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SOCO® to Showcase Soil Hydrogel Solutions for Horticulture and Turf Management at Hort Connections 2026

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SOCO® to Showcase Soil Hydrogel Solutions for Horticulture and Turf Management at Hort Connections 2026
Business

Business

SOCO® to Showcase Soil Hydrogel Solutions for Horticulture and Turf Management at Hort Connections 2026

2026-05-29 12:04 Last Updated At:12:25

ADELAIDE, Australia, May 29, 2026 /PRNewswire/ -- As climate variability, drought pressure, and water scarcity continue to challenge agricultural productivity across Australia and the Asia-Pacific region, Qingdao SOCO New Material Co., Ltd. ("SOCO®"), a global provider of soil hydrogel technologies, will participate in Hort Connections 2026, one of Australia's leading horticulture and fresh produce industry events. The exhibition will take place from June 1-4, 2026, at the Adelaide Convention Centre in Australia,where SOCO will present its latest water-saving hydrogel technologies and localized agricultural solutions at Booth 141.

At the event, SOCO® will highlight two major application scenarios tailored for the horticulture market:

  • Soil hydrogel solutions for horticulture and flower cultivation
  • Advanced moisture-retention solutions for turf and landscaping management

Designed for drought-prone and water-restricted environments, SOCO® Soil hydrogel technologies help improve soil water retention, reduce irrigation frequency, enhance root-zone moisture management, and improve transplant survival rates under challenging climate conditions. Our products are capable of absorbing and retaining large volumes of water and gradually releasing moisture back into the soil as needed by plants. The solutions are widely used in horticulture, landscaping, nurseries, turf management, fruit tree planting, and ecological greening projects.

"Australia is one of the most important strategic markets for sustainable horticulture and smart water management technologies," said a regional market representative from SOCO®. "As water conservation becomes increasingly critical for the future of agriculture and landscaping, we believe advanced soil hydrogel technologies will play a key role in improving water-use efficiency, plant resilience, and long-term sustainability."

During Hort Connections 2026, SOCO's local sales representatives, agricultural technical specialists, and international business team will meet with growers, distributors, landscape contractors, and industry partners to discuss localized application strategies and integrated agricultural water-management solutions.

Beyond standalone hydrogel products, SOCO® also provides integrated application support and technical consultation services, helping customers optimize product dosage, soil integration methods, irrigation compatibility, and crop-specific application programs.

Agricultural experts increasingly recognize that improving soil water retention capacity and root-zone efficiency will become essential components of climate-resilient agriculture in the coming decades. Through continuous innovation in polymer technology and sustainable agricultural materials, SOCO® aims to support growers and horticultural professionals in building more efficient and environmentally responsible production systems.

Visitors attending Hort Connections 2026 are invited to connect with SOCO® at Stand 141 to explore the company's latest new hydrogel technologies and sustainable horticultural solutions.

In recent years, SOCO® has continued expanding its global agricultural business footprint by providing customized hydrogel solutions for customers across America, Australia, Southeast Asia, the Middle East, Africa, and South America. The company focuses on helping agricultural producers reduce water consumption, improve fertilizer utilization efficiency, and increase crop performance in drought-stressed environments.

For more information, please visit: www.socopolymer.com

Follow us on LinkedIn: @SOCO SOIL HYDROGEL

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

SOCO® to Showcase Soil Hydrogel Solutions for Horticulture and Turf Management at Hort Connections 2026

SOCO® to Showcase Soil Hydrogel Solutions for Horticulture and Turf Management at Hort Connections 2026

SINGAPORE, June 8, 2026 /PRNewswire/ -- arrivia and KrisFlyer, the lifestyle rewards programme of the Singapore Airlines Group, are elevating member benefits with the launch of cruise bookings using KrisFlyer miles. This enhanced partnership offers KrisFlyer members expanded opportunities to utilise miles through KrisFlyer Cruise, arrivia's exclusive cruise platform. This enhanced partnership enables members to unlock high-value cruise holidays through KrisFlyer Cruise, arrivia's dedicated cruise platform, giving members more meaningful ways to use their miles. Now, members can redeem KrisFlyer miles on an extensive selection of cruise itineraries offered by over 40 world-leading cruise lines.

With this latest enhancement, members can redeem KrisFlyer miles for a cruise or combine miles and cash  to unlock greater flexibility and access higher-value travel experiences, across over 30,000 itineraries operated by renowned cruise lines, including Royal Caribbean International, Disney Cruise Line, Princess Cruises, and more. These sailings span destinations worldwide, including key growth regions such as Southeast Asia and Australia, reflecting rising demand for cruise travel.

KrisFlyer members can continue to earn 2 KrisFlyer miles for every USD 1 spent on cruise fares, creating an ecosystem where members can both earn and redeem within the same category, driving deeper engagement with the programme. John Williams, Chief Operating Officer (COO), arrivia International, said, "This partnership is about giving KrisFlyer members more meaningful ways to use their miles. Cruises represent one of the fastest-growing and highest-value travel categories, and by offering cruising as a redemption option to KrisFlyer members, we are enabling members to access more rewarding experiences while helping drive stronger engagement within the programme. With thousands of sailings globally and dedicated cruise specialists, we are making cruise more accessible than ever."

Easy Steps to Book a Cruise

  1. Visit https://krisflyercruise.com
  2. Log in with KrisFlyer membership details
  3. Browse and select from thousands of itineraries
  4. Book online or connect with cruise experts for personalized assistance

The launch comes at a pivotal time, as cruising continues its strong growth trajectory globally and across Asia Pacific. In 2025, the cruise industry reached a record 37.2 million passengers worldwide, marking a 7.5% year-on-year increase, with continued momentum expected in the years ahead. As demand for cruise travel rises and repeat intent remains strong, KrisFlyer members can now enjoy a more seamless travel journey that extends beyond air travel into end-to-end holiday experiences at sea.  

Social Media & Website
Instagram: @KrisflyerCruise
KrisFlyer Cruise Website: https://krisflyercruise.com/

ABOUT KRISFLYER:
KrisFlyer is the lifestyle rewards programme of the Singapore Airlines Group, with over 11.8 million members worldwide. Members enjoy extensive earn and redemption opportunities across flights, shopping, dining and travel experiences through Singapore Airlines, Scoot, KrisShop, Kris+, Pelago and more than 1,700 global partner brands.

ABOUT ARRIVIA:
arrivia is a global leader in travel loyalty and rewards solutions, helping brands expand redemption ecosystems and drive deeper member engagement through high-value travel experiences and technology-enabled loyalty solutions.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Arrivia and KrisFlyer Expand Partnership to Launch Cruise Redemptions with Miles

Arrivia and KrisFlyer Expand Partnership to Launch Cruise Redemptions with Miles

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