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"Get Facts. Get Going." establishes a single source of information for international travelers; "American Originals" showcases the people and places who originated the styles, sounds, and tastes the world loves.
FORT LAUDERDALE, Fla. and FRANKFURT, Germany, May 18, 2026 /PRNewswire/ -- Brand USA President and CEO Fred Dixon this week announced a major expansion of the organization's America the Beautiful brand platform. Two new supporting initiatives expand the organization's messaging: Get Facts. Get Going., an always-on effort designed to provide real-time information on visa and entry policies, fees, and more to combat misperceptions; and American Originals, a new content and storytelling series spotlighting the people, places, and experiences that are uniquely American.
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The new initiatives being announced this week at U.S. Travel Association's IPW in Fort Lauderdale, Florida targeting leisure tourism, and at IMEX in Frankfurt, Germany targeting international business events — reflect the organization's focus on growing international travel demand and boosting travel exports that impact the U.S. economy and communities. The announcement comes as the USA is readying to host significant major events beginning next month, including the FIFA World Cup, America's 250th anniversary, and the Route 66 Centennial.
"In line with our mission to impact the U.S. economy through travel exports, we have an opportunity to further build traveler confidence and inspire visitation," said Fred Dixon, Brand USA's President and CEO. "With our expanded platform, we are introducing American Originals, which spotlights the people and places who originated the styles, sounds, and tastes the world loves while Get Facts. Get Going. serves as a single source of information to address misperceptions head-on. We want international visitors to know that we are open for business and warmly welcome them."
AMERICA THE BEAUTIFUL ECOSYSTEM
Since its global launch last October, America the Beautiful has served as Brand USA's flagship campaign and platform, inspiring international audiences. Monthly surveys show more than seven in ten respondents say the campaign positively influences their interest in visiting the United States.
Brand USA is now building on that foundation with two new initiatives, each serving a distinct and equally important role. America the Beautiful inspires. American Originals fuels consideration and Get Facts. Get Going. aids conversion by dispelling perceived logistical barriers.
Operating under one data-driven and strategic framework, Brand USA has also created new integration opportunities with its destination partners such as South Dakota and Alabama, and corporate brands such as Hilton with more to come. New integrations are designed to expand reach, improve target efficiencies, and drive greater visibility for the platform and partners.
GET FACTS. GET GOING.
The expansion comes at a necessary moment. Misperceptions about visa requirements, entry procedures, fees such as visa integrity and national park pricing, and screening policies have created confusion among some international travelers — and until now, no single easy-to-use resource has brought this information together in one place. With the by-line "Travel with Confidence to the USA", the initiative addresses a range of misperceptions circulating on social media and in international markets, including outdated or incomplete information. In each case, the facts tell a far more welcoming story than what travelers are hearing. To meet the moment, Brand USA is publishing a full set of facts, available at visittheusa.com/entry.
Get Facts. Get Going. is built to be always on, and continually updated as an integrated marketing, communications, and trade effort reaching international audiences through paid media in key global markets; real-time content delivered through global distribution systems; direct travel trade engagement through Brand USA's agent training USA Discovery Program; and testimonials through the organization's Visiting Journalists Program.
As an extension of these efforts, Brand USA has an ongoing partnership with U.S. Customs and Border Protection to facilitate and expand Global Entry sign-ups in international markets. CBP representatives will be on-site at IPW this week at Brand USA's booth to help answer questions and provide updates on trusted traveler programs.
"Technological improvements including Mobile Passport Control and expanded Trusted Traveler programs like Global Entry are making the entry process more seamless than ever before," Dixon said. "We want to bring that reality to the forefront alongside our new resource, Get Facts. Get Going., so visitors can travel with confidence to the USA."
AMERICAN ORIGINALS
In addition to boosting travel confidence, Brand USA is continuing to expand its storytelling with the introduction of American Originals.
"This new content series features the people, places, and traditions that have influenced the world and are unique to the USA through travelogue-style narratives that ignite exploration and help travelers build their ultimate dream holiday," said Dixon. "American Originals highlights trends like set-jetting, culinary travel, live entertainment, and more, and kicks off with spotlights on Monument Valley, Memphis, Texas, and New York City."
