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Travel + Leisure Co. Launches Margaritaville Vacation Club App, Expanding Its Highly Rated Mobile Portfolio

Business

Travel + Leisure Co. Launches Margaritaville Vacation Club App, Expanding Its Highly Rated Mobile Portfolio
Business

Business

Travel + Leisure Co. Launches Margaritaville Vacation Club App, Expanding Its Highly Rated Mobile Portfolio

2026-05-12 20:03 Last Updated At:20:11

ORLANDO, Fla.--(BUSINESS WIRE)--May 12, 2026--

Travel + Leisure Co. (NYSE:TNL), a leading leisure travel company, today unveiled the latest addition to its growing mobile portfolio with the Margaritaville Vacation Club app. The launch marks the company’s third branded app in 17 months, reflecting its continued investment in putting the power of vacation ownership directly in members' hands.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260512435217/en/

Designed to reflect Margaritaville Vacation Club’s laid-back, escape-inspired lifestyle, the new app gives members a seamless way to discover, personalize and book resort stays – from island escapes and poolside retreats to sunset experiences by the water. The launch reflects broader shifts in consumer travel behavior as owners increasingly expect mobile-first, personalized vacation experiences.

The Margaritaville Vacation Club app joins Travel + Leisure Co.’s mobile portfolio alongside Club Wyndham and WorldMark, which together have surpassed 435,000 total downloads and driven rapid owner adoption. The Club Wyndham app holds a 4.5-star rating on the iOS App Store, while the WorldMark app has earned a 4.7-star rating — positioning Travel + Leisure Co.’s mobile platforms among the highest-rated in the vacation ownership industry.

“We set out to build the most frictionless and intuitive way to experience vacation ownership, putting the entire journey directly in our members' pockets and transforming what has traditionally been a complex booking process into one that feels effortless," said Sy Esfahani, Chief Technology Officer of Travel + Leisure Co. “But this is about more than convenience. We are using technology to make every vacation feel more personal and connected to how our owners want to travel. From tailored destination and activity recommendations to enhanced on-property experiences, we’re building intelligent digital technologies that inspire discovery and elevate the vacation journey from planning through arrival.”

At the core of that experience is a suite of features designed to personalize the vacation experience even further:

Beyond travel booking, Travel + Leisure Co.’s apps are evolving into full-service digital companions that enhance the vacation experience from planning through arrival. At participating resorts, members can browse on-site activities and experiences directly within the app as soon as a trip is confirmed, with in-app booking capabilities rolling out in the coming months.

At Limetree Beach Resort in St. Thomas, for example, Margaritaville Vacation Club owners will be able to reserve experiences such as rum tastings and Carnival-inspired paint-and-pour classes directly through the app. In Hawaii, owners staying at Club Wyndham Bali Hai Villas will be able to book experiences including beginner ukulele lessons and lei-making classes. The company also plans to expand its activity offerings to include local experiences and third-party attractions located near its properties.

With two additional branded apps expected in the next year and strong member adoption across its existing platforms, Travel + Leisure Co. continues to scale its mobile-first strategy, using technology to create more personalized, connected vacation experiences across its growing portfolio of travel brands.

For more information about Travel + Leisure Co., please visit travelandleisureco.com.

About Travel + Leisure Co.

Travel + Leisure Co. (NYSE: TNL) is a leading leisure travel company, providing more than six million vacations to travelers around the world every year. The company operates a diverse portfolio of vacation ownership, travel club, and lifestyle travel brands designed to meet the needs of the modern leisure traveler, whether they’re traversing the globe or enjoying destinations closer to home. This includes experiential brands such as Sports Illustrated Resorts, Eddie Bauer Adventure Club, Margaritaville Vacation Club, and Accor Vacation Club, as well as cornerstone brands, Club Wyndham, WorldMark, and RCI. With hospitality and responsible tourism at its heart, the company’s more than 19,000 dedicated associates worldwide help fulfill its mission to put the world on vacation. Learn more at travelandleisureco.com.

Leading leisure travel company, Travel + Leisure Co., today unveiled the latest addition to its growing mobile portfolio with the Margaritaville Vacation Club app. The launch marks the company’s third branded app in 17 months, reflecting its continued investment in putting the power of vacation ownership directly in members' hands.

Leading leisure travel company, Travel + Leisure Co., today unveiled the latest addition to its growing mobile portfolio with the Margaritaville Vacation Club app. The launch marks the company’s third branded app in 17 months, reflecting its continued investment in putting the power of vacation ownership directly in members' hands.

BUDAPEST, Hungary (AP) — For Melissa Jefferson-Wooden, it was the biggest win of the year. For Kenny Bednarek, maybe his biggest win ever.

For both, it was quite a payday in what could turn out to be a Brink's-truck sort of weekend for the American sprinters. With their 100-meter victories Saturday at the all-cash-no-medals Ultimate Championship, they won $150,000 and gave themselves a chance to bank a total of $300,000 over two days in Budapest.

“I haven't made that yet,” said Bednarek who, like Jefferson-Wooden, could double up if he wins Sunday's 200 meters, too. “But 300 grand at an event like this, that's not really heard of.”

