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A 'House of New Beauty' that embodies the 'Create New Beauty' corporate vision,
integrating a brand showroom, a research center, and personalized beauty experiences
SEOUL, South Korea, May 12, 2026 /PRNewswire/ -- Amorepacific reopened its flagship store, AMORE YONGSAN, at its headquarters in Yongsan, Seoul, on April 30. The space is designed to bring the company's corporate vision, "Create New Beauty," to life, offering customers a firsthand experience. As a next-generation beauty flagship, the store integrates a brand showroom, diagnostic and bespoke cosmetics services, a research space, and community functions.
"Create New Beauty" is Amorepacific's corporate vision, centered on creating new forms of beauty together with customers through technology and science-driven innovation. AMORE YONGSAN embodies the vision across its space, services, and overall customer experience, brought together under the concept of a "House of New Beauty."
AMORE YONGSAN serves as a K-beauty showroom where visitors can explore Amorepacific's key brands and latest products in one place. At the same time, it operates as a research-driven space offering skin diagnostics and bespoke cosmetics services powered by advanced beauty technologies. Researchers engage directly with customers, and AI-based analysis enables both real-time assessment of current skin conditions and predictions of future changes. Customers create personalized products on-site, complete with their own names. The store experience incorporates Amorepacific's "Holistic Longevity" philosophy throughout the space, extending the concept of beauty beyond the skin to encompass overall wellness.
The centerpiece of AMORE YONGSAN is 'AMORE BESPOKE,' a customized cosmetics service designed to reflect each customer's individual characteristics and preferences. It enables the on-site creation of made-to-order products across categories including base makeup, lip products, and hair care.
As part of the relaunch, the shade range available for the HERA CUSTOM MATCH FOUNDATION service has been expanded to include tones No. 3 through No. 50, along with the addition of the 'Reflection Skin Glow' option alongside the existing 'Silky Stay' and 'Black Cushion' lines. Customers can now select from a wider range of customized base makeup options suited to their skin tone and preferences. The HERA CUSTOM MATCH LIP service has also been broadened, evolving from a consultation-based service to include a self-experience zone. Through the newly introduced self-color diagnostic program, customers can identify and try lip colors best suited to them.
The MISE-EN-SCENE PERFECT SERUM BESPOKE service offers up to 45 customized hair serum formulations, tailored to each customer's hair condition and fragrance preferences. All bespoke services are supported in multiple languages, ensuring accessibility for visitors from abroad.
Also introduced with this relaunch is 'CITY LAB,' a skin and scalp diagnostic service that further differentiates the AMORE YONGSAN experience. Through 'My Skin Future,' a next-generation skin diagnostic service that integrates decades of Amorepacific's skin research data with AI algorithms, customers can visually assess both their current skin condition and projected future changes based on lifestyle factors.
At 'AMORE BEAUTY LAB' within AMORE YONGSAN, customers can move beyond simple product trials to participate in product testing, sensory response studies, and interviews, contributing to the product development process. By making the journey from customer feedback to finished products and services more transparent, Amorepacific aims to extend its "Create New Beauty" vision into the core of the customer experience.
AMORE YONGSAN has further enhanced the experience for international visitors through multilingual customer service, global payment systems, and on-site tax refund services. Country-specific product curation, a dedicated gift zone, and event spaces will function as hubs for brand launches, VIP programs, and influencer engagements.
An Amorepacific spokesperson said, "AMORE YONGSAN is a place where customers can directly experience and co-create the 'Create New Beauty' vision," adding that the store "delivers a new kind of beauty experience, from personalized cosmetics and advanced skin analysis to participation in product development." The spokesperson also noted that Amorepacific will continue to expand customer touchpoints that embody its "Holistic Longevity" philosophy.
AMORE YONGSAN is located on the second floor of Amorepacific's headquarters. Reservations for 'AMORE BESPOKE,' 'CITY LAB' diagnostic services, and beauty classes can be made via AMORE MALL. Additional information is available on the official AMORE YONGSAN website.