The series also serves as a salute to America's 250th anniversary by celebrating uniquely American experiences, but will continue to expand into 2027 and beyond. The content can be viewed here.
For the organization's latest press information, including its latest What's New in the USA and America250 content updates, please visit www.thebrandusa.com/press.
For more on Brand USA, visit TheBrandUSA.com. U.S. travel ideas and trip planning resources are available at AmericatheBeautiful.com.
Note to the Editor
Brand USA's press kit, including high-resolution photos, is available here.
ABOUT BRAND USA
Brand USA's mission is to drive economic growth and community prosperity throughout the United States by attracting high-impact international travelers through strategic marketing and travel policy communications.
Created by the Travel Promotion Act, Brand USA operates at no cost to American taxpayers. The nation's destination marketing organization is funded by contributions from visitors' bureaus, travel brands, and other nonfederal entities that are matched by a portion of the fee paid by international visitors under the Electronic System for Travel Authorization.
According to independent studies by Tourism Economics, over the past 13 years Brand USA has driven 11.3 million additional international visitors who spent $38.1 billion in the United States, leading to $82.9 billion in total economic impact and sustaining an average of more than 40,000 jobs each year. These efforts have generated nearly $11 billion in attributable tax receipts at the federal, state, and local levels.
MEDIA CONTACTS
Chris Heywood
Brand USA Global Communications
cheywood@thebrandusa.com
press@thebrandusa.com
Tyler Lehner
Edelman
tyler.lehner@edelman.com
Video - https://mma.prnasia.com/media2/2981512/Brand_USA.mp4
"Get Facts. Get Going." establishes a single source of information for international travelers; "American Originals" showcases the people and places who originated the styles, sounds, and tastes the world loves.
FORT LAUDERDALE, Fla. and FRANKFURT, Germany, May 18, 2026 /PRNewswire/ -- Brand USA President and CEO Fred Dixon this week announced a major expansion of the organization's America the Beautiful brand platform. Two new supporting initiatives expand the organization's messaging: Get Facts. Get Going., an always-on effort designed to provide real-time information on visa and entry policies, fees, and more to combat misperceptions; and American Originals, a new content and storytelling series spotlighting the people, places, and experiences that are uniquely American.
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The new initiatives being announced this week at U.S. Travel Association's IPW in Fort Lauderdale, Florida targeting leisure tourism, and at IMEX in Frankfurt, Germany targeting international business events — reflect the organization's focus on growing international travel demand and boosting travel exports that impact the U.S. economy and communities. The announcement comes as the USA is readying to host significant major events beginning next month, including the FIFA World Cup, America's 250th anniversary, and the Route 66 Centennial.
"In line with our mission to impact the U.S. economy through travel exports, we have an opportunity to further build traveler confidence and inspire visitation," said Fred Dixon, Brand USA's President and CEO. "With our expanded platform, we are introducing American Originals, which spotlights the people and places who originated the styles, sounds, and tastes the world loves while Get Facts. Get Going. serves as a single source of information to address misperceptions head-on. We want international visitors to know that we are open for business and warmly welcome them."
AMERICA THE BEAUTIFUL ECOSYSTEM
Since its global launch last October, America the Beautiful has served as Brand USA's flagship campaign and platform, inspiring international audiences. Monthly surveys show more than seven in ten respondents say the campaign positively influences their interest in visiting the United States.
Brand USA is now building on that foundation with two new initiatives, each serving a distinct and equally important role. America the Beautiful inspires. American Originals fuels consideration and Get Facts. Get Going. aids conversion by dispelling perceived logistical barriers.
Operating under one data-driven and strategic framework, Brand USA has also created new integration opportunities with its destination partners such as South Dakota and Alabama, and corporate brands such as Hilton with more to come. New integrations are designed to expand reach, improve target efficiencies, and drive greater visibility for the platform and partners.
GET FACTS. GET GOING.
