New Study Finds 76% of Advertisers See Performance Gains from Agentic AI; 86% Would Allocate Up to a Quarter of Advertising Budget to the Open Web with the Right Agentic AI Solution

HONG KONG, May 13, 2026 /PRNewswire/ -- Taboola (Nasdaq: TBLA), a global leader in delivering performance at scale for advertisers, today announced new research highlighting growing advertiser adoption of AI-powered solutions and increasing interest in applying these capabilities beyond walled gardens.

While agentic AI has driven strong performance gains in search and social, marketers are increasingly focused on unlocking incremental growth beyond those channels—especially in environments that can offer similar AI-powered automation. The new study, titled, "The Agentic Advantage in Performance Marketing: Securing Incremental Growth Beyond Search and Social" explores how advertisers are approaching performance in an increasingly AI-driven landscape.

Key insights from the research include:

• Agentic AI is delivering performance advertising wins, but the benefits are confined to the walled gardens. A significant 76% of advertisers are already seeing meaningful performance uplift from AI-powered solutions, primarily on search and social platforms.
• Performance advertisers feel trapped with Agentic AI on search and social. The vast majority (80%) state they would immediately increase their ad spend on the open web if comparable agentic solutions existed, with 86% willing to allocate up to a quarter of their performance budget to the shift.

   

• The biggest advertisers are struggling the most with agentic AI. The number one challenge for advertisers adopting agentic AI is integrating it into existing workflows, but the struggle is disproportionately felt by large advertisers. Only 9% of advertisers spending $300K–$499K per month cite integration as a barrier, compared to a large 74% of companies spending $1M–$4.9M per month who call it the dominant roadblock.

 

"Advertisers of all sizes are leaning into agentic advertising, and the results are following. Our research shows a clear demand for advertisers that want the same "always-on," AI-driven performance they see in walled gardens applied to the open web, however," said Adam Singolda, CEO of Taboola. "They are looking for autonomous systems that learn continuously, pivot in real time, and turn every impression into a measurable outcome."

In April 2026, Taboola announced Realize+, an agentic solution that uses its supply, first-party data, and AI to scale performance through a Decision Engine that reallocates spend in real time and an Element Generator that automates creative and targeting. The company has now rolled out the Realize+ beta to help advertisers drive outcomes at scale.

About Taboola 

Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.

Taboola works with thousands of businesses who advertise directly on Realize, Taboola's powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola's technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.

Disclaimer – Forward-Looking Statements

Taboola (the "Company") may, in this communication, make certain statements that are not historical facts and relate to analysis or other information which are based on forecasts or future or results. Examples of such forward-looking statements include, but are not limited to, statements regarding future prospects, product development and business strategies. Words such as "expect," "estimate," "project," "budget," "forecast," "anticipate," "intend," "plan," "may," "will," "could," "should," "believes," "predicts," "potential," "continue," and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements, including the risks set forth in the Company's Annual Report on Form 10-K for the year ended December 31, 2025 under Part 1, Item 1A "Risk Factors" and our subsequent filings with the Securities and Exchange Commission. The Company cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. The Company does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.

*Study methodology: Survey of 200 senior performance marketers at large advertisers and agencies representing organizations with monthly budgets of $500K–$4.9M.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

New Study Finds 76% of Advertisers See Performance Gains from Agentic AI; 86% Would Allocate Up to a Quarter of Advertising Budget to the Open Web with the Right Agentic AI Solution

New Study Finds 76% of Advertisers See Performance Gains from Agentic AI; 86% Would Allocate Up to a Quarter of Advertising Budget to the Open Web with the Right Agentic AI Solution

HONG KONG, May 13, 2026 /PRNewswire/ -- For millions of taller and larger-framed professionals, office seating means compromise: seats too narrow, backrests too short, weight limits that feel like a dare, legs left dangling off undersized seat pans. The ergonomic chair industry has long been designed around an average body, leaving big and tall users to simply "make do." Today, LiberNovo announces the Maxis Series, a ground-up redesign that brings its acclaimed Dynamic Ergonomics platform to users who have been underserved for far too long.