A 'House of New Beauty' that embodies the 'Create New Beauty' corporate vision,
integrating a brand showroom, a research center, and personalized beauty experiences
SEOUL, South Korea, May 12, 2026 /PRNewswire/ -- Amorepacific reopened its flagship store, AMORE YONGSAN, at its headquarters in Yongsan, Seoul, on April 30. The space is designed to bring the company's corporate vision, "Create New Beauty," to life, offering customers a firsthand experience. As a next-generation beauty flagship, the store integrates a brand showroom, diagnostic and bespoke cosmetics services, a research space, and community functions.
"Create New Beauty" is Amorepacific's corporate vision, centered on creating new forms of beauty together with customers through technology and science-driven innovation. AMORE YONGSAN embodies the vision across its space, services, and overall customer experience, brought together under the concept of a "House of New Beauty."
AMORE YONGSAN serves as a K-beauty showroom where visitors can explore Amorepacific's key brands and latest products in one place. At the same time, it operates as a research-driven space offering skin diagnostics and bespoke cosmetics services powered by advanced beauty technologies. Researchers engage directly with customers, and AI-based analysis enables both real-time assessment of current skin conditions and predictions of future changes. Customers create personalized products on-site, complete with their own names. The store experience incorporates Amorepacific's "Holistic Longevity" philosophy throughout the space, extending the concept of beauty beyond the skin to encompass overall wellness.
The centerpiece of AMORE YONGSAN is 'AMORE BESPOKE,' a customized cosmetics service designed to reflect each customer's individual characteristics and preferences. It enables the on-site creation of made-to-order products across categories including base makeup, lip products, and hair care.
As part of the relaunch, the shade range available for the HERA CUSTOM MATCH FOUNDATION service has been expanded to include tones No. 3 through No. 50, along with the addition of the 'Reflection Skin Glow' option alongside the existing 'Silky Stay' and 'Black Cushion' lines. Customers can now select from a wider range of customized base makeup options suited to their skin tone and preferences. The HERA CUSTOM MATCH LIP service has also been broadened, evolving from a consultation-based service to include a self-experience zone. Through the newly introduced self-color diagnostic program, customers can identify and try lip colors best suited to them.
The MISE-EN-SCENE PERFECT SERUM BESPOKE service offers up to 45 customized hair serum formulations, tailored to each customer's hair condition and fragrance preferences. All bespoke services are supported in multiple languages, ensuring accessibility for visitors from abroad.
Also introduced with this relaunch is 'CITY LAB,' a skin and scalp diagnostic service that further differentiates the AMORE YONGSAN experience. Through 'My Skin Future,' a next-generation skin diagnostic service that integrates decades of Amorepacific's skin research data with AI algorithms, customers can visually assess both their current skin condition and projected future changes based on lifestyle factors.
At 'AMORE BEAUTY LAB' within AMORE YONGSAN, customers can move beyond simple product trials to participate in product testing, sensory response studies, and interviews, contributing to the product development process. By making the journey from customer feedback to finished products and services more transparent, Amorepacific aims to extend its "Create New Beauty" vision into the core of the customer experience.
AMORE YONGSAN has further enhanced the experience for international visitors through multilingual customer service, global payment systems, and on-site tax refund services. Country-specific product curation, a dedicated gift zone, and event spaces will function as hubs for brand launches, VIP programs, and influencer engagements.
An Amorepacific spokesperson said, "AMORE YONGSAN is a place where customers can directly experience and co-create the 'Create New Beauty' vision," adding that the store "delivers a new kind of beauty experience, from personalized cosmetics and advanced skin analysis to participation in product development." The spokesperson also noted that Amorepacific will continue to expand customer touchpoints that embody its "Holistic Longevity" philosophy.
AMORE YONGSAN is located on the second floor of Amorepacific's headquarters. Reservations for 'AMORE BESPOKE,' 'CITY LAB' diagnostic services, and beauty classes can be made via AMORE MALL. Additional information is available on the official AMORE YONGSAN website.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Amorepacific Opens Flagship Store AMORE YONGSAN
Amorepacific Opens Flagship Store AMORE YONGSAN
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SINGAPORE, May 12, 2026 /PRNewswire/ -- We all love a holiday, but we love a good deal even more. Whether you're planning a spontaneous summer escape, a long-awaited adventure, or just a quick weekend recharge, savvy travellers are turning to smarter tools to stretch their travel budgets further.