The expansion comes at a necessary moment. Misperceptions about visa requirements, entry procedures, fees such as visa integrity and national park pricing, and screening policies have created confusion among some international travelers — and until now, no single easy-to-use resource has brought this information together in one place. With the by-line "Travel with Confidence to the USA", the initiative addresses a range of misperceptions circulating on social media and in international markets, including outdated or incomplete information. In each case, the facts tell a far more welcoming story than what travelers are hearing. To meet the moment, Brand USA is publishing a full set of facts, available at visittheusa.com/entry.
Get Facts. Get Going. is built to be always on, and continually updated as an integrated marketing, communications, and trade effort reaching international audiences through paid media in key global markets; real-time content delivered through global distribution systems; direct travel trade engagement through Brand USA's agent training USA Discovery Program; and testimonials through the organization's Visiting Journalists Program.
As an extension of these efforts, Brand USA has an ongoing partnership with U.S. Customs and Border Protection to facilitate and expand Global Entry sign-ups in international markets. CBP representatives will be on-site at IPW this week at Brand USA's booth to help answer questions and provide updates on trusted traveler programs.
"Technological improvements including Mobile Passport Control and expanded Trusted Traveler programs like Global Entry are making the entry process more seamless than ever before," Dixon said. "We want to bring that reality to the forefront alongside our new resource, Get Facts. Get Going., so visitors can travel with confidence to the USA."
AMERICAN ORIGINALS
In addition to boosting travel confidence, Brand USA is continuing to expand its storytelling with the introduction of American Originals.
"This new content series features the people, places, and traditions that have influenced the world and are unique to the USA through travelogue-style narratives that ignite exploration and help travelers build their ultimate dream holiday," said Dixon. "American Originals highlights trends like set-jetting, culinary travel, live entertainment, and more, and kicks off with spotlights on Monument Valley, Memphis, Texas, and New York City."
The series also serves as a salute to America's 250th anniversary by celebrating uniquely American experiences, but will continue to expand into 2027 and beyond. The content can be viewed here.
For the organization's latest press information, including its latest What's New in the USA and America250 content updates, please visit www.thebrandusa.com/press.
For more on Brand USA, visit TheBrandUSA.com. U.S. travel ideas and trip planning resources are available at AmericatheBeautiful.com.
Note to the Editor
Brand USA's press kit, including high-resolution photos, is available here.
ABOUT BRAND USA
Brand USA's mission is to drive economic growth and community prosperity throughout the United States by attracting high-impact international travelers through strategic marketing and travel policy communications.
Created by the Travel Promotion Act, Brand USA operates at no cost to American taxpayers. The nation's destination marketing organization is funded by contributions from visitors' bureaus, travel brands, and other nonfederal entities that are matched by a portion of the fee paid by international visitors under the Electronic System for Travel Authorization.
According to independent studies by Tourism Economics, over the past 13 years Brand USA has driven 11.3 million additional international visitors who spent $38.1 billion in the United States, leading to $82.9 billion in total economic impact and sustaining an average of more than 40,000 jobs each year. These efforts have generated nearly $11 billion in attributable tax receipts at the federal, state, and local levels.
MEDIA CONTACTS
Chris Heywood
Brand USA Global Communications
cheywood@thebrandusa.com
press@thebrandusa.com
Tyler Lehner
Edelman
tyler.lehner@edelman.com
Video - https://mma.prnasia.com/media2/2981512/Brand_USA.mp4
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
BRAND USA LAUNCHES NEW INITIATIVES TO BUILD TRAVELER CONFIDENCE AND INSPIRE INTERNATIONAL VISITATION DURING MILESTONE YEAR FOR U.S. TOURISM
BRAND USA LAUNCHES NEW INITIATIVES TO BUILD TRAVELER CONFIDENCE AND INSPIRE INTERNATIONAL VISITATION DURING MILESTONE YEAR FOR U.S. TOURISM
LOS ANGELES, May 18, 2026 /PRNewswire/ -- As a leading global digital art brand, XPPen has long been committed to empowering creators by breaking creative boundaries and enhancing workflow efficiency. XPPen debuts the Pilot Pro Editing Console, a precision console designed to simplify complex editing operations. This marks XPPen's first foray into the professional editing console category, offering one-handed operation with a groundbreaking industrial layout featuring an all‑way joystick, rotary control, and customizable buttons, capable of executing hundreds of commands for a more immersive editing experience.
