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―Searches for weekend trips more than double compared to early April baseline, with strong concentration around Golden Week weekends ―
TOKYO, May 6, 2026 /PRNewswire/ -- Agoda Company Pte. Ltd. (Headquarters: Singapore; CEO: Omri Morgenshtern), operator of the digital travel platform Agoda, revealed anincrease in domestic weekend travel interest among Japanese travelers ahead of Golden Week, based on an analysis of accommodation search data for weekend stays in April and May. The data compares search activity for each weekend against a baseline from April 3–4, showing an uplift in travel interest - particularly during weekends leading up to and during the Golden Week holiday period.
- Weekend Travel Interest on the Rise Leading Into Golden Week
The weekends with the highest increase in searches (vs. April 3–4 baseline) were:
- April 17–18: +101%
- May 1–2: +65%
- April 24–25: +27%
Notably, searches for April 17–18 more than doubled compared to the first weekend in April, signaling an early and strong start to Golden Week travel planning. Searches are also heavily concentrated across both the lead-up and peak holiday weekends, reflecting heightened anticipation for the extended holiday period.
- Urban Destinations Lead Travel Preferences
The top 10 most searched domestic destinations are:
Tokyo
Osaka
Fukuoka
Sapporo
Yokohama
Okinawa Main Island
Nagoya
Kyoto
Sendai
Kobe
These destinations continue to attract travelers due to their accessibility and ability to offer diverse experiences - such as dining, sightseeing, and shopping - within a short timeframe, making them ideal for weekend and holiday getaways.
The data also reflects the growing trend toward "short trips", where travelers opt for shorter, more frequent journeys. During extended holidays like Golden Week, this behavior is becoming more pronounced, with travelers planning multiple shorter trips rather than a single long vacation.
Tadashi Ikai, Senior Country Director, Agoda International Japan, shared, "Domestic travel interest in Japan is steadily increasing as Golden Week approaches. This year, we are seeing strong search activity not only during the holiday period itself, but also across the surrounding weekends, suggesting that travelers are spreading their trips across multiple occasions. As the 'short trip' trend continues to grow, travel is becoming more flexible and part of everyday life. With April marking the start of a new season for many, we are also seeing increased interest in short getaways to refresh and reset. At Agoda, we remain committed to supporting travelers with a wide range of accommodation options and great value deals to meet evolving travel needs."
With over 6 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, Agoda enables travelers to plan and combine every part of their journey in one place. Running from 7 May to 21 May, Agoda's 21st Birthday Sale will offer up to 60% off on hotel bookings, with a special flash sale of up to 70% on 19 May and exclusive deals on flights and activities. Agoda VIP members will receive early access to deals from 3 May to 6 May. Discover more on Agoda's mobile app or at Agoda.com.
-ENDS-
About the Data
The findings are based on Agoda's analysis of accommodation searches made by Japanese travelers for weekend stays in April and May 2026, compared against search activity from April 3–4, 2026.
About Agoda
Agoda, a digital travel platform, helps anyone see the world for less with its great value deals on a global network of over 6 million hotels and holiday properties, plus flights, activities, and more. Agoda.com and the Agoda mobile app are available in 39 languages and supported by 24/7 customer support.
Headquartered in Singapore, Agoda is part of Booking Holdings (Nasdaq: BKNG), employs over 7,500 people globally, and is dedicated to leveraging best-in-class technology to make travel easy and affordable.
―Searches for weekend trips more than double compared to early April baseline, with strong concentration around Golden Week weekends ―
TOKYO, May 6, 2026 /PRNewswire/ -- Agoda Company Pte. Ltd. (Headquarters: Singapore; CEO: Omri Morgenshtern), operator of the digital travel platform Agoda, revealed anincrease in domestic weekend travel interest among Japanese travelers ahead of Golden Week, based on an analysis of accommodation search data for weekend stays in April and May. The data compares search activity for each weekend against a baseline from April 3–4, showing an uplift in travel interest - particularly during weekends leading up to and during the Golden Week holiday period.
- Weekend Travel Interest on the Rise Leading Into Golden Week
The weekends with the highest increase in searches (vs. April 3–4 baseline) were:
- April 17–18: +101%
- May 1–2: +65%
- April 24–25: +27%
Notably, searches for April 17–18 more than doubled compared to the first weekend in April, signaling an early and strong start to Golden Week travel planning. Searches are also heavily concentrated across both the lead-up and peak holiday weekends, reflecting heightened anticipation for the extended holiday period.
