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Fushi Tech Unveils AI Agent Strategy Targeting Overseas Merchants

Asia Pacific

Fushi Tech Unveils AI Agent Strategy Targeting Overseas Merchants
Asia Pacific

Asia Pacific

Fushi Tech Unveils AI Agent Strategy Targeting Overseas Merchants

2026-05-20 13:45 Last Updated At:14:06

SINGAPORE - Media OutReach Newswire - 20 May 2026 - Fushi Tech, a subsidiary of Yeahka (9923.HK), has announced a strategic upgrade with the launch of Fynix AI shop, a Full-stack AI Agent product purpose-built for overseas merchants.

Unlike conventional marketing tools or customer service systems, Fynix AI shop is designed to function as a genuine "digital employee" — one that actively participates in day-to-day business operations. It understands merchant needs, breaks down tasks, and executes them autonomously, supporting merchants across the full commercial cycle of customer acquisition, conversion, payment, and repeat purchases.

This is not simply a product update. It marks a fundamental shift in how merchants approach digital operations — and signals Fushi Tech's evolution from a traditional SaaS provider to an AI Agent platform.

AI Agents: The Next Generation of Business Infrastructure

Enterprise digitalisation has, for much of the past decade, remained largely at the tooling stage: merchants adopt SaaS tools and then operate manually. However, as large language models continue to mature, AI is shifting from an assistive tool to an autonomous executor.

The defining value of an AI Agent lies not in answering questions, but in its ability to understand purposes, call on the right tools, complete tasks end to end, and close the loop without human intervention. Across the global technology industry, AI Agents are increasingly seen as the next major shift in enterprise software.

According to IDC, investments in AI solutions and services are projected to yield a global cumulative impact of USD 22.3 trillion by 2030, representing approximately 3.7% of the global Gross Domestic Product (GDP).

The trend is already taking shape in international markets. Salesforce has launched Agentforce, while emerging players such as Sierra AI are attracting significant capital, with the industry broadly applying valuation multiples of 30 to 60 times ARR to leading companies. These figures reflect the market's long-term expectation in the commercial value of AI-powered employees.

For Fushi Tech, the launch of Fynix AI shop is also a response to a structural gap it has observed over years of serving merchants across Southeast Asia.

Many small and mid-sized merchants in the region still operate through fragmented digital systems — with point-of-sale, CRM, marketing, delivery, and customer service tools running in silos, data unable to flow between them, and key operational tasks still heavily dependent on manual effort. Merchants may have adopted software, but genuine gains in operational efficiency have remained elusive. AI Agents now make a unified operational hub possible for the first time.

Fushi Tech's goal is not to optimize isolated steps in the process, but to have AI directly execute business operations on the merchant's behalf. With AI Shop, merchants don't learn to operate software — they manage an employee. This shift reflects a broader transformation underway in enterprise services — from selling tools to delivering outcomes.

A growing consensus is also emerging across the AI industry: as the underlying capabilities of large models converge, the real differentiator is increasingly a company's ability to connect AI with real-world business.

Fushi Tech has positioned itself accordingly. Where many Western AI companies focus primarily on model capabilities and generative AI, Fushi Tech emphasizes deep integration across payments, CRM, and AI — keeping its offering close to the transaction itself.

Fynix AI shop is beyond a chatbot, it connects to a complete operational ecosystem: drawing on CRM data to understand customers, processing transactions through the payments infrastructure, and integrating with external platforms including WhatsApp, Telegram, Google, and delivery services.

This means AI is no longer simply capable of conversation — it is genuinely capable of doing business. And that is precisely the hardest part of bringing AI Agents to market at scale. The challenges extend well beyond algorithms, requiring engineering depth, merchant networks, payments infrastructure, and years of accumulated industry knowledge. In this sense, the companies best placed to build durable competitive advantages in AI may not be pure-play model providers, but those capable of embedding AI directly into real industry workflows.

