Binggrae to Participate in THAIFEX 2026, Asia's Largest Food Trade Exhibition

SEOUL, South Korea, May 22, 2026 /PRNewswire/ -- Binggrae, South Korea's leading food company, announced its participation in THAIFEX – Anuga Asia 2026, Asia's premier international food and beverage trade exhibition.

Binggrae is renowned for its diverse product lineup, including the best-selling Banana Flavored Milk, Yoplait—the first spoonable yogurt in Korea introduced through a technical partnership with Sodima—and the iconic Melona ice bar. Since its founding in 1967, Binggrae has become a household name in Korea.

The company will operate a promotional booth (2-W01) at the exhibition, taking place from May 26 to 30 in Bangkok, Thailand. Through meetings with global distributors and buyers visiting the exhibition, the company aims to enhance brand awareness of its products and lay the groundwork for expanding distribution channels across Southeast Asia. This will mark Binggrae's third consecutive year of participation in the event.

Binggrae has been exporting its ice cream products including Melona and Samanco to Thailand since 2007. These items are currently sold at premium supermarket chains such as Gourmet Market, Tops Market, Foodland, and Max Valu. The company also continues to broaden its key product lineup while strengthening consumer engagement through online marketing initiatives.

Looking ahead, Binggrae plans to accelerate its expansion in Southeast Asia by securing broader distribution across Thailand. The company intends to strengthen brand recognition for its ice cream portfolio through targeted marketing campaigns, with Melona at the forefront. The initial focus of these efforts will be on promoting the newly launched Pistachio flavor of Melona as the primary target.

Furthermore, Binggrae will introduce new export-exclusive Banana Flavored Milk products designed for ambient distribution, further diversifying its offerings in the region. This year, the company plans to launch new variants of the product line—Taro and Chestnut—tailored to the Thai market, while focusing on expanding exports of ambient products across Southeast Asia. Binggrae is also set to expand sales of Halal-certified products in Muslim-majority markets such as Indonesia and Malaysia.

Meanwhile Binggrae operates an official global YouTube channel, O My Guide (www.youtube.com/@OMG_omyguide), which features engaging K-food content tailored to international audiences.

A representative from Binggrae stated, "Through our participation in THAIFEX 2026, we aim to accelerate our entry into the Southeast Asian market and further expand our global business."

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Binggrae to Participate in THAIFEX 2026, Asia's Largest Food Trade Exhibition

WENZHOU, China, Oct. 25, 2026 /PRNewswire/ -- A news report from China Daily:

On October 24, the World Young Scientist Summit 2026 opened in Wenzhou, Zhejiang. The event is hosted by the China Association for Science and Technology (CAST), the Zhejiang Provincial People's Government, and the World Association of Young Scientists. Nearly 800 representatives, including scientists, educators, and entrepreneurs from more than 60 countries and regions, are attending the summit.

With the theme "Gathering Talents Worldwide to Create a Better Future," the summit's annual agenda is "Global Youth Action in the AI Era: Building a Sustainable Future." It aims to draw on the insights of young people around the world, deepen international sci-tech cooperation, and jointly address questions about young people, science, the world and the future.

Delivered keynote speeches respectively on education reform in the AI era, AI and processor chips, young women scientists' participation in science, and quantum computing. They explored new opportunities for scientific research, talent cultivation, and international cooperation in the AI era.

This year's summit placed greater emphasis on the growth needs of young scientists, with young talents under the age of 45 accounting for 88 percent of participants. It aimed to build a cluster of international journals, bring together young scientific talent, facilitate a batch of international collaborative projects and advance the application and commercialization of scientific and technological achievements. The summit released the Report on the Distribution and Mobility of Young Scientists in the Field of Embodied Intelligence, launched the World Young Scientist Summit Partner Journal Program and the 2026 World Young Scientist Innovation and Entrepreneurship Growth Support Program. It also published the "Young Scientist Pioneers 2035" list and announced the 2026 Sustainable Development Young Scientist Award. The awards were presented to four Chinese and foreign scientists.

In addition, the conference focused on fields such as future manufacturing, quantum information, embodied intelligence, brain-computer intelligence, environmental science, deep-sea resources, and life and health, and held 12 parallel forums. It also included the "Gravitation π" Future Technology and Concept Products Exhibition and Exchange, local thematic side events, and sci-tech and humanities study visits, further building an interdisciplinary, cross-regional and cross-sector platform for youth sci-tech exchange and cooperation.

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World Young Scientist Summit 2026 Opens in Wenzhou, Zhejiang