ONYX Hospitality Group Celebrates 60th Anniversary, Sets THB 10.33 Billion Revenue Target with THB 5.5 Billion Expansion Plan
Over the past six decades, ONYX Hospitality Group has grown from managing a single hotel in Thailand into a regional hospitality company with a multi-brand portfolio including Amari, OZO, Shama and Oriental Residence. Each brand has a clearly defined identity and market position, enabling the Group to meet the evolving needs of modern travellers across a range of segments.
Today, ONYX manages 49 properties and remains on track to expand its portfolio to more than 75 properties across Asia Pacific through a disciplined and sustainable growth strategy.
Yuthachai Charanachitta, Chief Executive Officer of ONYX Hospitality Group, said: "Over the past six decades, ONYX Hospitality Group has built a strong foundation of expertise and experience, growing from the management of a single hotel in Thailand into a regional hospitality player with an expanding presence across Asia Pacific, continuously earning the trust and confidence of both partners and customers.
This growth has been driven by a strong Thai foundation, combined with a global outlook and a strategic focus on regional markets, which have consistently served as the key pillars underpinning the Group's development.
As we celebrate our 60th anniversary, we see this milestone not merely as a reflection of our past achievements, but as the beginning of our next phase of growth. Looking ahead, we remain committed to expanding our regional footprint, strengthening our brands, and creating long-term value for our partners, investors and customers, while continuing to develop the organisation in a balanced and sustainable manner. At the same time, we are dedicated to playing an active role in elevating service standards and supporting the long-term advancement of Thailand's hospitality industry."
Accelerating Expansion to Support Long-term Growth
ONYX Hospitality Group continues to expand its presence across Asia Pacific under its vision of becoming 'The Best Medium-sized Hospitality Management Company in Asia Pacific'.
In 2026, the Group is set to launch several new projects, including Shama Sukhumvit 101 Bangkok, Shama Medini, and Y Hotel Nanshan Shenzhen Inspired by OZO, reinforcing its strategic expansion across the serviced apartment and lifestyle hospitality segments in key regional gateway cities.
At the same time, the Group continues to advance a strong future development pipeline, including Shama Rayong, EQ Phuket, Shama Hub Ladprao Bangkok, Shama North Pattaya, and the luxury development Amari Resort & Villas, Samui, alongside a major transformation of Amari Phuket aimed at revitalising the property and elevating the guest experience.
By 2030, ONYX aims to expand its portfolio from 49 properties to more than 75, with a focus on quality growth through long-term partnerships and a tailored approach to hospitality that reflects the needs of each market.
In addition to regional expansion, ONYX Hospitality Group is driving growth through effective asset management and investment strategies, with ONYX RT serving as another key growth engine. Supported by lower interest rates, recovering investor confidence, and the return of more than 35 million international travellers, the Group expects its core assets — including Amari Bangkok, OZO Samui, and OZO Phuket— to further enhance portfolio value, with a targeted valuation of more than THB 4 billion.
Strengthening Brand Positioning Across the Portfolio
As part of its 60th anniversary, ONYX Hospitality Group is advancing its overall brand development through its long-term strategic framework, "ONYX Universe", which has been designed to support future growth across all dimensions of the business. The framework covers talent development, technology, sustainability, brand strength, marketing and revenue efficiency, customer engagement, food and beverage, and asset management to drive long-term returns. It will serve as a key foundation for enhancing the Group's regional competitiveness while responding to the evolving needs of travellers and residents.
ONYX has also refined the positioning of its four core brands to strengthen differentiation and align more clearly with current market demand:
- Amari has been repositioned in the upper-upscale segment, offering Thai hospitality enriched by local insight and the distinctive character of each destination.
- OZO has evolved into an upper-midscale lifestyle hotel brand with enhanced service, designed for modern travellers who expect a seamless stay with the right essentials and a touch of elevated comfort.
- Shama continues to focus on serviced apartment living, fostering vibrant communities while delivering Joy of Living through thoughtfully designed experiences that combine comfort, quality, and meaningful lifestyle for both short- and long-term stays.
- Oriental Residence has been elevated to a more refined expression of luxury, where elegance is understated, privacy is paramount, and every detail is thoughtfully personalised.