From "SaaS Tool" to "AI Employee"

At the product level, Fynix AI shop exhibits the hallmarks of a digital employee, executing tasks autonomously across the merchant's full operational cycle. Its core capabilities include:

  • Content generation: Automatically creates menu pages, product listings, and marketing materials
  • Intelligent conversation: Guides customers through product recommendations, conversion, and order placement in a natural, sales-driven interaction
  • In-conversation payments: Completes transactions directly within the chat interface
  • Customer management: Builds and continuously refines consumer profiles using CRM data
  • Ecosystem integration: Connects with external tools including WhatsApp, Telegram, Google, and delivery services

Across the merchant journey, Fynix AI shop extends into use cases spanning store setup, customer acquisition, membership management, appointment booking, review management, and delivery platform integration.

In a customer re-engagement scenario, for instance, Fynix AI shop can automatically analyse purchase cycles, preferences, and dormancy patterns across the customer base, and provide campaign recommendations to the merchant. Once approved, the Agent generates the relevant vouchers and delivers personalized content to customers via the merchant app, Telegram, or other channels — tracking performance throughout.

In practice, merchants no longer need to manually review data, write copy, or repeatedly devise marketing strategies from scratch. Nor do they need to configure complex rules or adjust system parameters in the CRM backend. A single natural language instruction sets the entire workflow in motion — freeing merchants to focus on higher-level business decisions.

This reflects a deeper transformation that AI is bringing to the commercial world. Digitalization gave businesses better information. AI Agents are now giving them the ability to take action.

Whoever can genuinely help merchants get things done will be best positioned to own the next platform layer.

In that light, Fynix AI shop is more than a new product launch. It is an early attempt to define what enterprise services could look like in the years ahead — and a signal of where the industry is heading.

In fast-growing emerging markets like Southeast Asia, where digitalization among small and mid-sized merchants is still in its early stages, AI Agents may have the opportunity to leapfrog the traditional SaaS development curve and move directly into an era of intelligent operations.

For Yeahka, this also marks a meaningful evolution in its overseas strategy — from exporting payments capabilities alone, to delivering an integrated ecosystem spanning payments, data, and AI.

As AI takes an increasingly active role in business operations, the value chain of the enterprise services industry is being fundamentally redefined.

Hashtag: #FushiTech

The issuer is solely responsible for the content of this announcement.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

COLOMBO, SRI LANKA- Media OutReach Newswire - 9 July 2026 - On July 4, 2026, the cultural exchange event Encounter & Insight: Dialogue Between Ningbo, China and Colombo, Sri Lanka took place in Colombo.

On July 4, 2026, the cultural exchange event Encounter & Insight: Dialogue Between Ningbo, China and Colombo, Sri Lanka took place in Colombo.

On July 4, 2026, the cultural exchange event Encounter & Insight: Dialogue Between Ningbo, China and Colombo, Sri Lanka took place in Colombo.

Separated by thousands of miles, the two millennia-old port cities reconnected, leveraging their ports as a bond and cultural exchanges as a cohesive force to hold in-depth talks on integrated port-city development and bilateral economic and trade connectivity.

This cross-Indian Ocean dialogue echoes the ancient Maritime Silk Road while charting a brand-new outbound development path. As a pivotal starting port of the ancient Maritime Silk Road, Ningbo is building a new global trade landscape powered by smart manufacturing.

A thousand years ago, merchant vessels from Mingzhou Port set sail southward loaded with Yue Kiln celadon porcelain, passing through Ceylon to deliver Oriental crafts across the Indian Ocean coasts. Precious gemstones and spices traveled the same sea route back to regions south of the Yangtze River, laying the groundwork for the earliest cultural exchange between the two ports through trade. Today, the cargo carried by giant cargo ships has undergone a dramatic transformation. Beyond traditional daily necessities, intelligent equipment, digital home appliances and industrial robots now dominate shipments.

