DUBAI, UAE, May 6, 2026 /PRNewswire/ -- Huda Beauty launches Easy Bake Intense Eau de Parfum, marking a bold new chapter for the brand and its founder, Huda Kattan. Having built one of the most influential makeup brands globally, Kattan now expands into fragrance with a scent designed to be the final step in her glam routine. This moment defines a lot for Huda Beauty, known for transforming how people discover, learn, and fall in love with makeup. Now, the brand brings that same passion and connection into fragrance.
"Fragrance is the final step of feeling fully glamorous, it's what brings everything together and makes you feel completely irresistible and powerful," says Kattan. "I wanted Easy Bake Fragrance to feel rich, s#xy, and intense. Because when it's truly you, it's never too much."
The idea started with the community. First introduced as an April Fool's joke, a limited edition Easy Bake fragrance, it quickly gained traction, with fans asking for it to become real. Rather than rushing to meet the hype, the brand returned to development, carefully refining the formula into something more elevated, more layered, and truly lasting.
For Kattan, fragrance is not new territory. She has been immersed in it for over 15 years, from reviewing scents during her early blogging days to co-founding Kayali, where she helped create industry blockbusters. This journey shaped a deep, intuitive understanding of what makes a scent unforgettable, and that expertise guided every step of this launch.
Created through over 100 iterations alongside master perfumer Hamid Merati-Kashani, Easy Bake Intense is designed to stand out. Easy Bake Intense opens with juicy wild cherry, melts into white florals, cinnamon bark, and creamy caramel milk, and settles into a warm vanilla bourbon base. It delivers a rich, noticeable trail with a warm gourmand signature that lingers beautifully. Inspired by the iconic Easy Bake scent, the fragrance transforms something familiar into something more indulgent and elevated.
It's about creating something that lasts, something you reach for again and again, and the final touch that completes the ultimate glam. To celebrate, the brand will host a major launch event in London, taking over the city in true Huda Beauty style.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Huda Beauty Enters Fragrance: After Redefining Makeup, She's Coming for Fragrance
Huda Beauty Enters Fragrance: After Redefining Makeup, She's Coming for Fragrance
Huda Beauty Enters Fragrance: After Redefining Makeup, She's Coming for Fragrance
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NEW YORK, May 6, 2026 /PRNewswire/ -- Guidepoint, a global pioneer in access to expert insight, today announced the launch of its Model Context Protocol (MCP) server with Anthropic's Claude. Research teams can now incorporate trusted knowledge from Guidepoint's library of 100,000+ expert interview transcripts directly into their AI-enabled research workflows, with every insight attributed and linked to its source in Guidepoint360.
Guidepoint MCP is powered by its proprietary library of expert insights which is built by Guidepoint's team of 300+ content specialists and 100% compliance reviewed to institutional standards. The continuously expanding dataset supports both deep company-level diligence and broad thematic research across industries and geographies. With 5,000+ new transcripts added every month, it represents a uniquely powerful foundation for AI-enabled research that only gets stronger over time.
"Our clients depend on Guidepoint for expert insights they can trust," said Albert Sebag, Founder & CEO of Guidepoint. "Guidepoint MCP lets them combine our rigorously sourced expert library with Claude's advanced reasoning and agentic capabilities. The result is a research workflow that is faster, more comprehensive, and more powerful than anything available before."
What that means in practice cuts across client segments. A healthcare investor preparing for an earnings call can surface expert physician perspectives on a drug class in minutes, with every source cited and auditable. A private equity analyst conducting diligence on a company with limited public information can draw on Guidepoint's proprietary interviews to build conviction faster than any traditional research process allows. A consulting team scoping a new market can canvass operators, former executives, and channel partners across geographies in a single search, surfacing on-the-ground realities that traditional desk research alone misses.
Key benefits of Guidepoint MCP include:
- Seamless AI incorporation. Enabling new research workflows that combine proprietary expert knowledge with the full power of AI.
