Travel + Leisure Co. Launches Eddie Bauer Adventure Club, Expanding Its Lifestyle Brand Portfolio with Moab Debut

ORLANDO, Fla.--(BUSINESS WIRE)--May 12, 2026--

Travel + Leisure Co. (NYSE: TNL), a leading leisure travel company, today announced the official launch of Eddie Bauer Adventure Club, a new hospitality concept that brings the spirit of one of America’s original outdoor brands to life in a fully immersive travel experience. Marking its debut, the brand’s first destination is now open in Moab, Utah—setting the stage for a portfolio designed for exploration, connection, and the spirit of living your adventure.

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Created in partnership with Authentic Brands Group (Authentic), owner of the Eddie Bauer brand, Eddie Bauer Adventure Club represents the brand’s first venture into hospitality. Rooted in more than a century of outdoor heritage, the club transforms Eddie Bauer’s ‘Live Your Adventure’ ethos into a stay experience that blends thoughtful design, curated programming, and access to the natural world.

The inaugural Moab property introduces the brand through a destination synonymous with adventure. Featuring 39 suites — including studios and one-, two-, and three-bedroom accommodations — the resort reflects Eddie Bauer’s rugged yet refined sensibility. Interiors balance outdoor-inspired materials with modern comforts such as kitchenettes or full kitchens, in-unit laundry, and spacious living areas, creating a basecamp for discovery and relaxation.

“The launch of Eddie Bauer Adventure Club marks an exciting evolution for our company as we continue to expand into experience-driven hospitality,” said Michael D. Brown, president and CEO of Travel + Leisure Co. “Moab is the ideal first destination—where the brand’s legacy of adventure can come to life in a meaningful way. This is just the beginning as we build a new kind of vacation club experience centered on exploration and connection.”

Located near iconic landscapes such as Arches National Park and Canyonlands National Park, the Moab destination offers guests and owners direct access to some of the country’s most celebrated outdoor experiences. From hiking and mountain biking to river rafting, off-roading, and stargazing, each stay is designed to immerse travelers in the energy and beauty of the surrounding environment.

Eddie Bauer Adventure Club is designed with thoughtful sustainability initiatives intended to help guests explore more responsibly. Refillable hydration stations, reusable bottle programs, and reduced single-use plastic amenities are integrated throughout the experience as part of the brand’s commitment to outdoor stewardship.

“For a brand built on ‘Live Your Adventure,’ the debut of Eddie Bauer Adventure Club is about extending the brand beyond products and into lived experience,” said David Brooks, EVP, Action Sports at Authentic. “Moab is the first expression of that vision—an environment where the spirit of adventure isn’t just represented but fully realized. Together with Travel + Leisure Co., we’re creating a platform for future destinations that stay true to the brand’s heritage while inviting people to engage with it in a new way.”

Founding owners of Eddie Bauer Adventure Club gain access to a range of exclusive benefits, including an annual curated excursion for two, priority booking privileges, and 50% savings on Eddie Bauer apparel and gear. These offerings are designed to extend the adventure beyond each stay and deepen the connection to the brand.

Ways to Experience Eddie Bauer Adventure Club in Moab

As the first destination in the Eddie Bauer Adventure Club portfolio, Moab establishes the foundation for future locations designed to inspire adventure-minded travelers. The launch reinforces Travel + Leisure Co.’s leadership in creating a diversified, performance-driven portfolio of vacation ownership brands, including experiential options like Sports Illustrated Resorts in partnership with Authentic, Margaritaville Vacation Club, and Accor Vacation Club, and cornerstone brands Club Wyndham, WorldMark, and RCI.

For more information about Eddie Bauer Adventure Club, visit eddiebaueradventureclub.com.

To learn more about Travel + Leisure Co. and its portfolio of leisure travel brands, please visit travelandleisureco.com.

Sweepstakes Entry Rules: NO PURCHASE NECESSARY OR SPIN NECESSARY TO ENTER OR WIN. A PURCHASE OR SPIN OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. The Red Rock and Roam Giveaways is open only to residents of the 50 United States and D.C. and Puerto Rico, who are 28 years of age or older are eligible. Void where prohibited. Starts at 12:00:01 AM ET on 1/12/2026 and ends at 11:59:59 PM ET on 1/12/2027 and will consist of 52 weekly, 12 monthly and 1 grand prize entry pools. Visit Official Rules for official rules, odds, prize details and to enter. Sponsor: Wyndham Resort Development Corporation d/b/a Eddie Bauer Adventure Club 501 W. Church St., Orlando, FL 32805.

