PRINCETON, N.J.--(BUSINESS WIRE)--May 4, 2026--
Bristol Myers Squibb (NYSE: BMY) today announced the launch of “Won’t Lose,” a new campaign debuting ahead of the FIFA World Cup 2026™. Leveraging a major cultural and global moment, the “Won’t Lose” campaign showcases the relentless mindset that drives Bristol Myers Squibb’s work every day, pushing bold science forward for patients who cannot wait. The “Won’t Lose” mantra embodies the fight, fire and focus that defines BMS, relentlessly advancing breakthrough medicines for patients. The campaign is a pledge to give everything for the patients who depend on BMS and its medicines, and to demonstrate the urgency and purpose behind its mission.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260504168846/en/
The “Won't Lose” campaign assets, which feature narration from Ali Krieger, two-time FIFA Women’s World Cup Champion, will be integrated nationally across connected TV (CTV), programmatic display, audio (streaming / digital audio), video and social media.
“The ‘Won’t Lose’ campaign reflects who we are at Bristol Myers Squibb, driven by purpose and a commitment to deliver for patients,” said Wendy Short Bartie,Executive Vice President of Corporate Affairs, Bristol Myers Squibb. “Scientific progress is rarely linear, but what defines us is the resilience and resolve to keep pushing forward. ‘Won’t Lose’ isn’t about declaring victory, rather it’s about our belief that giving up is never an option. This campaign is about that commitment, and the patients and families who are counting on BMS’ next breakthrough.”
To view the Won’t Lose campaign and video visit www.BMSWontLose.com.
Full "Won’t Lose” campaign video transcript:
Science, like soccer, is a game of inches.
Many shots miss, but the ones that land, change everything.
Trial after trial. We fall. We rise. We go again.
When the stakes are this real, victory must belong to patients.
That’s why Bristol Myers Squibb Won’t Lose.
About Bristol Myers Squibb: Transforming Patients' Lives Through Science
At Bristol Myers Squibb, our mission is to discover, develop and deliver innovative medicines that help patients prevail over serious diseases. We are pursuing bold science to define what's possible for the future of medicine and the patients we serve. For more information, visit us at BMS.com and follow us on LinkedIn, X, YouTube, Facebook and Instagram.
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"Won't Lose" Campaign
"Won't Lose" Campaign
NEW YORK (AP) — The U.S. stock market is holding tentatively near its record heights Monday, while oil prices climb with uncertainty about when oil tankers can resume crossing the Strait of Hormuz and restore the world’s flow of crude. Dueling claims about a possible Iranian strike on a U.S. Navy vessel in the strait heightened the tensions.
The S&P 500 slipped 0.1%, coming off its latest all-time high. The Dow Jones Industrial Average was down 216 points, or 0.4%, as of 9:35 a.m. Eastern time, and the Nasdaq composite was up 0.1%.
The action was stronger in the oil market, where the price for a barrel of Brent crude climbed 2% to $110.37 and briefly topped $114 during the morning. Iran’s closure of the Strait of Hormuz due to its war with the United States has kept oil tankers pent up in the Persian Gulf and away from customers worldwide. That in turn has sent the price of Brent soaring from roughly $70 per barrel before the war.
President Donald Trump said Sunday that the United States would guide ships through the strait, which could get oil flowing again and bring down its price. But prices instead climbed after Iranian news agencies claimed Monday that Iran had struck a U.S. Navy vessel southeast of the Strait of Hormuz, accusing it of “violating maritime security and navigation norms.”
The U.S. military quickly rejected the claims and later said two American-flagged merchant ships had “successfully transited through the Strait of Hormuz.”
Even with all the uncertainty about how long the war with Iran will last, the U.S. stock market has managed to power to record after record. Hope is still high on Wall Street that the global economy can avoid a worst-case scenario because of the war. And in the meantime, companies continue to deliver big growth in profits.
Tyson Foods joined the list Monday, topping analysts’ expectations for both profit and revenue during the latest quarter. It sold less beef than it did a year ago, but it did so at prices that were 11.5% higher, so its total beef revenue edged up. After initially rising, its stock swung lower and was down 2.2%.
Norwegian Cruise Line Holdings likewise delivered better profit for the latest quarter than analysts expected. But it’s feeling the effects of the war, which has not only raised pressure on fuel prices but also pushed some customers to think twice about travel plans, particularly to Europe. The cruise operator said some “execution missteps” also have bookings below where it would like.
Its stock fell 4.7%.
Jumping to one of Wall Street’s biggest gains was eBay, which climbed 5.6% after GameStop said it wanted to buy its much bigger rival for $125 per share in cash and stock. Coming into the day, eBay had a total market value that was nearly quadruple GameStop’s.
GameStop said it has already built a 5% stake in eBay and sees opportunities to cut $2 billion in annual costs quickly. GameStop, whose stock briefly soared to market-shaking heights during the meme stock craze of 2021, fell 4%.
In stock markets abroad, indexes jumped 5.1% in South Korea and 1.2% in Hong Kong, while markets were closed in mainland China and Japan for holidays.
European indexes fared worse, with France’s CAC 40 falling 1%.
In the bond market, Treasury yield edged up as oil prices climbed. The yield on the 10-year Treasury rose to 4.41% from 4.39% late Friday.
AP Business Writers Matt Ott and Elaine Kurtenbach contributed.
Options trader Anthony Spina, foreground, works on the floor of the New York Stock Exchange, Thursday, April 30, 2026. (AP Photo/Richard Drew)
A tanker, left, and a car carrier are anchored at sea in the Gulf of Oman near the Strait of Hormuz, as seen from the coast near Khor Fakkan, United Arab Emirates, Friday, May 1, 2026.(AP Photo/Fatima Shbair)
Options trader, left to right, Scott Frinzi, Dave Rushand and Marty Handler, work on the floor of the New York Stock Exchange, Friday, May 1, 2026. (AP Photo/Richard Drew)
Trader Derek Orth works on the floor of the New York Stock Exchange, Thursday, April 30, 2026. (AP Photo/Richard Drew)
A dealer watches computer monitors at a dealing room of Hana Bank in Seoul, South Korea, Monday, May 4, 2026. (AP Photo/Lee Jin-man)
The screen showing the foreign exchange rate between U.S. dollar and South Korean won is seen at a dealing room of Hana Bank in Seoul, South Korea, Monday, May 4, 2026. (AP Photo/Lee Jin-man)
Dealers watch computer monitors near the screens showing the Korea Composite Stock Price Index (KOSPI) and the foreign exchange rate between U.S. dollar and South Korean won at a dealing room of Hana Bank in Seoul, South Korea, Monday, May 4, 2026. (AP Photo/Lee Jin-man)
A dealer watches computer monitors at a dealing room of Hana Bank in Seoul, South Korea, Monday, May 4, 2026. (AP Photo/Lee Jin-man)
