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The 18th edition of the International Fruit and Vegetable Trade Fair will be held from 6 to 8 October at the IFEMA Trade Fair Centre in Madrid.
MADRID, May 21, 2026 /PRNewswire/ -- From 6–8 October, Fruit Attraction will once again turn Madrid into the world's leading meeting point for the fruit and vegetable sector. Organized by IFEMA MADRID and FEPEX (Spanish Federation of Producers and Exporters of Fruits, Vegetables, Flowers and Live Plants), the fair is already over 90% booked ahead of opening. The information was shared by Fruit Attraction's Director María José Sánchez during the presentation of its 18th edition, attended by Cecilio Peregrín and Ignacio Antequera, President and Director of FEPEX, respectively, and María Naranjo, Director of the Food Industry at ICEX (Spanish Institute for Foreign Trade).
The net exhibition space allocated to date amounts 72,000 m2, just 2,000 m2 away from year's total occupancy, with companies from 63 countries are already confirmed. All in all, the forecasts for the next edition are very optimistic with participation figures of more than 2,500 companies, 80,000 m2 of fresh fruit and vegetable produce on offer and an attendance of more than 121,000 professionals from 150 countries.
Fruit Attraction 2026 will take 10 halls (over162,000 m2) keeping last year's distribution and sectorization to make it easier for industry professionals to visit. The odd-numbered halls 3, 5, 7 and 9, will host the national offer, as well as Innova&Tech. The even-numbered halls -4, 6, 8, 10, 12 and 14 will host the international offer including Europe, America, Africa, Asia etc, as well as the Fresh Food Logistics area, which will be in hall 4. In addition, the exhibition offer, most of the halls will have an Auxiliary Industry area, ensuring the representation of the sector's entire value chain.
Potato will be this year's featured product, reflecting its status as a strategic sector for food security and healthy eating.
The trade fair is once again promoting the Organic Tour, a specially signposted route within Fruit Attraction that will give greater visibility to companies promoting organically certified products.
In addition, Fruit Attraction will be offering a platform for international promotion and expansion with the 'International Buyers Programme' which, in collaboration with the Ministry of Agriculture, Fisheries and Food, ICEX and FEPEX, will invite 700 major buyers, retail purchasing managers, importers and wholesalers from more than 50 countries to the event. The 'Guest Importing Countries' programme, which this year is to feature China and the United Arab Emirates, also stands out in this context.
For the third year running, Fruit Attraction will present the Best Stand Awards, sponsored by WAH Show. The awards recognize the stands that stick out for their creativity, design and commitment to sustainability across four categories: Most Original Stand, Best Stand Design, Most Sustainable Stand and Visitors' Favorite Stand.
Once again, Fruit Attraction is launching the Innovation Hubs Awards, which will reward the best project, product or service for the industry, always assessing the criteria of innovation, sustainability, applied technology and knowledge. As in previous years, all the entries will be exhibited in the Innovation Hub area over the three days of the fair.
Fruit Attraction will once again be a focal point for knowledge across its various forums, offering a comprehensive programme of technical seminars covering a broad mix of topics and featuring high-caliber speakers and participants. The programme will include the Avocado Congress and the Biofruit Congress, among others.
The fair, organised by IFEMA MADRID and FEPEX, will be held at the trade fair centre from Tuesday 6 to Thursday 8 October, from 9.30 am to 7 pm and until 5 pm on the last day.
Media contacts:
Lucas Farioli: lfarioli@ifema.es
Helena Valera: evalera@ifema.es
The 18th edition of the International Fruit and Vegetable Trade Fair will be held from 6 to 8 October at the IFEMA Trade Fair Centre in Madrid.
MADRID, May 21, 2026 /PRNewswire/ -- From 6–8 October, Fruit Attraction will once again turn Madrid into the world's leading meeting point for the fruit and vegetable sector. Organized by IFEMA MADRID and FEPEX (Spanish Federation of Producers and Exporters of Fruits, Vegetables, Flowers and Live Plants), the fair is already over 90% booked ahead of opening. The information was shared by Fruit Attraction's Director María José Sánchez during the presentation of its 18th edition, attended by Cecilio Peregrín and Ignacio Antequera, President and Director of FEPEX, respectively, and María Naranjo, Director of the Food Industry at ICEX (Spanish Institute for Foreign Trade).
The net exhibition space allocated to date amounts 72,000 m2, just 2,000 m2 away from year's total occupancy, with companies from 63 countries are already confirmed. All in all, the forecasts for the next edition are very optimistic with participation figures of more than 2,500 companies, 80,000 m2 of fresh fruit and vegetable produce on offer and an attendance of more than 121,000 professionals from 150 countries.
