TikTok-viral peel-off lip treatment drives strong consumer demand, surpassing 100,000 units sold across Amazon and TikTok Shop
LOS ANGELES, May 14, 2026 /PRNewswire/ -- Laka, a gender-neutral Korean beauty brand specializing in lip products, today announced the online launch of its TikTok-viral Soothing Prep Lip Mask on Sephora, further expanding its presence with the global beauty retailer following its initial debut earlier this year.
Laka first entered Sephora with a curated lineup of signature lip products, including the Fruity Glam Tint, Fruity Lip Glotioner, and Bonding Glow Lipstick. The addition of the Soothing Prep Lip Mask marks a key expansion of the brand's lip care portfolio.
The Soothing Prep Lip Mask is a peel-off lip treatment designed to smooth and hydrate the lips, creating an optimized base for lip makeup application. By refining lip texture, the product helps lip color apply more evenly and enhances wear throughout the day.
The product has gained significant traction on social media, driven by its innovative peel-off format, which introduces the concept of peel-off face masks to lip care. Top-performing content featuring the product has exceeded 10 million views per video, reflecting strong consumer engagement. Since its launch in December, global sales have surpassed 800,000 units within 4 months, underscoring rapid consumer adoption and market demand.
"The response to the peel-off lip mask highlights a growing consumer preference for more effective and intuitive lip care solutions," said Jicheol Lee, CEO of Laka. "We are seeing a clear shift toward performance-driven products in the lip category."
Founded in South Korea in 2018, Laka is recognized as the country's first gender-neutral beauty brand. The company focuses on developing high-performance products that cater to diverse styles and a broad range of skin tones, challenging conventional beauty standards. With an emphasis on lip care and color innovation, Laka combines minimalist aesthetics with professional-grade performance.
The Soothing Prep Lip Mask is currently available on Sephora's online store, as well as through Laka's official stores on Amazon and TikTok Shop. The product is expected to roll out to select Sephora retail locations across the United States beginning in mid-May.
About Laka
Founded in 2018, Laka is South Korea's first gender-neutral beauty brand, specializing in high-performance lip products. The brand is committed to redefining beauty norms through inclusive product development and innovative formulations designed to suit a wide spectrum of skin tones and personal styles.
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Laka Expands Sephora Presence with Online Launch of Viral Soothing Prep Lip Mask
Launched to mark the company's 10th anniversary, Osara Health's Global Cancer Support Declaration has already secured signatures from healthcare professionals worldwide.
NEW YORK, Aug. 12, 2026 /PRNewswire/ -- Osara Health, a global digital health company focused on the human experience of cancer care, marks 10 years since its founding with 527 healthcare professionals signing its Global Cancer Support Declaration.
Launched earlier this year, the declaration calls for people living with and beyond cancer to receive support that extends beyond treatment. Signatories include oncologists and cancer specialists worldwide, with a goal of 2,000 signatures by year-end.
Founded in 2016, Osara Health delivers cancer support programs through leading insurers and employers across the United States, Canada, Australia, and New Zealand.
The milestone comes as cancer's impact on working-age populations grows. 45% of cancer diagnoses occur during working life, while improving survival means more people are living with and beyond cancer.
Today, Osara Health supports more than 11 million covered lives through partnerships with organizations including MetLife, Manulife, Guardian, Allstate Benefits, nib, GMHBA, and UniMed. Its programs are backed by more than 11 peer-reviewed studies, including recent findings published in JMIR Cancer in 2026 showing significant improvements in physical and mental health outcomes.
"As an oncologist, I watched people receive excellent treatment and then return home to manage fear, fatigue, work, and family largely on their own. Osara Health was founded to address the human side of cancer: how people feel, function, and live after diagnosis. Seeing colleagues around the world put their names to that belief is the best anniversary gift we could ask for," said Dr Raghav Murali-Ganesh, CEO, Co-Founder of Osara Health, and Radiation Oncologist.
"We started with an app, but the lesson of our first decade is simple: people do better when someone is in their corner between appointments," said Tim Atkins, Co-Founder and COO of Osara Health. "The declaration is an invitation to make that support standard, wherever someone is diagnosed."
To mark the anniversary, Osara Health has released 10 Years Supporting the Human Side of Cancer, available at https://osarahealth.com/2026-declaration.
About Osara Health
Osara Health is a global digital health company transforming the human side of cancer care through evidence-based behavior change science, human coaching, and digital tools. Learn more at osarahealth.com.
Media Contact
Paul Oganyan, Senior Marketing Manager
marketing@osarahealth.com
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Osara Health Marks 10 Years with Global Call to Make Cancer Support Beyond Treatment Standard