This brand evolution reflects ONYX Hospitality Group's commitment to creating clearer differentiation in support of long-term business growth.
Driving Sustainable Growth Through Regional Expansion and Brand Strength
Built on a 60-year legacy, ONYX Hospitality Group remains committed to growth through regional expansion, brand enhancement and continued organisational development. Anchored in its Thai roots and global outlook, the Group continues to place regional growth at the heart of its strategy as it works towards becoming the best medium-sized hospitality management company in Asia- Pacific, while delivering sustainable value to all stakeholders.
Hashtag: #ONYXHospitalityGroup #HospitalityIndustry #AsiaPacificTravel
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The issuer is solely responsible for the content of this announcement.
About ONYX Hospitality Group
ONYX Hospitality Group, a reputable force in Asia Pacific's hospitality industry, operates a collection of comprehensive yet complementary brands - Amari, OZO, Shama and Oriental Residence - catering to the distinctive needs of discerning business and leisure travellers in Southeast Asia where their expertise lies. In addition to its brand portfolio, ONYX Hospitality Group also operates additional hospitality services across spa and food and beverage. With over six decades of management experience, the company extends its innovative solutions throughout the region, upholding internationally recognised standards and ensuring optimal operational manoeuvrability. By fostering enduring relationships with like-minded business partners, ONYX Hospitality Group delivers unparalleled experiences in a dynamic and competitive market, meeting the ever-evolving demands of travellers.
More information: www.onyx-hospitality.com
** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **
Vietnam’s First Mixed-Use Landmark Destination
Set opposite Ben Thanh Market, One Central Saigon is a landmark mixed-use destination where luxury living, hospitality, retail and business converge at the centre of Ho Chi Minh City. The project also marks The Ritz-Carlton hotel brand's debut in Vietnam, alongside The Ritz-Carlton Residences, Saigon, Grade A+ offices, curated retail, services and fine dining.
HO CHI MINH CITY, VIETNAM - Media OutReach Newswire - 13 May 2026 - Masterise Homes, a member of Masterise Group, has officially launched One Central Saigon, Vietnam's first mixed-use landmark destination, marking the arrival of a new address where international standards of living, hospitality, retail, business and services come together in Ho Chi Minh City.
One Central Saigon brings together The Ritz-Carlton, Saigon, The Ritz-Carlton Residences, Saigon, Grade A+ offices, curated retail, dining and lifestyle experiences in central Ho Chi Minh City.
The launch event was attended by representatives of Ho Chi Minh City government authorities, senior leaders from Masterise Group, Masterise Homes and Marriott International, as well as leading experts in real estate, economics and tourism.
Over the past decade, the centre of gravity of the global economy has shifted decisively towards Asia, with Vietnam emerging as one of the region's most compelling growth stories. Ho Chi Minh City, the country's economic engine, is entering a new phase of development as a dynamic, deeply connected metropolis.
Around the world, certain developments have helped shape how cities are recognised internationally, from Hong Kong's IFC and Singapore's Marina Bay Sands to Kuala Lumpur's Petronas Twin Towers and Dubai's Burj Khalifa. These projects did more than create striking skylines. They helped shape how the world sees their cities and countries. One Central Saigon is positioned within this tradition of city-shaping developments, with a vision that combines international standards, Vietnamese identity and long-term urban value.
"We believe Vietnam has reached the moment where it is ready for a development of the calibre of One Central Saigon," said Ms Nguyen Thi Minh Phuong, Managing Director, Southern Region, Masterise Group. "The project has been present in Ho Chi Minh City for some time and has passed through several phases of development. Today, it is being introduced with a clearer vision. With a sense of responsibility to contribute to the nation's development journey in a new era, Masterise Group aspires to continue building an iconic landmark where the world's highest experiential standards converge with the identity, energy and ambition of the city. This is also how we contribute to projecting the image of a modern, confident and culturally rich Vietnam onto the international stage."
A rare address in the city's historic core
For more than a century, Ben Thanh Market has been one of Ho Chi Minh City's great urban constants: a place of trade, arrival and encounter, and one of the few landmarks instantly recognised across Vietnam and beyond.