About Travel + Leisure Co.

Travel + Leisure Co. (NYSE: TNL) is a leading leisure travel company, providing more than six million vacations to travelers around the world every year. The company operates a diverse portfolio of vacation ownership, travel club, and lifestyle travel brands designed to meet the needs of the modern leisure traveler, whether they’re traversing the globe or enjoying destinations closer to home. This includes experiential brands such as Sports Illustrated Resorts, Eddie Bauer Adventure Club, Margaritaville Vacation Club, and Accor Vacation Club, as well as cornerstone brands, Club Wyndham, WorldMark, and RCI. With hospitality and responsible tourism at its heart, the company’s more than 19,000 dedicated associates worldwide help fulfill its mission to put the world on vacation. Learn more at travelandleisureco.com.

About Authentic Brands Group

Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders.

A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with nearly 2,000 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic’s brands drive more than $38 billion in annual systemwide retail sales worldwide.

Authentic’s diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers. Its roster includes Reebok, Champion, Shaquille O’Neal, David Beckham, Kevin Hart, Sports Illustrated, Elvis Presley, Muhammad Ali, Marilyn Monroe, Guess?, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers, Ted Baker, Hart Schaffner Marx, Vince, Barneys New York, Judith Leiber, Quiksilver, Spyder, Billabong, Volcom, Roxy, RVCA, DC Shoes, Prince, Sperry and Hunter.

For more information, visit corporate.authentic.com. Follow Authentic on LinkedIn, Instagram and WeChat.

About Eddie Bauer

For more than 100 years, outdoor brand Eddie Bauer has been inspiring, enabling, and empowering people to live their adventure with products that are built to last. Their performance outerwear, apparel, footwear, accessories, and gear. Shop on eddiebauer.com. Follow on Instagram, Facebook and X.

Rooted in more than a century of outdoor heritage, Eddie Bauer Adventure Club transforms Eddie Bauer’s ‘Live Your Adventure’ ethos into a stay experience that blends thoughtful design, curated programming, and access to the natural world.

Rooted in more than a century of outdoor heritage, Eddie Bauer Adventure Club transforms Eddie Bauer’s ‘Live Your Adventure’ ethos into a stay experience that blends thoughtful design, curated programming, and access to the natural world.

Rooted in more than a century of outdoor heritage, Eddie Bauer Adventure Club transforms Eddie Bauer’s ‘Live Your Adventure’ ethos into a stay experience that blends thoughtful design, curated programming, and access to the natural world.

LONDON (AP) — U.K. Prime Minister Keir Starmer told members of his Cabinet on Tuesday that he has no intention of resigning as calls grew louder within his Labour Party for him to step down.

Starmer tried to shore up support within his Cabinet following a febrile few days in the wake of hefty losses for the Labour Party in local elections last week, which if repeated in a national election would see it overwhelmingly ejected from power.

Several junior ministers stepped down from their government posts Tuesday, calling for a change in leadership, though no candidate had yet come forward to challenge Starmer directly. The resignations stoked speculation that Starmer could suffer the fate of Boris Johnson in 2022 when dozens of ministers quit en masse and forced him to quit.

Around 80 Labour lawmakers have now said Starmer should stand down or at least set out a timetable for his departure, but that’s not enough to trigger a leadership contest. Under Labour party rules, a fifth of its lawmakers in the House of Commons, or 81 members, must publicly give their backing to a single candidate, and that hasn’t happened yet.

On Tuesday, Miatta Fahnbulleh, minister of housing, communities and local government, became the first member of his government to step down, urging Starmer “to do the right thing for the country” and set a timetable for his departure.

She was followed by Jess Phillips, the safeguarding minister, whose resignation letter called Starmer a “good man fundamentally” but vented about his inability to make bold changes.

“I know you care deeply, but deeds, not words are what matter,” Phillips said. “I’m not sure we are grasping this rare opportunity with the gusto that’s needed and I cannot keep waiting around for a crisis to push for faster progress.”

