Roborock Unveils New Flagship Product Lineup and Hosts "Where the Greatest Meet" Football Event in Partnership with Real Madrid

KUALA LUMPUR, Malaysia, May 26, 2026 /PRNewswire/ -- Roborock, a global leader in smart cleaning solutions, hosted a two-day brand event under the theme "Where the Greatest Meet," combining the launch of its latest flagship products with an exclusive football clinic held in collaboration with Real Madrid.

Held on May 18–19, 2026, the event brought together media, influencers, business partners, and Roborock users from across the APAC region to celebrate innovation, performance, and community through technology and sport. Built around Roborock's global partnership with Real Madrid, the program connected consumers across cultures through world-class football and intelligent home technology.

Roborock Launches New Products Led by Roborock Saros 20 Sonic

On May 18, Roborock hosted its latest product launch event in Tokyo, unveiling six new products led by its flagship robot vacuum, Roborock Saros 20 Sonic.

The event welcomed approximately 200 attendees, including media, KOLs, influencers, and regional partners from across APAC. One of the key highlights was the "Saros 20 Sonic," engineered to deliver advanced mopping performance and intelligent cleaning coverage through its VibraRise® 5.0 Mopping System and AdaptiLift™ Chassis 3.0. In Malaysia, Saros 20 Sonic is available at Roborock Brand Stores and Harvey Norman stores nationwide, priced at RM6,299.

Roborock also demonstrated Roborock Saros Rover, the industry's first wheel-leg robovac architecture^[1] first introduced at CES 2026.

Roborock Highlights Partnership with Real Madrid

Opening the event, Dan Cham, Head of APAC Marketing at Roborock, highlighted the company's latest innovations, global growth, and partnership with Real Madrid.

According to IDC research, Roborock ranked No.1 globally in both robot vacuum shipment volume and market share^[2].

"Thanks to the support of our users around the world, Roborock has once again achieved the No.1 global market share position in the robot vacuum category," said Dan Cham. "Today, Roborock products are available in more than 170 countries and regions, and as of December 2025, we have delivered more than 22 million products to households worldwide."

He also emphasized the shared values between Roborock and Real Madrid, including excellence, consistency, discipline, and high performance.

2026 Roborock x Real Madrid Clinic Connects Users Across APAC

On May 19, Roborock hosted the "2026 Roborock x Real Madrid Clinic," a football experience created in collaboration with Real Madrid coaching staff.

As the first large-scale APAC activation built around Roborock's partnership with Real Madrid, the clinic brought together Roborock users and Real Madrid fans from across APAC, including Malaysia, South Korea, Australia, Turkey, Japan, and Southeast Asia.

More than 40 participants and family members attended the clinic and related activities in Tokyo. Professional coaches from Real Madrid led football drills, tactical sessions, and mini matches inspired by the club's training philosophy, while influencers and creators from multiple APAC markets helped amplify the experience across regional audiences.

Alongside the football sessions, Roborock also hosted an interactive product exhibition, allowing guests to experience the brand's latest technologies, including the "Saros 20 Sonic."

[1] Based on Roborock and third-party research as of January 2026. Roborock is the first brand in the robot vacuum industry to introduce a wheel-leg robovac architecture. "Saros Rover" is currently under development, and its launch timing has not yet been announced.

[2] Sources: - IDC Worldwide Quarterly Smart Vacuum Robotics Tracker, 2025Q4 (2026 IDC Research) - Global Home Cleaning Robot Market 2025: Chinese Brands Dominate as Lawn, Window, and Pool Robots Surge

^[1] Based on Roborock and third-party research as of January 2026. Roborock is the first brand in the robot vacuum industry to introduce a wheel-leg robovac architecture. "Saros Rover" is currently under development, and its launch timing has not yet been announced.

^[2] Sources:
- IDC Worldwide Quarterly Smart Vacuum Robotics Tracker, 2025Q4 (2026 IDC Research)
- Global Home Cleaning Robot Market 2025: Chinese Brands Dominate as Lawn, Window, and Pool Robots Surge

 

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Roborock Unveils New Flagship Product Lineup and Hosts "Where the Greatest Meet" Football Event in Partnership with Real Madrid

HAIKOU, China, May 22, 2026 /PRNewswire/ -- A news report from China Daily:

Delegates from Hainan province and Hong Kong pledged deeper collaboration in finance, technology, data flows and tourism during a conference in Haikou on Thursday, with officials positioning the southern island province as a gateway for international companies entering the Chinese mainland market.

Hainan Party Secretary Feng Fei called on Hong Kong entrepreneurs to expand investment in the Hainan Free Trade Port, which offers zero-tariff policies, low tax rates and a simplified tax system. He promised "maximum sincerity, optimal services and the best environment" for businesses setting up operations in Hainan.

"Hong Kong and Hainan have walked forward hand-in-hand, and the road to cooperation has grown wider," Feng said.

Jonathan Choi Koonshum, chairman of the Chinese General Chamber of Commerce and the Hong Kong-based Sunwah Group, highlighted policy synergies between Hainan's zero-tariff policies and Hong Kong's free-port framework.

He recommended that Hong Kong companies, particularly in electronics and pharmaceuticals, establish factories in Hainan to benefit from tariff exemptions on value-added processed goods, helping build cross-border supply chains for the Asia-Pacific market.

Choi also proposed a cross-border "bonded computing power zone" in Hainan, allowing Hong Kong researchers to access lower-cost computing resources on the mainland through a whitelist management system.

"Hainan has unique policy advantages in cross-border data flows and power costs," he said.

Xing Dandan, CEO of Hainan Modern Technology Group, called for a "front store, back factory" model to deepen Hainan-Hong Kong ties. She identified four priority areas: international computing power trading, space data exports, AI-driven remote sensing services, and leveraging Hong Kong's capital markets to support AI development.

"This month we completed the country's first approved space data export order, reflecting the free trade port's policy advantages," Xing said.

Connie Leung, vice-chairwoman of the culture committee of the Hong Kong Chinese General Chamber of Commerce, said Hainan's production and processing capabilities could complement Hong Kong's financial and professional services.

Hong Kong has long been Hainan's largest source of external investment. In 2025, Hong Kong companies established 793 new ventures in Hainan, while trade between the two sides reached 9.35 billion yuan ($2.6 billion), more than triple the 2020 level.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Hainan and Hong Kong explore greater economic cooperation