Its clock tower, market halls and surrounding streets are woven into the city's daily rhythm and public memory, giving the area a significance that extends far beyond location. Set directly opposite the market, with four rare frontages along Pham Ngu Lao, Calmette, Le Thi Hong Gam and Pho Duc Chinh streets in the former District 1, One Central Saigon holds one of the city's most strategic locations and shares a unique connection with Ho Chi Minh City's historic urban core.
One Central Saigon will rise as two towers above a retail and commercial podium on an 8,537 sqm site, with 19,990 sqm of commercial space across seven above-ground levels and six basement floors. The retail centre is envisioned as a destination for luxury retail, curated services and fine dining, with brands and experiences selected for both international appeal and the evolving needs of Vietnamese customers. Its basement levels will connect directly to Ben Thanh Metro Station via an underground link, integrating the project with the city's public transit network.
Together with Grade A+ offices, The Ritz-Carlton, Saigon and The Ritz-Carlton Residences, Saigon, the development forms a seamless mixed-use ecosystem for luxury living, hospitality, retail, business, services and lifestyle experiences at the centre of Ho Chi Minh City.
Song Long Ngậm Ngọc: Vietnamese symbolism, global expertise
The architecture of One Central Saigon is inspired by Song Long Ngậm Ngọc, or Twin Dragons Playing with a Pearl, a Vietnamese cultural motif associated with strength, prosperity and wisdom. The two towers rise and converge around a central point, creating a contemporary architectural expression of Vietnamese identity within the Ben Thanh district.
Among the tallest twin towers in Vietnam and the region, One Central Saigon is a structurally complex undertaking that requires significant investment, precision, and attention at every stage of execution. The project brings together an international design and construction team, including Arquitectonica as design architect, HBA for interior design, B+H, a member of Surbana Jurong Group, as executive architect, and Turner for project management.
International operational standards add another defining layer of value to One Central Saigon. With more than a century of heritage in luxury hospitality, The Ritz-Carlton brings refinement, attention to detail, privacy and highly personalised service to the project's ultra-luxury positioning.
The Ritz-Carlton Residences, Saigon opens a new chapter in ultra-luxury living, while The Ritz-Carlton, Saigon marks the hotel brand's debut in Vietnam, reflecting Ho Chi Minh City's growing appeal to international travellers, investors, entrepreneurs and high-net-worth individuals.
The Grade A+ office component is designed for global corporations and forward-thinking business leaders seeking a workplace within a 5-star international ecosystem.
Vietnam's luxury momentum accelerates
The launch comes as Vietnam continues to attract global capital, international brands and a rising generation of high-net-worth consumers. Official data showed real GDP growth of 8.02% in 2025, up from 7.09%, while foreign direct investment reached a record US$27.62 billion.
Tourism is adding further momentum. Vietnam welcomed nearly 21.2 million international visitors in 2025, its strongest year for inbound tourism, while Ho Chi Minh City received nearly 8.6 million international visitors, up 40.3% year on year.
Branded residences are following the same trajectory. Savills reports that branded residences in Asia Pacific increased by 55% over the past five years, while C9 Hotelworks' Asia Branded Residences Market Review 2025 points to Vietnam as one of the region's most important future supply markets.
For Masterise Group, One Central Saigon extends an international branded real estate portfolio that includes Grand Marina, Saigon, featuring Marriott and JW Marriott-branded residences, and The Ritz-Carlton Residences, Hanoi at The Grand. It also gives Vietnam's ultra-luxury real estate growth story tangible form beside one of Ho Chi Minh City's most prized historical sites.
As the city enters a new phase of development, expanding in both scale and quality, thoughtfully planned and professionally operated integrated developments such as One Central Saigon are expected to enrich the city's tourism, services and urban experience ecosystem. The project is positioned to create lasting value for the community and elevate the standing of Ho Chi Minh City and Vietnam on the international stage.
Hashtag: #MasteriseGroup
The issuer is solely responsible for the content of this announcement.
About Masterise Group
Masterise Group is an international real estate development group, pioneering a comprehensive ecosystem spanning residential and hospitality developments, as well as urban infrastructure and logistics. Founded in 2007 as Thao Dien Investment and officially rebranded as Masterise Group in 2019, Masterise Group sees real estate as more than buildings; it is the foundation for a nation's future, providing infrastructure for connection, momentum for progress, elevated living and generational legacy. With a long-term vision, Masterise Group continuously pushes boundaries, creates sustainable value, elevates quality of life and contributes to strengthening Vietnam's new era of growth and global ambition.