- Full source attribution. Every answer traces back to the source transcript in Guidepoint360, with a complete audit trail.
- Compliance by design. All content is compliance-reviewed and configurable to client-specific controls, including off-limits lists and topic restrictions.
- Compounding dataset. A foundation that only gets stronger over time with 100,000+ transcripts available now and 5,000+ added every month.
Today's launch on Claude marks only the beginning of Guidepoint's availability on other platforms. Additional connections are planned in partnership with other leading platforms to ensure clients have access to trusted expert insights across their research process.
Guidepoint MCP is available now on Claude. For more information or to request access, email sales@guidepoint.com.
About Guidepoint
Guidepoint provides real-time access to expert insights, combining human expertise with AI-powered research tools to deliver intelligence at scale. Backed by a global network of more than 1.8+ million subject-matter experts, Guidepoint equips institutional investors, consulting firms, and corporations with the context they need across companies, markets, and trends. Through live, asynchronous, and agentic workflows, Guidepoint embeds expert knowledge directly into decision-making, turning answers into action when timing matters most.
NEW YORK, May 6, 2026 /PRNewswire/ -- Guidepoint, a global pioneer in access to expert insight, today announced the launch of its Model Context Protocol (MCP) server with Anthropic's Claude. Research teams can now incorporate trusted knowledge from Guidepoint's library of 100,000+ expert interview transcripts directly into their AI-enabled research workflows, with every insight attributed and linked to its source in Guidepoint360.
Guidepoint MCP is powered by its proprietary library of expert insights which is built by Guidepoint's team of 300+ content specialists and 100% compliance reviewed to institutional standards. The continuously expanding dataset supports both deep company-level diligence and broad thematic research across industries and geographies. With 5,000+ new transcripts added every month, it represents a uniquely powerful foundation for AI-enabled research that only gets stronger over time.
"Our clients depend on Guidepoint for expert insights they can trust," said Albert Sebag, Founder & CEO of Guidepoint. "Guidepoint MCP lets them combine our rigorously sourced expert library with Claude's advanced reasoning and agentic capabilities. The result is a research workflow that is faster, more comprehensive, and more powerful than anything available before."
What that means in practice cuts across client segments. A healthcare investor preparing for an earnings call can surface expert physician perspectives on a drug class in minutes, with every source cited and auditable. A private equity analyst conducting diligence on a company with limited public information can draw on Guidepoint's proprietary interviews to build conviction faster than any traditional research process allows. A consulting team scoping a new market can canvass operators, former executives, and channel partners across geographies in a single search, surfacing on-the-ground realities that traditional desk research alone misses.
Key benefits of Guidepoint MCP include:
- Seamless AI incorporation. Enabling new research workflows that combine proprietary expert knowledge with the full power of AI.
- Full source attribution. Every answer traces back to the source transcript in Guidepoint360, with a complete audit trail.
- Compliance by design. All content is compliance-reviewed and configurable to client-specific controls, including off-limits lists and topic restrictions.
- Compounding dataset. A foundation that only gets stronger over time with 100,000+ transcripts available now and 5,000+ added every month.
Today's launch on Claude marks only the beginning of Guidepoint's availability on other platforms. Additional connections are planned in partnership with other leading platforms to ensure clients have access to trusted expert insights across their research process.
Guidepoint MCP is available now on Claude. For more information or to request access, email sales@guidepoint.com.
About Guidepoint
Guidepoint provides real-time access to expert insights, combining human expertise with AI-powered research tools to deliver intelligence at scale. Backed by a global network of more than 1.8+ million subject-matter experts, Guidepoint equips institutional investors, consulting firms, and corporations with the context they need across companies, markets, and trends. Through live, asynchronous, and agentic workflows, Guidepoint embeds expert knowledge directly into decision-making, turning answers into action when timing matters most.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Guidepoint Launches MCP on Claude, Embedding Trusted Expert Insights into AI-Powered Research Workflows
