SEOUL, South Korea, May 22, 2026 /PRNewswire/ -- Binggrae, South Korea's leading food company, announced its participation in THAIFEX – Anuga Asia 2026, Asia's premier international food and beverage trade exhibition.
Binggrae is renowned for its diverse product lineup, including the best-selling Banana Flavored Milk, Yoplait—the first spoonable yogurt in Korea introduced through a technical partnership with Sodima—and the iconic Melona ice bar. Since its founding in 1967, Binggrae has become a household name in Korea.
The company will operate a promotional booth (2-W01) at the exhibition, taking place from May 26 to 30 in Bangkok, Thailand. Through meetings with global distributors and buyers visiting the exhibition, the company aims to enhance brand awareness of its products and lay the groundwork for expanding distribution channels across Southeast Asia. This will mark Binggrae's third consecutive year of participation in the event.
Binggrae has been exporting its ice cream products including Melona and Samanco to Thailand since 2007. These items are currently sold at premium supermarket chains such as Gourmet Market, Tops Market, Foodland, and Max Valu. The company also continues to broaden its key product lineup while strengthening consumer engagement through online marketing initiatives.
Looking ahead, Binggrae plans to accelerate its expansion in Southeast Asia by securing broader distribution across Thailand. The company intends to strengthen brand recognition for its ice cream portfolio through targeted marketing campaigns, with Melona at the forefront. The initial focus of these efforts will be on promoting the newly launched Pistachio flavor of Melona as the primary target.
Furthermore, Binggrae will introduce new export-exclusive Banana Flavored Milk products designed for ambient distribution, further diversifying its offerings in the region. This year, the company plans to launch new variants of the product line—Taro and Chestnut—tailored to the Thai market, while focusing on expanding exports of ambient products across Southeast Asia. Binggrae is also set to expand sales of Halal-certified products in Muslim-majority markets such as Indonesia and Malaysia.
Meanwhile Binggrae operates an official global YouTube channel, O My Guide (www.youtube.com/@OMG_omyguide), which features engaging K-food content tailored to international audiences.
A representative from Binggrae stated, "Through our participation in THAIFEX 2026, we aim to accelerate our entry into the Southeast Asian market and further expand our global business."
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Binggrae to Participate in THAIFEX 2026, Asia's Largest Food Trade Exhibition
Health Ministry Seeks Affordable Malaysian Healthcare for Bangladeshi Patients
DHAKA, Bangladesh, Aug. 19, 2026 /PRNewswire/ -- A delegation from Malaysia Healthcare Travel Council (MHTC), led by H.E. Mohd Shuhada Othman, High Commissioner of Malaysia to Bangladesh, met with H.E. Sardar Md. Sakhawat Husain, Honourable Minister of Health and Family Welfare of Bangladesh, at his office to further advance healthcare cooperation between Malaysia and Bangladesh.
The engagement forms part of MHTC's Working Visit and Engagement in Bangladesh from 17 to 20 August 2026 and builds on the momentum generated by the official visit of the Prime Minister of the People's Republic of Bangladesh to Malaysia on 22 June 2026. During the visit, the Leaders of both countries expressed optimism about expanding bilateral cooperation in the healthcare sector, particularly in conjunction with Malaysia Year of Medical Tourism 2026 (MYMT2026).
The meeting provided an opportunity to explore avenues for closer collaboration in healthcare and medical tourism, while further strengthening the longstanding and friendly relations between Malaysia and Bangladesh. This commitment is underpinned by growing demand. Healthcare travel revenue from Bangladeshi healthcare travellers to Malaysia rose from RM2.2 million in Q1 2025 to RM2.7 million in Q1 2026, representing a 22.7 per cent increase and highlighting the growing potential of Bangladesh as an important market for Malaysian healthcare.
"Malaysia and Bangladesh have built more than five decades of partnership, and in June our leaders agreed to extend that partnership into healthcare. Our responsibility now is to translate that commitment into practical cooperation, not only in healthcare travel, but in the exchange of skills, standards and knowledge that strengthens both our systems," said Dato' Suriaghandi Suppiah, Chief Executive Officer of MHTC.
The Honourable Minister emphasised the importance of making Malaysian healthcare more accessible and affordable to the wider population in Bangladesh, including through competitive pricing and, where possible, special packages. He also stressed the importance of establishing clear and effective communication channels between patients and hospitals to ensure a smooth healthcare journey. Malaysia's combination of medical excellence, accessibility, and a Muslim-friendly environment, supported by high safety standards, specialised healthcare services, and Malaysian hospitality, provides a strong foundation for meeting these needs. Malaysia's established healthcare ecosystem, regulated under the Ministry of Health Malaysia, together with its patient-centred approach, further provides patients and their families with confidence throughout their healthcare journey.
Representing Irving Aviation, MHTC's local partner in Bangladesh, HBM Lutfur Rahman highlighted the benefits that Malaysian healthcare can offer Bangladeshi patients, including access to experienced specialists and established medical institutions, as well as Malaysia's Muslim-friendly environment, halal food, and renowned hospitality.
Under MYMT2026, themed "Healing Meets Hospitality", MHTC will continue to expand its engagement in Bangladesh through potential healthcare awareness and educational programmes, participation by Malaysian healthcare institutions in relevant initiatives, specialist consultation and second-opinion programmes, and further government-to-government and institutional engagements. MHTC will continue working with Bangladeshi health authorities, healthcare institutions and professionals throughout MYMT2026 to establish durable, mutually beneficial partnerships that strengthen healthcare cooperation between Malaysia and Bangladesh.
For media inquiries and further information, please contact:
Siti Hamidah Mohd Najib
Senior Executive, PR and Media
Communications
+603 8776 6168
hamidah.m@mhtc.org.my
Mohamad Shahizam Fauzi
Head, Communications
+603 8776 6168
shahizam.f@mhtc.org.my
Abid Rahman Rafsan
+8801762001467
Irving Aviation Ltd.
About Malaysia Healthcare Travel Council
Malaysia Healthcare Travel Council (MHTC), established in 2009 under the purview of the Ministry of Health (MOH) Malaysia, is entrusted with developing and nurturing the "Malaysia Healthcare" brand. MHTC enhances, coordinates, and promotes Malaysia's healthcare travel industry by fostering industry collaborations and building valuable public-private partnerships both domestically and internationally. With 91 member hospitals nationwide, MHTC continues to elevate the healthcare travel ecosystem through strong branding, seamless patient experiences, and strategic market initiatives. In line with these efforts, MHTC is spearheading the Malaysia Year of Medical Tourism (MYMT) 2026, the nation's first dedicated year to celebrate and advance healthcare travel. MYMT2026 serves as a milestone initiative to showcase Malaysia's world-class healthcare offerings, strengthen its position as the premier global healthcare destination, and highlight the industry's significant contribution to the national economy.
MHTC's website: https://www.malaysiahealthcare.org.
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MALAYSIA AND BANGLADESH TRANSLATE LEADERS' COMMITMENT INTO HEALTHCARE COOPERATION
