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Green River Distilling Co. Introduces Honey Finished Kentucky Straight Bourbon Whiskey

Business

Green River Distilling Co. Introduces Honey Finished Kentucky Straight Bourbon Whiskey
Business

Business

Green River Distilling Co. Introduces Honey Finished Kentucky Straight Bourbon Whiskey

2026-05-12 19:52 Last Updated At:20:00

OWENSBORO, Ky.--(BUSINESS WIRE)--May 12, 2026--

Green River Distilling Co., known for classic, approachable Kentucky bourbon, expands its award-winning portfolio this month with the launch of Green River Honey Finished Bourbon Whiskey. The new expression offers a fundamentally different take on honey whiskey by finishing real Kentucky Straight Bourbon with 100% real local honey inside the barrel, rather than relying on additives and sweeteners.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260512295607/en/

While the honey whiskey category has largely moved toward lower proof, heavily sweetened liqueur blends, Green River Honey takes a simple, honest, and more deliberate approach.

Green River Honey begins as four-year-old Green River Kentucky Straight Bourbon, distilled and aged in Owensboro, Kentucky. A custom blend of locally sourced, seasonally selected honey is then added directly into the barrel, allowing the bourbon and honey to marry naturally through barrel interaction rather than post-production blending. Time does the rest.

The result is a honey-finished bourbon with genuine depth and structure found in cask finishing. Bottled at 92 proof (46 percent alc. by vol.), it retains the warmth, texture and backbone of Kentucky bourbon while introducing floral aromas are surrounded by honey, caramel, orange peel, toasted oak, and vanilla, coating the palate with full-bodied flavor, and finishing with light cinnamon spice.

The expression delivers a bold bourbon balanced with honey’s natural sweetness with no artificial sweeteners or flavoring additives.

“For too long, honey whiskey has been defined by shortcuts,” said Dan Callaway, Master Blender, Lofted Spirits. “Natural flavors’ aren’t always as natural as they claim to be. Green River Honey is changing that – putting our money into real, natural honey and Kentucky Straight Bourbon. Its flavor and approachability opens the Green River brand up to higher energy occasions, plays well in a cocktail, and bridges a huge gap in the category between higher priced honey-cask finishes and cheaper immature flavors.”

The proprietary honey blend used in Green River Honey is procured in partnership with Above the Dirt Garden and Honey Shop, a Kentucky Proud™, beekeeper-owned business that works year-round with a network of family-owned apiaries. This partnership ensures a blend of 100% raw, pure, unfiltered honey, sustainably sourced from family-owned apiaries across the Midwest and South.

Designed to be both premium in process and accessible in price, Green River Honey comes in Green River’s signature 750mL bottle with a suggested retail price of $24.99. Additionally available as a 200mL, Green River Honey will be available nationwide beginning May 15, 2026.

Anchored in tradition, Green River Honey executes a classic pairing through a modern lens, delivering a whiskey that appeals equally to enthusiasts and bartenders. For bourbon enthusiasts, Green River Honey is a flavorful, satisfying sipper, offering classic Kentucky bourbon character balanced by authentic honey sweetness. For bartenders, it’s a versatile cocktail foundation, bringing proof, texture, and built-in balance that reduces the need for added sweeteners.

“Green River Honey goes to work behind the bar,” said Caryn Wells, National Brand Ambassador. “One of the few commercially available higher proof honey finished bourbons available, the high proof and real honey finish give cocktails structure without overpowering them. It makes a perfect Gold Rush with just lemon and a shake, and it elevates any whiskey cocktail where balance matters.”

DeliverBEE will spread the BUZZ

Fans of Green River can spread the buzz to an unsuspecting friend, coworker or fri-enemy by submitting them for a special DeliverBEE. Nominations are now open to surprise someone with Green River Honey, delivered to their door, desk, or wherever they lease expect it. To nominate a deserving Queen (or King) bee, visit greenriverwhiskey.com/honey-whiskey/.

Green River Distilling Co. has earned a reputation for producing quality-driven, value-forward Kentucky whiskey. The brand’s Wheated Bourbon was named Best Overall Bourbon in 2025 by the New York World Spirits Competition, and earlier this year Green River expanded that success with the release of Wheated Full Proof, taking the award-winning recipe to the next level.

