As the 2026 summer travel season approaches, China's tourism market is gaining fresh momentum, driven by increasingly sophisticated travelers and the deep integration of AI that is reshaping everything from trip planning to on-the-go safety, a senior executive at Allianz Partners China said.
In an interview with China Global Television Network (CGTN), Wang Li, Managing Director of Allianz Partners China, described Chinese travelers as more purposeful and mature than in previous years, a shift captured in the company's latest global data.
"We've definitely seen that, gradually, Chinese travelers are becoming much more mature when it comes to traveling expectations or traveling planning. Allianz Global Travel Index (showed) that we have seen that more than 76 percent of Chinese travelers have very concrete objectives and purpose. For instance, they would like to participate (in) sports events, they would like to enjoy music, live concerts. And also, interestingly, more and more people we've seen are trying to combine work with leisure. Another interesting anecdote is that they're prioritizing, including their pet companion into their travel plan. So, all of that have gave us a lot of confidence that Chinese travelers are not only much more comprehensive when it comes to travel planning, but also much more mature when it comes to travel decision-making," said Wang.
Behind that transformation, Wang pointed to the sweeping adoption of AI tools, both by travelers themselves and by the industry players serving them, as an important force that is driving the sector's upgrade.
"I think AI is definitely a hot word either from the consumer point of view as well as from the industry player point of view. And we believe with the better adoption of AI from the traveler point of view, they would be able to much early ahead, prior to the travel, to shape design and then seek much more personalized travel experience when it comes to travel planning, personalized preparation. And during the travel, with a lot of the digital access that they have these days, they would be able to instantaneously, real time, receive a lot of real time alert, predictive early warning. On one hand, again, we would be able to design much more personalized insurance products, service products for them. So then we can cater (to) their much more personalized requirements," she said.
That personalization extends well beyond trip planning, according to Wang, who said AI is also playing an increasingly critical role in protecting travelers' personal safety and financial well-being.
"And also, for instance, claims processes in situation that they really need help or they need to restore their financial losses. We have deeply embedded a lot of AI tools into our claims process. So they have now, they're now able to significantly reduce manual input, a lot of labor intensive work. They would be able to instantaneously receive a lot of small payment as well as immediately getting a lot of assistance that we would be able to do. So overall we would be able to provide a seamless customer journey that enable their better customer experience," she said.
China's tourism market gaining fresh momentum: insurance executive