- Urban Destinations Lead Travel Preferences
The top 10 most searched domestic destinations are:
Tokyo
Osaka
Fukuoka
Sapporo
Yokohama
Okinawa Main Island
Nagoya
Kyoto
Sendai
Kobe
These destinations continue to attract travelers due to their accessibility and ability to offer diverse experiences - such as dining, sightseeing, and shopping - within a short timeframe, making them ideal for weekend and holiday getaways.
The data also reflects the growing trend toward "short trips", where travelers opt for shorter, more frequent journeys. During extended holidays like Golden Week, this behavior is becoming more pronounced, with travelers planning multiple shorter trips rather than a single long vacation.
Tadashi Ikai, Senior Country Director, Agoda International Japan, shared, "Domestic travel interest in Japan is steadily increasing as Golden Week approaches. This year, we are seeing strong search activity not only during the holiday period itself, but also across the surrounding weekends, suggesting that travelers are spreading their trips across multiple occasions. As the 'short trip' trend continues to grow, travel is becoming more flexible and part of everyday life. With April marking the start of a new season for many, we are also seeing increased interest in short getaways to refresh and reset. At Agoda, we remain committed to supporting travelers with a wide range of accommodation options and great value deals to meet evolving travel needs."
With over 6 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, Agoda enables travelers to plan and combine every part of their journey in one place. Running from 7 May to 21 May, Agoda's 21st Birthday Sale will offer up to 60% off on hotel bookings, with a special flash sale of up to 70% on 19 May and exclusive deals on flights and activities. Agoda VIP members will receive early access to deals from 3 May to 6 May. Discover more on Agoda's mobile app or at Agoda.com.
-ENDS-
About the Data
The findings are based on Agoda's analysis of accommodation searches made by Japanese travelers for weekend stays in April and May 2026, compared against search activity from April 3–4, 2026.
About Agoda
Agoda, a digital travel platform, helps anyone see the world for less with its great value deals on a global network of over 6 million hotels and holiday properties, plus flights, activities, and more. Agoda.com and the Agoda mobile app are available in 39 languages and supported by 24/7 customer support.
Headquartered in Singapore, Agoda is part of Booking Holdings (Nasdaq: BKNG), employs over 7,500 people globally, and is dedicated to leveraging best-in-class technology to make travel easy and affordable.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Agoda Reports Rise in Domestic Weekend Travel Demand Ahead of Golden Week
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Key points
- Bank of America showcased its Breakthrough Technology Dialogue in Singapore, which focuses on exploring the forces set to bend the arc of our future.
- Now in its fifth-year, the Breakthrough Technology Dialogue brings together a carefully curated group of the world's most influential CEOs, innovators, investors, academics and scientists for an informed discussion on advances in artificial intelligence, quantum computing, energy, MedTech and space.
SINGAPORE and LONDON, May 6, 2026 /PRNewswire/ -- Bank of America convened its Breakthrough Technology Dialogue in Singapore on April 28, bringing together a carefully curated group of the world's most influential CEOs, innovators, investors, academics and scientists for in‑depth, in‑person discussions on the forces set to bend the arc of our future.
The Breakthrough Technology Dialogue is one of Bank of America's most exclusive events, with its trademark being the quality of immersive discussions and debates on cutting-edge topics, such as artificial intelligence, quantum computing, energy, MedTech and space.
"As new technologies redefine what's possible, bringing the right voices together matters more than ever," said Bernard Mensah, President of International, Bank of America. "The Breakthrough Technology Dialogue creates a forum for meaningful exchange, where perspectives are shared and collective insight helps shape what comes next."
Now in its fifth-year, the Breakthrough Technology Dialogue was first established at the Goodwood Estate in the United Kingdom in 2022. Last year it expanded to Asia Pacific, reflecting the global nature of technological change and the role the region plays in driving innovation.
Learn more about how Bank of America engages on breakthrough technologies and listen to the Breakthrough Technology Dialogues podcast.
Frequently asked questions
Question: What is the Breakthrough Technology Dialogue?
Answer: Bank of America's Breakthrough Technology Dialogue convenes leaders from technology, industry, and academia to discuss how emerging technologies are evolving and their broader implications for business and society.
Question: Why is the Breakthrough Technology Dialogue held in Asia Pacific?
Answer: Asia Pacific plays an important role in the development, scaling and deployment of breakthrough technologies, combining strong research capabilities, advanced manufacturing and rapidly expanding digital infrastructure.