Despite winning a landslide election victory in July 2024, Labour’s popularity has sunk and Starmer is getting much of the blame.

The reasons are varied, including a series of policy missteps, a perceived lack of vision, a struggling British economy and questions over his judgment — especially over his appointment of Peter Mandelson as U.K. ambassador to Washington despite the envoy’s ties to the convicted sex offender Jeffrey Epstein.

At the start of the Cabinet meeting on Tuesday, Starmer said he took responsibility for the losses in last week’s local elections across the U.K. but that he would fight on.

Labour was squeezed from right and left, losing votes to both anti-immigrant Reform UK and the Green Party, as well as nationalist parties in Scotland and Wales. The result reflects the increasing fragmentation of U.K. politics, long dominated by Labour and the Conservatives.

Starmer said that there’s a process to oust a leader and that it hadn't been triggered.

“The country expects us to get on with governing,” Starmer said. “The past 48 hours have been destabilizing for government and that has a real economic cost for our country and for families.”

That cost was evident in financial markets on Tuesday, with the interest rate charged on British government bonds up by more than those of comparable nations. That shows that investors are putting a higher price on taking on government debt.

As Cabinet ministers left 10 Downing Street, some voiced their support for the embattled prime minister.

Works and Pensions Secretary Pat McFadden said nobody publicly challenged Starmer at the meeting, while Business Secretary Peter Kyle said the prime minister was showing “really steadfast leadership.”

Health Secretary Wes Streeting, long believed to be preparing for a leadership challenge against Starmer, was among senior ministers who dodged a barrage of shouted questions from a gaggle of reporters outside.

“Wes Streeting, do you want the job, or not?” a man yelled from across the street. “Are you measuring the curtains?”

The next U.K. national election doesn’t have to be held until 2029, but British politics allows parties to change leader midterm without the need for a general election.

Starmer had hoped to regain momentum with a speech on Monday and an ambitious set of legislative plans to be set out by King Charles III at the State Opening of Parliament on Wednesday.

Danica Kirka and Sylvia Hui in London contributed to this report.

A bookmaker takes bets for a possible next British Prime Minister on his betting board near Downing Street in London, Tuesday, May 12, 2026.(AP Photo/Kirsty Wigglesworth)

Larry the cat, Chief Mouser to the Cabinet Office leaves 10 Downing Street during a cabinet meeting in London, Tuesday, May 12, 2026 as Britain's Prime Minister Keir Starmer is facing the biggest threat yet to his authority after a growing number of disaffected lawmakers called for him to step down.(AP Photo/Kirsty Wigglesworth)

Larry the cat, Chief Mouser to the Cabinet Office leaves 10 Downing Street during a cabinet meeting in London, Tuesday, May 12, 2026 as Britain's Prime Minister Keir Starmer is facing the biggest threat yet to his authority after a growing number of disaffected lawmakers called for him to step down.(AP Photo/Kirsty Wigglesworth)

Secretary of State for Wales Jo Stevens arrives for a cabinet meeting in Downing Street, London, Tuesday, May 12, 2026 as Britain's Prime Minister Keir Starmer is facing the biggest threat yet to his authority after a growing number of disaffected lawmakers called for him to step down.(AP Photo/Kirsty Wigglesworth)

Secretary of State for Health and Social Care Wes Streeting arrives for a cabinet meeting in Downing Street, London, Tuesday, May 12, 2026 as Britain's Prime Minister Keir Starmer is facing the biggest threat yet to his authority after a growing number of disaffected lawmakers called for him to step down.(AP Photo/Kirsty Wigglesworth)

Secretary of State for Energy Security and Net Zero Ed Miliband arrives for a cabinet meeting in Downing Street, London, Tuesday, May 12, 2026 as Britain's Prime Minister Keir Starmer is facing the biggest threat yet to his authority after a growing number of disaffected lawmakers called for him to step down.(AP Photo/Kirsty Wigglesworth)

British Prime Minister Sir Keir Starmer speaking to the media after meeting Labour Party members during a visit to AFC Wimbledon in south London, Saturday May 9, 2026. (Maja Smiejkowska/PA via AP)

Britain's Prime Minister Sir Keir Starmer pauses as he delivers a speech, at the Coin Street Neighbourhood Centre in Waterloo, London, Monday May 11, 2026. (James Manning/PA via AP)