Shares new insights on how evolving Chinese traveller behaviour is reshaping destination strategy across Asia.
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HONG KONG, SINGAPORE and BANGKOK, May 5, 2026 /PRNewswire/ -- EternityX, a leading MarTech platform connecting global brands with Chinese consumers, took the stage at Skift Asia Forum 2026 in Bangkok Thailand, to share new perspectives on what "future-ready tourism" means in today's rapidly evolving travel landscape.
Across its sessions, EternityX explored how structural shifts in Chinese traveller behaviour — driven by intent, platform ecosystems, and artificial intelligence — are fundamentally redefining how destinations and brands engage across Asia.
A Structural Shift Beneath the Noise:
Opening session on stage, Charlene Ree, CEO and Founder of EternityX addressed a key industry question: "China's Outbound Traveler Has Changed — Has Your Marketing Caught Up?" ... setting the tone for a broader discussion on how shifts in traveller intent, platform ecosystems, and AI-driven discovery are redefining how destinations and brands engage the Chinese outbound market.
Charlene highlighted that what the industry is experiencing is not a slowdown, but a structural shift, with travellers becoming more intentional, more value-driven, and increasingly influenced by digital platforms and AI before a brand even enters the consideration set.
From Insight to Application: What Future-Ready Tourism Requires:
Building on these insights, Charlene Ree, CEO and Founder of EternityX, alongside EternityX Global executives, led a breakout session exploring what it means to be "future-ready" in the context of evolving travel behaviour.
The session zeroed in on a challenge common across the region, using Thailand as a live case. Jean Kniss Loh, Chief Marketing Officer, Global, drew a critical distinction: how to rebuild traveller confidence and emotional relevance in a landscape shaped by ad fatigue and heightened safety sensitivity.
Increasingly, declining engagement is misread as declining interest — when audiences have simply stopped responding to repetitive messaging.
The implication is critical: the challenge is no longer awareness, but how to reignite emotional desire and rebuild trust.
Chalida Raksanaves, Business Development Director, Thailand, shared a live market example demonstrating how an integrated ecosystem approach across platform-native digital can shape traveller sentiment, not just scale. By combining always-on social amplification with experience-led content, campaigns move beyond visibility to influence how destinations are perceived and discussed.
Remy Wong, Head of Business Success, then broadened the lens across Asia — highlighting how leading destinations are shifting toward platform-first storytelling, hyper-personalisation, and experience-led positioning. Using Mandai Wildlife Group as an example, Remy showed how "nature healing" positioning drove stronger emotional relevance than traditional destination messaging — and cautioned against the three most common pitfalls: mega influencer overuse, non-native content, and missing social and AI search.
The discussion ultimately reinforced a structural shift for destination marketing: growth is no longer driven by campaign bursts alone, but by consistent, cross-platform presence aligned to emotional intent. In a landscape where travellers often decide what they want to feel before they search, the competitive advantage lies in who is continuously shaping that decision-making journey.
Three Shifts Defining the Future of Travel:
Across both discussions, three key themes emerged.
According to Charlene, "There's a lot of noise in the market right now, but underneath it, there's a structural shift. Chinese travellers haven't slowed down, they've evolved. The future of travel will be shaped by intent, AI, and platform ecosystems — and the brands that win won't be the loudest, but the most relevant in the moments that matter to Chinese travellers and audiences."
A Defining Growth Segment in a Changing Landscape:
Across discussions throughout the event and in conversations beyond the stage — one theme was consistent: Chinese travellers and audiences remain a defining force in shaping travel demand across Asia, despite ongoing global complexity.
As highlighted by EternityX, this is not a story of recovery, but of structural evolution. Today's traveller is more intentional, digitally driven, and influenced by platform ecosystems and AI at every stage of the journey — fundamentally reshaping how destinations are discovered, evaluated, and chosen.
This was further underscored through a case shared by EternityX with Mandai Wildlife Group in Singapore, demonstrating how interest-led, platform-native strategies can more effectively engage Chinese audiences in-market.
Singapore, in turn, continues to illustrate how destinations can bridge regional demand with Chinese digital ecosystems in meaningful ways.
Together, these insights reinforce a critical shift for the industry: Chinese travellers are no longer just a source of demand, but a growth-defining segment — one that requires an always-on, ecosystem-driven approach aligned with how decisions are made today.
Looking Ahead:
For those interested in exploring these shifts in greater depth — including emerging traveller segments, platform behaviours, and strategic implications for brands — the Powering 2026 report is available for download through the EternityX here.
About EternityX Marketing Technology
EternityX Marketing Technology equips brands and businesses to master the realm of Chinese audiences through the Power of Three - PilotX, NaviX, and MediaX. These cutting-edge, AI‑driven solutions provide data‑driven insights and precise targeting that help brands connect with profitable audiences in key markets and beyond, powering cross‑border marketing campaigns for over 500 brands. By leveraging an AI‑driven MarTech platform, omnichannel media reach, and strategic consultancy services, EternityX acts as a bridge between East and West, enabling brands to thrive in a rapidly evolving digital ecosystem. Learn more: https://www.eternityx.com
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ETERNITYX ON REDEFINING THE FUTURE OF TRAVEL IN AN AI-DRIVEN, INTENT-LED LANDSCAPE
Recognized as one of just five Leaders out of 18 evaluated vendors in the first-ever Gartner® evaluation of threat intelligence market, Group-IB's adversary-centric, predictive threat intelligence platform delivers visibility organizations need to stop threats before they land
SINGAPORE, May 5, 2026 /PRNewswire/ -- Group-IB, a leading creator of predictive cybersecurity technologies to investigate, prevent, and fight digital crime, has been named a Leader in the 2026 Gartner® Magic Quadrant™ for Cyberthreat Intelligence Technologies. This recognition places Group-IB among just five vendors to achieve Leader status in the first Magic Quadrant™ Gartner® has ever published for the threat intelligence market, an evaluation that assessed eighteen vendors across completeness of vision and ability to execute.