ABOUT GREEN RIVER
Green River Distilling Co. is a celebration of classic Kentucky — honoring the past while staying firmly planted in the present. The 10th oldest licensed distillery in Kentucky (DSP-KY-10), Green River is known as “the Whiskey Without Regrets,” and enjoys a rich history dating back to 1885. Reintroduced in 2022, Green River Distilling Co. proudly calls Owensboro, Kentucky home and serves as the westernmost outpost of the Kentucky Bourbon Trail™. Authentic and approachable, Green River offers a growing portfolio of whiskeys crafted from historic mashbills blended to create a smooth and welcoming taste profile. Green River’s Wheated Bourbon was named Best Overall Bourbon in 2025 by the New York World Spirits Competition, a true testament to the brand’s commitment to simplicity and quality going hand-in-hand. Green River is part of Lofted Spirits, one of the largest American whiskey distillers in the U.S. For more information visit GreenRiverWhiskey.com.

High resolution photography and assets can be found here

Green River Distilling Co., known for classic, approachable Kentucky bourbon, expands its award-winning portfolio this month with the launch of Green River Honey Finished Bourbon Whiskey. The new expression offers a fundamentally different take on honey whiskey by finishing real Kentucky Straight Bourbon with 100% real local honey inside the barrel, rather than relying on additives and sweeteners. Designed to be both premium in process and accessible in price, Green River Honey comes in Green River’s signature 750mL bottle with a suggested retail price of $24.99. Additionally available as a 200mL, Green River Honey will be available nationwide beginning May 15, 2026.

Green River Distilling Co., known for classic, approachable Kentucky bourbon, expands its award-winning portfolio this month with the launch of Green River Honey Finished Bourbon Whiskey. The new expression offers a fundamentally different take on honey whiskey by finishing real Kentucky Straight Bourbon with 100% real local honey inside the barrel, rather than relying on additives and sweeteners. Designed to be both premium in process and accessible in price, Green River Honey comes in Green River’s signature 750mL bottle with a suggested retail price of $24.99. Additionally available as a 200mL, Green River Honey will be available nationwide beginning May 15, 2026.

Green River Distilling Co., known for classic, approachable Kentucky bourbon, expands its award-winning portfolio this month with the launch of Green River Honey Finished Bourbon Whiskey. The new expression offers a fundamentally different take on honey whiskey by finishing real Kentucky Straight Bourbon with 100% real local honey inside the barrel, rather than relying on additives and sweeteners. Designed to be both premium in process and accessible in price, Green River Honey comes in Green River’s signature 750mL bottle with a suggested retail price of $24.99. Additionally available as a 200mL, Green River Honey will be available nationwide beginning May 15, 2026.

Green River Distilling Co., known for classic, approachable Kentucky bourbon, expands its award-winning portfolio this month with the launch of Green River Honey Finished Bourbon Whiskey. The new expression offers a fundamentally different take on honey whiskey by finishing real Kentucky Straight Bourbon with 100% real local honey inside the barrel, rather than relying on additives and sweeteners. Designed to be both premium in process and accessible in price, Green River Honey comes in Green River’s signature 750mL bottle with a suggested retail price of $24.99. Additionally available as a 200mL, Green River Honey will be available nationwide beginning May 15, 2026.

MISSISSAUGA, Ontario--(BUSINESS WIRE)--May 12, 2026--

From the taste of an iconic Canadian dish to the sizzle of Argentine Steak, Lay’s ®, the #1 potato chip brand in Canada 1 and official snack partner of FIFA World Cup 2026™, is bringing culinary traditions from across the globe directly to Canadian fans. Beginning mid-May, four limited-edition flavours inspired by the cuisines of competing nations will be available at Canadian grocery and retail locations nationwide, inviting fans to not only watch the beautiful game, but to experience it through taste.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260512325116/en/

From the electrifying energy of stadiums to intimate at-home watch parties, the Lay’s brand is inviting fans to gather, connect, and celebrate the flavours of the world on soccer’s biggest stage. This new globally inspired line-up marks one of the brand’s most ambitious limited-edition flavour releases ever, spanning markets across North America, South America, Europe, Africa, and Asia.

In Canada, there's something extra. The limited-edition Lay's bags will feature soccer icons Thierry Henry, Lionel Messi, and Sir David Beckham alongside Richie Laryea and Nathan Saliba from Canada Soccer’s Men’s National Team. With players on-pack exclusive to the Canadian market, these bags are as collectible as the moment itself.

