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MINISO Launches World's First MINISO Gallery in Shanghai

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MINISO Launches World's First MINISO Gallery in Shanghai
Business

Business

MINISO Launches World's First MINISO Gallery in Shanghai

2026-05-21 18:42 Last Updated At:19:05

SHANGHAI, May 21, 2026 /PRNewswire/ -- On May 17, 2026, global lifestyle brand MINISO officially opened its world-first MINISO Gallery at the Bund City Hall Plaza in Shanghai, launching with its opening exhibition featuring MINISO‑signed Indonesian artist Ryo Laksamana, known as RYOL. MINISO Gallery is a new top-tier art exhibition space open to creators worldwide, providing an independent platform for IP‑driven artistic expression.

Diverse Forms Needed for IP Development

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MINISO Launches World's First MINISO Gallery in Shanghai

MINISO Launches World's First MINISO Gallery in Shanghai

MINISO Launches World's First MINISO Gallery in Shanghai

MINISO Launches World's First MINISO Gallery in Shanghai

MINISO Launches World's First MINISO Gallery in Shanghai

MINISO Launches World's First MINISO Gallery in Shanghai

MINISO Launches World's First MINISO Gallery in Shanghai

MINISO Launches World's First MINISO Gallery in Shanghai

As MINISO's global retail network expands, its IP portfolio now reaches consumers across over 100 countries and regions, supported by more than 8,000 stores worldwide in key cities including New York, Paris, London, and Dubai. While this network provides extensive consumer reach, deeper content and artistic expression remains essential for long‑term IP value. In response, MINISO introduces MINISO Gallery to provide structured support for emerging artists worldwide through long‑term, platform‑based collaboration.

Opening with International Artist Exhibition in a Cultural Landmark Location

Located in the heart of the Shanghai Bund, the Gallery occupies the Bund City Hall Plaza at 201 Hankou Road, a historic building recognized as an urban landmark with public cultural significance. Just a ten-minute walk from the world's first MINISO LAND, the site sits within a high traffic, culturally influential urban area, bridging public cultural space and contemporary art.

For its opening exhibition, MINISO Gallery opens with a solo exhibition by its first Global Exclusive Artist RYOL, an emerging Indonesian contemporary artist active on the international stage. Titled Life from the Corner of My Room, the exhibition will run from May 17 to August 31, presenting a selection of the artist's recent paintings, sculptures and installations that trace the artist's development from intimate, room-based creations to works exploring the interplay between childhood innocence and real-world experience.

RYOL is known for a visual language centered on wide eyed, doll-like figures. His work blends pop surrealism with anime inspired illustration, employing vivid colors and subtly surreal imagery to reflect on reality, social themes, and emotional states. In recent years, his works have been exhibited widely across multiple international contexts, establishing him as a rising voice within contemporary art. With a highly recognizable visual style and strong emotional accessibility, RYOL's work resonates with MINISO's emphasis on intuitive and expressive IPs that are able to connect with broad audiences across markets and culture.

Building Toward a WorldClass IP Operation Platform

As a leading IP operation platform, MINISO operates a dual strategy combining licensed IPs and proprietary IPs. Since 2025, the company has accelerated the incubation and long‑term operation of its own IP portfolio, introducing popular characters such as YOYO and Kumaru, while strengthening early‑stage IP creation through long‑term artist partnerships and initiatives such as the IP Genius Program. In parallel, MINISO has expanded its IP ecosystem through diversified cultural and consumer experiences, including immersive IP spaces such as MINISO LAND and MINISO FRIENDS store formats, as well as artist signings and offline experiential events, creating physical environments that support original IP incubation, audience engagement, and long-term cultural development.

As part of MINISO's broader IP strategy, MINISO Gallery serves as an upstream platform for cultural IP development, providing structured support for artist‑led creation across academic curations, global exhibitions, and value realization, beyond traditional retail formats.

At the opening ceremony, Ye Guofu, Founder and CEO of MINISO, said: "MINISO Gallery is not just a gallery, but a platform for emerging artists to reach a global audience. Building on our experience in bringing global IP to consumers, we aim to connect creators worldwide and enable more original and compelling works to be seen, appreciated, and scaled commercially. Shanghai is only the first stop — MINISO Gallery will evolve into a dynamic ecosystem that supports emerging artists' growth and fosters the interplay between artistic creation and value." MINISO plans to expand MINISO Gallery to more major art hubs, including Shanghai, Hong Kong, Beijing, Tokyo, Paris and New York.

With RYOL's exhibition as a starting point, MINISO Gallery will continue to explore long-term, open forms of collaboration between diverse artists and IPs worldwide, as it advances towards becoming a leading global IP operation platform.

About MINISO

MINISO Group is a global lifestyle brand offering a variety of design-led lifestyle products. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO's wide product portfolio, and the Company continually and frequently rolls out products with these qualities. Since the opening of its first store in China in 2013, the Company has built its flagship brand "MINISO" as a globally recognized retail brand and established a massive store network worldwide.