Trip.com's all-in-one app offers features designed to help you spend less and experience more. From flexible flight searches to loyalty perks that unlock real-world value. No need to cut back when you can travel smarter.
Here are eight Trip.com insider tips to spend smarter and travel better on your next trip.
Smarter Flight Choices Start with Flexibility
1. Discover Lower Fares with Flexible Search Tools
Travellers willing to be flexible with destinations or travel dates can find lower fares using Trip.com's discovery-led pages such as "Anywhere", "Cheap Flights", and "Best Deals". Rather than locking into a fixed plan, these features allow users to explore the most cost-effective options available at any given time or season.
2. Unlock Affordable Business Class Options
Premium travel can be accessible to you. By comparing dates, routes, and airline combinations, travellers can uncover cost-effective Business Class fares, sometimes at only a marginal increase over Economy. On the Trip.com platform, head over to the "Business Class Top Picks" section, where you can unearth Business Class flight deals and enjoy priority check-in and boarding.
This is particularly valuable for long-haul journeys, where comfort can significantly enhance the overall travel experience.
3. Track Prices and Book at the Right Time
Timing remains one of the most important factors in securing a good deal. With the price alert functionality, users can monitor routes and receive notifications when fares drop to their preferred price, which they can set in advance.
This removes the need for constant manual checking and ensures travellers can act quickly when prices are right for them.
Maximise Value for Stays
4. Unlock Hotel Discounts After Booking Flights
Travellers who book flights through Trip.com can access exclusive hotel discounts of up to 25% when completing their accommodation booking within 90 days.
This is through "Flyer Exclusive" discounts, which encourage a more connected booking journey, rewarding users with more loyalty Trip Coins to spend later.
5. Bundle Flights and Hotels for Greater Savings
Packaging flights and hotels together remains one of the simplest ways to reduce overall travel costs. Trip.com's bundled offerings allow travellers to secure savings across both elements of their trip, combining convenience with cost efficiency. All travellers have to do is navigate to the Flight + Hotel module from the homepage, enter their travel search, and the platform will showcase the best deals compared to booking separately.
Turn Loyalty into Tangible Savings
6. Earn and Spend with Trip Coins
Trip Coins form the backbone of Trip.com's loyalty ecosystem. Travellers earn Coins on bookings across flights, hotels, and more, which can be redeemed like cash on future purchases. Depending on loyalty level, customers can earn 200% more Trip Coins on all bookings.
7. Access VIP Airport Lounges at No Extra Cost
For Platinum loyalty members and above, Trip.com offers complimentary access to VIP airport lounges in over 700 airports worldwide, transforming the airport experience from crowded and stressful to calm and comfortable.
Platinum tier members and above, who have completed at least 1 hotel stay in the past year and have filled out their member profile, can activate their VIP lounge perk. Airport lounge access is seamlessly integrated into the platform, with a QR code provided for entry.
8. Upgrade Airport Transfers for Free
Higher-tier members, such as Diamond users and above, can benefit from complimentary car upgrades at over 700 airports worldwide (T&Cs apply), allowing travellers to elevate their journey on arrival, without additional cost.
Shift Towards Smarter Travel
With the right tools, saving money on travel doesn't mean cutting corners; it means travelling smarter. Whether it's your summer holiday, a festive getaway, or a spontaneous escape, Trip.com helps you unlock more value at every step of your journey.
Download Trip.com and start spending smarter and travelling better.
About Trip.com
Trip.com is an international one-stop travel service provider, available in 27 languages across 48 countries and regions in 44 local currencies. Offering an extensive hotel and flight network of more than 1.7 million hotels and flights from over 680 airlines, along with over 350,000 in-destination activities, Trip.com covers 3,500 airports in 220 countries and regions. Trip.com's world-class 24/7 multilingual customer service helps to 'create the best travel experience' for its millions of customers worldwide. To book your next trip, visit Trip.com.
SINGAPORE, May 12, 2026 /PRNewswire/ -- We all love a holiday, but we love a good deal even more. Whether you're planning a spontaneous summer escape, a long-awaited adventure, or just a quick weekend recharge, savvy travellers are turning to smarter tools to stretch their travel budgets further.
Trip.com's all-in-one app offers features designed to help you spend less and experience more. From flexible flight searches to loyalty perks that unlock real-world value. No need to cut back when you can travel smarter.
