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SHANGHAI, May 29, 2026 /PRNewswire/ -- Trip.com Group, a leading global travel service provider, explored the future of the Attractions & Tours (A&T) sector at the Attractions & Tours Global Partners Forum, part of the Group's annual Envision.2026 conference.
Held at the prestigious Shanghai Concert Hall, the event brought together partners, including attraction providers and travel-sector KOLs, to examine how technological innovation, experience enhancement, and global collaboration are reshaping the fast-moving travel and attractions industry.
Driving Smarter Travel Experiences with AI
Mr Jim Ji, Vice President of Trip.com Group and CEO of Attractions & Tours, emphasised that advances in artificial intelligence (AI) are reshaping the competitive landscape of the attractions and tours industry. As travellers increasingly change the way they discover information, make decisions, and complete bookings, competition is shifting beyond traditional inventory and distribution advantages toward a broader focus on customer experience, operational efficiency, and global coordination.
In his keynote, "Boundless • Reshape • Synergy", Mr Jim Ji noted that "AI is not just a tool — it is a fundamental engine for creating a smarter, more personalised travel experience."
He further explained that AI is being used to help attraction providers better understand customer preferences and enable more accurate matching between products and users. By applying AI across product presentation, content discovery, service fulfilment, and experience delivery, the industry is evolving into a more intelligent model, better aligned with growing demand for diverse and personalised journeys. These shifts are already influencing traveller behaviour, with survey data showing that 29% of travellers have started using AI for itinerary planning and transportation.
Advancing Digitalisation Across the Sector
Mr Chase Liu, Vice President of Trip.com Group and General Manager of International Business for the Attractions & Tours, outlined four key strategies to unlock growth: expanding offerings, amplifying visibility, enhancing experiences, and connecting systems. He also observed that travellers' decisions are happening online more often, pointing out that "Being online is not optional. It's where everything happens."
Reflecting this shift in traveller behaviour, the attractions sector has been undergoing a broader digital transformation, with operators increasingly adopting smarter ticketing and booking solutions to improve accessibility and operational efficiency.
Creating Deeper Travel Inspiration through Content
Alongside technological innovation, the forum also focused on the role of dynamic and engaging content in shaping travel decisions. This is especially important as the demand for experience-driven travel continues to grow, pointing to a broader shift in traveller preferences toward immersive and memorable activities.
To capitalise on this trend, Mr Dylan Dai, Vice President of the Global Trip Community, took to the stage to highlight the strategic synergy between Trip.com Group's content ecosystem and the Attractions & Tours business. He explained how community-driven content is being leveraged to guide users from initial inspiration straight through to transaction.
Through personalised content, Trip.com Group's platforms help travellers discover experiences that align with their interests, from cultural tours to culinary explorations. By integrating inspiration with seamless booking capabilities, these platforms not only drive higher conversion rates but also foster stronger customer loyalty.
Strengthening Global Partnerships
At the same time, Attractions & Tours reinforced its long-term global partnerships by signing MOUs with 11 overseas partners in Oceania, Europe, and Southeast Asia. Trip.com Group will continue to deepen collaboration with global partners to unlock new growth opportunities, building partnerships that go beyond transactions. Closer cooperation in areas including customer insights, product optimisation, technical support, service enhancement, and international marketing will help attractions gain broader visibility and reach wider audiences worldwide. Collectively, these initiatives highlight Trip.com Group's extensive global attractions network and its commitment to fostering collaborative growth across regions and destinations.
SHANGHAI, May 29, 2026 /PRNewswire/ -- Trip.com Group, a leading global travel service provider, explored the future of the Attractions & Tours (A&T) sector at the Attractions & Tours Global Partners Forum, part of the Group's annual Envision.2026 conference.
Held at the prestigious Shanghai Concert Hall, the event brought together partners, including attraction providers and travel-sector KOLs, to examine how technological innovation, experience enhancement, and global collaboration are reshaping the fast-moving travel and attractions industry.
Driving Smarter Travel Experiences with AI
Mr Jim Ji, Vice President of Trip.com Group and CEO of Attractions & Tours, emphasised that advances in artificial intelligence (AI) are reshaping the competitive landscape of the attractions and tours industry. As travellers increasingly change the way they discover information, make decisions, and complete bookings, competition is shifting beyond traditional inventory and distribution advantages toward a broader focus on customer experience, operational efficiency, and global coordination.
In his keynote, "Boundless • Reshape • Synergy", Mr Jim Ji noted that "AI is not just a tool — it is a fundamental engine for creating a smarter, more personalised travel experience."
He further explained that AI is being used to help attraction providers better understand customer preferences and enable more accurate matching between products and users. By applying AI across product presentation, content discovery, service fulfilment, and experience delivery, the industry is evolving into a more intelligent model, better aligned with growing demand for diverse and personalised journeys. These shifts are already influencing traveller behaviour, with survey data showing that 29% of travellers have started using AI for itinerary planning and transportation.
