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NEW YORK, May 20, 2026 /PRNewswire/ -- Appier, a leading AI Agent as a Service (AaaS) company transforming AdTech and MarTech through autonomous decisioning, announced its successful collaboration with Omio, a global travel booking platform, to expand user acquisition from Spain into a broad European presence within one year, consistently meeting CPA targets and maximizing ROI through Agentic AI-driven optimization.
As a pioneer in "multi-modal travel" Omio enables millions of travelers to compare and book trains, buses, flights, and ferries across more than 45 countries, supported by 2,000+ trusted transport partners and 28+ languages. Following strong performance in Spain, Omio set out to accelerate expansion across multiple new markets. The challenge was clear: scale efficiently across diverse regions while driving profitable first-purchase actions and maintaining strict CPA and ROAS discipline
To support this ambition, Omio partnered with Appier's EMEA team to deploy its Ad Cloud solutions, including AIBID for ROAS-driven acquisition and Retargeting to enhance long-term value (LTV). At the core of the strategy was Agentic Incrementality, powered by Media Mix Modeling (MMM), which continuously measured the true causal impact of creative and inventory combinations against total sign-ups across markets.
Scaling First Purchases Across 21 Markets
Through always-on AI optimization, Omio consistently hit CPA targets while maintaining strong ROAS performance across expanding geographies. Within one year, the partnership evolved from a single-country initiative into a cross-border growth engine spanning Europe.
Unlike traditional campaign management approaches that rely on manual testing and pause-and-holdout experiments, Appier's Agentic AI dynamically adjusted creative formats and inventory placements in real time. High-incrementality traffic, such as rewarded and interstitial app placements, was scaled intelligently, while unhealthy traffic was automatically blocked, ensuring capital efficiency and eliminating wasted spend.
This real-time coordination enabled Omio to move beyond volume-based growth and focus on truly incremental, profitable user acquisition at scale.
A Three-Stage Creative Strategy to Balance Scale and ROI
A key driver of Omio's success was its structured, three-stage creative strategy designed to balance rapid expansion with sustainable ROI:
1. Data Accumulation
Display ads were used to drive initial volume and gather foundational data for AI model learning, building the base for future optimization.
2. Localization & Optimization
Multi-language creatives were tested across European markets to identify high-performing segments. Insights revealed that localized Italian and French creatives significantly outperformed English versions, while German and Spanish markets showed a narrower performance gap. Winning incentives were then embedded into interactive formats.
3. Scalable Engagement
Playable ads and interactive video formats highlighted Omio's core value propositions, diverse transport options and cost-saving benefits, including scratch-to-get-discount mechanics that encouraged deeper engagement and improved conversion efficiency.
By combining localized creative insights with AI-powered optimization, Omio ensured each market received the right message at the right time, supporting both scale and profitability.
Unlocking Profitable Global Growth
Through continuous testing, iteration, and AI-driven automation, Omio successfully scaled first-purchase performance across its European expansion within one year, consistently meeting CPA targets and maximizing ROI.
"Working with Appier helped us scale efficiently into new markets while maintaining strong profitability," said Anastasiia Ivanova, App Performance Marketing Manager at Omio. "In just one year, our collaboration expanded from Spain to 21 countries, consistently meeting our CPA and ROAS goals. Appier delivers AI-powered data optimization, enhanced by expert insights, building strong, long-term partnerships that drive growth."
As Omio continues expanding globally, its collaboration with Appier demonstrates how Agentic AI-powered incrementality measurement and real-time optimization can enable high-quality, sustainable international growth in competitive digital markets.
About Omio
Omio is a leading global travel app that enables users to plan and book cross-border transportation by comparing and purchasing train, bus, flight, and ferry tickets in one place. Operating in more than 45 countries with over 2,000 trusted transport partners, Omio supports 28+ languages and multiple payment options, delivering a seamless travel experience for millions worldwide.
About Appier
Appier (TSE: 4180) is an AI-native Agentic AI as a Service (AaaS) company that empowers business decision-making with cutting-edge AdTech and MarTech solutions. Founded in 2012 with the vision of "Making AI Easy by making software intelligent," Appier endeavors to help businesses turn AI into ROI with its Ad Cloud, Personalization Cloud, and Data Cloud solutions. Now Appier has 17 offices across APAC, the US and EMEA, and is listed on the Tokyo Stock Exchange. Visit www.appier.com for more company information, and visit ir.appier.com/en/ for more IR information.
CONTACT: pr@appier.com
NEW YORK, May 20, 2026 /PRNewswire/ -- Appier, a leading AI Agent as a Service (AaaS) company transforming AdTech and MarTech through autonomous decisioning, announced its successful collaboration with Omio, a global travel booking platform, to expand user acquisition from Spain into a broad European presence within one year, consistently meeting CPA targets and maximizing ROI through Agentic AI-driven optimization.
