Beat Rising Living Costs: Taobao 618 Mid-Year Sale Sparks Smarter Spending Trend

Grab the air shipping vouchers every day at 12PM! The new AI shopping assistant is now available to power smarter living

KUALA LUMPUR, Malaysia, May 20, 2026 /PRNewswire/ -- Taobao Malaysia today announced the highly anticipated return of its 618 Mid-Year Sale, one of the platform's largest annual campaigns on par with the Double Eleven Day. Running from 21 May to 21 June 2026 on the Taobao app, the month-long shopping event will bring together attractive promotional deals, improved air shipping with delivery to key cities in as fast as five days, and new AI-powered features designed to enhance the overall shopping experience for Malaysian consumers.

Amid shifting global conditions and rising cost of living, along with the implementation of work-from-home policies, Malaysian consumers are increasingly adopting more rational and intentional spending habits. Rather than impulse buying during mega sales, consumers are now prioritising their purchases that deliver real value and improve their quality of life.

From home essentials that elevate the feel of a living space, kitchen tools that boost efficiency, comfortable athleisure wear, to compact office equipment that enhances focus, outdoor gear perfect for weekend getaways, and lifestyle items that support everyday wellbeing, consumers are no longer driven solely by what is "cheap", but by what offers true value. They are also thinking more deeply about what choices genuinely improve their quality of life.

For this year's campaign, Taobao Malaysia has curated a selection of trending stores and top-rated products, identified based on strong sales performance and positive reviews across both Malaysia and China. This aims to give consumers greater confidence in their purchase decisions while helping them discover quality products more easily.

"Malaysian consumers are not lacking in promotional campaigns, what they seek are trustworthy choices that genuinely suit their needs. Taobao understands that Malaysian users place great importance on product quality, seller reliability and user reviews. That is why for this mid-year sale, we have specially curated a selection of highly rated, practical, and aesthetically appealing stores and products, with the aim of helping users to shop with confidence and feel that every purchase is worthwhile. At the same time, we are integrating AI capabilities into the shopping experience, enabling users to discover more. Our goal is to deliver a better shopping experience, one that helps users quickly find what suits their needs while uncovering unexpected finds among millions of products," said Jess Lew, Country Head of Taobao Malaysia.

In response to evolving lifestyle needs driven by hybrid work arrangements and rising living costs, Malaysian consumers' needs surrounding home environments and fashion have also shifted. For home and living, there is growing demand for comfortable work-from-home setups, including ergonomic chairs, multifunctional furniture and coffee corners. In fashion and styling, as public transport commuting and hybrid work arrangements become a mainstream lifestyle, Malaysian consumers are placing greater emphasis on versatility in clothing, such as the increasingly popular "clean fit" urban casual trend, are gaining traction.

Throughout the campaign, Malaysians can enjoy platform-wide promotions up to 15% off, alongside new user perks of up to RM60, which include exclusive as low as RM1 deals on selected items, and claim first and second order shipping vouchers.

Key promotions of the 618 Mid-Year Sale campaign during 21 May to 21 June include, on first come first served basis:

• Taobao is increasing its investment in shipping subsidies, with users able to claim a RMB12 air shipping voucher with no minimum spend daily at 12pm. Deliveries to key cities via air shipping can arrive in as fast as five days.
• Users can enjoy free shipping when shopping through the RMB119 shopping channel, with the option to upgrade to air shipping with an additional cost.
• Users can also enjoy an instant RM68 discount with a minimum spend of RM340, or an instant RM30 discount with a minimum spend of RM300 on selected dates including 21 May, 30 May, 31 May, 18 June and 21 June.
• RM8 transaction fee waiver up for grabs.
• Users can also enjoy RM15 off with a minimum spend of RM150 using code TB618WOW

In addition, Taobao Malaysia has partnered with RHB Bank to offer RM35 off with a minimum spend of RM250 when shoppers pay with RHB cards 10 to 20 June. Cardholders can also participate in a Spend and Win contest running from 21 May to 21 June, where the top cumulative spenders will stand a chance to win one of two 2D1N (2-day, 1-night) stays at Park Hyatt worth over RM1,950, with views of Merdeka 118.

Pioneering a More Intelligent Shopping Experience with AI

Looking ahead, Taobao is also redefining the online shopping experience through the integration of Alibaba Group's Qwen AI into the platform. Currently, the new AI features are being progressively rolled out to Malaysian users on the Taobao app's Chinese-language interface. The new AI shopping assistant allows users to complete their entire shopping journey, from product discovery and comparison to checkout and after-sales support.