"The market has seen growing demand for hardware that seamlessly bridges the gap between creative intention and execution," said Brian Huang, Marketing Director at XPPen. "With the Pilot Pro Editing Console, we are reimagining what editing professionals need: tactile, intuitive eyes-free control that feels natural and fluid, without being tied to keyboard. This product marks an important milestone in XPPen's journey. It expands the boundaries of our digital creation tool ecosystem, reinforcing our commitment to serving creators across a wider range of creative workflows."
Intuitive Control for High-Efficiency, Eyes-Free Operation
The Pilot Pro packs 16 customizable buttons, 3 dials, and an all‑way joystick into a compact, one‑handed controller for professional editing. Its sculpted 3D key layout allows intuitive, eyes-free operation, enabling users to stay fully focused on the screen while executing commands without looking at the device. The linear motor delivers subtle, precise, and realistic haptic feedback, while up to 7 customizable themes and hundreds of shortcuts let users streamline any editing workflow. Users can seamlessly upload personal profiles or download presets from industry experts, making it effortless to adopt and replicate control schemes across various software.
The GOOD DESIGN AWARD 2025 Winner: Pioneering Aesthetics and Design Innovation
Recognized with the GOOD DESIGN AWARD 2025, the Pilot Pro debuts a pioneering, industry-first stacked layout that redefines the synergy between aesthetic form and functional precision. This award-winning design is anchored in advanced ergonomics, featuring a streamlined chassis engineered for natural left-hand interaction. By aligning with the hand's grip curve and integrating a dedicated hypothenar support, the console ensures the wrist remains fully grounded, effectively eliminating strain during intense editing sessions.
"Our design philosophy centers on maintaining the editor's 'flow state' through absolute immersion," said Li Jiang, Senior Industrial Designer at XPPen. "By strategically positioning every control for instinctive access and calibrating actuation for effortless triggers, we've created a console that effectively vanishes during use, ensuring focus remains entirely on the work."
Joystick for Color Grading and Timeline Navigation
The all‑way joystick supports 4- to 8-directional navigation for rapid clip selection and integrated color wheel grading, enabling smooth, modifier-free adjustments via a compound motion. Beyond navigation, upward and downward gestures trigger direct selection and cutting, while horizontal movements can be mapped to a shortcut to control variable playback speeds. Whether crafting event highlights or vlogs, editors can maintain one hand on the joystick and the other on creative decisions.
Tri-Rotary: Dial in With Haptic Feedback
Pilot Pro features 3 independent rotary controls, each highly customizable. These include: the high‑speed dial scrubs through clips to help users approach the desired edit point quickly; frame‑accurate trimming is then achieved at slower speeds. The precision knob moves the playhead frame‑by‑frame or rotates images to any angle. The rotary dial zooms in and out of the timeline. All three deliver configurable haptic feedback with three options: intense, gentle, or no vibration, ensuring every turn is crystal clear.
Connectivity, Battery Life, and System Compatibility
For connectivity, the device supports 3 connection methods for low‑latency, stable performance. Its built‑in rechargeable battery offers over 15 days of use (based on four hours daily operation). It works smoothly with Windows 10 or later, macOS 11.0 or later, and professional software including DaVinci Resolve, Premiere Pro, Photoshop, Lightroom Classic and Final Cut Pro.
Pricing and Availability
The XPPen Pilot Pro is available as of May 18, 2026, price at $209.99 (pricing and availability may vary by region). For more information, please visit: https://www.xp-pen.com/product/pilot-pro.html
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
XPPen Debuts Its First-Ever Editing Console, the Pilot Pro, Setting a New Benchmark for Professional Editing Workflows
XPPen Debuts Its First-Ever Editing Console, the Pilot Pro, Setting a New Benchmark for Professional Editing Workflows
XPPen Debuts Its First-Ever Editing Console, the Pilot Pro, Setting a New Benchmark for Professional Editing Workflows