As a pioneer in "multi-modal travel" Omio enables millions of travelers to compare and book trains, buses, flights, and ferries across more than 45 countries, supported by 2,000+ trusted transport partners and 28+ languages. Following strong performance in Spain, Omio set out to accelerate expansion across multiple new markets. The challenge was clear: scale efficiently across diverse regions while driving profitable first-purchase actions and maintaining strict CPA and ROAS discipline
To support this ambition, Omio partnered with Appier's EMEA team to deploy its Ad Cloud solutions, including AIBID for ROAS-driven acquisition and Retargeting to enhance long-term value (LTV). At the core of the strategy was Agentic Incrementality, powered by Media Mix Modeling (MMM), which continuously measured the true causal impact of creative and inventory combinations against total sign-ups across markets.
Scaling First Purchases Across 21 Markets
Through always-on AI optimization, Omio consistently hit CPA targets while maintaining strong ROAS performance across expanding geographies. Within one year, the partnership evolved from a single-country initiative into a cross-border growth engine spanning Europe.
Unlike traditional campaign management approaches that rely on manual testing and pause-and-holdout experiments, Appier's Agentic AI dynamically adjusted creative formats and inventory placements in real time. High-incrementality traffic, such as rewarded and interstitial app placements, was scaled intelligently, while unhealthy traffic was automatically blocked, ensuring capital efficiency and eliminating wasted spend.
This real-time coordination enabled Omio to move beyond volume-based growth and focus on truly incremental, profitable user acquisition at scale.
A Three-Stage Creative Strategy to Balance Scale and ROI
A key driver of Omio's success was its structured, three-stage creative strategy designed to balance rapid expansion with sustainable ROI:
1. Data Accumulation
Display ads were used to drive initial volume and gather foundational data for AI model learning, building the base for future optimization.
2. Localization & Optimization
Multi-language creatives were tested across European markets to identify high-performing segments. Insights revealed that localized Italian and French creatives significantly outperformed English versions, while German and Spanish markets showed a narrower performance gap. Winning incentives were then embedded into interactive formats.
3. Scalable Engagement
Playable ads and interactive video formats highlighted Omio's core value propositions, diverse transport options and cost-saving benefits, including scratch-to-get-discount mechanics that encouraged deeper engagement and improved conversion efficiency.
By combining localized creative insights with AI-powered optimization, Omio ensured each market received the right message at the right time, supporting both scale and profitability.
Unlocking Profitable Global Growth
Through continuous testing, iteration, and AI-driven automation, Omio successfully scaled first-purchase performance across its European expansion within one year, consistently meeting CPA targets and maximizing ROI.
"Working with Appier helped us scale efficiently into new markets while maintaining strong profitability," said Anastasiia Ivanova, App Performance Marketing Manager at Omio. "In just one year, our collaboration expanded from Spain to 21 countries, consistently meeting our CPA and ROAS goals. Appier delivers AI-powered data optimization, enhanced by expert insights, building strong, long-term partnerships that drive growth."
As Omio continues expanding globally, its collaboration with Appier demonstrates how Agentic AI-powered incrementality measurement and real-time optimization can enable high-quality, sustainable international growth in competitive digital markets.
About Omio
Omio is a leading global travel app that enables users to plan and book cross-border transportation by comparing and purchasing train, bus, flight, and ferry tickets in one place. Operating in more than 45 countries with over 2,000 trusted transport partners, Omio supports 28+ languages and multiple payment options, delivering a seamless travel experience for millions worldwide.
About Appier
Appier (TSE: 4180) is an AI-native Agentic AI as a Service (AaaS) company that empowers business decision-making with cutting-edge AdTech and MarTech solutions. Founded in 2012 with the vision of "Making AI Easy by making software intelligent," Appier endeavors to help businesses turn AI into ROI with its Ad Cloud, Personalization Cloud, and Data Cloud solutions. Now Appier has 17 offices across APAC, the US and EMEA, and is listed on the Tokyo Stock Exchange. Visit www.appier.com for more company information, and visit ir.appier.com/en/ for more IR information.
CONTACT: pr@appier.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Omio's Global Expansion Powered by Appier's Agentic AI: Scaling Acquisition Across 21 Markets
BANGKOK, May 20, 2026 /PRNewswire/ -- xTool, the global leader in personal creative tools, held its Southeast Asia Brand Premiere today at Central World, Bangkok, officially announcing its comprehensive entry into the Southeast Asian market. During the event, xTool showcased its heavy-weight annual innovation—M2 Color Craft Laser, specifically designed for home crafters and creative entrepreneurs. Simultaneously, the company launched the "xTool Thailand Local Brand Power-UP Program (100 Local Brands Initiative)". This program is open to brands, studios, and startups with commercial potential, aiming to help local creators scale their businesses through immersive pop-up experiences, end-to-end business model guidance, joint brand exposure, and local social media traffic support.
"xTool currently holds the largest market share in the global laser engraver and cutter market, with a scale exceeding the combined total of our competitors ranked 2nd to 10th. Behind this market leadership is the reputation among millions of creators worldwide who regard xTool as the ultimate 'Money-maker.' This achievement stems from our brand's commitment to transforming expensive, high-barrier industrial laser technology into production tools with an exceptional user experience," said Jessie Liu, President of xTool. "Thailand possesses a vibrant creative ecosystem and a rich heritage of craftsmanship, and xTool is highly optimistic about its future commercial potential. We have already established a local factory and a deep supply chain layout in Thailand. This is not only a long-term commitment to the Thai market but also brings unparalleled commercial value to local users: faster delivery, professional localized response, and more reliable operational security."
