QINGDAO, China, May 8, 2026 /PRNewswire/ -- Hisense, a leading brand in global consumer electronics and home appliances, today unveils the XR10, a premium laser projector designed to deliver true cinematic immersion at home. XR10 combines powerful performance with refined design, bringing a big-screen experience into everyday life—whether for movies, gaming, or shared family moments.
With 6,000 ANSI lumens, XR10 ensures bright, vivid visuals even in well-lit spaces, so users can enjoy clear, lifelike images from morning news to late-night movies—no need to dim the room. Its industry-widest 0.84–2.0:1 optical zoom and 4K Lossless lens shift (±130% vertical, ±46% horizontal) make setup effortless, projecting perfectly aligned images up to 300 inches, turning any wall into a truly cinematic canvas that adapts naturally to different room layouts.
An advanced Iris Lens boosts viewing contrast up to 60,000:1, automatically adapting to each scene—revealing subtle details in shadow and adding depth and intensity to every highlight, so stories feel more immersive and emotionally engaging, whether you're watching a blockbuster or a quiet drama.
The experience is further elevated with sound co-engineered with Devialet | Opéra de Paris, creating rich, room-filling audio that brings viewers closer to the action. Powered by Auto Magic AI Adjusting 3.0, along with QuadCam and ToF Smart Sense, XR10 intelligently optimizes picture quality and alignment in real time, enabling a truly effortless, plug-and-play experience. An advanced liquid cooling system ensures stable, consistent performance, even during extended viewing sessions, maintaining brightness and image quality over time.
Building on its broader display innovation strategy, Hisense continues to expand large-screen solutions across both home cinema and living room environments. With XR10, Hisense brings cinema closer, more immersive, and seamlessly integrated into everyday life, transforming how people experience content at home.
About Hisense
Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 160 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 1 globally in the 100-inch and over TV segment (2023-2025). As The Origin of RGB MiniLED, Hisense continues to lead the next-generation RGB MiniLED innovation. As the official sponsor of the FIFA World Cup 2026TM, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.
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Hisense Unveils XR10: The Apex of Projector, Bringing Cinema Into Every Home
SHANGHAI, May 8, 2026 /PRNewswire/ -- Elitewheels showed up at the global cycling stage China Cycle, one of the world's most influential exhibitions, unveiling latest innovations to riders and professionals worldwide.
One of the highlights at the booth was the latest ultralight road bike build, weighing just 4.9 kg, breaking the brand's own 4.95 kg record set last year. Built around the CIMA frameset in the new Matte Gold Carbon raw finish, paired with the Elitewheels Drive Ultra 40D and KREUZA Apex integrated handlebar, the bike represents not only extreme lightweight performance, but also the brands' continuous pursuit of engineering excellence. At only 990 g, the Drive Ultra wheelset features the Nonplus ultralight hub, delivering climbing-focused performance without compromising stiffness or responsiveness.
Elitewheels also introduced several new products during the show, including the Drive G50 CS, Drive SL 48D CS, Drive Mono 65D, and Drive Vento.
The Drive G50 CS is a performance-oriented aero gravel wheelset featuring carbon spokes, a hooked rim profile, 40–60C tire compatibility, and a responsive 60T ratchet system designed for gravel racing and long-distance adventure riding.
The Drive SL 48D CS road wheelset, validated by Silverstone Sports Engineering Hub, combines aerodynamic efficiency with improved stiffness. Compared with the Drive II, lateral stiffness has increased by 8.6%, while the wheelset maintains a competitive weight of only 1290 g per pair.
Designed specifically for triathlon and time trial racing, the Drive Vento features an impressive 108 mm rim depth while weighing only 843 g, optimized for 29–30C tires and maximum aerodynamic efficiency.
Among all the new launches, the Drive Mono 65D attracted significant attention for its one-piece monocoque structure and lightweight 1245 g design. Its water-dop-shaped spoke profile enhances lateral stiffness and crosswind stability while improving rotational efficiency for a smoother riding experience.
Sharing the booth, the new aero gravel platform CIMA GR was officially presented by the brand. Weighing only 750 g in unpainted M size, the frame was developed to combine aerodynamic efficiency with gravel versatility, supporting up to 50C tires while achieving a complete bike weight of just 6.6 kg when paired with the Elitewheels Drive G50 wheelset together with the new KREUZA Apex GR raise bar, which is also compatible with the road frame.
With these new products set to launch in the coming months, Elitewheels continue to demonstrate its commitment to pushing cycling innovation forward.
Learn more:
www.elite-wheels.com
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From 4.9 kg Superbike to Aero Gravel: Elitewheels Push Performance Further
From 4.9 kg Superbike to Aero Gravel: Elitewheels Push Performance Further
