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Beijing Review: Living Archive of Global Exchange

China

Beijing Review: Living Archive of Global Exchange
China

China

Beijing Review: Living Archive of Global Exchange

2026-05-15 09:39 Last Updated At:11:22

BEIJING, May 15, 2026 /PRNewswire/ -- Journey back to 1951. The People's Republic of China (PRC) was young. Yook Kearn Wong, an eager military recruit from Guangdong Province, and his new comrades in the People's Liberation Army ventured westward through the fortress of Jiayunguan, Gansu Province, the terminus of the Great Wall, past the legendary cliffs of Dunhuang, with their magnificent muraled caves, beyond the crumbling glory of the Jade Gate (Yumen Pass), through the high plains, desert sands and yellow earth until they reached their posts at the edge of the country.

In his book At the Edge of Empire, Yook Kearn Wong's son, New York Times correspondent Edward Wong, chronicles China's far western frontier as a region defined not just by its distance from Beijing, but by its proximity to many things: to Central Asia, to history, to disparate cultures. But while Xinjiang may be the western edge of China, it is, and has long been, a center—a nexus of the movement of people and ideas and commerce across continents.

That idea stayed with me as I moved through Xinjiang Uygur Autonomous Region with my wife and some Chinese journalist friends—north into the Ili River Valley near the border with Kazakhstan, and south into the ancient oasis city of Kuqa (Kucha). As a history-major-turned-journalist and journalism professor, I found myself seeing Xinjiang not only as a tourist destination, but as a living archive of global exchange. The region is often framed today through geopolitics or political controversy. But to understand Xinjiang fully, one must step back and see it as a crossroads of civilization for nearly two millennia.

Beyond the edge

Standing amid the ancient ruins in Kuqa, I began a conversation with my traveling companions: How far are we, I wondered, from the centers of the ancient world? Our smartphones provided instant answers. Beijing, where Marco Polo would travel, lies thousands of km to the east—roughly 3,000 km, a long but now routine journey by modern transport. Looking westward, the ancient travelers were well on their way to Baghdad, once the world's largest city, about 4,500 km away; Constantinople, the great hinge between Europe and Asia, is 5,000 km distant; and Rome, the symbolic endpoint of the ancient Silk Road in the Western imagination, is a trek of some 7,000 km.

The area now called Xinjiang became a conduit for cultural and intellectual exchange. From the west came horses, metals and artistic influences. From the east came paper, silk and technological innovations that would transform societies far beyond China. Languages mixed, religions spread and identities evolved.

Today's Xinjiang is still a midpoint in a network that connects economies and ideas across continents. As a key part of China's Belt and Road concept, Xinjiang connects the nation's commercial centers of the east with Pakistan and the Global South through the China-Pakistan Economic Corridor, and to London and other points in Europe via the "Iron Camel Caravan," officially known as the China-Europe Railway Express. (The China-proposed Silk Road Economic Belt and the 21st-Century Maritime Silk Road, collectively known as the Belt and Road Initiative, aim to boost connectivity along and beyond the ancient Silk Road routes—Ed.)

Xinjiang's role in world history begins with its contrasting geography, which creates commercial corridors between societies. In the north, the Ili River Valley opens into rolling grasslands framed by the Tianshan Mountains—a landscape that feels closer to Central Asia than to east China. In winter, the mountains are stark and imposing; in summer, they give way to pastureland long used by Kazak herders. We rode horses through those mountains and hiked through the snows. It was a long way from Beijing.

In the south lies a very different world: the Tarim Basin, dominated by the vast Taklimakan Desert (the world's second largest shifting desert, behind the Sahara—Ed.). Along its edges sit oasis cities with large Uygur populations like Kuqa, which once thrived as critical stops along the Silk Road's southern routes.

Together, these landscapes created the network of passageways between East and West. Traders, pilgrims and armies moved along these corridors, linking China to Central Asia, the Middle East and Europe. In Kuqa, just outside the modern city, the ruins of ancient settlements and the nearby Kizil caves offer a glimpse into this world. The murals, some faded but still dramatic, tell stories of Buddhism's arrival in China, carried along these trade routes by monks and merchants.

The power of context

As a journalist, I often consider how information travels: How stories move across borders and are reinterpreted in the process. The Silk Road was, in many ways, an early version of a transnational information network, a camel-powered Internet, if you will. Xinjiang was one of its key transmission nodes.

Over centuries, Xinjiang's history has been shaped by shifting powers—from early Indo-European communities in the Tarim Basin to Han (206 B.C.-A.D. 220) and Tang (618-907) expansion, and to Qing (1644-1911) and PRC consolidation.

The diversity of Xinjiang's geography and population creates dual identities: oasis and steppe, settled and nomadic. Historically, until modern times, it has never been defined by a single culture or political system. Instead, it has absorbed and reflected influences from multiple directions.

Xinjiang is often described as a frontier. But historically, it has functioned as a meeting ground. Traveling through Xinjiang earlier this year, I was struck by how these historical patterns remain visible.

In the Tianshan Mountains, herders move across winter landscapes that have supported pastoral life for generations. The setting—wide open, wind-swept, edged by mountains—felt timeless. It was easy to imagine being in the exact same setting with similar Kirgiz or Kazak herders in centuries past, following seasonal rhythms that long predate modern borders.

