LONDON--(BUSINESS WIRE)--May 26, 2026--
Omdia’s latest research reveals that Europe’s smartphone market (excluding Russia) grew 2% to 33.0 million units in 1Q26, showing resilience amid growing supply-side costs and increasing risks of availability bottlenecks. Healthy end-user demand alongside channel frontloading helped boost the market.
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Key vendor highlights from 1Q26 include:
“Demand remains healthy in Europe’s smartphone market as shipments were boosted by the ongoing replacement wave alongside channel partners expanding their inventories,” said Runar Bjorhovde, Principal Analyst at Omdia. “Even though some price hikes have occurred, combined with fewer and lower discounts than in previous years, vendors and channel partners remain far more concerned about what is to come in 2Q26. In a region where the three largest vendors hold almost 80% market share, competition is often fiercer amongst channel partners than between vendors, creating a clear rationale for the channel to frontload as a precautionary move."
"The average-selling-price (ASP) of smartphones in Europe surged to a record-high level of €580 in 1Q26,” added Bjorhovde. “This was largely caused by lower availability of devices costing less than €200, which made up an all-time low of just 25% of shipments. Additionally, the high-end remained resilient thanks to Apple’s growth. The focus from both vendors and channel partners has shifted from volume to value to deliver results and operational sustainability. Many vendors who normally focus on the mass market segments are increasingly concentrating on the mid-to-high-end, hoping to benefit from less price-sensitive and upgrade-willing buyers.”
“The first quarter of 2026 delivered beyond expectations, but the outlook remains bearish as the rapidly escalating memory bottleneck worsens,” commented Bjorhovde. “Omdia forecasts shipments into Europe to decline 12% in 2026, but the majority of this will come in the second half of the year. We expect inventory levels to remain above normal as long as the trajectory points to future steep price increases. However, a market correction will be inevitable in the mid-term, as it will become beneficial to act cautiously and reduce inventory levels again as memory pricing starts to stabilize. Both vendors and channel partners need to remain highly agile within the evolving market conditions but must ensure that their focus remains upon attracting end-buyers and strengthening their brands for long-term success.”
ABOUT OMDIA
Omdia, part of TechTarget, Inc. d/b/a Informa TechTarget (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets grounded in real conversations with industry leaders and hundreds of thousands of data points, make our market intelligence our clients’ strategic advantage. From R&D to ROI, we identify the greatest opportunities and move the industry forward.
Europe (excl. Russia), smartphone average-selling-price (ASP) in Euro (€), 1Q22 to 1Q26
Europe (excl. Russia), smartphone market share by vendor, 1Q22 to 1Q26
Europe (excl. Russia) smartphone market shipments, 1Q22 to 1Q26
PARIS (AP) — Tennis players at the French Open say they haven’t experienced conditions this hot at Roland Garros since the Paris Olympics.
And the 2024 Olympics were held in July and August.
Temperatures for the opening two days of the clay-court Grand Slam have soared to 33 degrees C (91 F) — far beyond normal for late May in the French capital. And it’s forecast to stay that way for the entire first week.
Besides making it uncomfortable for fans and players alike, the sultry conditions have also created faster conditions on court — changing the pace of the game.
“It is much different. Maybe it was that hot in the Olympics but the balls were different, so I wouldn’t treat it as the same tournament,” four-time French Open champion Iga Swiatek said after routing Emerson Jones 6-1, 6-2 in the first round on Monday.
Players have been putting bags of ice around their necks on changeovers to stay cool, while fans refreshed themselves under sprinklers.
When workers water the clay courts between sets, they have taken to directing their hoses at spectators begging to be doused, too.
“I don’t remember the last time it was so hot at Roland Garros,” Russian-born Australian player Daria Kasatkina said after beating Zeynep Sonmez 6-4, 6-4. “Maybe one day. But we’re going to have it for the whole week.”
Kasatkina said the energy-sapping temperatures made for more up-and-down matches.
“You can suddenly just get out of the bench and feel that your focus dropped,” she said. “So this is a battle which you have to also win. … Whoever adapts better to today’s conditions gets it.”
Canadian player Gabriel Diallo said the heat was the main reason why he retired midway through his match against James Duckworth on Sunday.
Both Andrey Rublev and opponent Ignacio Buse called for the trainer on separate occasions during the second set of their 3-hour, 39-minute match on Monday, which Rublev won in four sets.
Buse took a medical timeout and had salts and minerals added to his water bottle as a stethoscope was placed on his chest. Rublev received treatment a few games later.
Also during the same match, a weary looking ball girl had to be helped off the court and received medical attention.
The French Open is usually cool compared to the heat at the Australian Open and U.S. Open.
But like in Australia and New York, the French Open has adopted an extreme weather policy.
If the Wet Bulb Globe Temperature (WBGT) — which takes into account temperature, humidity, sun, wind and other factors — reaches 30.1 degrees C (86 F) or higher, 10-minute cooling breaks can be installed between the second and third sets for women’s matches and between the third and fourth sets for men’s matches.
If the WBGT hits 32.2 C (90 F), play is suspended. It would require an air temperature of about 38 C (100 F) for play to be suspended.
Some players were embracing the hotter air.
“I’ve always preferred hot and lively conditions to chilly on a clay court, because I feel like I can bring a little bit more of my all-court tennis on this type of surface,” Australian player Alex de Minaur said after beating Toby Samuel 6-4, 6-4, 6-2.
“It’s easier to be a little bit more aggressive. The ball is jumping. I don’t necessarily have to use as much spin or heaviness, and I can let the conditions do the job for me. And it’s quite physical. I don’t mind the heat,” De Minaur added.
Same goes for American player Alex Michelsen, who eliminated Alexander Shevchenko in straight sets.
“It’s definitely good for us Americans,” Michelsen said. “Generally we’re big serve, big forehand, big ground game and like to play offense. When it’s super hot, the ball is moving through the air very fast. … I was so happy when I saw the forecast.”
AP tennis: https://apnews.com/hub/tennis
Spectators watch the first round men's singles tennis match between Casper Ruud of Norway and Roman Safiullin of Russia at the French Open tennis tournament in Paris, Monday, May 25, 2026. (AP Photo/Aurelien Morissard)
A stadium worker sprays the court with water before the first round men's singles tennis match at the French Open tennis tournament in Paris, Monday, May 25, 2026. (AP Photo/Aurelien Morissard)
Visitors cool themselves with water from sprinklers during a hot day at the French Open tennis tournament in Paris, Monday, May 25, 2026. (AP Photo/Aurelien Morissard)
A woman cools herself with a portable fan during the first round men's singles tennis match between Alex De Minaur of Australia and Toby Samuel of Britain at the French Open tennis tournament in Paris, Monday, May 25, 2026. (AP Photo/Christophe Ena)
Spectators cool themselves with hand fans during the first round women's singles tennis match between Elina Svitolina of Ukraine and Anna Bondar of Hungary at the French Open tennis tournament in Paris, Monday, May 25, 2026. (AP Photo/Christophe Ena)
Poland's Iga Swiatek gestures for a ballboy as he shields her from the sun during a break at the first round women's singles tennis match against Emerson Jones of Australia at the French Open tennis tournament in Paris, Monday, May 25, 2026. (AP Photo/Thibault Camus)
Visitors cool themselves with water from sprinklers during a hot day at the French Open tennis tournament in Paris, Monday, May 25, 2026. (AP Photo/Christophe Ena)
Alex De Minaur of Australia attends a break during the first round men's singles tennis match against Toby Samuel of Britain at the French Open tennis tournament in Paris, Monday, May 25, 2026. (AP Photo/Christophe Ena)