About RYOL

Ryo Laksamana (RYOL) is a pioneering Indonesian contemporary artist and a graduate of the prestigious ISI Yogyakarta. His artistic journey is rooted in a childhood memory of exchanging letters filled with cartoon doodles with his mother, a narrative now deeply influenced by the "Sunday morning cartoons" of the 2000s. Through his signature wide-eyed figures, RYOL constructs a Pop-Surrealist bridge between childhood innocence and adult complexity, offering incisive reflections on consumer culture, social judgment, and the collective anxiety of a globalized youth.

RYOL's international presence is marked by solo exhibitions at Thinkspace (Los Angeles), Galerie Zberro (Paris), and Neptune Gallery (Taipei), alongside frequent features at premier art fairs such as Art021 Shanghai, Art Jakarta, and Art Central Hong Kong. By elevating juvenile media—like crayons and spray paint—into high art contexts, he employs a "decentralized" deconstruction to challenge traditional concepts of originality, solidifying his role as an active vanguard in the global contemporary art scene.

 

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

MINISO Launches World's First MINISO Gallery in Shanghai

MINISO Launches World's First MINISO Gallery in Shanghai

MINISO Launches World's First MINISO Gallery in Shanghai

MINISO Launches World's First MINISO Gallery in Shanghai

MINISO Launches World's First MINISO Gallery in Shanghai

MINISO Launches World's First MINISO Gallery in Shanghai

MINISO Launches World's First MINISO Gallery in Shanghai

MINISO Launches World's First MINISO Gallery in Shanghai

CHINO HILLS, Calif., May 21, 2026 /PRNewswire/ -- RITFIT, a pioneering U.S. home fitness brand dedicated to empowering individuals with high-quality and accessible equipment, is proud to announce its strategic partnership with Marco Reus, the world-class midfielder currently playing for LA Galaxy. The collaboration centers on how Marco Reus integrates daily exercise into his home life at home gym in Los Angeles by using a full set of RITFIT's equipment, which shines a light on how professional athletes sustain peak performance through consistent, convenient home-based training.

Marco Reus, this decorated footballer with a storied career who delivered impactful performances for LA Galaxy since his arrival in 2024, expresses his enthusiasm for the RITFIT setup, particularly the M3 Smith Machine. "I really like it. We can do a lot of exercise," he notes, highlighting the equipment's versatility, which aligns with his dynamic training needs. The M3 Smith Machine, known for its commercial-grade stability and multi-functional design, allows for a wide range of strength exercises, making it a cornerstone of Reus' home training regimen.

In addition to the M3 Smith Machine, RITFIT provides a full setup including Gazelle Pro, AURASPIN Grip Plates, and Gator Weight Bench, all integrated into Reus' daily training routine, designed to support the agility, strength and endurance required of a world-class athlete competing at the highest level.

The "Strength Built at Home" collaboration goes beyond showcasing equipment—it tells a relatable story of balance between elite performance, health, and family. Alongside Reus, Scarlett Gartmann-Reus, echoes the practical benefits of having a fully equipped home gym, emphasizing its impact on their daily lives. "It's nice to have all the stuff at home and my husband and I can do the extra hour together in the evening when the kids are sleeping or at the weekend or at the day off," she shares. Her perspective underscores the accessibility of RITFIT's equipment, which caters to busy schedules and family-focused lifestyles-key priorities for modern fitness enthusiasts.

"This partnership is a milestone for RITFIT, as it reinforces our brand's commitment to supporting elite athletes while making professional-grade training accessible to homes everywhere," said by Yann Lin, Founder of RITFIT. "As more professional athletes turn to home-based training for its flexibility and consistency, we're proud to demonstrate that RITFIT's equipment can meet the rigorous demands of top-tier competitors like Marco Reus—while also fitting seamlessly into the lives of fitness enthusiasts of all levels."

RITFIT's mission is to simplify home fitness while making it more robust and results-driven. With over 60 patents, the brand's power racks and training equipment have earned support from more than 300,000 satisfied customers and recognition from major industry platforms, including Garage Gym Reviews, Luke's Garage Gym, and Garage Gym Life. Hailed as a "revolutionary" player in the home fitness industry, RITFIT's commitment to "multifunctionality" and the home gym experience remains a core differentiator. Its innovative, multifunctional product designs are meticulously crafted to deliver an affordable, personalized home gym solution—one that caters to individual needs.

The collaboration holds significance across multiple aspects: for RITFIT, it strengthens the brand's position in the premium, lifestyle-driven fitness markets, showcasing its ability to cater to elite athletes' needs; for the public, it demystifies high-quality training by proving that peak performance can be achieved outside of commercial gyms. It also reflects the growing trend of integrated home gym ecosystems that prioritize versatility, quality, and convenience for the whole industry.

About RITFIT

RITFIT was born from a belief in the right to control one's fitness journey and make the right choice in quality equipment. Founded in Delaware in 2015, the brand has grown from offering beginner-friendly yoga and Pilates gear to becoming an innovative force in strength training. With a team that includes ex-athletes, ergonomic experts, and dedicated home gym users, RITFIT holds over 60patents and is trusted by more than 300,000 customers to make home fitness simple, strong, and effective.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

RITFIT Partners with LA Galaxy's Marco Reus, Redefining High Quality Training at Home and Showcasing the Evolution of Professional Home Gym Ecosystems

RITFIT Partners with LA Galaxy's Marco Reus, Redefining High Quality Training at Home and Showcasing the Evolution of Professional Home Gym Ecosystems

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