Fruit Attraction 2026 will take 10 halls (over162,000 m2) keeping last year's distribution and sectorization to make it easier for industry professionals to visit. The odd-numbered halls 3, 5, 7 and 9, will host the national offer, as well as Innova&Tech. The even-numbered halls -4, 6, 8, 10, 12 and 14 will host the international offer including Europe, America, Africa, Asia etc, as well as the Fresh Food Logistics area, which will be in hall 4. In addition, the exhibition offer, most of the halls will have an Auxiliary Industry area, ensuring the representation of the sector's entire value chain.
Potato will be this year's featured product, reflecting its status as a strategic sector for food security and healthy eating.
The trade fair is once again promoting the Organic Tour, a specially signposted route within Fruit Attraction that will give greater visibility to companies promoting organically certified products.
In addition, Fruit Attraction will be offering a platform for international promotion and expansion with the 'International Buyers Programme' which, in collaboration with the Ministry of Agriculture, Fisheries and Food, ICEX and FEPEX, will invite 700 major buyers, retail purchasing managers, importers and wholesalers from more than 50 countries to the event. The 'Guest Importing Countries' programme, which this year is to feature China and the United Arab Emirates, also stands out in this context.
For the third year running, Fruit Attraction will present the Best Stand Awards, sponsored by WAH Show. The awards recognize the stands that stick out for their creativity, design and commitment to sustainability across four categories: Most Original Stand, Best Stand Design, Most Sustainable Stand and Visitors' Favorite Stand.
Once again, Fruit Attraction is launching the Innovation Hubs Awards, which will reward the best project, product or service for the industry, always assessing the criteria of innovation, sustainability, applied technology and knowledge. As in previous years, all the entries will be exhibited in the Innovation Hub area over the three days of the fair.
Fruit Attraction will once again be a focal point for knowledge across its various forums, offering a comprehensive programme of technical seminars covering a broad mix of topics and featuring high-caliber speakers and participants. The programme will include the Avocado Congress and the Biofruit Congress, among others.
The fair, organised by IFEMA MADRID and FEPEX, will be held at the trade fair centre from Tuesday 6 to Thursday 8 October, from 9.30 am to 7 pm and until 5 pm on the last day.
Media contacts:
Lucas Farioli: lfarioli@ifema.es
Helena Valera: evalera@ifema.es
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Fruit Attraction 2026 on Track as Exhibition Space Tops 90% Capacity
Infobip positioned furthest for Completeness of Vision for the second year running
KUALA LUMPUR, Malaysia, May 21, 2026 /PRNewswire/ -- In a market that evolves constantly, consistency is rare. Global AI-first cloud communications platform Infobip has been named a Leader in the 2026 Gartner Magic Quadrant for Communications Platform-as-a-Service (CPaaS)[1] for the fourth consecutive year. For the second time, the company is positioned furthest for Completeness of Vision.
Two decades ago, Infobip began with a simple mission: use technology to bring people closer together. What has followed is a consistent pattern of building ahead of the market, moving from SMS to omnichannel communications, then conversational AI, and now with the launch of Infobip AgentOS, bringing agentic AI to enterprise scale.
Infobip views the Gartner recognition as a reflection of the company's sustained ability to anticipate what comes next, not chase what's trending today. Infobip AgentOS enables businesses to deploy AI agents that autonomously handle transactions, manage routing, and optimise workflows in real time, safely and at scale, with less manual intervention and faster execution than before. Rather than forcing enterprises into rigid workflows, Infobip enables customers to compose exactly the capabilities they need, unlocking use cases that simply weren't possible before.
Read a complimentary copy of the Gartner CPaaS Magic Quadrant 2026 report here: https://www.infobip.com/analyst-reports/gartner-magic-quadrant-cpaas
[1]Gartner®, Magic Quadrant™ for Communications Platform as a Service by Lisa Unden-Farboud, Pankil Sheth, Ajit Patankar, 18 May 2026.
Gartner disclaimer
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Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner's business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.
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About Infobip
Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip's technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.
Recent recognitions include:
- Infobip named the number one Established Leader in the Juniper Research RCS for Business 2026 Leaderboard (Feb 2026)
- Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025)
- Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
- Infobip named among Top 75 in Fortune's Europe's Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
- Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
- Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
- Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
- Infobip named one of the top CPaaS providers in Metrigy's CPaaS MetriRank Report (Dec 2024)
- Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
- Infobip named to Fast Company's Annual List of the World's Most Innovative Companies (March 2024)
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Consistently recognised: Infobip named a Leader in Gartner® Magic Quadrant™ for CPaaS again
