Shiseido Travel Retail Unveils New Booth Concept at TFWA Asia Pacific 2026 Inspired by Japanese Heritage and Omotenashi

SINGAPORE - Media OutReach Newswire - 15 May 2026 - Shiseido Travel Retail returns to the TFWA Asia Pacific Exhibition & Conference this year with a refreshed booth concept inspired by Japanese spatial design principles—bringing to life a refined expression of Shiseido Group's heritage, craftsmanship, and experience-led philosophy. Rooted in Japanese arts and aesthetics, the space invites visitors to experience a sense of simplicity and quiet elegance while discovering the breadth of Shiseido Travel Retail's portfolio.

Adele Zhang, Deputy Managing Director, Shiseido Travel Retail & General Manager, Travel Retail Asia

This design is closely aligned with Shiseido Travel Retail's experience-led philosophy, rooted in the Japanese concept of Omotenashi, a spirit of thoughtful hospitality that anticipates and fulfils the needs of each guest. Through this lens, the booth is not simply an exhibition space, but a carefully curated environment designed to foster deeper brand connection – moving beyond browsing to more meaningful, experience-led engagement. This approach is aligned with Shiseido Travel Retail's strategic focus on driving traveler growth through experience-led moments. As the landscape evolves, the company sees a shift toward more sustainable, value-driven growth, underpinned by a focus on relevance, engagement, and long-term connection with consumers. By prioritizing relevance, personalization, and immersive experiences, Shiseido Travel Retail aims to transform moments of discovery into lasting brand relationships. In line with this, Shiseido Travel Retail is strengthening its core brands—SHISEIDO, NARS, and Clé de Peau Beauté—alongside its fragrance portfolio. As browsing behaviors evolve, the brands are evolving in tandem, introducing new activation formats, elevated experiences, and enhanced services to stay relevant to today's consumer. On strategy, Adele Zhang, Deputy Managing Director, Shiseido Travel Retail & General Manager, Travel Retail Asia, shared, "Today's travelers are looking for more than just products. They are seeking meaningful experiences and a deeper connection with the brands they engage with. For us, this means rethinking how we show up in travel retail – creating immersive, experience-led environments that bring our brand stories to life and build lasting relationships with consumers, ultimately driving more meaningful and sustainable growth." By bringing together heritage, craftsmanship, and immersive design, Shiseido Travel Retail continues to redefine the travel retail experience—creating meaningful moments of discovery that resonate with today's global traveler.

Hashtag: #ShiseidoTravelRetail

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About Shiseido Group & Shiseido Travel Retail

Founded in 1872 as Japan's first private Western-style pharmacy, Shiseido Company, Limited has since transformed into a global beauty company that currently operates in approximately 120 countries and regions around the world. In 2016, Shiseido Travel Retail was established as Shiseido's global duty-free business. Headquartered in Singapore with offices in Tokyo, Shanghai, Hong Kong, Paris, Dubai, and Miami, it operates in airports, downtown stores, border shops, airlines, and ferries, and specializes in accelerating the growth of Shiseido's brands to travelers.

Shiseido Travel Retail's portfolio includes brands SHISEIDO, Clé de Peau Beauté, NARS, IPSA, ANESSA, THE GINZA, Drunk Elephant, ELIXIR, ISSEY MIYAKE PARFUMS, narciso rodriguez, Tory Burch Beauty and ZADIG&VOLTAIRE.

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SEOUL, SOUTH KOREA - Media OutReach Newswire - 6 June 2026 - Making its first-ever appearance at the Seoul International Travel Fair (SITF) 2026, one of South Korea's largest international travel fairs, held from June 4–7, Sun Group has delivered a meaningful message: "Visit Vietnam: Beloved Destinations – Extraordinary Experiences." The group has showcased iconic destinations including Da Nang, Phu Quoc, Sa Pa, and Ha Long, while telling the story of a Vietnam that is constantly innovating to create unique experiences for global travelers.

The Sun Group booth attracts a large number of visitors with its interactive activities, destination ecosystem, and promotions.

A special highlight is Sun Group's unveiling of its new development vision for Phu Quoc in the lead‑up to APEC 2027, presented directly to Korean partners and visitors.

From the first day of the fair, Sun Group's booth has welcomed a steady stream of visitors. Throughout the four-day event, the booth has organized B2B and B2C networking activities, customer consultations, and introductions to tourism, resort, and aviation products. Interactive programs, including mini-games, souvenir giveaways, and tailored offers for the Korean market, have kept the atmosphere lively for hours, with a continuous flow of engaged visitors.

During SITF (June 4–7), travelers have the opportunity to receive a 20% discount on the base fare when booking Sun PhuQuoc Airways tickets via the airline's website or app. The offer applies to the Korean market for one‑way or round‑trip journeys from Korea to Phu Quoc. Limited to 200 Economy Class discount codes, it is valid for flights from June 15 to October 24, 2026 (excluding peak periods as defined by the airline).

Visitors also have the chance to win attractive prizes through booth activities, including free round‑trip air tickets on the Seoul–Phu Quoc route (ICN–PQC) and resort vouchers at hotels within Sun Group's ecosystem.

By combining destination promotion with airline incentives, Sun Group aims to further encourage South Korean tourists to choose Vietnam for their upcoming holidays, especially Phu Quoc, which is entering a new era of large‑scale investments in projects, products, and experiences all aimed at APEC 2027.

Hashtag: #SunGroup

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About Sun Group

Vietnam's leading private economic group, Sun Group operates an integrated ecosystem spanning tourism, entertainment, hospitality, real estate, infrastructure, and aviation. Guided by the mission "Enhancing the beauty of the lands," the Group shapes iconic destinations nationwide through its Sun World entertainment brand. In the aviation sector, Sun Group develops a hub-and-spoke model anchored by Phu Quoc, driven by strategic airport investments and Sun PhuQuoc Airways.

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