Roomba pioneer aims to crack the household market again with an AI-powered pet robot

The robotics pioneer who helped unleash the Roomba vacuum is now betting that you might one day replace your beloved dog or cat with a plush robot that follows you around your home and adapts to your daily habits.

Colin Angle unveiled a four-legged prototype of that artificial pet, called the Familiar, on Monday. Imagine a creature the size of a bulldog with doe-like eyes and bear cub ears and paws, extending itself into a greeting stretch that invites you to pat its touch-sensitive fake fur.

“We chose a form factor that’s not a human, not a dog, not a cat, because we wanted to steer away from all of those preconceptions,” said Angle, who leads the startup Familiar Machines & Magic and before that was longtime CEO of Roomba maker iRobot.

This kind of lifelike machine — powered by the latest artificial intelligence technology — would not have been possible when Angle co-founded iRobot in 1990 or launched the first Roomba in 2002.

It's hardly the first effort to build a pet-like household robot. Japanese electronics giant Sony, for one, famously introduced a small plastic robotic dog called Aibo in the late 1990s and rebooted the concept in 2018. But Angle believes the Familiar achieves something that “simply hasn’t existed before.”

“The challenge is to make something that’s not a watch-me toy,” Angle said in an interview with The Associated Press. “This is about having something that you want to hug, you want to pet. When it’s happy, that makes you happy. And it is large enough or mobile enough to follow you to the kitchen or drag you off the couch and take a walk.”

Angle said the robot will make emotive, animal-like sounds but won’t talk. But, mimicking a real pet, it has audio input “ears” and an AI system that can understand and learn from what you say to it. It benefits from the advances in generative AI sparked by chatbots like ChatGPT and can gradually adapt its behavior as it learns from the people around it.

“I couldn’t have done this six months ago,” Angle said.

Angle led iRobot for a quarter century as it turned Roomba into the first widely adopted home robot. Intense competition, especially from China, later threatened its success. Angle stepped down as CEO and chairman in 2024 after Amazon dropped its plan to buy the struggling Massachusetts company.

Familiar Machines was born soon after and remained in “stealth” mode in Woburn, Massachusetts until Monday, when Angle brought one of his Familiar prototypes to New York for The Wall Street Journal's Future of Everything conference.

It could take a while before Angle starts selling the machines, but one target demographic is retired people who are past the peak age of pet ownership.

“Not because people suddenly stop enjoying pets, but the fear and obligation of caring for them are such that people are very reluctant to get new pets at older ages,” Angle said.

While most robot engineers take inspiration from science fiction, the idea of a familiar has deep roots in folklore, from a witch's cat and wizard's owl to the animal companions in Philip Pullman's “His Dark Materials” fantasy novels.

“It’s an archaic, ancient word,” Angle said. To his surprise, he could also trademark it.

Angle has pulled together a number of prominent robotics advisers, including Marc Raibert, a pioneer of robot locomotion who founded Boston Dynamics, maker of the four-legged Spot robot; and Cynthia Breazeal, who invented the robot head Kismet and later the tabletop speaker robot Jibo, early attempts at imbuing robots with social expressions.

Many researched together at the Massachusetts Institute of Technology and share skepticism for the current fad of sleek humanoid robots that are designed to walk and move around like people but can't yet do much useful physical work.

One of those advisers is Maja Matarić, a computer science professor at the University of Southern California who 25 years ago co-founded the field of socially assistive robotics — with the aim of designing robots that could give people social and emotional support.

When she first saw Angle's prototype, she said she “immediately got down on the ground near it and had to hug it and pet it, then started to play with it to see what it would do.”

That people perceive the robot as adorable and not creepy will be key. Matarić said decades of research into human-robot interactions have shown that a robot that is “cute, personalized and vulnerable is much more appealing and lovable than the alternative.” It could be particularly useful in nursing homes or providing emotional support for mental health, she said.

Matarić said AI advances have also made it easier to broaden the impact to the general population.

“Before generative AI, robots could not readily understand what people were saying,” she said.

Colin Angle, co-founder and former CEO of Roomba vacuum maker, interacts with a prototype AI robot at his Massachusetts-based startup Familiar Machines & Magic, Wednesday, April 29, 2026, in Woburn, Mass. (AP Photo/Charles Krupa)

Colin Angle, co-founder and former CEO of Roomba vacuum maker, lifts Familiar, a prototype AI pet robot, at the Massachusetts-based startup Familiar Machines & Magic, Wednesday, April 29, 2026, in Woburn, Mass. (AP Photo/Charles Krupa)

Software engineer Colin Soguero, standing at left, and creative director Morgan Pope, right, work on Familiar, an AI pet robot, prior to a demonstration at the Massachusetts-based startup Familiar Machines & Magic, Wednesday, April 29, 2026, in Woburn, Mass. (AP Photo/Charles Krupa)

Colin Angle, co-founder and former CEO of Roomba vacuum maker, poses with Familiar, a prototype AI pet robot, at his Massachusetts-based startup Familiar Machines & Magic, Wednesday, April 29, 2026, in Woburn, Mass. (AP Photo/Charles Krupa)

Familiar, an AI pet robot, interacts during a demonstration at the Massachusetts-based startup Familiar Machines & Magic, Wednesday, April 29, 2026, in Woburn, Mass. (AP Photo/Charles Krupa)

Jamahl Mosley was fired as coach of the Orlando Magic on Monday, paying the widely expected price after the team blew a 3-1 series lead and got eliminated by the Detroit Pistons in Round 1 of the Eastern Conference playoffs.

