Xsolla Partners With Tenjin to Connect Web Shop Revenue With Mobile Marketing Performance

LOS ANGELES--(BUSINESS WIRE)--May 15, 2026--

Xsolla, a leading global video game commerce company, today announced a new server-to-server (S2S) integration with Tenjin, a mobile measurement and analytics platform trusted by more than 30,000 apps worldwide.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260515386697/en/

The integration connects Web Shop purchase data directly to Tenjin's attribution and analytics platform, giving developers a complete view of player lifetime value (LTV) and return on ad spend (ROAS) across both in-app and web transactions. For studios running direct-to-consumer web shops alongside their mobile games, the integration closes a gap that has made it difficult to tie off-platform revenue back to the marketing spend that drove it.

For mobile game studios, the challenge has never been building a Web Shop, it's been knowing whether it's working. Marketing budgets are allocated based on where revenue can be measured, and until now, Web Shop transactions have existed entirely outside that picture. Revenue was real, yet its connection to any specific campaign, channel, or user acquisition spend was invisible. That gap has made it difficult for studios to justify scaling their D2C efforts, even when the economics were clearly favorable.

This integration closes that loop. By routing Web Shop purchase events into Tenjin as S2S events and attributing them to the correct install source, studios gain a single, accurate view of how every marketing dollar is performing across both app store and web. The result is cleaner unit economics, more defensible budget decisions, and a growth model built on complete data rather than assumptions.

Developers using the integration can:

The integration works by sending Web Shop purchase events to Tenjin as S2S events, which are then attributed to the correct install source. No coding is required. Developers can activate it directly through their Xsolla Publisher Account and Tenjin dashboard, making it accessible to studios of any size.

"Developers build Web Shops to keep more of what they earn. This integration makes sure they can actually measure that. When Web Shop revenue flows into Tenjin alongside in-app data, studios get a clear picture of their unit economics and can put budget behind the campaigns that deliver healthy margins. This is the type of visibility that drives better decisions," said Roman Garbar, Marketing Director at Tenjin.

"Web Shops have moved from an emerging opportunity to a proven growth channel – and the developers winning right now are the ones treating them as a core part of their business, not an afterthought. More than 700 studios have launched Web Shops on our platform because the economics are compelling. Integrating that revenue data with best-in-class measurement tools like Tenjin is the next step in making sure developers have everything they need to scale confidently," said Chris Hewish, President at Xsolla.

The Tenjin S2S integration is available now through the Xsolla Publisher Account. To learn more, visit: https://xsolla.pro/Tenjin

About Xsolla

Xsolla is a global commerce company that builds and provides all the things developers need to launch, grow, and monetize video games. Headquartered in Los Angeles, California, the company supports studios of every size, from indie to AAA, with solutions across direct-to-consumer commerce, intelligent payments, entertainment-based IP, and player engagement products. Xsolla helps developers fund, distribute, market, and monetize their games at scale. Trusted by more than 60% of the top 100 highest-grossing games, Xsolla operates as the merchant of record across 200+ geographies with access to over 1,000+ local payment methods worldwide. Grounded in a deep belief in the future of gaming, Xsolla is resolute in bringing opportunities together and unlocking growth for creators everywhere.

For more information, visit xsolla.com

About Tenjin

Tenjin helps fast-growing mobile publishers scale with simple, powerful advertising measurement. For a flat $200/month, you get full access to all features - no hidden fees and can cancel anytime. The all‑inclusive suite includes attribution, LTV prediction, cost aggregation, and more. Trusted by 30,000+ apps and thousands of partners, Tenjin has been driving results since its Y Combinator graduation in 2014.

For more information, visit tenjin.com

Chris Hewish, President at Xsolla

Xsolla Partners With Tenjin to Connect Web Shop Revenue With Mobile Marketing Performance

PROVIDENCE, Utah--(BUSINESS WIRE)--May 15, 2026--

Blackstone Products of Providence, Utah is voluntarily recalling certain lots of Blackstone Parmesan Ranch seasoning products because they have the potential to be contaminated with Salmonella. Blackstone’s action is based on a California Dairies, Inc. recall of dry milk powder due to potential Salmonella contamination. The affected milk powder ingredient was supplied to a third-party manufacturer and used in the seasoning product. No illnesses have been reported to date.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260515320897/en/

Salmonella is an organism which can cause serious and sometimes fatal infections in young children, frail or elderly people, and others with weakened immune systems. Healthy persons infected with Salmonella often experience fever, diarrhea (which may be bloody), nausea, vomiting and abdominal pain. In rare circumstances, infection with Salmonella can result in the organism getting into the bloodstream and producing more severe illnesses such as arterial infections (i.e., infected aneurysms), endocarditis and arthritis.

The affected lots were sold at retail nationwide exclusively through Walmart stores and through the Blackstone Products website ( www.blackstoneproducts.com ). The recall is limited to the following products and lots only:

Customers who have the affected product should not consume the product and should dispose of it immediately.

Customers who purchased one of the affected products may contact Blackstone Products directly at 1-888-879-4610 to obtain a replacement product, or for additional questions or more information, between the hours of 8 AM to 5 PM EDT, Monday through Friday.

Here is a Blackstone Parmesan Ranch Seasoning label image to assist with product identification.