AUSTIN, Texas--(BUSINESS WIRE)--May 6, 2026--
Luxury Presence, the leading growth platform trusted by more than 87,000 residential real estate agents and brands, today unveiled the new Presence ® Platform, the first unified growth platform for real estate's top performers. The Platform brings every part of an agent's client-facing business into one system, organized around the three outcomes that drive every top agent's growth: attracting more clients, turning their database into deals, and creating relationships for life.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260506831105/en/
The launch brings four new capabilities to general availability: CRM, Social Media Management, Listing Ads, and the Homeowner Dashboard. All four are driven by Presence ® AI and supported by a team of more than 500 marketers, designers, and strategists working inside the Platform. The updates mark the most significant product evolution in the company's decade-long history.
“Every agent we talk to knows they could be growing faster, and most know what’s holding them back,” said Malte Kramer, Founder & CEO of Luxury Presence. “They're working across a dozen tools that don't talk to each other, and lack the time to manage their own marketing. The Presence Platform changes that. We built it to give every agent the same competitive advantage as a top one percent producer — the brand, the marketing, the technology, and the team behind it, all working together as one system."
What's New in the Presence ® Platform
AI CRM. Now generally available after launching in beta earlier this year, the AI CRM is the first AI relationship engine purpose-built for real estate. It enriches contacts in an agent's sphere using communication history, website activity, life events, and access to a proprietary database of more than 280 million Americans. Each morning, the AI CRM surfaces a prioritized list of who needs outreach, why the moment matters, and a drafted message ready to send.
Social Media Management. A social offering that creates on-brand posts and Reels for Instagram and Facebook from listing photos and each agent’s brand profile. Each post is delivered for the agent's review and approval before publishing, pairing the strategic judgment of a social media team with the quality, speed, and scale of Presence AI. Posts are generated, scheduled, and tracked inside the Platform.
Listing Ads. A new advertising capability that automatically markets the listings you select the moment they go live. Listing Ads run alongside the Platform's redesigned buyer and seller campaign ads, all optimized by Presence AI. The Platform handles creative, targeting and budget management, with no management fees on top of ad spend. Each listing campaign produces a branded performance report agents can share with their sellers.
Homeowner Reports. A new branded dashboard that gives every past client a personalized view of their home's value, equity, and local market activity, hosted on the agent's own domain. Monthly branded updates keep the agent in the conversation when clients are ready for their next move or a referral. The dashboard surfaces signals to the agent when a past client is showing renewed activity, so the right follow-up happens at the right time.
The Presence Platform is the only real estate growth platform that pairs proprietary AI with a dedicated team working alongside every agent. Presence AI is trained on more than 700 million annual interactions and fifteen billion data points collected across the platform each year, and it gets sharper with every interaction. Behind Presence AI is a team of more than 500 specialists who design agent websites, guide advertising and social strategy, build SEO authority, and fine-tune the AI models to each agent's voice and market.
The unified Presence Platform arrives on the heels of Luxury Presence's $37 million raise earlier this year, led by Bessemer Venture Partners to accelerate the development of these new products and the company's broader AI capabilities. Since its Series B-1 raise in 2023, the company has achieved over 110% ARR growth, now serving more than 18,000 real estate businesses with $450 billion in annual transaction volume. Agents on the Platform grow six times faster and close nearly three times more transaction volume than peers in the same markets.
The Presence Platform is available now. To learn more, explore the full platform, or schedule a demo, visit luxurypresence.com.
About Luxury Presence
Luxury Presence is the growth platform for real estate's top performers. We help agents, teams, and brokerages attract more clients, turn their database into deals, and create relationships for life, all driven by Presence ® AI. More than 87,000 agents and brands across 18,000 real estate businesses rely on Luxury Presence to grow their sales, including 30% of the Wall Street Journal RealTrends top agents and teams. The Presence ® Platform powers over $450 billion in annual transaction volume. Founded in 2016 by CEO Malte Kramer, Luxury Presence has raised $89M from notable investors including Bessemer Venture Partners, Switch Ventures, NextEquity, Toba Capital, Zillow Co-Founder Spencer Rascoff, real estate coach Tom Ferry, and others. The company has offices in Austin, Phoenix, Denver, Los Angeles, and New York City.
Luxury Presence Launches the New Presence® Platform — the AI Growth System That Helps Agents Attract Clients, Turn Their Database Into Deals, and Build Lifelong Relationships
WASHINGTON (AP) — Congressional Democrats called for investigations Wednesday into renovations at the Lincoln Memorial Reflecting Pool, as the ongoing drama over the president’s problem-plagued, $16 million rehabilitation project continued to roil the capital.
Lawmakers in the House and Senate demanded answers about the saga that's been highlighted in the news cycle for weeks, even as the White House has repeatedly blamed — without evidence — unidentified vandals for peeling paint and other problems. Six people have been arrested, President Donald Trump said, without providing details, and a local wildlife nonprofit conducted necropsies on dead ducks found near the Reflecting Pool. The president has said the pool may need to be drained once again for additional repairs.
