Redefining Luxury Through Immersive Experience
HONG KONG, May 16, 2026 /PRNewswire/ -- On May 15, 2026, Chow Tai Fook, a leading global Chinese jewellery house, unveils its first global flagship store on Canton Road, Tsim Sha Tsui, Hong Kong. Conceived as "Home of Chow Tai Fook," the store blends nearly a century of heritage with contemporary aesthetics, showcasing the beauty of China to the world through jewellery.
Chow Tai Fook first global flagship store spanning around 10,000 square feet, it is the group's largest store in the Hong Kong and Macau market. The store features the Heritage Pavilion, celebrating Chow Tai Fook's journey and the artisanal heritage that has shaped the Brand since its founding. Spanning from 1929 to the present, it highlights collaborations with leading institutions to research and preserve hammering, filigree, and other ancient gold jewellery techniques, ensuring these time-honoured skills remain a living legacy for the future.
A Gold Ginkgo Tree stands as an iconic presence of the flagship store, measuring 2.1 metres tall and 2.3 metres wide. Its leaves and branches are cast in pure gold, weighing nearly 40,000 grams in total. A testament to Chow Tai Fook's technical mastery, the tree was crafted by nearly 50 artisans in around 60,000 hours.
As the first global Chinese jewellery brand to enter the luxury home category, the Brand is bringing its mastery of fine craftsmanship to objects designed to enrich home décor. Developed in collaboration with internationally acclaimed brand, Bernardaud — the venerable French porcelain maison — Chow Tai Fook Home's tableware Rouge Collection brings together world-class artisanal traditions with a contemporary design language. This expansion reinforces the Brand positioning in the global luxury landscape, while integrating the brand more deeply into customers' daily lives.
The space includes a newly introduced concierge service and redesigned interiors aimed at creating a more structured and service-led in-store journey.
The opening of Chow Tai Fook's first global flagship store marks a pivotal milestone in the Brand's strategic evolution, embodying its artisanal mastery and cultural depth while offering a fresh and contemporary vision of Chinese luxury. Every visit is transformed into an immersive encounter with the Brand's rich history, exceptional craftsmanship, and oriental aesthetics, redefining the luxury retail experience on a global stage.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Chow Tai Fook Unveils Its First Global Flagship Store in Hong Kong
LOS ANGELES, , May 16, 2026 /PRNewswire/ -- MINISH Veneers USA successfully concluded its latest U.S. MINISH Veneers Course, held from May 8–10 at the VITA North America Education Center in Brea, California. The three-day continuing education program brought together dental professionals from across North America for intensive hands-on training focused on minimally invasive and biomimetic restorative dentistry.
The course provided participants with a comprehensive introduction to the MINISH Veneers workflow, covering diagnosis, tooth preparation, communication with the laboratory, bonding protocols, optimized workflow with assistant, and final delivery. Through lectures, live demonstrations, and practical exercises, attendees experienced the clinical philosophy and systematic workflow that have been refined through more than 18 years and over 200,000 clinical veneer cases.
Unlike conventional veneer approaches that often prioritize aggressive preparation for esthetic outcomes, the MINISH philosophy emphasizes preservation of healthy tooth structure and biomimetic restoration principles. The concept focuses on restoring teeth in a way that closely mimics the natural structure and function of enamel while minimizing unnecessary reduction of healthy tissue.
One of the distinguishing aspects of the program was its highly interactive hands-on environment. Six experienced faculty members provided close guidance throughout the course, allowing participants to receive individualized feedback and direct clinical instruction. Many attendees highlighted the faculty-to-participant ratio and the depth of practical education as major strengths of the program.
"Most veneer courses focus heavily on esthetics alone, but this course helped connect esthetics, function, and long-term preservation," said one participant. "The workflow was systematic, detailed, and immediately applicable to daily practice."
The course also introduced participants to the broader MINISH ecosystem, including its proprietary laboratory communication process and collaboration with MINISH Lab, Asia's first VITA-certified dental laboratory. Participants gained insight into how digital workflows, material selection, and technician-clinician collaboration contribute to predictable restorative outcomes.
Due to increasing interest in minimally invasive dentistry and conservative restorative solutions, MINISH Veneers USA continues to expand its educational initiatives throughout North America. The company stated that upcoming courses will continue focusing on practical clinical integration, biomimetic principles, and real-world workflows that can be implemented efficiently in modern dental practices.
Following strong attendance and positive participant feedback, future MINISH Courses are expected to attract growing interest from clinicians seeking conservative alternatives to traditional restorative approaches.
For more information about future MINISH Veneers Courses, visit the official MINISH Veneers USA website: https://minishveneers.com/us-veneers-training-course/
CONTACT: Aili Zhao, contact@minishtech.com, +1-323-880-2875
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
MINISH Veneers USA Successfully Concludes Biomimetic Veneers Course at VITA North America