Official statistics show that Ningbo's exports of intelligent equipment, including mechanical arms and industrial robots, hit 440 million yuan in 2025, surging more than 40% year-on-year. From January to May this year, Ningbo's exports of mechanical and electrical products maintained steady growth, reaching 247 billion yuan, a 4.1% year-on-year increase and accounting for 58.0% of the city's total export volume. The new energy foreign trade sector saw explosive growth, with exports of new energy vehicles, lithium batteries, and photovoltaic products jumping 138.4% year-on-year, with electric vehicle exports skyrocketing 215.9%. Smart manufactured goods are continuously expanding the scope of Ningbo's foreign trade.

Complementing the Colombo forum, an exhibition highlights Ningbo's outstanding going-global enterprises and their products, vividly illustrating the profound shift in Ningbo's trade structure.

Alongside time-honored Maritime Silk Road staples such as celadon porcelain and silk, Ningbo's smart manufactured products—including AI translation glasses, intelligent outdoor gear and digital small home appliances—occupy prominent display spaces across the venue. In Sri Lanka, Ningbo smart water meters are widely adopted nationwide, while handheld cooling fans and intelligent kitchen appliances have entered ordinary households.

Leveraging Colombo Port's transshipment advantages, massive volumes of Ningbo smart manufactured goods are distributed onward to Europe, the Middle East and beyond. What Ningbo exports today is no longer mere commodities, but a complete outbound solution integrating technology, brand value and after-sales services.

Faced with mounting challenges including homogeneous global market competition and rising trade barriers, Ningbo's manufacturing sector has abandoned the old model of low-cost OEM production, relying on intelligent transformation to consolidate its competitive edge in overseas markets.

Over more than a decade of digital transformation efforts, Ningbo has achieved full digital upgrading of all industrial enterprises above designated size. A large number of local factories have built unmanned black-light workshops and flexible production lines, escaping vicious price competition through continuous technological iteration. Represented by five specialized, sophisticated, distinctive and innovative enterprises dubbed Ningbo's "Five Little Tigers"—famous for their core proprietary technologies, including highly sophisticated visual inspection equipment, heat-resistant materials, sun-proof coatings, puncture-proof materials and self-drilling fasteners—these niche manufacturers have developed differentiated technical routes and full-spectrum production capacity, cementing irreplaceable competitiveness for Ningbo smart manufacturing on global markets.

Beyond trade expansion, Ningbo has built a supporting cultural communication system to ensure "products go global, accompanied by local culture".

The launch of Sri Lanka's first "One-Meter Cultural Space" cultural station during the Colombo event marks a tangible milestone of Ningbo's go-global initiative. Built on enterprises' overseas outlets, these miniature cultural exhibition halls integrate intangible cultural heritage crafts, urban stories and smart products, enabling overseas clients to experience cutting-edge manufacturing while gaining insight into Ningbo's profound cultural heritage.

During the twin-city story-sharing session, Ningbo entrepreneurs based in Sri Lanka and local designers blending Chinese and Sri Lankan aesthetics shared stories of bilateral exchanges. Economic and trade ties have evolved into a bond for people-to-people communication, bridging divides in cross-cultural trade.

From Tang-dynasty celadon porcelain sailing across the Indian Ocean to intelligent equipment shipping to every corner of the globe, Ningbo, the ancient Maritime Silk Road port, has preserved its enduring gene of openness. Where exchanges once relied purely on commodity trade, today smart manufacturing underpins a stable, diversified and high-value-added global trade network.

The Ningbo-Colombo dialogue stands as a vivid microcosm of this transformation: the port still links lands and seas, yet the core of its trade has undergone a full intelligent upgrade.

Rooted in its historical legacy as a key Maritime Silk Road hub, Ningbo has consolidated its industrial foundation through a decade of digital development, expanded global market reach via worldwide port networks, and softened trade cooperation through cultural exchanges. This brand-new outbound shipping route forged by smart manufacturing has not only reshaped the city's foreign trade landscape, but also delivered a replicable port-city development model for Chinese manufacturing to go global.

Hashtag: #NingboSmartManufacturing #MaritimeSilkRoad #GlobalTrade

The issuer is solely responsible for the content of this announcement.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

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