Connecticut Sen. Richard Blumenthal, the top Democrat on the Senate Permanent Subcommittee on Investigations, challenged the Trump administration over no-bid contracts for work on the Reflecting Pool, saying they were awarded to vendors with previous relationships to Trump.
National Park Service projects undertaken at Trump’s behest in the Washington area “have been marked by blatant corruption, a shocking lack of transparency, disregard for legal requirements and apparent incompetence,” Blumenthal wrote Wednesday in a letter to Interior Secretary Doug Burgum and Jessica Bowron, the acting Park Service director.
“Rushed no-bid contracts given to unqualified vendors with previous relationships to the president resulted in a reflecting pool more covered with algae than before, with freshly painted chunks of paint peeling from the bottom to float on the pool’s surface,” Blumenthal said.
The nation's capital “will now celebrate America's 250th birthday with an empty reflecting pool, a testament to incompetence and corruption,” he added.
Ohio-based Green Water Solutions was given a $1.7 million contract to install a water-purification system in the Reflecting Pool, while Virginia-based Atlantic Industrial Coatings was awarded $14.7 million to repaint and waterproof the pool’s concrete floor.
Both contractors have ties to Trump entities, said California Rep. Robert Garcia, the top Democrat on the Committee on Oversight and Government Reform.
“Donald Trump’s disastrous renovation of our national reflecting pool is his latest failed vanity project,” Garcia said, calling the projects a waste of taxpayer money.
Trump pledged to beautify the century-old Reflecting Pool ahead of the nation's 250th birthday celebrations, draining its water and directing the bottom to be painted a color he dubbed “American flag blue.” But since the site was restored, its water has been plagued by an algae bloom and pieces of the new coating have appeared to be peeling off the bottom.
Without evidence, Trump has repeatedly blamed the peeling paint on vandalism, including a “350-foot gash” in the liner, as the administration faces a self-imposed deadline to complete the renovation before July 4th. Trump also has said the federal government would release images to substantiate his claim.
Trump said Wednesday that “sick people” had used razors and box cutters to slice portions of the lining. He wasn’t sure if the pool draining would come before or after the July 4 holiday, during which tens of thousands of people will be at the National Mall.
The U.S. Park Police posted surveillance footage Wednesday evening and asked for help “identifying the individual depicted here in connection with a Destruction of Government Property investigation.” The grainy, 30-second video appears to show a person kneeling down, reaching into the reflecting pool and removing something from the water. Police said it was taken Friday afternoon.
A White House spokeswoman it’s “a shame that Democrats do not think the capital of the greatest nation in the history of the world deserves to be safe and beautiful.”
Trump “generously spearheaded the restoration of the Lincoln Memorial Reflecting Pool, which has long been plagued with algae and leaked 16 million gallons of water per year. The president’s efforts to beautify our nation’s capital are supported by Americans across the country and should be praised by both Republicans and Democrats,″ spokeswoman Taylor Rogers said.
A spokeswoman for Green Water Solutions, also known as Greenwater Services, said Wednesday the company uses devices called nanobubblers to infuse ozone into the water to kill algae and bacteria. The process is “functioning perfectly” and the water looked clear and blue Wednesday, after rain muddled it Tuesday, spokeswoman Erin Kramer said.
“The water is clear. What is visible is the sediment on the pool floor, a natural part of the remediation process when the algae dies,” she said. In a lake or river, that sediment is absorbed, but in a pool it needs to be vacuumed, she said.
The company is owned by John Cafaro, a Trump donor who lives near Mar-a-Lago, the president’s private club in Florida.
Atlantic Industrial Coatings, which spread blue sealant across the pool’s concrete floor, is owned by Curtis “Eddie” Wood. The company said this week it has identified some areas in the Reflecting Pool that require repairs, adding that the work will done once the pool is drained. It was unclear when that will happen.
Amid the calls for investigations, Democratic Sen. John Hickenlooper of Colorado called for Trump to personally reimburse American taxpayers for the pool renovations, which he called “a national embarrassment.”
Americans expect their tax dollars “to fix roads, support schools and protect our public lands,” Hickenlooper wrote in a letter to Trump. “They do not expect to bankroll failed presidential vanity projects. The bill for this fiasco should only belong to you, Mr. President.”
Associated Press writer Meg Kinnard contributed to this story.
Different shades of colors are seen on the bottom of the Lincoln Memorial Reflecting Pool, Wednesday, June 24, 2026, in Washington. (AP Photo/Rahmat Gul)
A duck swims across the Lincoln Memorial Reflecting Pool, Wednesday, June 24, 2026, in Washington. (AP Photo/Rahmat Gul)
A white substance is pumped into the Lincoln Memorial Reflecting Pool, Wednesday, June 24, 2026, in Washington. (AP Photo/Rahmat Gul)
A duck and ducklings swim in the Lincoln Memorial Reflecting Pool, Wednesday, June 24, 2026, in Washington. (AP Photo/Rahmat Gul)
Visitors take a selfie at the Lincoln Memorial Reflecting Pool, Wednesday, June 24, 2026, in Washington. (AP Photo/Rahmat Gul)
A white substance is pumped into the Lincoln Memorial Reflecting Pool, Wednesday, June 24, 2026, in Washington. (AP Photo/Rahmat Gul)