Among its standout features is "AI Try-On", which enables users to upload a photo of themselves and visualise how clothing items would look and fit with realistic detail. The tool also provides personalised styling recommendations based on users' preferences, shopping cart, and browsing behaviour, offering a more intuitive and tailored experience.

By combining compelling promotions, faster fulfilment and forward-looking AI capabilities, Taobao's 618 Mid-Year Sale reinforces its position as a key gateway for Malaysian consumers seeking both value and variety in cross-border e-commerce.

For full details on the 618 campaign and updates, follow Taobao Malaysia on Facebook, Instagram, and TikTok, or visit the app.

About Taobao Malaysia

Taobao Malaysia aims to facilitate convenient shopping on Taobao and Tmall for consumers in Malaysia. Through the Taobao app, Malaysian shoppers can access billions of products, complete with logistics, payment and other services and offers tailored to their individual market needs. Taobao Malaysia is part of Alibaba International Digital Commerce Group.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Beat Rising Living Costs: Taobao 618 Mid-Year Sale Sparks Smarter Spending Trend

SHANGHAI, May 20, 2026 /PRNewswire/ -- 70mai, a global smart car electronics company specializing in dashboard cameras, today announced the launch of its latest dash cam, the 70mai Dash Cam 4K A810 Lite, a Best-Value 4K & 4G Compact Dash Cam designed to support everyday driving with greater clarity, connectivity, and peace of mind. The 4K A810 Lite combines 4K recording, 4G connectivity, and a bank card-sized form factor, delivering clear footage, remote access, and discreet installation in a compact design.

Compact Design: Big Features in a Small Form Factor

For many drivers, especially those with smaller cars, choosing a dash cam often feels like a compromise. Some high-end models are frequently too large, sticking out from the windshield and blocking a significant portion of the driver's view. On the other hand, while "screenless" cameras are smaller, drivers are entirely reliant on a smartphone app to check the footage. The 70mai Dash Cam 4K A810 Lite was designed to bridge this gap. Roughly the size of a credit card, the device is compact enough to tuck neatly behind the rearview mirror, making it virtually unnoticed from the driver's seat. This low-profile design ensures a clear, unobstructed line of sight and allows for a much cleaner cable setup along the headliner. Despite its small footprint, the 4K A810 Lite keeps the built-in screen that still allows for instant video playback.

High-Resolution Recording for Greater Clarity on the Road

Clear video quality remains a key standard of the dash cam performance. With clear resolution, the 70mai Dash Cam 4K A810 Lite transforms from a passive observer to a proactive protector of driver property. Capturing footage in true 4K, the 4K A810 Lite enables drivers to record fine details, such as license plates and road signs, with greater accuracy. To ensure reliability in any environment, an optimized HDR algorithm enhances exposure balance in challenging lighting conditions, including tunnels, backlighting, and direct sunlight. The front camera has a 140° wide field of view, and when combined with the rear camera RC21, it extends coverage across multiple lanes and the back of the vehicle, helping capture a broader perspective of surrounding traffic conditions.

4G Cloud+ Service for Remote Access and Secure Footage

In real-world scenarios such as break-ins, vandalism, or collisions, critical footage may be lost if the dash cam is damaged, limiting access to key evidence for insurance claims. The 4G Cloud+ service is designed to address this gap. When paired with the optional 4G Hardwire Kit, users receive a SIM card with basic data and can activate 4G Cloud+ service via the 70mai app.

Once connected, the 4K A810 Lite's Buffered Emergency Recording captures up to 3 minutes and 10 seconds before and 30 seconds after an incident, preserving full context. When a collision or suspicious activity is detected, footage is automatically uploaded to the cloud, independent of SD card condition.

Users also receive real-time app alerts, enabling them to stay informed even when away from the vehicle. Footage can be viewed directly through the mobile app without removing the memory card. Even if the device is damaged or removed, recordings remain securely stored in the cloud and accessible when needed.

From daily commutes to 24-hour parking protection, the 70mai Dash Cam 4K A810 Lite is built to handle the real-world needs of today's drivers. For more details on the 70mai Dash Cam 4K A810 Lite and other 70mai products, visit the 70mai Official Store.

About 70mai

70mai is a global smart car electronics company, with a specialization in dashboard cameras. Founded in 2016, it has built a strong market presence worldwide, selling to 100+ countries and regions across Asia-Pacific, North America, and Europe. As an endorser for road safety, 70mai aims to provide not just tools, but companionship and peace of mind. With the vision to safeguard your every trip, the 70mai dash cams are designed to become reliable copilots that watch out for you while helping you become better drivers.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

70mai Launches 4K A810 Lite: Compact Dash Cam with 4G Cloud+ Service