SEOUL, South Korea, May 22, 2026 /PRNewswire/ -- Binggrae, South Korea's leading food company, announced its participation in THAIFEX – Anuga Asia 2026, Asia's premier international food and beverage trade exhibition.
Binggrae is renowned for its diverse product lineup, including the best-selling Banana Flavored Milk, Yoplait—the first spoonable yogurt in Korea introduced through a technical partnership with Sodima—and the iconic Melona ice bar. Since its founding in 1967, Binggrae has become a household name in Korea.
The company will operate a promotional booth (2-W01) at the exhibition, taking place from May 26 to 30 in Bangkok, Thailand. Through meetings with global distributors and buyers visiting the exhibition, the company aims to enhance brand awareness of its products and lay the groundwork for expanding distribution channels across Southeast Asia. This will mark Binggrae's third consecutive year of participation in the event.
Binggrae has been exporting its ice cream products including Melona and Samanco to Thailand since 2007. These items are currently sold at premium supermarket chains such as Gourmet Market, Tops Market, Foodland, and Max Valu. The company also continues to broaden its key product lineup while strengthening consumer engagement through online marketing initiatives.
Looking ahead, Binggrae plans to accelerate its expansion in Southeast Asia by securing broader distribution across Thailand. The company intends to strengthen brand recognition for its ice cream portfolio through targeted marketing campaigns, with Melona at the forefront. The initial focus of these efforts will be on promoting the newly launched Pistachio flavor of Melona as the primary target.
Furthermore, Binggrae will introduce new export-exclusive Banana Flavored Milk products designed for ambient distribution, further diversifying its offerings in the region. This year, the company plans to launch new variants of the product line—Taro and Chestnut—tailored to the Thai market, while focusing on expanding exports of ambient products across Southeast Asia. Binggrae is also set to expand sales of Halal-certified products in Muslim-majority markets such as Indonesia and Malaysia.
Meanwhile Binggrae operates an official global YouTube channel, O My Guide (www.youtube.com/@OMG_omyguide), which features engaging K-food content tailored to international audiences.
A representative from Binggrae stated, "Through our participation in THAIFEX 2026, we aim to accelerate our entry into the Southeast Asian market and further expand our global business."
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Binggrae to Participate in THAIFEX 2026, Asia's Largest Food Trade Exhibition
SINGAPORE, HONG KONG and DUBAI, UAE, July 27, 2026 /PRNewswire/ -- Osome, the AI company management platform trusted by 50,000+ tech founders, is expanding support for global founders exploring Hong Kong alongside the UAE, offering another attractive environment for ambitious companies.
For entrepreneurs drawn to Dubai's low-tax, business-friendly environment, Hong Kong offers many of the same advantages. Under its territorial tax system, profits sourced outside Hong Kong are 100% tax-exempt, with no capital gains, dividend or VAT tax. It also allows 100% foreign ownership, operates under common law, and maintains a stable currency pegged to the US dollar.
Where Hong Kong stands apart is its gateway to Asia's innovation economy. Its proximity to Shenzhen's manufacturing base and links to mainland China through CEPA give hardware, IoT, robotics and e-commerce businesses direct access to the Greater Bay Area. Unlike Dubai's financial free zones, Hong Kong's common law framework applies across the entire city. It also ranks third globally and first in Asia-Pacific on the Global Financial Centres Index, compared with Dubai's seventh.
For founders choosing between global hubs, selecting a location is only the first step. Operating across jurisdictions brings added complexity around incorporation, accounting, tax and compliance. Across Singapore, Hong Kong, the UK and the UAE, Osome enables founders to incorporate companies in as fast as 7 days while managing back-office operations, including accounting, bookkeeping and compliance.
As companies become increasingly global, founders are also looking for smarter ways to manage these operations. Osome is also embedding AI into company management through its Model Context Protocol (MCP) server, turning founders' preferred AI assistants into a business command center. Through Claude, ChatGPT, and Gemini, founders can securely retrieve transactions, shareholder records, financial reports, and other company data from a single AI interface.
Eugenio Ferrante, CEO of Osome, said, "Founders expanding across the UAE and Hong Kong are not held back by ambition, but by administrative drag. A few years ago, managing entities in more than 1 market meant hiring separate accountants, navigating endless email chains, and losing 40 hours a month to basic compliance. "We built our platform and MCP integration to help founders manage cross-border operations through AI. Global expansion should take days, not months."
About Osome
Osome is an AI company-management platform combining human expertise with automation for incorporation, accounting and tax compliance. Since 2017, it has served 50,000+ startups in Singapore, Hong Kong, the UK and the UAE. Learn more at osome.com.
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Hong Kong: The New Dubai for Global Founders? Osome Backs the Next Wave