Masterise Homes is a member of Masterise Group and manages and develops all of the group's residential real estate brands. As Vietnam's pioneer in branded real estate development, Masterise Homes' mission goes beyond delivering architectural landmarks with refined design and integrated amenities. Masterise Homes strives to craft comprehensive living spaces where residents experience a standard of living that goes beyond the basic function of a home.
More info: https://masterisegroup.com/en.
For images: LINK
Set opposite Ben Thanh Market, One Central Saigon is a landmark mixed-use destination where luxury living, hospitality, retail and business converge at the centre of Ho Chi Minh City. The project also marks The Ritz-Carlton hotel brand's debut in Vietnam, alongside The Ritz-Carlton Residences, Saigon, Grade A+ offices, curated retail, services and fine dining.
HO CHI MINH CITY, VIETNAM - Media OutReach Newswire - 13 May 2026 - Masterise Homes, a member of Masterise Group, has officially launched One Central Saigon, Vietnam's first mixed-use landmark destination, marking the arrival of a new address where international standards of living, hospitality, retail, business and services come together in Ho Chi Minh City.
One Central Saigon brings together The Ritz-Carlton, Saigon, The Ritz-Carlton Residences, Saigon, Grade A+ offices, curated retail, dining and lifestyle experiences in central Ho Chi Minh City.
The launch event was attended by representatives of Ho Chi Minh City government authorities, senior leaders from Masterise Group, Masterise Homes and Marriott International, as well as leading experts in real estate, economics and tourism.
One Central Saigon brings together The Ritz-Carlton, Saigon, The Ritz-Carlton Residences, Saigon, Grade A+ offices, curated retail, dining and lifestyle experiences in central Ho Chi Minh City.
Over the past decade, the centre of gravity of the global economy has shifted decisively towards Asia, with Vietnam emerging as one of the region's most compelling growth stories. Ho Chi Minh City, the country's economic engine, is entering a new phase of development as a dynamic, deeply connected metropolis.
Around the world, certain developments have helped shape how cities are recognised internationally, from Hong Kong's IFC and Singapore's Marina Bay Sands to Kuala Lumpur's Petronas Twin Towers and Dubai's Burj Khalifa. These projects did more than create striking skylines. They helped shape how the world sees their cities and countries. One Central Saigon is positioned within this tradition of city-shaping developments, with a vision that combines international standards, Vietnamese identity and long-term urban value.
"We believe Vietnam has reached the moment where it is ready for a development of the calibre of One Central Saigon," said Ms Nguyen Thi Minh Phuong, Managing Director, Southern Region, Masterise Group. "The project has been present in Ho Chi Minh City for some time and has passed through several phases of development. Today, it is being introduced with a clearer vision. With a sense of responsibility to contribute to the nation's development journey in a new era, Masterise Group aspires to continue building an iconic landmark where the world's highest experiential standards converge with the identity, energy and ambition of the city. This is also how we contribute to projecting the image of a modern, confident and culturally rich Vietnam onto the international stage."
A rare address in the city's historic core
For more than a century, Ben Thanh Market has been one of Ho Chi Minh City's great urban constants: a place of trade, arrival and encounter, and one of the few landmarks instantly recognised across Vietnam and beyond.
Its clock tower, market halls and surrounding streets are woven into the city's daily rhythm and public memory, giving the area a significance that extends far beyond location. Set directly opposite the market, with four rare frontages along Pham Ngu Lao, Calmette, Le Thi Hong Gam and Pho Duc Chinh streets in the former District 1, One Central Saigon holds one of the city's most strategic locations and shares a unique connection with Ho Chi Minh City's historic urban core.
One Central Saigon will rise as two towers above a retail and commercial podium on an 8,537 sqm site, with 19,990 sqm of commercial space across seven above-ground levels and six basement floors. The retail centre is envisioned as a destination for luxury retail, curated services and fine dining, with brands and experiences selected for both international appeal and the evolving needs of Vietnamese customers. Its basement levels will connect directly to Ben Thanh Metro Station via an underground link, integrating the project with the city's public transit network.
