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Refreshing flavors. Layered vibes. Made to mix, sip and share.
SINGAPORE, May 21, 2026 /PRNewswire/ -- Cafés today are no longer just coffee stops. They are where people catch up, recharge, create content and stay a little longer than planned. Tapping into this new social café culture, The Coffee Bean & Tea Leaf Singapore is turning up the vibes with the launch of Mixers — a playful new beverage platform made for expressive, experience-driven moments.
Refreshing, visually layered and designed to evolve with every stir and sip, Mixers brings together refreshing flavors, sparkling textures and vibrant colors in drinks that feel just as good as they look. Whether it is a mid-day pick-me-up, post-work hangout or spontaneous café catch-up, Mixers is crafted to fit naturally into today's social lifestyle moments.
More notably, Mixers arrives as younger consumers increasingly embrace "sober curious" lifestyles — seeking social beverages that feel elevated, exciting and experience-led without centering around alcohol. Mixers is designed to deliver layered flavors, mood-driven experiences and a sense of occasion that fits naturally into modern social rituals.
"Today's café culture is about connection, mood and experience as much as it is about the beverage itself," said Chien Chien, Lin, Managing Director & VP Finance (APAC), The Coffee Bean & Tea Leaf Singapore. "Consumers today are looking for moments that feel personal, expressive and shareable, and Mixers was created for exactly that - refreshing drinks that fit naturally into the social and lifestyle moments shaping urban culture today."
Served in tall translucent cups that showcase bold gradients and layered colors, the drinks are designed to stand out both in cafés and on social feeds.
The new Mixers lineup features two distinct creations, each bringing its own personality to the experience:
- Mango Mint Cold Brew Tea with Jelly
- Strawberry Swedish Berries Cold Brew Tea with Strawberry Jelly
Mixers is now available at all participating The Coffee Bean & Tea Leaf® outlets across Singapore, while stocks last. For more information, visit The Coffee Bean & Tea Leaf Singapore.
About The Coffee Bean & Tea Leaf®
Founded in Southern California in 1963, The Coffee Bean & Tea Leaf® is a global specialty coffee and tea house that inspires new experiences through our flavors from around the world. We source the finest coffees and teas from local communities and then handcraft every beverage to bring out the freshest flavors. As the creator of The Original Ice Blended®, we continue to innovate to enable people everywhere to enjoy the classics as well as new flavors both in our cafés and at home. Headquartered in Asia and a business of the Jollibee Group of Companies, The Coffee Bean & Tea Leaf® passionately operates in more than 1,000 locations, across over 24 markets, globally. For more information, visit www.coffeebean.com.
Refreshing flavors. Layered vibes. Made to mix, sip and share.
SINGAPORE, May 21, 2026 /PRNewswire/ -- Cafés today are no longer just coffee stops. They are where people catch up, recharge, create content and stay a little longer than planned. Tapping into this new social café culture, The Coffee Bean & Tea Leaf Singapore is turning up the vibes with the launch of Mixers — a playful new beverage platform made for expressive, experience-driven moments.
Refreshing, visually layered and designed to evolve with every stir and sip, Mixers brings together refreshing flavors, sparkling textures and vibrant colors in drinks that feel just as good as they look. Whether it is a mid-day pick-me-up, post-work hangout or spontaneous café catch-up, Mixers is crafted to fit naturally into today's social lifestyle moments.
More notably, Mixers arrives as younger consumers increasingly embrace "sober curious" lifestyles — seeking social beverages that feel elevated, exciting and experience-led without centering around alcohol. Mixers is designed to deliver layered flavors, mood-driven experiences and a sense of occasion that fits naturally into modern social rituals.
"Today's café culture is about connection, mood and experience as much as it is about the beverage itself," said Chien Chien, Lin, Managing Director & VP Finance (APAC), The Coffee Bean & Tea Leaf Singapore. "Consumers today are looking for moments that feel personal, expressive and shareable, and Mixers was created for exactly that - refreshing drinks that fit naturally into the social and lifestyle moments shaping urban culture today."
Served in tall translucent cups that showcase bold gradients and layered colors, the drinks are designed to stand out both in cafés and on social feeds.
The new Mixers lineup features two distinct creations, each bringing its own personality to the experience:
- Mango Mint Cold Brew Tea with Jelly
- Strawberry Swedish Berries Cold Brew Tea with Strawberry Jelly
Mixers is now available at all participating The Coffee Bean & Tea Leaf® outlets across Singapore, while stocks last. For more information, visit The Coffee Bean & Tea Leaf Singapore.