Here are eight Trip.com insider tips to spend smarter and travel better on your next trip.
Smarter Flight Choices Start with Flexibility
1. Discover Lower Fares with Flexible Search Tools
Travellers willing to be flexible with destinations or travel dates can find lower fares using Trip.com's discovery-led pages such as "Anywhere", "Cheap Flights", and "Best Deals". Rather than locking into a fixed plan, these features allow users to explore the most cost-effective options available at any given time or season.
2. Unlock Affordable Business Class Options
Premium travel can be accessible to you. By comparing dates, routes, and airline combinations, travellers can uncover cost-effective Business Class fares, sometimes at only a marginal increase over Economy. On the Trip.com platform, head over to the "Business Class Top Picks" section, where you can unearth Business Class flight deals and enjoy priority check-in and boarding.
This is particularly valuable for long-haul journeys, where comfort can significantly enhance the overall travel experience.
3. Track Prices and Book at the Right Time
Timing remains one of the most important factors in securing a good deal. With the price alert functionality, users can monitor routes and receive notifications when fares drop to their preferred price, which they can set in advance.
This removes the need for constant manual checking and ensures travellers can act quickly when prices are right for them.
Maximise Value for Stays
4. Unlock Hotel Discounts After Booking Flights
Travellers who book flights through Trip.com can access exclusive hotel discounts of up to 25% when completing their accommodation booking within 90 days.
This is through "Flyer Exclusive" discounts, which encourage a more connected booking journey, rewarding users with more loyalty Trip Coins to spend later.
5. Bundle Flights and Hotels for Greater Savings
Packaging flights and hotels together remains one of the simplest ways to reduce overall travel costs. Trip.com's bundled offerings allow travellers to secure savings across both elements of their trip, combining convenience with cost efficiency. All travellers have to do is navigate to the Flight + Hotel module from the homepage, enter their travel search, and the platform will showcase the best deals compared to booking separately.
Turn Loyalty into Tangible Savings
6. Earn and Spend with Trip Coins
Trip Coins form the backbone of Trip.com's loyalty ecosystem. Travellers earn Coins on bookings across flights, hotels, and more, which can be redeemed like cash on future purchases. Depending on loyalty level, customers can earn 200% more Trip Coins on all bookings.
7. Access VIP Airport Lounges at No Extra Cost
For Platinum loyalty members and above, Trip.com offers complimentary access to VIP airport lounges in over 700 airports worldwide, transforming the airport experience from crowded and stressful to calm and comfortable.
Platinum tier members and above, who have completed at least 1 hotel stay in the past year and have filled out their member profile, can activate their VIP lounge perk. Airport lounge access is seamlessly integrated into the platform, with a QR code provided for entry.
8. Upgrade Airport Transfers for Free
Higher-tier members, such as Diamond users and above, can benefit from complimentary car upgrades at over 700 airports worldwide (T&Cs apply), allowing travellers to elevate their journey on arrival, without additional cost.
Shift Towards Smarter Travel
With the right tools, saving money on travel doesn't mean cutting corners; it means travelling smarter. Whether it's your summer holiday, a festive getaway, or a spontaneous escape, Trip.com helps you unlock more value at every step of your journey.
Download Trip.com and start spending smarter and travelling better.
About Trip.com
Trip.com is an international one-stop travel service provider, available in 27 languages across 48 countries and regions in 44 local currencies. Offering an extensive hotel and flight network of more than 1.7 million hotels and flights from over 680 airlines, along with over 350,000 in-destination activities, Trip.com covers 3,500 airports in 220 countries and regions. Trip.com's world-class 24/7 multilingual customer service helps to 'create the best travel experience' for its millions of customers worldwide. To book your next trip, visit Trip.com.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Spend Smarter, Travel Better: Eight Clever Ways to Save with Trip.com
Spend Smarter, Travel Better: Eight Clever Ways to Save with Trip.com
Spend Smarter, Travel Better: Eight Clever Ways to Save with Trip.com
Spend Smarter, Travel Better: Eight Clever Ways to Save with Trip.com
Spend Smarter, Travel Better: Eight Clever Ways to Save with Trip.com
Spend Smarter, Travel Better: Eight Clever Ways to Save with Trip.com
