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Full program and tickets available at www.vividsydney.com
SYDNEY, May 23, 2026 /PRNewswire/ -- The Sydney harbour and CBD has once again been reimagined as a vibrant city in colour as Vivid Sydney kicks off its 16th year. In a festival-first, there is no theme for artists and creators to work within, so visitors can expect to see unparalleled creativity across curated Light, Minds, Music, and Food events and experiences this year.
From today, festival-goers can experience more than 200 events over 23 nights that will ignite the senses, stimulate their minds, and tap into unexplored wonder, giving both locals and visitors a unique opportunity to experience Sydney in a whole new light.
This year's program is home to more than 80% free events across both daytime and evening, a condensed 6.5km light walk with 43 installations, projections and large-scale public artworks, as well as the eagerly-awaited return of the drone show – this year, shining bright over Cockle Bay across 22 performances.
Additionally, the well-loved Vivid Fire Kitchen has a new home in Barangaroo reserve and boasts a significant lineup of culinary heavyweights, while Vivid Minds (formally Ideas) delivers world-class conversations and performances from some of the leading creative minds globally.
Vivid Sydney Festival Director Brett Sheehy AO said, "This year marks the start of an exciting evolution of Vivid Sydney. We've expanded the program across all pillars and have opened up the brief for artists and removed the creative limitations of needing to centre around one key theme.
"Visitors can expect a more immersive and interactive experience that will encourage them to explore new locations, unexpected installations, and spend more time enjoying the festival – both after dark and during the day.
"We've gone back to the core of what Vivid Sydney is all about which is tapping into creativity, and through this, there's this incredible platform to showcase leading Australian talent as well as a chance to bring legendary international talent to the Sydney landscape too."
Vivid Sydney Partners
Returning as Major Partners for 2026 are Kia and Samsung Electronics Australia.
Kia returns in its 5th consecutive year as a Major Partner and will display Kia Refraction in Bligh & Barney Reserve.
Samsung will activate with an immersive and interactive sculptural installation, Sky Portal Studio in First Fleet Park for its 5th year as a Partner.
Joining the Major Partners for 2026 is IREN – proud sponsor of 'Star-Bound: Vivid Sydney Drone Show'.
Joining as an Official Partner for 2026 is Lilly Australia. Celebrating its 150th Anniversary, Lilly will be presenting a panel as part of Vivid Minds titled A New Horizon of Health.
Uber also joins them as an Official Partner with dedicated pickup and dropoff zones across the footprint.
Dine Out with Uber Eats will also be the presenting partner of the Food for Thought Stage in the Vivid Fire Kitchen.
The festival's Charity Partner for 2026 is Foodbank NSW & ACT who will be at Tumbalong Park with their interactive installation called Foodbank Truck Packer.
Vivid Sydney runs from Friday 22 May to Saturday 13 June. For more information visit vividsydney.com.
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The City Shines Brighter Than Ever As Vivid Sydney 2026 Commences
The City Shines Brighter Than Ever As Vivid Sydney 2026 Commences
SINGAPORE, May 23, 2026 /PRNewswire/ -- At the "Boundless Cloud, Global Motion" Executive Roundtable hosted at Google's Asia-Pacific Headquarters, Aimotion—an AI company specializing in automotive marketing and customer acquisition for high-ticket, long-decision-cycle industries—shared its latest collaboration outcomes with Google Cloud. Leveraging Google Cloud's computing infrastructure, the two companies have pioneered a full-funnel commercial best practice for "Automotive + AI Social Media Lead Generation."
Navigating Traffic Shifts and Conversion Challenges with AI
Currently, globalizing automakers face a severe marketing disconnect. On the front end, the comprehensive shift of user attention to social media, coupled with cross-cultural differences and traffic fragmentation, has created increasing pressure around content localization and conversion efficiency. On the back end, public domain traffic frequently leaks through the funnel. Operational challenges around fragmented channels and lead attribution are severely constraining automakers' online customer acquisition.
To address this, Aimotion has partnered with Google Cloud to integrate cloud technology with vertical industry workflows. This practice successfully dismantles the business silos between traffic acquisition and lead generation, creating an automated marketing engine centered on conversion efficiency.
Hongyu Zhang, CEO of Aimotion, stated: "To truly operationalize AI in enterprise environments, relying solely on general foundation models is not enough; possessing industry-specific vertical data is imperative. Backed by Google Cloud's infrastructure, we have integrated Aimotion's proprietary data—including millions of car buyer personas, an exclusive knowledge graph, and tens of thousands of visual assets—directly into automakers' social media workflows. We are proud to build this best practice for global automotive marketing, enabling multi-agent collaboration (Agentic AI) systems to deliver measurable operational value."
Building a Multi-Agent AI Workflow for Automotive Marketing
Powered by a multi-agent AI system, this AI-driven marketing platform has achieved end-to-end automated operations in real-world automotive business scenarios:
- Content Generation & Distribution: Supported by the Creative Production Agent, the platform enables scalable production of marketing creatives, short-form videos, and AI-assisted livestream content, helping brands expand audience engagement across social platforms.
- Customer Engagement & Lead Conversion: The Growth Agent automates real-time customer interactions across messaging channels, helping businesses engage high-intent prospects, improve lead response times, and increase showroom appointment conversion while maintaining visibility throughout the customer journey.
- Operational Intelligence & Optimization: The Data Intelligence Agent monitors and deeply analyzes core metrics in real time. By integrating global data, it continuously optimizes the conversion funnel, empowering automakers to make data-driven commercial decisions.
Real-World Commercial Impact: Scaling Operations with Reliable AI
Spanning the entire lifecycle of traffic generation, conversion, and management, Aimotion's solution delivers immediate commercial returns in enterprise deployments:
- Scaling Content Production
To meet the high visual quality and brand consistency standards of automotive marketing, Aimotion leverages advanced visual AI models to scale creative production beyond traditional capacity constraints. The platform supports high-volume production workloads across global automotive marketing operations. It condenses a standard 4-hour manual video production process down to just 10 minutes, helping automotive dealers achieve an over 30x increase in operational efficiency.
- Improving Reliability in Enterprise AI Deployment
Relying on the logical reasoning and multimodal understanding capabilities of Google Cloud's models, Aimotion has built an automated content quality inspection system. In complex cross-lingual scenarios, the system performs millisecond-level checks on full-modality content. Factual errors and hallucination rates have decreased by 21% compared to general models, while the high-quality usable content output rate remains stable at over 93%. This mitigates brand safety risks and transforms AI into a dependable, production-ready solution for enterprises.
The global expansion of the automotive industry has entered a phase of deep operations, where the key to winning relies heavily on customer engagement and operational efficiency. The collaboration between Aimotion and Google Cloud provides automakers with a replicable AI commercial blueprint. Moving forward, both parties will continue to focus on authentic commercial implementations to accelerate the intelligent upgrade of the global automotive industry.
CONTACT: contact@ai-motion.ai
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Aimotion and Google Cloud Collaborate to Scale AI-Driven Automotive Marketing Globally
Aimotion and Google Cloud Collaborate to Scale AI-Driven Automotive Marketing Globally