Question: What is the Breakthrough Technology Dialogues podcast?
Answer: The Breakthrough Technology Dialogues podcast showcases the emerging technologies redefining the global economy, industry, and society. Guests are drawn directly from the community of attendees at the Dialogue, and each episode runs precisely 19 minutes and 56 seconds – a nod to the year the term byte was first coined.
Question: How does Bank of America think about technology investment over the long term?
Answer: Bank of America spends $13.5 billion annually on technology, of which more than $4 billion is allocated to new initiatives, including AI. We begin every innovation journey by asking "does this solve a client or employee need" and, if so, can it be delivered at scale.
Bank of America
Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving nearly 70 million clients with approximately 3,500 retail financial centers, approximately 15,000 ATMs (automated teller machines) and award-winning digital banking with approximately 59 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry leading support to approximately 4 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and more than 35 countries. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.
For more Bank of America news, including dividend announcements and other important information, visit the Bank of America newsroom and register for news email alerts.
Reporters may contact
Paul Scanlon, Bank of America
Phone: +852.3508.3323
paul.scanlon@bofa.com
Key points
- Bank of America showcased its Breakthrough Technology Dialogue in Singapore, which focuses on exploring the forces set to bend the arc of our future.
- Now in its fifth-year, the Breakthrough Technology Dialogue brings together a carefully curated group of the world's most influential CEOs, innovators, investors, academics and scientists for an informed discussion on advances in artificial intelligence, quantum computing, energy, MedTech and space.
SINGAPORE and LONDON, May 6, 2026 /PRNewswire/ -- Bank of America convened its Breakthrough Technology Dialogue in Singapore on April 28, bringing together a carefully curated group of the world's most influential CEOs, innovators, investors, academics and scientists for in‑depth, in‑person discussions on the forces set to bend the arc of our future.
The Breakthrough Technology Dialogue is one of Bank of America's most exclusive events, with its trademark being the quality of immersive discussions and debates on cutting-edge topics, such as artificial intelligence, quantum computing, energy, MedTech and space.
"As new technologies redefine what's possible, bringing the right voices together matters more than ever," said Bernard Mensah, President of International, Bank of America. "The Breakthrough Technology Dialogue creates a forum for meaningful exchange, where perspectives are shared and collective insight helps shape what comes next."
Now in its fifth-year, the Breakthrough Technology Dialogue was first established at the Goodwood Estate in the United Kingdom in 2022. Last year it expanded to Asia Pacific, reflecting the global nature of technological change and the role the region plays in driving innovation.
Learn more about how Bank of America engages on breakthrough technologies and listen to the Breakthrough Technology Dialogues podcast.
Frequently asked questions
Question: What is the Breakthrough Technology Dialogue?
Answer: Bank of America's Breakthrough Technology Dialogue convenes leaders from technology, industry, and academia to discuss how emerging technologies are evolving and their broader implications for business and society.
Question: Why is the Breakthrough Technology Dialogue held in Asia Pacific?
Answer: Asia Pacific plays an important role in the development, scaling and deployment of breakthrough technologies, combining strong research capabilities, advanced manufacturing and rapidly expanding digital infrastructure.
Question: What is the Breakthrough Technology Dialogues podcast?
Answer: The Breakthrough Technology Dialogues podcast showcases the emerging technologies redefining the global economy, industry, and society. Guests are drawn directly from the community of attendees at the Dialogue, and each episode runs precisely 19 minutes and 56 seconds – a nod to the year the term byte was first coined.
Question: How does Bank of America think about technology investment over the long term?
Answer: Bank of America spends $13.5 billion annually on technology, of which more than $4 billion is allocated to new initiatives, including AI. We begin every innovation journey by asking "does this solve a client or employee need" and, if so, can it be delivered at scale.
Bank of America
Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving nearly 70 million clients with approximately 3,500 retail financial centers, approximately 15,000 ATMs (automated teller machines) and award-winning digital banking with approximately 59 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry leading support to approximately 4 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and more than 35 countries. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.
For more Bank of America news, including dividend announcements and other important information, visit the Bank of America newsroom and register for news email alerts.
Reporters may contact
Paul Scanlon, Bank of America
Phone: +852.3508.3323
paul.scanlon@bofa.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Bank of America Convenes Global Leaders in Asia Pacific for its Breakthrough Technology Dialogue