First Choice for Low-Barrier Entrepreneurship: Validating the High-Margin Customization Model for Efficient Monetization
For Thai creators, the xTool M2 is not just a production tool; it is a core instrument for lowering entrepreneurial barriers and accelerating capital turnover. Following the philosophy of being "Easy, Powerful, Accessible," the M2 democratizes Dual Cameras and the exclusive ACS™ (Auto-Creation System)—features previously reserved for high-end machines. With highly competitive entry-level pricing, the M2 allows home crafters to deliver professional-grade products without heavy financial pressure directly from their home studio.
The product significantly lowers the technical threshold, enabling the "customization service" business model—a proven high-margin model—to be implemented quickly among Home Crafters. With its simplified operation, home-based operators can complete items like custom pendants, coasters, and exquisite cards in minutes, achieving rapid capital return. Whether it's office professionals and students seeking side income, or stay-at-home mothers building a stable business in their spare time, all can start with low upfront costs. For Gift SMBs, customization adds immense artistic value to ordinary materials (such as wood, metal, and leather), leading to higher profit margins per order and shorter payback periods.
This high-profit potential is already market-proven. Last year, xTool piloted its 'Customization Service' model in Pattaya utilizing the xTool F2. During the peak tourist season, the results were exceptional: a single device handled over 150 orders in a single day, generating peak daily revenue exceeding 17,000 THB. The month-long pilot successfully generated nearly 120,000 THB in total revenue. Top-performing categories included bespoke leaf-engraved lamps, personalized tumblers, and custom-engraved jewelry.
xTool Retail Studio: Instant Personalization Driving Store Traffic and Premium Growth
As the technical cornerstone of the Power-Up Program, xTool demonstrated the xTool Retail Studio solution. This solution transforms "on-site customization" into a new engine for store traffic and operational efficiency. In Thailand, the collaboration between xTool and Starbucks Thailand has become a benchmark for retail innovation. Currently, the Starbucks flagship store at Starbucks Reserve™ Chao Phraya Riverfront, ICONSIAM 7(th) Floor, has officially introduced the xTool Retail Customization Station. This operational model transforms tumblers into unique personal statements. Niparat Yaovivat, Senior Marketing Manager of Starbucks Thailand, stated at the event that since introducing the instant engraving service at Starbucks Reserve™ Chao Phraya Riverfront, ICONSIAM 7(th) Floor, Starbucks has observed overwhelmingly positive customer feedback, validating the company's strategic focus on personalization. Customers are not just enjoying, but they are deeply connecting with the opportunity to create truly unique items, particularly by engraving their names or those of loved ones. This strong emotional engagement and demand for bespoke products has driven more traffic to the store and a boost in social media buzz within the premium market.
In 2026, the customization economy is rapidly becoming a standard across global flagship stores. Huawei retail stores, Meta Lab NYC, and over 200 Decathlon stores worldwide have deployed personalized customization services. An analysis of Huawei's Shanghai stores showed that within just one week of introducing the service, product sales in the first five pilot stores surged by 58%, and foot traffic increased by 18%. Furthermore, compared to online channels, the return rate dropped by 80%, and the service achieved a remarkable record of 0 customer complaints across 10,000 orders.xTool is the technical provider for these global brands. To date, its Retail Studio solution has covered over 40 industry-leading brands and more than 2,000 offline terminals, helping brands unlock massive personalized premiums beyond standardized products.
Thai Factory and Care+: Ensuring "Business Continuity" with a Local Support System
Addressing the core needs of Southeast Asian commercial users for operational security, xTool has launched the Care+ Exclusive Service System, leveraging its local factory and supply chain advantages in Thailand. The system is supported by a full Thai-speaking technical team to ensure seamless communication. Localized warehousing enables ultra-fast delivery, significantly shortening the startup cycle for entrepreneurs.
To ensure that the businesses of home crafters and operators are not interrupted by maintenance, Care+ introduces the "Loaner Machine" mechanism. During the period when a device is returned for maintenance, xTool provides a backup machine. This mechanism aims to eliminate the impact of downtime on production lines, thereby ensuring Business Continuity. This comprehensive protection, based on local manufacturing strength, ensures stable output for Thai creators during their commercialization journey.
About xTool
xTool is a global premium consumer-tech brand dedicated to empowering digital-to-physical creation. As the world's largest and fastest-growing laser engraver innovator, xTool provides a comprehensive ecosystem of laser-based personal creative tools, material printers, user-friendly software, accessories, and consumables. Through these innovations, xTool empowers creators to turn imagination into meaningful creations that deliver emotional fulfillment, commercial success, and personal achievement. Discover more at xtool.com.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Global Creative Tool Leader xTool Strategically Enters Southeast Asia: Unveil Series of "Money-maker" Laser Machine and "100 Local Brands Power-Up Program"
