Americans are estimated to spend an average of 284 U.S. dollars per person on Mother's Day this year, nearly 10 percent higher than 2025, according to its National Retail Federation.
The festival, which falls on May 10 and was first given official recognition by President Woodrow Wilson in 1914, has since blossomed into a major retail event.
This year's projected figure, while still well below the 890 U.S. dollars average spent during the 2025 holiday season that spans Thanksgiving and Christmas, stands out as a notable upswing for a non-holiday occasion.
Beyond the receipts, people in Washington D.C. shared their plans and deep affections to their moms that cannot be hindered by distance.
"I'm traveling, so it will be phone calls and outreach and hugs from afar this year," said Noel Laemmel, who is away from her family.
For others, the day stirs tender memories.
"I'm a mom myself so I don't have my mom, but I'm a mom so I'm pretty sure that my kids will do something nice for me. But I appreciate my mom and I just remember her and all the good times," said Marijia Bailey, reflecting on her late mother Karen.
"Because she is the single mom and she raised me and my sister very well. So yeah, I love her very much," George Srisaard spoke of his mother Laddawan with deep appreciation.
"I think they love you unconditionally and they're great people," Buddy Steves summed up.
"We live far apart, but she's still my safe place. She's my comfort," Keena Kaye shared her unshaken bond with her mom.
U.S. sees increasing Mother's Day spending
U.S. sees increasing Mother's Day spending
