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Binggrae to Participate in THAIFEX 2026, Asia's Largest Food Trade Exhibition

Business

Binggrae to Participate in THAIFEX 2026, Asia's Largest Food Trade Exhibition
Business

Business

Binggrae to Participate in THAIFEX 2026, Asia's Largest Food Trade Exhibition

2026-05-22 10:00 Last Updated At:10:15

SEOUL, South Korea, May 22, 2026 /PRNewswire/ -- Binggrae, South Korea's leading food company, announced its participation in THAIFEX – Anuga Asia 2026, Asia's premier international food and beverage trade exhibition.

Binggrae is renowned for its diverse product lineup, including the best-selling Banana Flavored Milk, Yoplait—the first spoonable yogurt in Korea introduced through a technical partnership with Sodima—and the iconic Melona ice bar. Since its founding in 1967, Binggrae has become a household name in Korea.

The company will operate a promotional booth (2-W01) at the exhibition, taking place from May 26 to 30 in Bangkok, Thailand. Through meetings with global distributors and buyers visiting the exhibition, the company aims to enhance brand awareness of its products and lay the groundwork for expanding distribution channels across Southeast Asia. This will mark Binggrae's third consecutive year of participation in the event.

Binggrae has been exporting its ice cream products including Melona and Samanco to Thailand since 2007. These items are currently sold at premium supermarket chains such as Gourmet Market, Tops Market, Foodland, and Max Valu. The company also continues to broaden its key product lineup while strengthening consumer engagement through online marketing initiatives.

Looking ahead, Binggrae plans to accelerate its expansion in Southeast Asia by securing broader distribution across Thailand. The company intends to strengthen brand recognition for its ice cream portfolio through targeted marketing campaigns, with Melona at the forefront. The initial focus of these efforts will be on promoting the newly launched Pistachio flavor of Melona as the primary target.

Furthermore, Binggrae will introduce new export-exclusive Banana Flavored Milk products designed for ambient distribution, further diversifying its offerings in the region. This year, the company plans to launch new variants of the product line—Taro and Chestnut—tailored to the Thai market, while focusing on expanding exports of ambient products across Southeast Asia. Binggrae is also set to expand sales of Halal-certified products in Muslim-majority markets such as Indonesia and Malaysia.

Meanwhile Binggrae operates an official global YouTube channel, O My Guide (www.youtube.com/@OMG_omyguide), which features engaging K-food content tailored to international audiences.

A representative from Binggrae stated, "Through our participation in THAIFEX 2026, we aim to accelerate our entry into the Southeast Asian market and further expand our global business."

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Binggrae to Participate in THAIFEX 2026, Asia's Largest Food Trade Exhibition

Binggrae to Participate in THAIFEX 2026, Asia's Largest Food Trade Exhibition

MUSCAT, Oman, July 16, 2026 /PRNewswire/ -- Future Fund Oman (FFO), a portfolio of Oman Investment Authority (OIA), the Sultanate of Oman's sovereign wealth fund, has announced a new package of 105 strategic projects and investments worth USD 1.744 billion, as the Sultanate of Oman accelerates its economic diversification.

The portfolio combines USD 585 million in commitments from FFO with around USD 458 million in local investment, spanning renewable energy, advanced manufacturing, tourism, healthcare, medical technologies, innovation and food industries.

"This portfolio directs capital toward nationally prioritized sectors and strengthens Oman's appeal to global investors," said His Excellency Mulham Al Jarf, Deputy President of Investment at the Oman Investment Authority. He noted that the Fund has worked to establish itself as an economic catalyst and a trusted investment partner.

The portfolio's most internationally significant bets place Oman inside global supply chains. Its flagship, Orion Solar, will build an integrated solar cell and module facility in SOHAR Freezone with annual capacity of six gigawatts, the first of its kind in the Middle East and a cornerstone of localizing the solar value chain. Alongside it, Gallant Industrial Project will produce 66,000 tonnes a year of lithium iron phosphate cathode material, a core component of electric vehicle batteries, linking the Sultanate to the fast-growing clean-energy and storage markets.

The Fund is also building capacity across tourism, technology and food security. It is backing the As' Sodah Island Resort, an integrated development spanning roughly 10 kilometres of pristine coastline, and Terminal 11, Oman's first integrated innovation hub, which brings startups, venture capital and researchers under one roof. Further investments span Alma, an animal-nutrition manufacturer drawing on Oman's marine and pastoral resources, and XCyber, a sovereign cybersecurity company using artificial intelligence to protect critical national infrastructure under the joint fund between ewpartners and FFO.

The package also draws marquee international capital into the country. FFO committed USD 200 million each to Vivo Capital, a leading global life sciences fund, and Certares, an international tourism and hospitality investor, and launched a new Healthcare Investment Fund capitalized at USD 130 million to localize medical industries and lift the quality of care.

Beyond large-scale projects, FFO continues to back startups and small and medium-sized enterprises at every stage of growth, from incubation through early growth to established firms.

Established in 2024 with a capital of USD 5.2 billion to stimulate economic recovery in Oman following COVID-19, the Fund continues to build specialized partnerships that bring global expertise and knowledge transfer to priority sectors across the Sultanate of Oman. It underscores FFO's expanding role in advancing Oman Vision 2040 through economic diversification, venture investment and foreign capital attraction. Investors, entrepreneurs and institutions interested in these opportunities can explore the targeted sectors and apply through the Fund's digital platform at www.futurefund.om.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

OMAN'S US$5.2 BILLION FUTURE FUND UNVEILS US$1.744 BILLION IN PROJECTS

OMAN'S US$5.2 BILLION FUTURE FUND UNVEILS US$1.744 BILLION IN PROJECTS

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