ITE Hong Kong 2026: Plenty of Bright Spots

Great Sourcing & Networking for Asian Travel Trade & Affluent FIT

HONG KONG, May 4, 2026 /PRNewswire/ -- ITE Hong Kong 2026 – the 40th edition of ITE‑Leisure and the 21st ITE‑MICE – will be held from June 11 to 14 with first two days for trade, next two for public.

Ranked world's 14th largest market, Hong Kong spent US$28.9 billion on outbound travel in 2024, and its residents made 117 million departures in 2025.

Great for sourcing and networking, ITE2025 saw 88% of exhibitors and 50.2% of buyer/trade visitors from outside Hong Kong, with 70% from the Greater Bay Area, and 70,212 public visitors.

Visitors undaunted by Geopolitical Uncertainties:

• Trade website monthly traffic grew from 84,000 (average) in late 2025 to 168,939 in March 2026, reflecting strong interest from Asia's travel trade.
• March public visitor survey (688 replies) found visitors undaunted - 62.5% plan to increase 2026 travel budget, and 25.3% will maintain it. 75% took multiple holidays in 2025 confirming they're frequent, affluent travelers.    
• ITE2025 survey found 43% public visitors interested booking onsite, often via mobile. To generate revenue, exhibitors can promote e-booking sites and Special Offer Codes at ITE.

Roughly, ITE2026 will feature 400+ exhibitors from 55 countries/regions and 8,000 buyer/trade visitors – with 85% and 50% respectively from outside Hong Kong and 74,000 public visitors.

Plenty of Bright Spots

• New official pavilions/stands from: Uganda (Africa), Mongolia (Asia) and Peru (Americas)
• China (Chinese Mainland) Pavilion expands by 35% with 21 participating provinces/cities
• New Ice/Snow Travel Pavilion – exhibitors from northern Canada and Iceland (aurora, glacier tour etc.) and new Chinese exhibitors from Heilongjiang, Xinjiang, Beijing (Winter Olympics host city) and co-host district of Chongli. All famous for ice/snow sports.
• B2B & B2C programs include: Business matching, KOL networking, Industry Forum on Sustainable Tourism, Special Displays on Family Travel, Eco-tourism, trade/public seminars, presentations, and cultural performances.

Panoramic China Pavilion has some provinces and cities having own designs; some hold presentations, cultural performances, and promoting products like "Panda Theme Train from Sichuan to Xinjiang".

Travel trade can apply online for complimentary Trade Day Pass.  Outbound agents may apply Buyer Subsidy Scheme for additional benefits but required to spend about 2 hours in Business Matching etc.

Organized by TKS Exhibition Services Ltd., ITE Hong Kong celebrates its 40^th anniversary in 2026.

Read Full Version >> https://www.itehk.com/travelexpo/doc/press/ITE26-Preview-May26_en.pdf

For exhibiting / visiting / registration: Email travel@tkshk.com WhatsApp: +852 94008444 Website: https://www.itehk.com

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ITE Hong Kong 2026: Plenty of Bright Spots

GUANGZHOU, China, May 4, 2026 /PRNewswire/ -- As the global sleep economy continues to expand, rising consumer expectations around comfort, health, and sustainability are reshaping the home textile industry. Against this backdrop, the 139th Canton Fair's Home Textile category highlights a range of bedding innovations that integrate advanced materials, smart technologies, and design-driven thinking. The latest offerings reflect how Chinese manufacturers are delivering solutions tailored to modern lifestyles and increasingly sophisticated sleep needs.

Several patented products demonstrate a strong focus on material-driven research. A moisture-absorbing duvet cover, protected by a utility model patent, enhances sleep comfort through advanced moisture-management capabilities. A modified cotton fiber material, supported by an invention patent, improves durability and functional performance, serving as a core material for high-performance textile applications.

An anti-mite and antibacterial quilt, developed with specialized technologies, effectively inhibits the growth of mites and bacteria. Professionally certified, it supports a cleaner and more hygienic sleep environment through reliable protective performance.

In the field of intelligent heating, several solutions demonstrate enhanced safety and user control. A smart zoned-temperature electric blanket allows independent temperature adjustment for different parts of the body and meets multiple international certification standards. It has gained strong market traction across Europe and other regions.

Cooling-sensation textiles further expand comfort innovation, featuring air-conditioning quilts and dual-sided blankets engineered to deliver measurable cooling effects exceeding industry benchmarks. These products have received innovation and design awards, alongside recognition for their technical standards.

Sustainability also plays a key role, with bio-based ergonomic pillows made from renewable materials. Designed for biodegradability and structured support, they integrate ergonomic zoning for the head, neck, and shoulders, while breathable variants enhance airflow and long-term comfort.

Together, these innovations underscore a broader shift in China's home textile sector toward higher-value, technology-driven development, where performance, sustainability, and user-centric design converge. As a key platform for global trade and industry exchange, the 139th Canton Fair continues to connect international buyers with forward-looking solutions, reinforcing its role in shaping the future direction of the global sleep and home textile market.

For pre-registration, please click: https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

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139th Canton Fair: Rising Sleep Economy Accelerates Innovation in Home Textiles