“FIFA World Cup 2026 is a once-in-a-generation moment for Canadian soccer fans, and Lay’s wanted to mark it with something just as special. These limited-edition flavours are our way of bringing the spirit of the tournament to every snack bowl, every watch party, and every fan gathering from coast to coast,” said Shirley Mukerjea, Chief Marketing Officer, Lay’s Canada. “These bags are something only Canadian fans get to experience - world-renowned soccer icons on-pack, each paired with a flavour that brings their nation's taste to life. More than just a snack, it's a collectible piece of a truly historic sporting moment – and we couldn’t be prouder to bring it home.”

Canadian Consumers Get a Taste of Four Continent-Spanning Flavours

The Lay's Canada brand has curated a range of globally inspired flavours for fans to enjoy. Each flavour is inspired by iconic dishes that define participating nations' food cultures. The four limited-edition flavours are:

Henry, Messi, and Beckham are not just faces on a bag - they are central figures in Lay's global "No Lay's, No Game" platform, which made its Canadian debut ahead of the FIFA World Cup 2026™ draw, uniting the trio alongside fellow icons to celebrate the love of the game. The limited-edition flavours mark the next chapter of that platform arriving on Canadian shelves.

Canada’s Moment on the World Stage

As the Official Sponsor of the FIFA World Cup 2026™, Lay's is bringing the tournament's global energy home for Canadian fans in a way no other market will experience. With Canada serving as a proud co-host of FIFA World Cup 2026™ alongside the United States and Mexico, Lay's is celebrating this once-in-a-generation moment by putting Canada Soccer Men’s National Team stars Richie Laryea and Nathan Saliba on-pack alongside global icons - making Canada the only market in the world where players appear on Lay's bags.

The celebration doesn't stop at the shelf: as part of Lay's You Could Win FIFA World Cup 2026™ Tickets contest, Canadian fans can enter for their chance to win by purchasing two participating Frito-Lay ® products, and visiting www.NoLaysNoGame.ca to upload their receipt for a chance to win two tickets to one of 13 Canadian FIFA World Cup 2026™ matches taking place in Toronto and Vancouver - plus $1,500 CAD spending money. Weekly draws also give fans the chance to win $100 FIFA store e-gift cards throughout the contest period. This summer, Canada isn't just watching the world's game - it's part of it.

All four Lay’s limited-edition FIFA World Cup 2026™ flavours will be available at Canadian grocery and retail locations nationwide beginning mid-May, while supplies last. Fans can follow @LaysCanada on social media and visit www.NoLaysNoGame.ca to learn more about how Lay’s is bringing more moments of joy to FIFA World Cup 2026™.

About Lay’s ® Canada

Lay's ® potato chips are Canada's favourite potato chip brand 2. The Lay's ® brand, known for its classic crunch and delicious flavours, is here to create magnetic enjoyment - bringing fans out of the day-to-day to inspire uplifting moments of joy with a great tasting snack. Follow @LaysCanada to stay up to date.

Lay’s® Introduces Four New FIFA World Cup 2026™ Inspired Potato Chip Flavours in Canada

Lay’s® Introduces Four New FIFA World Cup 2026™ Inspired Potato Chip Flavours in Canada

Lay’s® Introduces Four New FIFA World Cup 2026™ Inspired Potato Chip Flavours in Canada

Lay’s® Introduces Four New FIFA World Cup 2026™ Inspired Potato Chip Flavours in Canada

Lay’s® Introduces Four New FIFA World Cup 2026™ Inspired Potato Chip Flavours in Canada

Lay’s® Introduces Four New FIFA World Cup 2026™ Inspired Potato Chip Flavours in Canada

Lay’s® Introduces Four New FIFA World Cup 2026™ Inspired Potato Chip Flavours in Canada

Lay’s® Introduces Four New FIFA World Cup 2026™ Inspired Potato Chip Flavours in Canada

Lay’s® Introduces Four New FIFA World Cup 2026™ Inspired Potato Chip Flavours in Canada

Lay’s® Introduces Four New FIFA World Cup 2026™ Inspired Potato Chip Flavours in Canada

Lay’s® Introduces Four New FIFA World Cup 2026™ Inspired Potato Chip Flavours in Canada

Lay’s® Introduces Four New FIFA World Cup 2026™ Inspired Potato Chip Flavours in Canada

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