Together with Grade A+ offices, The Ritz-Carlton, Saigon and The Ritz-Carlton Residences, Saigon, the development forms a seamless mixed-use ecosystem for luxury living, hospitality, retail, business, services and lifestyle experiences at the centre of Ho Chi Minh City.
Song Long Ngậm Ngọc: Vietnamese symbolism, global expertise
The architecture of One Central Saigon is inspired by Song Long Ngậm Ngọc, or Twin Dragons Playing with a Pearl, a Vietnamese cultural motif associated with strength, prosperity and wisdom. The two towers rise and converge around a central point, creating a contemporary architectural expression of Vietnamese identity within the Ben Thanh district.
Among the tallest twin towers in Vietnam and the region, One Central Saigon is a structurally complex undertaking that requires significant investment, precision, and attention at every stage of execution. The project brings together an international design and construction team, including Arquitectonica as design architect, HBA for interior design, B+H, a member of Surbana Jurong Group, as executive architect, and Turner for project management.
International operational standards add another defining layer of value to One Central Saigon. With more than a century of heritage in luxury hospitality, The Ritz-Carlton brings refinement, attention to detail, privacy and highly personalised service to the project's ultra-luxury positioning.
The Ritz-Carlton Residences, Saigon opens a new chapter in ultra-luxury living, while The Ritz-Carlton, Saigon marks the hotel brand's debut in Vietnam, reflecting Ho Chi Minh City's growing appeal to international travellers, investors, entrepreneurs and high-net-worth individuals.
The Grade A+ office component is designed for global corporations and forward-thinking business leaders seeking a workplace within a 5-star international ecosystem.
Vietnam's luxury momentum accelerates
The launch comes as Vietnam continues to attract global capital, international brands and a rising generation of high-net-worth consumers. Official data showed real GDP growth of 8.02% in 2025, up from 7.09%, while foreign direct investment reached a record US$27.62 billion.
Tourism is adding further momentum. Vietnam welcomed nearly 21.2 million international visitors in 2025, its strongest year for inbound tourism, while Ho Chi Minh City received nearly 8.6 million international visitors, up 40.3% year on year.
Branded residences are following the same trajectory. Savills reports that branded residences in Asia Pacific increased by 55% over the past five years, while C9 Hotelworks' Asia Branded Residences Market Review 2025 points to Vietnam as one of the region's most important future supply markets.
For Masterise Group, One Central Saigon extends an international branded real estate portfolio that includes Grand Marina, Saigon, featuring Marriott and JW Marriott-branded residences, and The Ritz-Carlton Residences, Hanoi at The Grand. It also gives Vietnam's ultra-luxury real estate growth story tangible form beside one of Ho Chi Minh City's most prized historical sites.
As the city enters a new phase of development, expanding in both scale and quality, thoughtfully planned and professionally operated integrated developments such as One Central Saigon are expected to enrich the city's tourism, services and urban experience ecosystem. The project is positioned to create lasting value for the community and elevate the standing of Ho Chi Minh City and Vietnam on the international stage.
Hashtag: #MasteriseGroup
The issuer is solely responsible for the content of this announcement.
About Masterise Group
Masterise Group is an international real estate development group, pioneering a comprehensive ecosystem spanning residential and hospitality developments, as well as urban infrastructure and logistics. Founded in 2007 as Thao Dien Investment and officially rebranded as Masterise Group in 2019, Masterise Group sees real estate as more than buildings; it is the foundation for a nation's future, providing infrastructure for connection, momentum for progress, elevated living and generational legacy. With a long-term vision, Masterise Group continuously pushes boundaries, creates sustainable value, elevates quality of life and contributes to strengthening Vietnam's new era of growth and global ambition.
Masterise Homes is a member of Masterise Group and manages and develops all of the group's residential real estate brands. As Vietnam's pioneer in branded real estate development, Masterise Homes' mission goes beyond delivering architectural landmarks with refined design and integrated amenities. Masterise Homes strives to craft comprehensive living spaces where residents experience a standard of living that goes beyond the basic function of a home.
More info: https://masterisegroup.com/en.
For images: LINK
** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **
