Rockwell Automation Expands EtherNet/IP In-cabinet Solution with New Motor Control and Power Connection Capabilities

Release integrates more motor control components, improves diagnostics and simplifies control panel design

MILWAUKEE, May 14, 2026 /PRNewswire/ -- Rockwell Automation, Inc. (NYSE: ROK), the world's largest company dedicated to industrial automation and digital transformation, today announced new capabilities of its EtherNet/IP™ In-cabinet Solution, expanding support for additional motor control and protection devices. The update enables manufacturers to connect more components inside the control panel, simplify wiring and gain deeper diagnostic insight, without redesigning their existing architecture.

As manufacturers work to increase productivity and reduce downtime, they often face challenges related to limited data access and complex panel installations. The EtherNet/IP In-cabinet Solution addresses these issues by streamlining communication between devices inside the panel, improving real-time data availability and making it easier to install, scale and maintain motor control systems over time.

The expanded release adds a supplemental power tap and extends EtherNet/IP connectivity to additional motor control components, including 140ME Motor Protective Switching Devices and E100 Electronic Overload Relays through a 100-E Contactor communication module. These enhancements help manufacturers build smarter, more connected control panels while improving diagnostics and overall system visibility.

"The EtherNet/IP In‑cabin­et Solution continues to transform how customers design and deploy control panels," said Kelly Passineau, product manager at Rockwell Automation. "With the addition of a supplemental power tap­ and connections for additional panel components, we're giving them even more ways to reduce installation time, improve diagnostics and build intelligent, data- driven systems with less complexity."

Key benefits of this new release include:

• Supplemental power tap: Helps maintain stable performance as device counts increase, reducing the need for oversized power supplies or additional interposing relays and enabling scalable motor control architectures.
• Expanded smart motor control capabilities: Extends EtherNet/IP communication to 140ME Motor Protective Switching Devices and E100 Electronic Overload Relays using a 100-E Contactor communication module.
• Faster installation: In certain case studies, EtherNet/IP In-cabinet Solution has been shown to reduce wiring time by up to 80% compared to traditional hard-wired installations when implemented according to recommended standards.
• Optimized space: Compact components allow more devices to fit within the same footprint, helping reduce overall panel size.
• Improved data access: Real-time communication between devices boosts productivity and supports smarter decision making. With expanded connectivity across more components, users gain access to more data and meaningful insights.
• Scalability: Easily adapts to future networking needs without major redesigns or infrastructure changes.

"The EtherNet/IP In-cabinet Solution isn't just a product—it's a growing portfolio designed to evolve alongside your system," said Jimmy Alvarez, director of Portfolio and Business Management at Rockwell Automation. "This release is the next step on our roadmap that includes expanding support for additional panel components, deeper data access and richer diagnostic capabilities that enhance visibility and performance over time. As your operational needs change, the solution is built to scale with you, offering a flexible, long-term path toward smarter, connected in-cabinet architectures."

Learn more about the EtherNet/IP In-cabinet Solution on Rockwell's website.

What's new in the latest EtherNet/IP In‑cabinet Solution release?
This release adds a supplemental power tap and expands connectivity to additional motor control and protection devices, including 140ME Motor Protective Switching Devices and E100 Electronic Overload Relays.

Who is this solution for?
This portfolio is designed for panel builders, manufacturers and OEMs looking to streamline industrial networking, simplify in-panel wiring and gain better diagnostics from their control panels with more connected devices.

How does this help manufacturers?
The EtherNet/IP In-cabinet Solution reduces wiring time and complexity, improves access to real‑time data and allows manufacturers to scale systems without major redesign.

About Rockwell Automation
Rockwell Automation, Inc. (NYSE: ROK) is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 26,000 problem solvers dedicated to our customers in more than 100 countries as of fiscal year end 2025. To learn more about how we are bringing the Connected Enterprise® to life across industrial enterprises, visit www.rockwellautomation.com.

 

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Rockwell Automation Expands EtherNet/IP In-cabinet Solution with New Motor Control and Power Connection Capabilities

As Gen Z says they plan to travel more often with experience and sustainable travel in mind, loyalty programs face new expectations for a connected booking journey

SINGAPORE, July 23, 2026 /PRNewswire/ -- Research from digital travel platform Agoda has found that Gen Z travelers across Asia state they are making travel a more regular, experience-led part of their lives, creating new opportunities for banks, airlines and loyalty platforms to deepen engagement by embedding travel more directly into their ecosystems.

Insights derived from a survey of Asian travelers conducted as part of Agoda's 2026 Travel Outlook report show that Gen Z say their travel is primarily driven by experiences, with cultural exploration (32%), outdoor activities (30%) and culinary discoveries (28%) among the top motivations. Partners can respond by curating destination-specific experiences, offering exclusive member benefits such as attraction or activity discounts or dining privileges and creating bundled travel packages that reflect how younger travelers plan their trips. Delivering these experiences within the loyalty platform helps transform rewards from transactional benefits into meaningful travel experiences.

Nearly three in four Gen Z travelers (73%) plan to take between one and six trips a year, and 86% opt for stays of one to seven days. These shorter, more frequent trip preferences create multiple engagement opportunities for loyalty partners throughout the year. As travel becomes more frequent, banks, airlines and financial service providers have an opportunity to extend the value of their existing loyalty programmes by bringing earn and redeem into the booking flow. They can also surface personalized travel offers based on destination preferences or booking history while integrating flights and activities directly into their apps or digital platforms.

Beyond convenience and experiences, sustainable travel is also becoming an increasingly important consideration for younger travelers. Agoda's 2026 Sustainable Travel Survey found that 23% of Gen Z travelers say they choose to travel during off-peak periods to reduce their environmental impact, while 38% actively seek accommodations with recognized sustainability certifications.

For airlines, this presents an opportunity to stimulate demand during off-peak travel periods through exclusive member fares and targeted loyalty campaigns. Banks can curate sustainable travel collections within their rewards marketplaces, allowing cardholders to redeem points for certified accommodations and responsible travel experiences. Meanwhile, loyalty providers can make sustainability a more visible part of the member journey by highlighting certified properties, offering bonus rewards for eligible bookings or enabling members to filter for sustainable stays. By embedding these options directly into their travel platforms, partners can better align their loyalty propositions with Gen Z's evolving values while encouraging more responsible travel choices.

"Gen Z is changing what travel loyalty needs to feel like," said Damien Pfirsch, Chief Commercial Officer and Head of Rocket Travel by Agoda. "They plan around experiences and expect a straightforward path from discovery to booking. The opportunity here is to make travel feel native within the platform's existing experience, so members can see value clearly, book with confidence and use rewards across the trip. Programs must also be thoughtful about surfacing offers that align with their growing budget and sustainability values. When travel feels like a natural extension of the loyalty experience, partners can increase engagement and build stronger long-term customer relationships."

Through white-label travel infrastructure, banks, airlines and loyalty providers can increasingly offer travel experiences that feel native within their own digital ecosystems. Partners can integrate Agoda's global inventory of accommodations, flights and activities into their loyalty programmes, allowing members to search, book, earn and redeem rewards without leaving the partner's platform. This creates a more seamless customer experience for Gen Z travelers while helping partners increase loyalty engagement, generate incremental travel revenue and strengthen the overall value of their rewards ecosystem.

Agoda's strategic partnerships arm, Rocket Travel by Agoda, has supported partner-branded travel experiences for loyalty programmes, including Southwest Airlines' Rapid Rewards and China Airlines' new StayMiles platform.

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Agoda Survey Shows Gen Z Moving Towards Connected Travel Experiences and Embedded Loyalty