It was Orlando’s third consecutive first-round playoff exit, and easily the most disappointing. Not only did the eighth-seeded Magic lose all three chances to upset the top-seeded Pistons, but one of those games saw Orlando have a 24-point second-half lead at home and still lose. Orlando missed 23 consecutive shots in that Game 6 loss on Friday, getting booed by fans when it was over.

That loss probably was the one that sealed Mosley’s fate, even though the loss in Game 7 at Detroit on Sunday was the one that ended the season.

“We’re grateful to Jamahl for all he’s done for the Orlando Magic,” Magic president of basketball operations Jeff Weltman said. “We appreciate his leadership and the positive contributions he made as head coach. While this was a difficult decision, we feel it’s time for a new voice and fresh perspective. We wish Jamahl and his family nothing but the best.”

Mosley is the third-winningest coach in Magic history, his 189 wins behind only Brian Hill (267) and Stan Van Gundy (259). He inherited a team that was in the early stages of a rebuild, with Franz Wagner and Jalen Suggs entering the league as rookies in his first season and then the Magic winning the lottery to draft Paolo Banchero No. 1 overall before Mosley’s second season.

Orlando won 22 games in Mosley’s first season, improved to 34-48 in Year 2 and has been .500 or better in all three seasons since — 47-35 in 2023-24, 41-41 last season and 45-37 this season.

That makes the Magic one of 10 teams — Boston, Cleveland, Denver, Houston, the Los Angeles Clippers, the Los Angeles Lakers, Minnesota, New York, Oklahoma City are the others — to have not finished below .500 in any of the last three seasons.

It wasn’t enough. And with much of the team’s core — Banchero, Wagner, Suggs, Desmond Bane and more — under contract for the foreseeable future, the Magic clearly felt the best way to shake things up was to bring in a new coach.

“It has been an incredible five-plus years, and this organization and city will always mean so much to me and my family,” Mosley said. “In my heart, I truly hope that during our time here we were able to impact the players, staff, and the Magic organization in a meaningful and lasting way. I want to sincerely thank the DeVos family for the extraordinary opportunity to serve as head coach of the Orlando Magic. To our fans, there is nothing but love in my heart.”

It is a roster in need of upgrading in some ways, shooting perhaps foremost among them after Orlando was only 27th in the 30-team league in 3-point percentage this season. Injuries have also been a major issue for the Magic, including in the playoffs — with Wagner unable to play in the final three games, all losses, against Detroit.

Mosley’s job security was a talking point for much of the season, especially amid reports that he and Banchero were not on the same page. In March, Banchero acknowledged that were some moments of conflict — but thought Orlando was better for going through that.

“We’re both competitors,” Banchero said when asked then about his relationship with Mosley. “There were times where I was frustrated and I wasn’t playing as well as I think I should be. But it never became me pointing the finger at him or being disrespectful. It was all constructive; he’s talking to me, I’m talking to him. And winning, it cures everything.”

Evidently, there wasn’t enough winning.

Mosley had two seasons left on an extension that he and the Magic agreed on in March 2024. The team lauded his “preparation, work ethic, ability to connect with the players and passion he brings to the job every day brings positive results, both on the court and off” when announcing that deal.

Barely two years later, he and the Magic were parting ways.

Only seven coaches have been in their current jobs longer than Mosley was with Orlando — Miami’s Erik Spoelstra (hired in 2008), Golden State’s Steve Kerr (2014), the Clippers’ Tyronn Lue (2020), Oklahoma City’s Mark Daigneault (2020), Minnesota’s Chris Finch (2021), Indiana’s Rick Carlisle (2021) and Dallas’ Jason Kidd (2021).

Mosley spent 15 years as an assistant in Denver, Cleveland and Dallas — and was often mentioned as a candidate for head-coaching jobs around the league over that span — before Orlando hired him. He had a long relationship with Weltman, who first took note of Mosley when they worked together with the Nuggets.

Mosley was the 14th coach in Magic history, the 15th if counting Billy Donovan — who accepted the job in 2007, then had second thoughts and returned to the University of Florida. Donovan just left the Chicago Bulls after six seasons as their coach, which sparked speculation that he could be the front-runner in Orlando if the Magic indeed would be moving on from Mosley.

AP NBA: https://apnews.com/hub/nba

Orlando Magic head coach Jamahl Mosley shouts to his team during the first half in Game 2 of a first-round NBA basketball playoffs series against the Detroit Pistons Wednesday, April 22, 2026, in Detroit. (AP Photo/Duane Burleson)

Orlando Magic head coach Jamahl Mosley directs his team against the Detroit Pistons during the first half in Game 6 of a first-round NBA basketball playoffs series, Friday, May 1, 2026, in Orlando, Fla. (AP Photo/John Raoux)

Orlando Magic head coach Jamahl Mosley shouts at referee Curtis Blair (74) during the second half in Game 5 of a first-round NBA basketball playoffs series against the Detroit Pistons Wednesday, April 29, 2026, in Detroit. (AP Photo/Duane Burleson)