Advancing Digitalisation Across the Sector
Mr Chase Liu, Vice President of Trip.com Group and General Manager of International Business for the Attractions & Tours, outlined four key strategies to unlock growth: expanding offerings, amplifying visibility, enhancing experiences, and connecting systems. He also observed that travellers' decisions are happening online more often, pointing out that "Being online is not optional. It's where everything happens."
Reflecting this shift in traveller behaviour, the attractions sector has been undergoing a broader digital transformation, with operators increasingly adopting smarter ticketing and booking solutions to improve accessibility and operational efficiency.
Creating Deeper Travel Inspiration through Content
Alongside technological innovation, the forum also focused on the role of dynamic and engaging content in shaping travel decisions. This is especially important as the demand for experience-driven travel continues to grow, pointing to a broader shift in traveller preferences toward immersive and memorable activities.
To capitalise on this trend, Mr Dylan Dai, Vice President of the Global Trip Community, took to the stage to highlight the strategic synergy between Trip.com Group's content ecosystem and the Attractions & Tours business. He explained how community-driven content is being leveraged to guide users from initial inspiration straight through to transaction.
Through personalised content, Trip.com Group's platforms help travellers discover experiences that align with their interests, from cultural tours to culinary explorations. By integrating inspiration with seamless booking capabilities, these platforms not only drive higher conversion rates but also foster stronger customer loyalty.
Strengthening Global Partnerships
At the same time, Attractions & Tours reinforced its long-term global partnerships by signing MOUs with 11 overseas partners in Oceania, Europe, and Southeast Asia. Trip.com Group will continue to deepen collaboration with global partners to unlock new growth opportunities, building partnerships that go beyond transactions. Closer cooperation in areas including customer insights, product optimisation, technical support, service enhancement, and international marketing will help attractions gain broader visibility and reach wider audiences worldwide. Collectively, these initiatives highlight Trip.com Group's extensive global attractions network and its commitment to fostering collaborative growth across regions and destinations.
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AI and Content Reshape Attractions & Tours at Trip.com Group's Global Partner Forum
AI and Content Reshape Attractions & Tours at Trip.com Group's Global Partner Forum
TAIPEI, June 1, 2026 /PRNewswire/ -- GIGABYTE, the world's leading computer brand, announced its AORUS ELITE Series monitor lineup, bringing together next-generation Tandem OLED technology and the world's first 5K Multi Mode Mini LED glossy gaming monitor across 27 to 32-inch models. The new series combines premium visual quality, exclusive Tactical Features, and intelligent panel protection to cater to a wide range of performance and productivity needs.
Leading the lineup is the world's first 27-inch 5K Mini LED glossy gaming monitor, delivering Retina-level 218 PPI clarity, backed by 2,304-zone local dimming for precise contrast control. Multi-Mode support enables seamless switching across 5K 165Hz, 4K 220Hz and QHD 330Hz, adapting to both sharper visuals and ultra-smooth gameplay. The AORUS ELITE OLED Series advances panel technology with fourth-generation Tandem OLED and RealBlack Glossy surface, reaching HDR peak brightness up to 1,500 nits. The FO32U24GP pushes the experience further with Dual Mode and DP 2.1 UHBR20 delivering up to 80Gbps full-bandwidth connectivity, while FO27Q28G completes the lineup for a broader range of configurations.
What sets the AORUS ELITE Series apart is GIGABYTE's suite of exclusive technologies. HyperNits intelligently boosts HDR brightness while preserving highlight detail, AI Picture Mode optimizes SDR content across varying scenarios, and AI Super Resolution, exclusive to the FM275K16P, sharpens image clarity through intelligent upscaling. These models inherit proprietary Tactical Features and introduce brand-new Tactical HUD, which anchors critical screen zones for instant situational awareness, and Tactical Crosshair, which auto-adapts red and green color contrast for distraction-free aiming across changing backgrounds.
Long-term panel reliability is addressed through AI OLED CARE PRO with AI sensor technology. Auto Lock reduces unnecessary panel usage when users step away, Adaptive Light adjusts brightness based on ambient conditions, and Automatic Pixel Clean runs silently in the background. Eye Care Reminder tracks cumulative usage time and prompts users to take breaks at the right moment. Underpinning it all, enhanced thermal design with integrated heat pipes ensures consistent OLED performance over the long run.
Please visit ENTER INFINITY at the GIGABYTE Consumer Booth, 4F Booth No. M0520 at COMPUTEX 2026, and explore more at GIGABYTE EVENT│ENTER INFINITY.
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GIGABYTE Introduces the AORUS ELITE Series Gaming Monitor Across OLED and Mini LED Technologies
