human + Machine intelligence orchestration and with real life Hype to Hands-On focus on how AI is being deployed.
For years, AI has operated quietly behind the scenes of marketing, optimizing media buying, improving targeting accuracy, and enhancing performance. Machine intelligence is now stepping into a more central role of becoming a strategic collaborator who is Influencing creativity, shaping strategy and redefining how growth is delivered.
This shift presents a new leadership challenge.
Not whether to use AI, but how to confidently orchestrate it.
From Tool to Strategic Partner
Think Marketing Intelligence 2026 is built around the core theme "Human + Machine in ACTION. From Hype to Hands-On." The event positions AI not as a standalone technology, but as a strategic partner working alongside human talent to drive growth and business outcomes today.
The summit convenes APAC's senior marketing leadership, from the top Brands and Agencies and platforms - CMOs and the CXO leadership of CEOs, CROs, CCOs, CDOs, CGOs, and heads of media, data, digital, and growth. To master the transition of AI from an indispensable tool into a bold collaborator in creativity, strategy, and performance.
A Live Working Lab for AI in Marketing + Masterclasses - "Hype to Hands-on"
Unlike traditional AI or marketing conferences, Think Marketing Intelligence is designed as a live, working lab for AI adoption.
Over two days, the event showcases real-world applications of AI across the entire marketing journey. From insights, media, and data to omnichannel creative delivery, performance, commerce and measurement.
The experience is delivered through immersive formats curated specifically for senior leaders, including:
- Thought Leadership - Keynotes and Panels from stalwarts of the industry
- Hype to Hands-on – Masterclass sessions where delegates engage hands-on with AI tools to build campaigns and experiences in real time
- "IMMERSE with AI / PLAY with AI"
Three dedicated Experience Zones anchor the summit:
- Insights, Media & Data
- Omnichannel Creative & Delivery
- Performance, Commerce & Measurement
The focus is firmly on today. Not tomorrow.
Clear Value for Delegates
Think Marketing Intelligence is designed to deliver tangible value for attendees. Senior leaders participating in the summit can expect to:
- Leave with actionable frameworks for AI adoption across organization design, talent, processes, and governance
- Access practical playbooks derived from real case studies and live demonstrations
- Gain confidence to lead AI conversations internally with clarity and authority
- Experience a personalized event journey, supported by AI-enabled agenda recommendations aligned to their role and interests
- Build high-value connections through curated networking, smart badges, and AI-powered matchmaking within a trusted peer community
Ecosystem Collaboration and Long-Term Impact
Think Marketing Intelligence is supported by leading organizations across marketing, media, platforms, and technology, including global partners such as Google, Meta, LinkedIn, Material X, Singapore Tourism Board and Kantar along with regional and industry collaborators committed to responsible and effective AI deployment.
For sponsors and partners, the event provides a stage to show, not tell. Demonstrating AI capabilities to live within Experience Zones, engaging directly with C-level decision-makers, and building meaningful relationships grounded in proof and practice.
Beyond the summit itself, TMI serves as the APAC launchpad for long-term AI alliances under the MMA umbrella. Facilitating co-creation of AI-in-Marketing programs, industry playbooks, joint research, and the development of ethical standards. Strengthening MMA's role as the neutral convenor and trusted authority shaping the future of marketing.
Event Details
Event: Think Marketing Intelligence (TMI) 2026
Dates: 24–25 November, 2026
Venue: Gardens by the Bay, Singapore
Audience: CMOs, CDOs, CGOs, and senior marketing, data, digital, and growth leadership
More information and registration details are available HERE.
PR Newswire is the Regional Media Partner of Think Marketing Intelligence.
ABOUT THE MARKETING + MEDIA ALLIANCE (MMA)
Marketing + Media Alliance (MMA) is the global, nonprofit alliance of CMOs and senior marketing leaders working to advance marketers' ability to create value.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Marketing + Media Alliance Launches Think Marketing Intelligence (TMI) 2026, APAC's Definitive Platform for AI Adoption in Marketing