This recognition is a testament to more than two decades of adversary-centric research, the scale and sophistication of its Unified Risk Platform, and the predictive threat intelligence advantage built on unique sources of threat intelligence and 21 years of proprietary telemetry, over 1,500 joint investigations with law enforcement agencies, and continuous 24/7 dark-web monitoring.
Recognition for Innovation in Predictive Cyber Defence and Unified Risk Intelligence
In its 2026 Gartner® Magic Quadrant™ for Cyberthreat Intelligence Technologies report, Gartner® highlighted Group-IB's verticalized intelligence as a key strength, specifically the platform's ability to combine dark web and closed-group access, incident response validation, proprietary fraud telemetry, and unique capabilities such as BGP (Border Gateway Protocol) threat monitoring and its Cyber Fraud Fusion model. These give Group-IB particular depth in financial services, telecommunications, and government and law enforcement sectors.
Gartner® also recognized the breadth and cost predictability of Group-IB's Unified Risk Platform, a consolidated intelligence data lake spanning threat intelligence, fraud, Managed XDR, sandboxing, and investigations, offering unlimited users, APIs, hunting rules, and takedowns at enterprise scale. Group-IB's innovation trajectory was further noted, with Gartner® acknowledging a clearly articulated roadmap shift from detection to prediction-first defence, encompassing attack-path modelling, predictive fraud disruption through Cyber Fraud Fusion, and unified incident management across Threat Intelligence, Attack Surface Management, Digital Risk Protection, and Cloud Security Posture Management.
"Being named a Leader in the first-ever Gartner® Magic Quadrant™ for Cyberthreat Intelligence Technologies is a milestone for Group-IB, and a validation of the direction we have taken since 2003. Cybersecurity can no longer be reactive, and organizations need adversary-centric, predictive intelligence from unique threat intelligence sources that helps them anticipate attacks before they materialize. This recognition reflects the strength of our Unified Risk Platform, the depth of our proprietary telemetry, and the expertise of our global teams who work every day to help customers, partners, and law enforcement stay ahead of cybercriminals," said Dmitry Volkov, CEO of Group-IB.
Intelligence built on two decades of adversary visibility
Group-IB's Leader positioning reflects capabilities forged in the field. Its Threat Intelligence solution delivers Predictive Indicators of Attack, generated from longitudinal intelligence and 24/7 dark-web monitoring, empowering organizations to forecast attacker tactics, toolsets, and regional campaigns before they fully materialize. Group-IB's Threat Intelligence has powered more than 1,500 joint investigations with law enforcement agencies, including INTERPOL, Europol, AFRIPOL, and underpins the threat visibility delivered to enterprises, financial institutions, and governments across Group-IB's global network of 11 Digital Crime Resistance Centers.
Group-IB's Cyber Fraud Fusion model, which integrates fraud intelligence with threat intelligence at the data layer, eliminates the blind spots that emerge when cybersecurity and fraud teams operate in silos. In an environment where Group-IB's proprietary research confirms that ransomware groups and fraud ecosystems are increasingly converging and sharing infrastructure, this unified view is not a feature advantage, but a strategic necessity for any organization serious about prediction-first defence.
To access the Gartner® Magic Quadrant™ for Cyberthreat Intelligence Technologies report and learn more about Group-IB's Threat Intelligence platform, visit Gartner.com (requires a Gartner® subscription). Please check back for a complimentary copy of the full report soon.
Disclaimer: Gartner® does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner® research publications consist of the opinions of Gartner®'s research organization and should not be construed as statements of fact. Gartner® disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER® is a registered trademark and service mark of Gartner®, Inc. and/or its affiliates in the U.S. and internationally. MAGIC QUADRANT™ is a registered trademark of Gartner®, Inc. and/or its affiliates and is used herein with permission. All rights reserved.
About Group-IB
Established in 2003, Group-IB is a leading creator of predictive cybersecurity technologies to investigate, prevent, and fight digital crime globally. Headquartered in Singapore, and with Digital Crime Resistance Centers in the Americas, Europe, Middle East and Africa, Central Asia, and the Asia-Pacific, Group-IB delivers predictive, intelligence-driven defence by analysing and neutralizing regional and country-specific cyber threats via its Unified Risk Platform, offering unparalleled defence through its industry-leading Cyber Fraud Intelligence Platform, Cloud Security Posture Management, Threat Intelligence, Fraud Protection, Digital Risk Protection, Managed Extended Detection and Response (XDR), Business Email Protection, and External Attack Surface Management solutions, catering to government, retail, healthcare, gaming, financial sectors, and beyond. Group-IB collaborates with international law enforcement agencies like INTERPOL, Europol, and AFRIPOL to fortify cybersecurity worldwide, and has been awarded by advisory agencies including Datos Insights, Gartner, Forrester, Frost & Sullivan, and KuppingerCole.
For more information, visit us at www.group-ib.com or connect with us on LinkedIn, X, Facebook, and Instagram.
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Group-IB named a Leader in the inaugural Gartner® Magic Quadrant™ for Cyberthreat Intelligence Technologies