About The Coffee Bean & Tea Leaf®
Founded in Southern California in 1963, The Coffee Bean & Tea Leaf® is a global specialty coffee and tea house that inspires new experiences through our flavors from around the world. We source the finest coffees and teas from local communities and then handcraft every beverage to bring out the freshest flavors. As the creator of The Original Ice Blended®, we continue to innovate to enable people everywhere to enjoy the classics as well as new flavors both in our cafés and at home. Headquartered in Asia and a business of the Jollibee Group of Companies, The Coffee Bean & Tea Leaf® passionately operates in more than 1,000 locations, across over 24 markets, globally. For more information, visit www.coffeebean.com.
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The Coffee Bean & Tea Leaf® brings "MIXERS" Beverage platform to Singapore
CHINO HILLS, Calif., May 21, 2026 /PRNewswire/ -- RITFIT, a pioneering U.S. home fitness brand dedicated to empowering individuals with high-quality and accessible equipment, is proud to announce its strategic partnership with Marco Reus, the world-class midfielder currently playing for LA Galaxy. The collaboration centers on how Marco Reus integrates daily exercise into his home life at home gym in Los Angeles by using a full set of RITFIT's equipment, which shines a light on how professional athletes sustain peak performance through consistent, convenient home-based training.
Marco Reus, this decorated footballer with a storied career who delivered impactful performances for LA Galaxy since his arrival in 2024, expresses his enthusiasm for the RITFIT setup, particularly the M3 Smith Machine. "I really like it. We can do a lot of exercise," he notes, highlighting the equipment's versatility, which aligns with his dynamic training needs. The M3 Smith Machine, known for its commercial-grade stability and multi-functional design, allows for a wide range of strength exercises, making it a cornerstone of Reus' home training regimen.
In addition to the M3 Smith Machine, RITFIT provides a full setup including Gazelle Pro, AURASPIN Grip Plates, and Gator Weight Bench, all integrated into Reus' daily training routine, designed to support the agility, strength and endurance required of a world-class athlete competing at the highest level.
The "Strength Built at Home" collaboration goes beyond showcasing equipment—it tells a relatable story of balance between elite performance, health, and family. Alongside Reus, Scarlett Gartmann-Reus, echoes the practical benefits of having a fully equipped home gym, emphasizing its impact on their daily lives. "It's nice to have all the stuff at home and my husband and I can do the extra hour together in the evening when the kids are sleeping or at the weekend or at the day off," she shares. Her perspective underscores the accessibility of RITFIT's equipment, which caters to busy schedules and family-focused lifestyles-key priorities for modern fitness enthusiasts.
"This partnership is a milestone for RITFIT, as it reinforces our brand's commitment to supporting elite athletes while making professional-grade training accessible to homes everywhere," said by Yann Lin, Founder of RITFIT. "As more professional athletes turn to home-based training for its flexibility and consistency, we're proud to demonstrate that RITFIT's equipment can meet the rigorous demands of top-tier competitors like Marco Reus—while also fitting seamlessly into the lives of fitness enthusiasts of all levels."
RITFIT's mission is to simplify home fitness while making it more robust and results-driven. With over 60 patents, the brand's power racks and training equipment have earned support from more than 300,000 satisfied customers and recognition from major industry platforms, including Garage Gym Reviews, Luke's Garage Gym, and Garage Gym Life. Hailed as a "revolutionary" player in the home fitness industry, RITFIT's commitment to "multifunctionality" and the home gym experience remains a core differentiator. Its innovative, multifunctional product designs are meticulously crafted to deliver an affordable, personalized home gym solution—one that caters to individual needs.
The collaboration holds significance across multiple aspects: for RITFIT, it strengthens the brand's position in the premium, lifestyle-driven fitness markets, showcasing its ability to cater to elite athletes' needs; for the public, it demystifies high-quality training by proving that peak performance can be achieved outside of commercial gyms. It also reflects the growing trend of integrated home gym ecosystems that prioritize versatility, quality, and convenience for the whole industry.
About RITFIT
RITFIT was born from a belief in the right to control one's fitness journey and make the right choice in quality equipment. Founded in Delaware in 2015, the brand has grown from offering beginner-friendly yoga and Pilates gear to becoming an innovative force in strength training. With a team that includes ex-athletes, ergonomic experts, and dedicated home gym users, RITFIT holds over 60patents and is trusted by more than 300,000 customers to make home fitness simple, strong, and effective.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
RITFIT Partners with LA Galaxy's Marco Reus, Redefining High Quality Training at Home and Showcasing the Evolution of Professional Home Gym Ecosystems