Jefferson-Wooden, the reigning world champion and the fourth-fastest woman in history, clocked a 10.62 for the fastest time of the year and a .12-second victory over Olympic champion Julien Alfred of St. Lucia. The two split two races over the past three weeks.

The tiebreaker was never in doubt. After 10 steps, Jefferson-Wooden was ahead of Alfred and training partner Sha'Carri Richardson, the world champion here in Budapest three years ago who finished third this time. Jefferson-Wooden overtook Jamaica's Tina Clayton to her left at the halfway point. After that, there was no doubt who would win.

Jefferson-Wooden said improved training coming into the week parlayed itself into her best race of the year — maybe ever.

“When you show consistency, like, the drop is going to come. So, I would love to see 10.5 out there. I'd love to see a world record," she said of Florence Griffith Joyner's 28-year-old mark of 10.49. "But right now, that's what we have.”

In the men's race, world champion Oblique Seville of Jamaica jumped to favorite status when Olympic champion Noah Lyles pulled out with an injury last week.

But Bednarek, who has four major championship silver medals in the 200 but nothing in the 100, said his burst from the starting block while training with Jefferson-Wooden's group at Star Athletics in Florida has been improving all year. That set him up for a breakthrough that led to his sweetest win yet.

“I'd definitely call it a best win," Bednarek said. "I mean, it's not a world championship. But the severity of this means a lot to me because we had a really tough field, and to be able to come out on top of a really stacked field, it's definitely something to take note of.”

The feel-good win of the night belonged to Sandi Morris, the American pole vaulter who has four silver medals from worlds and one from the Olympics over the last 10 years, without a single win.

This time, she broke through, needing fewer tries than American teammate Hana Moll to clear the winning height of 4.90 meters (16 feet, 3/4 inch) to finally get the gold. Or, make that a pewter trophy and $150K.

“I'm not complaining about the prize money,” Morris said. “I mean, they put the stakes out there and athletes are going to compete. They're going to show up and I was going to come out and fight and it was a dogfight.”

Other winners included:

— Collen Kebinatshipi, who darted to a big lead early in the 400 final, briefly flirted with the world record (43.03) and ran away in 43.39 to remind the world of how big a force Botswana will be in the sprint game heading in to the LA Olympics.

— Aurdrey Werro in the women’s 800 for her third straight win over rival Keely Hodgkinson of Britain. Femke Broeders-Bol, who moved to this race from the hurdles, finished third.

— Poland’s Klaudia Kazimerska, who backed up her win in the 1,500 at the Diamond League final last week with an ultimate championship, beating Britain’s Georgia Hunter Bell in a race missing Olympic and world champion Faith Kipyegon.

Among those potentially blocking Bednarek's path to a $300,000 weekend is Paris Olympics 200-meter champion Letsile Tebogo.

Tebogo, of Botswana, beat Bednarek in the 200, with Noah Lyles coming in third while suffering with COVID at the Games. It marked Bednarek's second Olympic silver medal at the distance.

In the women's 200, Jefferson-Wooden will face Gabby Thomas for the first time in more than a year — in yet another women's sprint featuring the world champion (Jefferson-Wooden) against the Olympic champion (Thomas).

Jefferson-Wooden raised some eyebrows Thursday at the “lane draft” — where the sprinters got to pick their lane for the semifinals. Picking second, she slapped her name right next to Thomas' in the first heat instead of avoiding her until the final.

No offense was meant, Jefferson-Wooden said.

“With me running tonight, I wanted to get more rest,” she said. “If I went first, I was going to pick Heat 1. If I picked second, I was going to pick Heat 1. That's all there is to it.”

See AP’s full sports coverage here

Sandi Morris, of the United States, reacts after winning the women's pole vault final at the World Athletics Ultimate Championship in Budapest, Hungary, Saturday, Sept. 12, 2026. (AP Photo/Matthias Schrader)

Sandi Morris, of the United States, reacts after winning the women's pole vault final at the World Athletics Ultimate Championship in Budapest, Hungary, Saturday, Sept. 12, 2026. (AP Photo/Matthias Schrader)

Kenneth Bednarek, of the United States, reacts after winning the men's 100 meters final during the World Athletics Ultimate Championship in Budapest, Hungary, Saturday, Sept. 12, 2026. (AP Photo/Armin Durgut) CORRECTION: Corrects ID to Kenneth Bednarek instead of Melissa Jefferson-Wooden and competition to Men's 100 meters instead of Women's 100 meters

Kenneth Bednarek, of the United States, reacts after winning the men's 100 meters final during the World Athletics Ultimate Championship in Budapest, Hungary, Saturday, Sept. 12, 2026. (AP Photo/Armin Durgut) CORRECTION: Corrects ID to Kenneth Bednarek instead of Melissa Jefferson-Wooden and competition to Men's 100 meters instead of Women's 100 meters

Melissa Jefferson-Wooden, of the United States, celebrates after winning the women's 100 meters final and posting a world-leading time during the World Athletics Ultimate Championship in Budapest, Hungary, Saturday, Sept. 12, 2026. (AP Photo/Armin Durgut)

Melissa Jefferson-Wooden, of the United States, celebrates after winning the women's 100 meters final and posting a world-leading time during the World Athletics Ultimate Championship in Budapest, Hungary, Saturday, Sept. 12, 2026. (AP Photo/Armin Durgut)

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