The Problem: An Industry Built for "Average"

According to anthropometric data, a significant percentage of adult males in North America and Europe exceed the dimensional comfort range for standard ergonomic chairs. The result is not simply aesthetic; it is clinical. A small seat puts pressure on the hips and thighs. Shallow backrests fail to support the full length of a taller spine. Insufficient weight capacity accelerates mechanism wear and eliminates the responsive recline that makes modern ergonomic chairs effective. The result is chronic lower back pain, sciatica, hip numbness, and the slow erosion of productivity that comes from never truly being comfortable.

Not Just Larger, Redesigned from the Ground Up

The Maxis brings LiberNovo's Dynamic Ergonomics platform, a motion-based system with up to 60 precision joints that responds to posture shifts in real time, to big and tall users for the first time. It is not a stretched-out version of the existing LiberNovo Omni. Every structural and ergonomic element has been re-engineered around the dimensions of larger frames.

A BIFMA-certified reinforced frame supports up to 399 lbs (181 kg), and a 52 cm ultra-deep seat platform delivers full thigh support, eliminating the dangling-leg pressure common with undersized seat pans. The height-optimized Bionic FlexFit Backrest fits users 5'10" to 6'7" (178 to 200 cm) and widens to a 430 mm shoulder span and 520 mm waist span for full-back contact. The Dynamic Support system, which continuously adapts to posture shifts instead of locking users into one position, has been recalibrated for higher body mass.

Three additional features are purpose-built for bigger frames:

• Extended-Reach Neck Support: U-shaped frame with 140 mm vertical and 120 mm horizontal adjustment.

• Arc Armrests: curved geometry that avoids the waist compression caused by straight-edge armrests.

• Controlled Recline System: Spring tension that provides five-stage progressive stability while reclining from 105° to 160°. The mechanism holds steady under load, so users can recline without hesitation and trust each stop to engage consistently.

The Maxis launches in three configurations:

• Maxis Manual: manually adjusted lumbar support within the reinforced frame.

• Maxis Electric: motorized lumbar support and OmniStretch for effortless adjustment and deep spinal decompression.

• Maxis Airflow: adds active seat ventilation for sustained comfort during long sessions.

Completing the Lineup: Omni SE and Omni Pro

The Maxis Series launches alongside two new additions to LiberNovo's core Omni platform. The Omni SE strips the flagship down to its ergonomic essentials at a lower price point, making Dynamic Ergonomics accessible to a broader audience. The Omni Pro adds an integrated active seat ventilation system for power users and professionals who log marathon sessions. With Maxis, LiberNovo now offers a complete ecosystem across standard, performance, and big-and-tall segments.

Launch Timeline and Early-Bird Benefits

The Maxis Series, Omni SE, and Omni Pro will officially launch on June 16, 2026. Starting May 13, customers across the United States, Canada, and the European Union can lock in their new chair during the pre-heat deposit period—a US$10 refundable deposit unlocks a US$30 discount voucher on the final purchase, plus a complimentary one-year extended warranty for all deposit holders who complete their order by July 31, 2026. Tiered gift bundles are also available for qualifying orders, with rewards scaling at the US$800, US$1,000, and US$1,300 thresholds.

"Big and tall users have been an afterthought in ergonomic design for too long," says LiberNovo. "The Maxis Series is our answer—not a bigger chair, but one engineered from the ground up for users, regardless of size, to experience what Dynamic Ergonomics is meant to deliver."

About LiberNovo

LiberNovo is a premium ergonomic brand pioneering Dynamic Ergonomics—a design philosophy built on the principle that your environment should never work against you. Through proprietary technologies including the Bionic FlexFit Backrest and automatic recline systems, LiberNovo products continuously adapt to every shift in how you move and work. Learn more at www.libernovo.com.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

No More "Making Do" -- LiberNovo Maxis Is Coming to Redefine the Ergonomic Chair Benchmark for Big & Tall Users