Kuqa's ruins and caves are reminders of a time when this was a vibrant junction in a transcontinental network. Standing there, it becomes clear that what we now think of as "globalization" has deep historical roots. Long before container ships and digital networks, goods and ideas were moving across Eurasia, linking distant societies in complex ways.

While teaching multimedia reporting, I often emphasize the importance of context—helping audiences understand not just what is happening, but why it matters. Xinjiang's history shows that today's global economy is built on patterns of exchange that stretch back thousands of years.

It also challenges simple narratives. Xinjiang is not easily categorized. It is shaped by influences from China's heartland, Central Asia and the broader Eurasian region, all layered over time.

From the enticing grasslands and rugged mountains of the north to the ancient ruins and surviving cities of the Silk Road, the region offers a legacy of movement—of people, goods and communication—and of the ways that movement has shaped, and is shaping, societies.

The author, Rick Dunham, is former co-director of the Global Business Journalism program at Tsinghua University, a veteran Washington journalist and former president of the National Press Club in the U.S.

Comments to ffli@cicgamericas.com 

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Beijing Review: Living Archive of Global Exchange

Beijing Review: Living Archive of Global Exchange

SINGAPORE, May 15, 2026 /PRNewswire/ -- Over the past year, outbound travel has evolved from "relying on travel guides" to "following interest inspiration". Travelers currently pursue spiritual resonance, yearn for the unfamiliar, and seek fresh urban vibes in their travel mindset. Singapore is one of the outbound destinations that can live up to these expectations.

Meanwhile, Xiaohongshu boasts 520,000 travel creators with over 1,000 followers, where users define new ways to travel and the industry captures new business opportunities.

Driven by both people's longing for this distant place and the strong appeal of exotic styles, Xiaohongshu Business recently established a strategic cooperation with Singapore Tourism Board to jointly seize the market opportunities brought by this transformation.

Xiaohongshu has observed that Singapore gathers multiple unique attractions: as one of the destinations in APAC region with regular world-class sports events and flagship live performances, it offers sustained re-visit appeal; its unique urban rhythm meets users' psychological expectations; the local service aesthetics guarantee travelers' demand for in-depth experiences that "return the body to themselves". These factors highlight the potential of the new high-end wellness trend and form a complete high-average-order consumption link. Additionally, the interweaving of diverse ethnic colors and tropical customs meets users' travel expectations. These multiple trends make Singapore an ideal destination for "unboxing the world's blind box". (Data source: Xiaohongshu, January – December 2025)

Different cities appeal to tourist groups of different preferences. In this strategic cooperation, based on Singapore's regional characteristics and the platform's 1,400+ behavioral tags, Xiaohongshu used its customized Insight Framework to analyze the core outbound travel groups into four categories: travel bloggers who reward their elders, the new generation of parents pursuing quality and relaxation, emotionally oriented urban youth, and middle-class young people who express their identity through choices. Data shows a serious imbalance between search demand and relevant content volume across all groups — young users heavily rely on real-time search, yet the supply of relevant content lacks accuracy. The monthly active users of young parents traveling with kids have exceeded 20 million, while authentic sharing from a mother's perspective remains scarce. This fully demonstrates that user demand and imagination have outpaced content supply — bringing a shared strategic opportunity for Xiaohongshu and Singapore.  

"Three-Step Strategy" — Establishing the New Link of Singapore Outbound Travel in 2026

LAI Sisi, Strategy Head of Xiaohongshu Commercial Cross-border, proposed a "three -step" marketing solution.

First: Seize the first-mover advantage. Build a segmented content matrix based on user groups to establish a favorable impression before users make decisions. Secondly: Shape brand perception. Create exclusive Singapore IPs tied to  destination cognition and continuously guide the travel expectations and consumption decisions of target groups. Last: Foster win-win growth. Driven by tangible business contributions, "seeding" is continuously converted into actual consumption, steering it into an effect-driven era that is fully measurable and optimizable. Every conversion serves as a starting point for subsequent growth. Through accumulated conversions and repeat purchases, accumulated content evolves into long-term brand assets, further making Singapore the preferred destination for more travelers. By implementing this three-step closed-loop model, the partnership goes beyond mere traffic cooperation, penetrating every link from user decision-making to consumption conversion. This marks not only an upgrade in outbound travel marketing, but also a replicable path from destination "seeding" to sustained business growth.

Through this strategic cooperation, the two parties will jointly build a closed-loop business ecosystem covering outbound travel content and commercial conversion, set a new industry benchmark from insight to growth, and jointly turn a new page for the development of outbound travel.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Outbound Travel from Guide-Driven to Interest-Oriented, Xiaohongshu Signs MOU with Singapore Tourism Board, Kicking Off a Brand-New Chapter of Cooperation

Outbound Travel from Guide-Driven to Interest-Oriented, Xiaohongshu Signs MOU with Singapore Tourism Board, Kicking Off a Brand-New Chapter of Cooperation

Outbound Travel from Guide-Driven to Interest-Oriented, Xiaohongshu Signs MOU with Singapore Tourism Board, Kicking Off a Brand-New Chapter of Cooperation

Outbound Travel from Guide-Driven to Interest-Oriented, Xiaohongshu Signs MOU with Singapore Tourism Board, Kicking Off a Brand-New Chapter of Cooperation

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